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By Neal Schmale<br />

News Flash>><br />

www.energycentral.com<br />

EXCELSIOR PLANS<br />

POWER UNITS<br />

Excelsior Energy<br />

Inc. is proceeding<br />

w<strong>it</strong>h plans to<br />

invest $1 billion in<br />

clean coal-fired<br />

generation in<br />

Minnesota, w<strong>it</strong>h a<br />

decision to come<br />

later this summer.<br />

The company is<br />

hoping to forge a<br />

long-term sales<br />

contract w<strong>it</strong>h<br />

Xcel Energy.<br />

Bob Schulte,<br />

vice president of<br />

regulatory affairs<br />

<strong>and</strong> marketing<br />

at Excelsior,<br />

told Dow Jones<br />

newswires, “We’re<br />

in discussions w<strong>it</strong>h<br />

multiple util<strong>it</strong>ies<br />

in the region.”<br />

Excelsior intends<br />

to construct<br />

coal gasification<br />

un<strong>it</strong>s that would<br />

produce about 600<br />

megawatts possibly<br />

starting in 2009.<br />

14 ENERGYBIZ MAGAZINE July/August 2005<br />

Energy Business<br />

Sempra’s Schmale:<br />

Drivers to Success<br />

AS CFO OF an energy company, I have had the<br />

opportun<strong>it</strong>y to execute, along w<strong>it</strong>h a top-notch management<br />

team, a business philosophy that combines deep<br />

industry expertise w<strong>it</strong>h rigorous risk management.<br />

Sempra Energy is a Fortune 500 energy-services<br />

company, serving 29 million consumers worldwide<br />

w<strong>it</strong>h more than 13,000 employees. We serve the<br />

largest customer base of any energy util<strong>it</strong>y in the<br />

Un<strong>it</strong>ed States through San Diego Gas & Electric <strong>and</strong><br />

Southern California Gas Co.<br />

Our group of compet<strong>it</strong>ive energy businesses<br />

builds <strong>and</strong> operates infrastructure, sells energy <strong>and</strong><br />

related commod<strong>it</strong>ies, <strong>and</strong> provides risk-management<br />

services. These diversified assets <strong>and</strong> competencies<br />

are the cornerstone of <strong>our</strong> success. Due to <strong>our</strong> size,<br />

scope, <strong>and</strong> res<strong>our</strong>ces, we’re able to compete in<br />

national <strong>and</strong> international energy markets.<br />

The results have been superior stockholder returns.<br />

Sempra Energy’s earnings have increased an average<br />

of 20 percent annually every year since the company<br />

was formed seven years ago. As of May 31, total<br />

return over the past five years was 154 percent, as<br />

compared w<strong>it</strong>h 8 percent for the S&P Util<strong>it</strong>y Index, <strong>and</strong><br />

10 percent for the Dow Jones Industrial Average. For<br />

2004, Sempra Energy generated record earnings of<br />

$895 million, a 38 percent increase over 2003.<br />

How does a company produce results like this?<br />

Through organic growth <strong>and</strong> strategic acquis<strong>it</strong>ions.<br />

We’ve been methodical, knowing <strong>it</strong>’s necessary to<br />

maintain a solid balance sheet <strong>and</strong> strong, investmentgrade<br />

cred<strong>it</strong> ratings. As you begin to own more volatile<br />

businesses, you don’t simultaneously lever up. You<br />

must maintain a certain financial strength to ensure<br />

you’ll survive bumps in the road along the way.<br />

In the wake of a regulatory retrenchment in<br />

many states, faltering deregulation, <strong>and</strong> financial<br />

sc<strong>and</strong>als, many energy companies have returned to<br />

their util<strong>it</strong>y roots. We’re one of the few companies<br />

that has continued to pursue <strong>and</strong> effectively execute<br />

an integrated energy services strategy. Because<br />

of <strong>our</strong> financial stabil<strong>it</strong>y <strong>and</strong> comm<strong>it</strong>ment to market<br />

research, we’ve been able to stay opportunistic in<br />

the marketplace.<br />

Risk management has been a key for us. We will<br />

not make any major investments in energy infrastructure<br />

w<strong>it</strong>hout hedging <strong>our</strong> risks. For example, since<br />

2000, we’ve added more than 3,600 megawatts of<br />

Running an<br />

ethical workplace is<br />

an imperative.<br />

active generation assets to <strong>our</strong> portfolio — about 80<br />

percent of which is hedged through 2007.<br />

We’ve taken the same approach w<strong>it</strong>h the three<br />

new liquefied natural gas (LNG) receipt terminals<br />

we’re developing in Baja California, Mexico, <strong>and</strong> on<br />

the Gulf Coast. Fully contracted <strong>and</strong> under construction,<br />

the Mexico terminal should be operational<br />

in early 2008. We’re in the process of finalizing<br />

commercial arrangements for the other two terminals<br />

— one should begin construction by year’s end.<br />

These investments in LNG were driven by<br />

substantial in-house market research. Earlier in this<br />

decade, government <strong>and</strong> industry experts predicted<br />

that North America’s natural gas supplies would<br />

be adequate for decades to come. We questioned<br />

that conventional wisdom. Given <strong>our</strong> pos<strong>it</strong>ion in the<br />

marketplace as one of the nation’s largest natural gas<br />

distributors <strong>and</strong> marketers, we saw aberrations in<br />

the price of natural gas that we believed signaled a<br />

fundamental shift in the supply-dem<strong>and</strong> balance.<br />

Our research confirmed that the widely held<br />

theories about gas supply were incorrect. Not only<br />

was the Un<strong>it</strong>ed States facing a <strong>growing</strong> natural gas<br />

shortfall, but given the static domestic res<strong>our</strong>ce<br />

base, drilling restrictions, <strong>and</strong> increasing dem<strong>and</strong>, we<br />

forecast a serious market crunch.<br />

Reflecting on my experience at Sempra Energy,<br />

I am struck by what I think of as the drivers of <strong>our</strong><br />

success. First comes being ethical, fair, <strong>and</strong> honest. As<br />

a businessman, looking at the wreckage strewn around<br />

the corporate l<strong>and</strong>scape from ethically <strong>and</strong> financially<br />

bankrupt firms, I can say that running an ethical<br />

workplace is an imperative. Second, to a significant<br />

extent, we have benef<strong>it</strong>ed from challenging conventional<br />

wisdom. Our industry, like many others, tends to have<br />

a pack mental<strong>it</strong>y. We trusted <strong>our</strong> instincts about the<br />

changes in the natural gas market <strong>and</strong> have benef<strong>it</strong>ed by<br />

assuming a leadership role in the emerging LNG business.<br />

Third, you have to be flexible, because whatever<br />

assumptions you make about the future, the only certain

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