BRAND GUIDELINES - Dave Thomas Foundation For Adoption

BRAND GUIDELINES
We want people in your community to know about Wendy’s Wonderful Kids, a signature program of
the Dave Thomas Foundation for Adoption. In order to do that, we want to help you understand how
we use our logo, so you can successfully promote the program. It is essential that our logo and brand
be represented consistently across communications.
We have created posters, brochures, and PowerPoint templates about Wendy’s Wonderful Kids.
They are available in English and Spanish, and some of them can be personalized with your agency’s
contact information. Electronic artwork is also available for banners. Click here to place an order for
Foundation materials. If you are contacted by your local Wendy’s partner, please let us know. We’re
happy to help with any requests they may have.
For any materials where the Wendy’s Wonderful Kids phrase or logo is used with other logos, the
trademark language below has to be included in its entirety.
When the Wendy’s Wonderful Kids logo is used alone, use only the following language:
Remember, you are an important part of our Foundation. You are implementing a program that
works.
And most importantly, you are building forever families. From all of us at the Foundation, thank you!

BRAND GUIDELINES
Our logo is our primary mark. It represents Wendy’s Wonderful Kids, which is a signature program
of the Dave Thomas Foundation for Adoption. Our logo helps identify us and represents our brand in
a straightforward manner. These pages outline the only acceptable ways the logo can be used.

BRAND GUIDELINES
Our logo is our primary mark. It represents Wendy’s Wonderful Kids, which is a signature program
of the Dave Thomas Foundation for Adoption. Our logo helps identify us and represents our brand in
a straightforward manner. These pages outline the only acceptable ways the logo can be used.

BRAND GUIDELINES
The colors for the Wendy’s Wonderful Kids brand reflect its personality. Heavy use of simple black
and white represents the clarity of our vision and the honesty of our perspective. The logo’s
characteristic red adds pop
and provides vivid contrast.
For those with advanced graphics training, we have supplied secondary colors. These colors should
be used sparingly — only for accents such as borders and backgrounds.
Core logo
colors
Secondary colors
For personal communications, memos, letters, and the like, use the Arial font. A single font gives the
brand consistency, while multiple styles and weights used in various combinations keep the look
from becoming monotonous.
Arial
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789

BRAND GUIDELINES
We have created awareness materials for promoting the program in your community. Please use these
templates to promote the program and maintain consistency with the brand. For all public events, you
must follow the enclosed logo usage and style guidelines.
Drafts of all publicity and promotional materials must be forwarded to us for approval before they are
printed or distributed. Please allow two weeks for approval.
This includes the following:

FOR IMMEDIATE RELEASE [CONTACT]
[ORGANIZATION]
[PHONE]
[AGENCY] RECEIVES GRANT FROM THE DAVE THOMAS FOUNDATION FOR
ADOPTION
Exclusive funding for Wendy’s Wonderful Kids program
CITY, State (Date) — [Agency] has received a grant from the Dave Thomas Foundation for
Adoption that will bring children one step closer to finding homes.
The grant is dedicated to funding a child-focused adoption recruiter for Wendy’s Wonderful
Kids, a signature program of the Foundation.
The Wendy’s Wonderful Kids model is simple and effective: Wendy’s restaurants, its
customers and other partners raise funds for the Dave Thomas Foundation for Adoption.
The Foundation issues grants to local adoption organizations, which hire adoption
professionals and implement an aggressive child-specific recruitment program. This
program is targeted exclusively at placing children in foster care, and particularly the longest
waiting children, into loving, adoptive families. Recruiters must dedicate 100 percent of their
workdays to the program.
There are more than 107,000 children in the U.S. foster care system waiting to be adopted,
including [XXX] children in [state or county].*
“Each year [number] local children in foster care turn 18 and leave the child welfare system
without permanent families,” said [agency director]. “Through Wendy’s Wonderful Kids,
[agency] can focus dedicated time to matching the longest waiting-children in foster care
with families who hope to adopt.”
*U.S. Department of Health and Human Services, Administration on Children, Youth and Families, Children’s
Bureau; rev. September, 2008

Dave Thomas Foundation for Adoption president and CEO Rita Soronen said the model is
having a direct impact already: “Since the national launch in April of 2004, 122 recruiters
throughout the U.S., the District of Columbia, and two Canadian provinces have joined
Wendy’s and the Foundation to serve children waiting in foster care.” Soronen added, “As of
today, more than 7,000 children have been served by the Wendy’s Wonderful Kids program.
Of those children, more than 3,000 have had families identified for them, and 2,300 have
been adopted or are waiting for a final court hearing as a direct result of this terrific
partnership.”
To learn more about the program, or to find out how to adopt from foster care, call your local
Wendy’s Wonderful Kids recruiter at [local phone number] or visit wendyswonderfulkids.org.
The Dave Thomas Foundation for Adoption
The Dave Thomas Foundation for Adoption is America’s only nonprofit public charity
dedicated exclusively to finding permanent homes for the 115,000 children waiting in foster
care. We are driven by Dave’s vision: Do what’s best for the child. In our unwavering pursuit
of this goal, we award grants to adoption professionals who connect children with families,
raise funds to support our awareness and advocacy programs, and offer free resources to
prospective and adoptive parents. Because we depend on people like you to help us fulfill
our mission, please visit davethomasfoundation.org or call 800-ASK-DTFA to find out how
you can help.
# # #

BRAND GUIDELINES
Wendy’s Wonderful Kids is a signature program of the Dave Thomas Foundation for Adoption.
We’ve helped more than 2,300 children find permanent, loving homes. The program combines the
fundraising efforts of Wendy’s and its customers, the results-driven grant management of the
Foundation, and the talent of professional adoption advocates. We award grants to public and private
adoption organizations across the U.S. and Canada to find permanent, loving adoptive homes for
thousands of children waiting in foster care.
What are the program goals?
How does the program work?

BRAND GUIDELINES
Wendy’s
Dave Thomas Foundation for Adoption
Local adoption partners

BRAND GUIDELINES
It’s any issue or activity that could potentially damage the reputation of your agency, the Dave
Thomas Foundation for Adoption, the Wendy’s Wonderful Kids program, or the Wendy’s brand.
Please remember, a crisis does not have to be linked directly to the Wendy’s Wonderful Kids grant to
have an impact on the program. Examples include:
What should your agency do?

BRAND GUIDELINES
Why do we need to know about crises?