You Gotta Be Kidding! Statewide Recycling Campaign Social ...

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No Guessing Here! Research Findings… Most think their actions CAN make a difference Most recycle because it is good for the environment Among non-recyclers, recycling is perceived as inconvenient, sometimes even when a curbside recycling program is available Everyone has a different definition and perception of recycling and what it means to be a “recycler” Residents want MORE information on recycling from their communities Habit appears to be highly important (How can recycling fit into my daily routine?)
Identifying the Target Audience 45% of the population are non-committed recyclers. They are more likely to: o Recycle with less frequency or not at all o Need more information about recycling o Feel it takes too much time to separate recyclables o Agree they should be compensated for recycling o Say they'd recycle at all/more if it was easier to do OUR TARGET: Non-committed recyclers (And specifically 25-34 year olds!)
Page 1 and 2: EPA Disclaimer Notice: This documen
Page 3 and 4: Georgia’s Statewide Recycling Str
Page 5: Social marketing theory applied Al
Page 10 and 11: Campaign Tools Marketing Materials
Page 12 and 13: Materials Available -- Examples
Page 14 and 15: Consumer Web site - Home Page
Page 16 and 17: Campaign Social Media Facebook Cau
Page 18 and 19: Incentive Kit Partnership Program
Page 20 and 21: Results Community Engagement: Unpr
Page 22 and 23: Community Campaign Showcase Use of
Page 24 and 25: City of Griffin and Savannah
Page 26 and 27: Rome Braves and Savannah Sand Gnats
Page 28 and 29: Other communities around Georgia Ci

You Gotta Be Kidding! Statewide Recycling Campaign Social ...

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