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<strong>Sky</strong> <strong>Deutschland</strong> <strong>AG</strong><br />
Equity Forum Heilbronn – 18 June 2013<br />
© Shutterstock<br />
DRAFT
Disclaimer<br />
This presentation contains forward-looking statements based on the currently held beliefs and assumptions of the management of <strong>Sky</strong> <strong>Deutschland</strong> <strong>AG</strong>,<br />
which are expressed in good faith and, in their opinion, reasonable. Forward-looking statements involve known and unknown risks, uncertainties and other<br />
factors, which may cause the actual results, financial condition, performance, or achievements of <strong>Sky</strong> <strong>Deutschland</strong> <strong>AG</strong>, or media industry results, to differ<br />
materially from the results, financial condition, performance or achievements expressed or implied by such forward-looking statements. Given these risks,<br />
uncertainties and other factors, recipients of this document are cautioned not to place undue reliance on these forward-looking statements. <strong>Sky</strong><br />
<strong>Deutschland</strong> <strong>AG</strong> disclaims any obligation to update these forward-looking statements to reflect future events or developments.<br />
Whilst all reasonable care has been taken to ensure that the information and facts stated herein are accurate and that the opinions and expectations<br />
contained herein are fair and reasonable, no representation or warranty, expressed or implied, is made by <strong>Sky</strong> <strong>Deutschland</strong> <strong>AG</strong> with respect to the fairness,<br />
completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. It is pointed out that the existing presentation<br />
may be incomplete or condensed, and it may not contain all material information concerning <strong>Sky</strong> <strong>Deutschland</strong> <strong>AG</strong> or the <strong>Sky</strong> <strong>Deutschland</strong> group.<br />
<strong>Sky</strong> <strong>Deutschland</strong> <strong>AG</strong> reserves the right to change and complete the information in this presentation without notice.<br />
2
Potential has always been there …<br />
Total TV households<br />
(in million)<br />
GDP per capita<br />
(EU average = 100)<br />
Pay TV penetration<br />
(in %)<br />
* *<br />
Source: SES, Satellite Monitor, Year End 2012 Source: Eurostat 2011<br />
Source: Copyright © IHS, www.ihs.com, April 2013 (*April 2012).<br />
(http://epp.eurostat.ec.europa.eu/portal/page/portal/product_<br />
details/dataset?p_product_code=TEC00114)<br />
All rights reserved; annual reports of the providers; press releases<br />
3
And is growing<br />
HD households<br />
(Germany and Austria, in million)<br />
Source: Copyright © IHS, www.ihs.com, April 2013.<br />
All rights reserved.<br />
TV viewing time Germany<br />
(in minutes per day)<br />
Pay TV development<br />
(Germany and Austria, in %)<br />
Source: <strong>AG</strong>F/GfK Fernsehforschung, TV Scope Source: Copyright © IHS, www.ihs.com, April 2013. All rights<br />
reserved; annual reports of the providers; press releases<br />
4
Our strategy<br />
BreakingDawn-Bis(s)zumEndederNacht1 © 2011 Summit Entertainment, LLC. All rights reserved. | The © The Muppets Studio, LLC. All rights reserved. | Rubbeldiekatz © 2011 Film1GmbHG & CoKG, Universal Pictures Productions GmbH, Boje Buck Produktion GmbH All<br />
rights reserved. | Verblendung © 2011 Columbia Pictures Industries, Inc. and Metro-Goldwyn-Mayer Pictures Inc. All Rights Reserved. | Veep © 2012 Home Box Office, Inc. All rights reserved. HBO and all related programs are the property of Home Box Office, Inc. | Snow<br />
White and the Huntsman © Universal Pictures | The Avengers TM and © 2011 Marvel. All rights reserved.<br />
5
Home of football<br />
• Live and exclusive Bundesliga through 2016/2017<br />
– All games, all goals, all HD<br />
– Across all platforms – satellite, cable, web,<br />
adding IPTV and mobile rights<br />
• UEFA Champions League and UEFA Europa<br />
League through 2014/2015<br />
• DFB Cup (DFB Pokal) through 2015/2016<br />
• Austrian Bundesliga through 2015/2016<br />
• Largest live football offering in Germany and<br />
Austria in HD<br />
Bayern München vs. Borussia Dortmund on <strong>Sky</strong> Fußball Bundesliga<br />
6
Home of live sports<br />
• Exclusive multi-platform sports rights<br />
• Formula 1 rights secured – live, in HD and on <strong>Sky</strong> Go<br />
• US PGA Tour including all Golf Majors<br />
• All 4 Grand Slam tennis tournaments<br />
• NFL, NHL, MLB and all major WWE shows, TNA<br />
• 8 dedicated channels for live sports in HD<br />
• Own live formats: Mein Stadion, Samstag LIVE!,<br />
<strong>Sky</strong>90<br />
• <strong>Sky</strong> Sport News HD: First ever 24/7 live sport news<br />
channel for Germany and Austria<br />
• Over 5,000 hours of live sports on <strong>Sky</strong> and over<br />
10,000 hours of live sports on our partner channels<br />
F1 2013 GP AUS<br />
7
Home of movies and<br />
general entertainment<br />
• 10 dedicated movie channels and <strong>Sky</strong> Atlantic HD – The<br />
Home of HBO<br />
• Over 80 movies every day with about 20 first runs every<br />
month, 12 months before free-to-air<br />
• Long-term contracts with major Hollywood studios<br />
• 50 partner channels offering a broad range of<br />
TV series, documentaries, children programming,<br />
music and lifestyle, constantly growing<br />
• All the big brands: Disney, Discovery, FOX, TNT, Sony,<br />
Warner, National Geographic and Universal<br />
• In-house productions: Harald Schmidt Show, Zapping<br />
Men in Black © 2012 Columbia Pictures Industries, Inc. and Hemisphere - Culver Picture Partners I, LLC. All Rights Reserved.<br />
8
Home of HD<br />
2009<br />
6 HD channels<br />
June 2013<br />
66 HD channels (more to come)<br />
9
Distribution secured<br />
• Technical reach in Germany and Austria via satellite,<br />
cable, web, mobile and soon via IPTV<br />
• Key distribution agreement with SES Astra<br />
• Key marketing and distribution agreements with all<br />
major cable operators<br />
• Extensive cooperation with Deutsche Telekom<br />
• Over-the-top (OTT) service via web, iPad, the<br />
iPhone, and Xbox 360<br />
Alvin und die Chipmunks 3 – Chipbruch © 2011 Twentieth Century Fox Film Corporation. All rights reserved. Alvin and the Chipmunks, the<br />
Chipettes and Characters TM &© 2011 Bagdasarian Productions, LLC. All rights reserved.<br />
10
Driving innovations<br />
11
<strong>Sky</strong>+<br />
• <strong>Sky</strong>+ is an HD receiver and hard disk recorder<br />
• HD receivers easily upgradable to <strong>Sky</strong>+ with external hard<br />
disc drive – no swapping of boxes required<br />
• Approximately 90% of <strong>Sky</strong>+ subscribers would<br />
recommend to a friend<br />
• <strong>Sky</strong>+ customers increased to 1,065,000 in Q1 2013,<br />
meaning 31% of <strong>Sky</strong> customers already use <strong>Sky</strong>+<br />
• Remote record capability via <strong>Sky</strong> Guide on <strong>Sky</strong> Go<br />
• Two-terabyte hard-disc option – 1TB for personal<br />
recording capacity (>200 hours in HD or >600 hours in<br />
SD); 1TB for <strong>Sky</strong> Anytime<br />
• Activating hybrid set-top boxes planned<br />
12
<strong>Sky</strong> Anytime<br />
On-demand content<br />
• Instant access to the best premium programming, free<br />
for <strong>Sky</strong>+ customers, no internet connection required<br />
• Content featured in 2012:<br />
• 350 movies,<br />
• 400 sport highlight clips,<br />
• 500 series episodes,<br />
• 150 documentaries,<br />
• 400 kids’ programs<br />
• <strong>Sky</strong>+ customers can watch their favorite programs<br />
directly from their <strong>Sky</strong>+, new content is downloaded<br />
overnight<br />
Sopranos © 2012 Home Box Office, Inc. All rights reserved. HBO | Die Abenteuer von Tim und Struppi - Das Geheimnis der Einhorn © 2011 Sony Pictures Releasing | Die Schlümpfe © 2011 Columbia Pictures Industries, Inc. and Hemisphere - Culver Picture<br />
Partners I, LLC. All Rights Reserved. | Ironclad – Biszum letzten Krieger © 2010 Film & Entertainment VIP Medienfonds 4 GmbH & Co. Kg. All rights reserved | Colombiana © 2011 Europacorp – TF1 Films Production – Grive Productions | The Tree of Life ©<br />
2011 Concorde Filmverleih GmbH.<br />
13
<strong>Sky</strong> Go<br />
• Live and on-demand TV via the web, iPad, iPhone and<br />
Xbox 360, ensuring greater flexibility and convenience<br />
for customers<br />
• Over 300 top blockbuster films, over 450 series episodes,<br />
over 100 kid’s programmes, and thousands of hours of<br />
live sport now available, with more to come<br />
• <strong>Sky</strong> Go sport datacenter<br />
• Dedicated kids’ zone<br />
• <strong>Sky</strong> Guide on <strong>Sky</strong> Go enabling a whole host of new<br />
functions, such as remote programming for <strong>Sky</strong>+<br />
• 33.3m customer sessions in 2012 and<br />
15.2m in Q1 2013<br />
14
Outstanding customer<br />
service<br />
• Same day activation; top quality HD and <strong>Sky</strong>+<br />
receivers – delivery within 48 hours<br />
• 24-hour support hotline; online and social media<br />
service center; <strong>Sky</strong> installation service at home<br />
• New service center in Teltow, adding 170 new jobs<br />
• TÜV seal of approval for top customer service<br />
• “Service Champion 2012” award by Frankfurt University<br />
and “Die Welt” newspaper<br />
• “Fairest Premium TV provider” by Focus-Money magazine<br />
• “Media Company of the Year” and “Best HDTV Provider”<br />
by Auerbach Verlag<br />
Rio © 2011 Twentieth Century Fox Film Corporation. All rights reserved.<br />
15
Strong increase of customer base and ARPU<br />
Net additions (in ‘000)<br />
Total subscribers<br />
ARPU<br />
(in ‘000) (in €, monthly)<br />
DRAFT<br />
16
Solid development of gross additions and churn<br />
Gross additions Churn<br />
(in ‘000)<br />
(12 month rolling churn rate)<br />
DRAFT<br />
17
Outstanding HD and <strong>Sky</strong>+ growth<br />
Penetration rate<br />
Premium HD subscribers<br />
<strong>Sky</strong>+ subscribers<br />
(at end of period in ‘000) (at end of period in ‘000)<br />
Penetration rate<br />
DRAFT<br />
18
Strong demand for <strong>Sky</strong> Go and <strong>Sky</strong> Zweitkarte<br />
* Service started in April 2011<br />
<strong>Sky</strong> Go customer sessions*<br />
(in m)<br />
Penetration rate<br />
Second smartcard subscribers<br />
(at end of period in ‘000)<br />
DRAFT<br />
19
Revenues and EBITDA<br />
Revenues<br />
(in €m)<br />
EBITDA<br />
(in €m)<br />
DRAFT<br />
20
<strong>Sky</strong> today<br />
Stronger than ever<br />
• Unparalleled content visibility<br />
Alvin & the Chipmunks<br />
• Key rights secured (3 - 5+ years)<br />
• Primary costs known and fixed<br />
• Best performance in company’s history<br />
• Business accelerating<br />
• Increasing viewership<br />
• Satisfaction ratings at all-time highs<br />
• Record recommendations<br />
• Foundation laid for sustained growth<br />
DRAFT<br />
21
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