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Lorraine Mancey<br />

Trinity College<br />

PhD Organisati<strong>on</strong>al learning in<br />

development organisati<strong>on</strong>s <strong>looking</strong> at<br />

the use of <strong>narrative</strong>s as a<br />

methodological tool to get a h<strong>and</strong>le <strong>on</strong><br />

how <strong>complexity</strong> might be a useful<br />

framework ….


What is <strong>narrative</strong> ?


“A <strong>narrative</strong> is a re<str<strong>on</strong>g>presentati<strong>on</strong></str<strong>on</strong>g><br />

of past events in any<br />

medium…<strong>narrative</strong>s can be<br />

oral, written, filmed or drawn”


“Its difficult to break through the <strong>complexity</strong> of the<br />

issues”<br />

“The attitude here is that training is a waste of time”<br />

“the organisati<strong>on</strong> is not keeping pace with change”<br />

“There’s not a good culture here, its very male<br />

dominated”<br />

“pers<strong>on</strong>alisati<strong>on</strong> of the issues just doesn’t happen”<br />

“It’s a time factor – there just isn’t the time”<br />

“You’re spread very thinly <strong>and</strong> <strong>you</strong>’re not doing<br />

anything right


• In the same organisati<strong>on</strong>…<br />

• In the same department…<br />

• In the same team…<br />

• Different stories…<br />

• Different explanati<strong>on</strong>s <strong>for</strong> successes/failures<br />

• Different viewpoints<br />

• Different life experiences<br />

• Different ways of engaging with a project…


“We are an organisati<strong>on</strong> in flux”<br />

“We are an organisati<strong>on</strong>al culture<br />

cast in st<strong>on</strong>e”<br />

“Nothing can change here”<br />

“Everything changes all the time its<br />

hard to keep up”


Sensemaking !


What is sensemaking ?<br />

• Sensemaking is the process of creating<br />

situati<strong>on</strong>al awareness <strong>and</strong> underst<strong>and</strong>ing in<br />

situati<strong>on</strong>s of high <strong>complexity</strong> or uncertainty in<br />

order to make decisi<strong>on</strong>s.<br />

• It is "a motivated, c<strong>on</strong>tinuous ef<strong>for</strong>t to<br />

underst<strong>and</strong> c<strong>on</strong>necti<strong>on</strong>s (which can be am<strong>on</strong>g<br />

people, places, <strong>and</strong> events) in order to anticipate<br />

their trajectories <strong>and</strong> act effectively"


• Different meanings arise from different underst<strong>and</strong>ings of<br />

any given situati<strong>on</strong><br />

• It is through language organized into discourse,<br />

<strong>narrative</strong>s <strong>and</strong> stories that we come to experience our<br />

world<br />

• Organisati<strong>on</strong>s can be understood as a feature of an<br />

unfolding story set within a wider <strong>narrative</strong> which is used<br />

to give sense <strong>and</strong> meaning to our world<br />

• A sensemaking perspective sees organisati<strong>on</strong>s as<br />

<strong>narrative</strong>ly c<strong>on</strong>structed from networks of c<strong>on</strong>versati<strong>on</strong>s –<br />

within this there are different potential meanings that<br />

emerge through sensemaking


Sensemaking: The key players


BRENDA DERVIN<br />

• Currently a professor of communicati<strong>on</strong> at Ohio State University, is an influential<br />

figure in the communicati<strong>on</strong> <strong>and</strong> library <strong>and</strong> in<strong>for</strong>mati<strong>on</strong> science fields. Her research<br />

about in<strong>for</strong>mati<strong>on</strong> seeking <strong>and</strong> in<strong>for</strong>mati<strong>on</strong> use led to the development of the Sense-<br />

Making approach<br />

• The central idea of sense-making is “how people make sense of<br />

their worlds”<br />

• Sense-making allows a listener (researcher, reference librarian, etc.)<br />

to see how a pers<strong>on</strong> views a situati<strong>on</strong><br />

• As a pers<strong>on</strong> moves through time-space, she develops her unique<br />

point of view from pers<strong>on</strong>al experiences <strong>and</strong> observati<strong>on</strong>s <strong>and</strong> at<br />

some point, she comes to a stopping place, or gap, where sense<br />

runs out, <strong>and</strong> then needs to bridge the gap in some way


KARL WEICK<br />

Karl Weick is the Rensis Likert College Professor of Organizati<strong>on</strong>al Behavior<br />

<strong>and</strong> Psychology at Michigan University <strong>and</strong> c<strong>on</strong>sidered a founding father of<br />

sensemaking<br />

Sensemaking is the mental process of interpreting <strong>and</strong><br />

c<strong>on</strong>structing the reality around us. We are sensemaking<br />

pretty much all the time as we go about our daily lives. It<br />

is the process by which people reduce the <strong>complexity</strong> of<br />

their envir<strong>on</strong>ment to a level from which they can make<br />

sense of it<br />

Sensible interpretati<strong>on</strong>s <strong>and</strong> reliable organisati<strong>on</strong>al<br />

acti<strong>on</strong> is more likely in an organisati<strong>on</strong>al culture that<br />

values storytelling as a means of ensuring effective<br />

communicati<strong>on</strong>


DAVID SNOWDEN<br />

• Dave Snowden is Director of the Cynefin Centre <strong>for</strong> Organisati<strong>on</strong>al Complexity which<br />

focuses <strong>on</strong> the development of the theory <strong>and</strong> practice of social <strong>complexity</strong>. The<br />

Centre spun off from IBM in July 2004 to allow it greater freedom to explore new<br />

transdiciplinary <strong>and</strong> participatory approaches to research<br />

• Story can c<strong>on</strong>vey a message in culturally diverse situati<strong>on</strong>s without<br />

loss of meaning or integrity<br />

• Stories bridge the gap between written <strong>and</strong> oral cultures<br />

• Stories flow naturally from us, its how we make sense of our worlds,<br />

<strong>you</strong> d<strong>on</strong>’t need experts to show <strong>you</strong> how to do it<br />

• The most powerful stories are usually negative


To Focus On Sensemaking is to portray<br />

organizing as the experience of being<br />

thrown together into an <strong>on</strong>going,<br />

unknowable, unpredictable streaming of<br />

experience in search of answers to the<br />

questi<strong>on</strong>:<br />

“What’s the story?”


Sensemaking organizes flux<br />

Sensemaking starts with chaos<br />

Sensemaking is about acti<strong>on</strong><br />

Acti<strong>on</strong> <strong>and</strong> talk are treated as cycles rather than linear<br />

Sensemaking is about plausibility<br />

Its not about ‘truth’ or getting it right<br />

It is instead a c<strong>on</strong>tinual redrafting of an emerging story,<br />

incorporating more <strong>and</strong> more of the observed data<br />

People may get better stories but they will never get THE story<br />

There is no <strong>on</strong>e story!<br />

Generating dialogue, negotiati<strong>on</strong>s, experiences enriches the<br />

experience <strong>and</strong> allows <strong>for</strong> innovati<strong>on</strong>


Narrative as a sensemaking tool<br />

• Brings together diverse <strong>and</strong> different info<br />

• Interacti<strong>on</strong> helps explanatory patterns to<br />

emerge<br />

• Plays important role in coherence<br />

• The unexpected & surprises are cues <strong>for</strong><br />

attenti<strong>on</strong><br />

• Empowers the local actors<br />

• Democratic c<strong>on</strong>cept<br />

(adapted from Guijt)


Narrative: The Key Players


DAVID BOJE<br />

David M. Boje is an endowed Bank of America professor of management at New Mexico State<br />

University (NMSU) in Las Cruces. He has published over 100 journal articles <strong>and</strong> ten books to date<br />

• Narrati<strong>on</strong>s are part of everyday communicati<strong>on</strong> <strong>and</strong> organisati<strong>on</strong>al life<br />

• An organisati<strong>on</strong> can be understood as socially c<strong>on</strong>structed verbal systems<br />

• An organisati<strong>on</strong> is a collective storytelling system<br />

• A story is an exchange between two or more pers<strong>on</strong>s during which a past or<br />

anticipated experience was being referenced, recounted, interpreted or<br />

challenged<br />

• Narratives are the ground <strong>on</strong> which the struggle <strong>for</strong> power is waged<br />

Narrative is used to challenge or reproduce power relati<strong>on</strong>s


BARBARA CZARNIAWSKA:<br />

Barbara Czarniawska, holds a Science Research Chair at Gothenburg Research Institute, Sweden. She is also a<br />

Titular Professor at the European Institute <strong>for</strong> Advanced Studies in Management, Brussels; Fellow at Center <strong>for</strong><br />

Cultural Sociology, Yale University; <strong>and</strong> Visiting Professor at Management Centre, University of Leicester. Her<br />

research takes a c<strong>on</strong>structi<strong>on</strong>ist perspective <strong>on</strong> organizing, most recently in the field of big city management <strong>and</strong><br />

finance. She applies narratology to organizati<strong>on</strong> studies.<br />

Organisati<strong>on</strong>s are “nets of collective acti<strong>on</strong>s”<br />

where meanings are c<strong>on</strong>structed through<br />

exchanges with people…learning occurs by<br />

becoming a member of a net.<br />

Ie. Adopting a set of shared meanings <strong>and</strong><br />

practices to provide members with a sense of<br />

shared reality


STEVE DENNING<br />

From 1996 to 2000, Steve was the Program Director, Knowledge Management at the World Bank where he<br />

spearheaded the organizati<strong>on</strong>al knowledge sharing program. In November 2000, Steve Denning was selected as <strong>on</strong>e<br />

of the world’s ten Most Admired Knowledge Leaders (Teleos) He now works with organizati<strong>on</strong>s in the U.S., Europe,<br />

Asia <strong>and</strong> Australia <strong>on</strong> knowledge management <strong>and</strong> organizati<strong>on</strong>al storytelling.<br />

• Story trans<strong>for</strong>ms organisati<strong>on</strong>al culture<br />

• In a bureaucratic hierarchy <strong>narrative</strong>/stories are a<br />

tool <strong>for</strong> intellectual freedom.<br />

Story becomes the tool of the disempowered


• “TRANSFORMATION”<br />

• “INTERVENTION”<br />

• “CHANGE STRATEGY”<br />

• “VISION”<br />

• “COACHING”<br />

• “CULTURE CHANGE PROGRAMME”<br />

All Imply That Something Is Planned And D<strong>on</strong>e To Organisati<strong>on</strong>al<br />

Members…<br />

IE. The language itself rein<strong>for</strong>ces the inertia it is attempting to<br />

overthrow!


So Why Use Narrative?<br />

• Organisati<strong>on</strong>al stories are found in the members living<br />

experiences to be fragmented; n<strong>on</strong> linear, incoherent,<br />

collective, <strong>and</strong> un-plotted<br />

• Within a story, there are a number of <strong>on</strong>going<br />

relati<strong>on</strong>ships all of which c<strong>on</strong>tribute to a diverse pattern<br />

of learning within the organizati<strong>on</strong>.<br />

• Stories in organisati<strong>on</strong> are self-dec<strong>on</strong>structing; flowing;<br />

emerging <strong>and</strong> networking<br />

• Stories provide scripts that members use to organise<br />

their behaviours<br />

• Stories are used as oral cultural memory


Stories are c<strong>on</strong>venient <strong>and</strong> easy to collect<br />

Stories reduce <strong>complexity</strong> of “messy realities”<br />

Stories get to the heart of peoples meaning by explaining the nature<br />

of an individuals reality<br />

Each member of the organisati<strong>on</strong> has a voice in the <strong>narrative</strong><br />

Some voices are loud articulate <strong>and</strong> powerful<br />

Others are silent, unheard or ignored<br />

Storytelling is a symbolic <strong>for</strong>m through which organisati<strong>on</strong>al<br />

members c<strong>on</strong>struct shared meaning of an organisati<strong>on</strong>al reality<br />

Stories tell us there is not <strong>on</strong>e reality but many – there are many<br />

voices – we are involved in polyph<strong>on</strong>ic organisati<strong>on</strong>s


Experience in the<br />

external world leads<br />

to internal storytelling<br />

…produce<br />

knowledge rein<strong>for</strong>cing<br />

storytelling that<br />

explains experience<br />

Storytelling/<br />

knowledge<br />

generating<br />

spiral<br />

Storytelling leads to<br />

testing the external<br />

world as <strong>on</strong>e acts<br />

<strong>on</strong> a story<br />

This testing leads to new<br />

experiences which if they<br />

c<strong>on</strong>firm the predicti<strong>on</strong>s<br />

in the story…


DEVELOPMENT<br />

IS …<br />

SURVIVAL<br />

ADAPTATION LEARNING


Development is envisi<strong>on</strong>ed within the<br />

<strong>complexity</strong> framework as an…<br />

UNCERTAIN, OPEN ENDED <strong>and</strong> LONG<br />

TERM PROCESS<br />

Driven by a large number of<br />

LOCAL INTERACTIONS<br />

that generate SELF ORGANIZED stable patterns<br />

capable of ADAPTATION


Create c<strong>on</strong>texts that<br />

allow learning <strong>and</strong><br />

innovati<strong>on</strong> to flourish


Learning <strong>and</strong> new knowledge occur as staff<br />

draw less<strong>on</strong>s from their activities<br />

How they use knowledge to adapt to<br />

policies, programmes <strong>and</strong> strategies<br />

Learning = whether <strong>and</strong> how knowledge is<br />

translated into operati<strong>on</strong>al reality


So what can <strong>narrative</strong> offer us<br />

that’s different?<br />

• Helps us underst<strong>and</strong> how particular meanings in organisati<strong>on</strong>s or<br />

development have become dominant<br />

• Storytelling workshops have helped in development interventi<strong>on</strong>, of<br />

introducing voices that were previously unheard<br />

• Its not an “off the peg - <strong>on</strong>e size fits all” approach<br />

• Offers a window into seeing how people make sense of their world<br />

• Bridges the gap between the organisati<strong>on</strong>’s story <strong>and</strong> that<br />

experienced by its members<br />

• Links past, future <strong>and</strong> present, allows <strong>for</strong> “what if’s”<br />

(innovati<strong>on</strong> plat<strong>for</strong>ms)


Where have stories been used?<br />

•Knowledge mapping exercises <strong>and</strong> strategies<br />

•Stories provide scripts that members use to organise their behaviours<br />

•Change programmes <strong>and</strong> initiatives<br />

•Documenting key incidents in an organisati<strong>on</strong>s history<br />

•Inducti<strong>on</strong> of new members<br />

•H<strong>and</strong>over procedures<br />

•Merger, acquisiti<strong>on</strong> <strong>and</strong> partnerships to increase trust telling anecdotes<br />

that show organisati<strong>on</strong>s’ value system<br />

•In orally based cultures with no str<strong>on</strong>g documentati<strong>on</strong> culture<br />

•In short : Stories in organisati<strong>on</strong>s can help managers underst<strong>and</strong> their<br />

organisati<strong>on</strong>al realities, help them develop new insights, stimulate critical thought<br />

<strong>and</strong> enable problem solving in an innovative way


Paradigm shifts…<br />

With the shift towards cultural sensibilities that a<br />

<strong>complexity</strong> / <strong>narrative</strong> / sensemaking approach<br />

offers…<br />

- Offers a voice to Indigenous culture<br />

- Looks at development from a local level<br />

- Facilitates ‘Bottom up learning’<br />

- Gives a local voice to internati<strong>on</strong>al policy<br />

- Tacit knowledge<br />

- Power shift


Points <strong>for</strong> discussi<strong>on</strong><br />

• Capacity building<br />

• Time = Series of short, discrete cycles<br />

• Blueprint development (<strong>on</strong>e size fits all)<br />

• Traditi<strong>on</strong>al planning approaches<br />

• Need <strong>for</strong> reflecti<strong>on</strong>, learning, change<br />

• Communicati<strong>on</strong> <strong>and</strong> Viewpoints of<br />

partners<br />

• M<strong>on</strong>itoring <strong>and</strong> Evaluati<strong>on</strong>


M<strong>on</strong>itoring is <strong>on</strong>ly piles of data unless <strong>you</strong> do something with it…


A <strong>complexity</strong> view implies more attenti<strong>on</strong> to metam<strong>on</strong>itoring:<br />

asking what people know <strong>and</strong> what<br />

that means.


If organisati<strong>on</strong>s are seen as complex adaptive systems –<br />

…perhaps the greatest c<strong>on</strong>tributi<strong>on</strong> of <strong>narrative</strong> is the<br />

development <strong>and</strong> exchange of practical wisdom <strong>and</strong><br />

experience through the facilitati<strong>on</strong> of an equal playing<br />

field whereby all involved can c<strong>on</strong>tribute <strong>and</strong> the nature<br />

of that organisati<strong>on</strong> is defined by all those who talk to<br />

each other<br />

– through stories <strong>narrative</strong> becomes an instrument to<br />

c<strong>on</strong>struct meaning <strong>and</strong> impart knowledge – it is<br />

essentially the basis of human experience<br />

-In <strong>narrative</strong> we recognise <strong>and</strong> cherish our differences<br />

<strong>and</strong> allow space <strong>for</strong> trans<strong>for</strong>mati<strong>on</strong> <strong>for</strong> others, ourselves<br />

<strong>and</strong> our c<strong>on</strong>necti<strong>on</strong>s with <strong>on</strong>e another

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