video guidelines - Drift Innovation

video guidelines
DRIFTINNOVATION.COM
2012

contents
introduction 1
the intro 2
the outro 3
transition one 4
transition two 5
transition three 6
the background 7
typography 8

introduction
In our ongoing effort to strengthen Drift ® and its brand presence
we have created an official video intro reel and transitions for use
by authorised Drift ® video editors. In this document you will find
guidelines for using these resources in your edits.
The intro reel doubles as the outro, and also included are three
transitions and an animated background for use with text and
graphics, as necessary.
Thank you for being part of our journey. We look forward to
seeing your creations!
Get Out There,
1

the intro
The official intro reel is divided into 3 sections, only two of which are to be used for the intro. First
the hero shot of the camera, then the logo and brand followed by the tagline. When using this file
for the intro reel, only the first 3.5 seconds are to be used, editing into the video content following
the white screen flash between the logo screen and the tagline screen (the tagline ‘get out there’
will be featured at the end of the video).
We provide the intro reel in 2 available formats, with and without the alpha channel.
When making official videos, each video should primarily use the reel with the alpha channel to
ensure the screen has a preview clip of the current video edit in the screen. When it is not possible
to edit a preview into the first segment of the video, the reel without the alpha channel may be
used as a default option. We would like to avoid using the default option, as the intro reel was
designed to be used as a preview for the video.
This intro reel is not to be re-distributed outside of official channels, and any unauthorized usage
will be moderated.
Default Option
(without alpha channel)
Filename: DriftIntro_0126r01.mov
Format: Apple ProRes 422 (HQ)
Movie FPS: 23.98
Stereo (L R @ 48000kHz)
1920 × 1080 pixels
Date Size: 127.37MB
Duration: 00:00:06.51
Primary Option
(with alpha channel)
Filename: DriftIntro_0126r01_alpha.mov
Format: Apple ProRes 422 (HQ)
Stereo (L R @ 48000kHz)
1920 × 1080 pixels
Movie FPS: 23.98
Date Size: 913.75MB
Duration: 00:00:06.51
2

the outro
The official Drift ® outro will consist of using the full 6 second intro reel, ending with the ‘Get Out
There’ tagline - our call to action.
Therefore, depending on if you used the intro with or without the alpha channel, just use the full
clip you have edited (or the full default clip) as the outro for your video edit.
Default Option
(without alpha channel)
Filename: DriftIntro_0126r01.mov
Format: Apple ProRes 422 (HQ)
Movie FPS: 23.98
Stereo (L R @ 48000kHz)
1920 × 1080 pixels
Date Size: 127.37MB
Duration: 00:00:06.51
Primary Option
(with alpha channel)
Filename: DriftIntro_0126r01_alpha.mov
Format: Apple ProRes 422 (HQ)
Stereo (L R @ 48000kHz)
1920 × 1080 pixels
Movie FPS: 23.98
Date Size: 913.75MB
Duration: 00:00:06.51
3

transition one
Transition One
Filename: Transition_01_0125r01.mov
Format: Animation
1920 × 1080 pixels
Movie FPS: 23.98
Date Size: 176.42MB
Duration: 00:00:01.42
Transition one is a great way to transition between different sports
or subject matter in a video edit. The transition begins with a
lens flare from the lens surface, rotates the camera 90 degrees
towards the screen, then enlarges the screen to the size of the
video.
Use of this transition requires the editor to edit the incoming
scene into the screen, making a flawless transition. This edit is
not to be used without having edited the incoming scene into the
camera LCD.
This transition can be used forwards, and backwards.
4

transition two
Transition Two
Filename: Transition_02_0125r01.mov
Format: Animation
1920 × 1080 pixels
Movie FPS: 23.98
Date Size: 181.39MB
Duration: 00:00:01.42
Transition two is an alternate way to transition between different
sports or subject matter in a video edit. The transition comes in off
the camera LCD, rotates the camera 270 degrees towards the lens,
then enlarges the lens to the size of the video.
Use of this transition requires the editor to edit the outgoing
scene into the screen, and the incoming scene into the round lens
making a flawless transition. This edit is not to be used without
having edited the incoming and outgoing scene into the camera
LCD and lens.
This transition can be used forwards, and backwards; file also
contains alpha channels.
5

transition three
Transition Three
Filename: Transition_03_0125r01.mov
Format: Animation
1920 × 1080 pixels
Movie FPS: 23.98
Date Size: 202.10MB
Duration: 00:00:01.92
Transition three is a pure brand transition. The bug enters and spins
into place, followed by the slide out of the Drift ® logo.
Use of this transition does not require video editing, however it
retains this capability of editing into the backwards S in the bug
logo.
This transition should only be used forwards, and contains the
alpha channel.
6

the background
Background
Filename: Drift_BKG_0126r01.mov
Format: Apple ProRes 422 (HQ)
1920 × 1080 pixels
Movie FPS: 23.98
Date Size: 140.39MB
Duration: 00:00:06.51
Should the user need to add a splash page with text or graphics,
we provide a 6 second clip containing the animated carbon fiber
backdrop.
Examples of usage would be a collaborative logo graphic
backdrop, backdrop of text inserts etc.
7

typography
Drift ® Video Typography
Our primary font family is
Museo, in either 300 or 500
weight.
Museo should be used for
headings and sub-headings but
never for a large body of text.
Our secondary font family is
Museo Sans, and is used to
compliment the primary font
family, predominantly in the
body of text.
The Drift ® logo should always be
used for display purposes, rather
than typed, unless in a body of
text (as it appears here).
museo
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
0123456789
museo sans
ABCDEFGHIjKLMnO
PQRSTUvWxyz
abcdefghijklmnopqrs
tuvwxyz
0123456789
8