Download PDF - Sky Deutschland AG
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1<br />
Company Presentation<br />
June 2011
2<br />
<strong>Sky</strong> <strong>Deutschland</strong> at a glance<br />
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2.726m subscribers at 31 March 2011<br />
Exclusive broadcasting rights: football, live sports, movies and<br />
best general entertainment channels<br />
Market leading HD offer with currently 27 HD channels –<br />
continuously expanding<br />
Differentiating through key innovations – <strong>Sky</strong>+, 3D and <strong>Sky</strong> Go<br />
<strong>Sky</strong> service available on satellite, cable, web and mobile devices -<br />
access to nearly all households in Germany and Austria<br />
• Superior customer service<br />
AVATAR auf <strong>Sky</strong> Action - Aufbruch nach Pandora © 2009 Twentieth Century Fox Film Corporation. All rights reserved
3<br />
Large potential market<br />
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41m TV homes in Germany and Austria<br />
Growing TV consumption<br />
High take-up rate of HD: 17m* homes with<br />
HD-capable TV sets in Germany and Austria<br />
Approximately 3m** PVR‘s deployed in<br />
Germany<br />
* Source: Screen Digest December 2010.<br />
**<br />
Source: GfK Retail Panel, overall sales units Jan 2005 – Dec 2010. GfK retail panel covers<br />
about 75% of the German STB retail market (according to ZVEI). Numbers from Entertain<br />
(DT) and Kabel <strong>Deutschland</strong> are also included.
4<br />
Our mission<br />
Being the Number One Choice<br />
for Entertainment in Germany<br />
and Austria<br />
Prince of Persia – Sand der Zeit auf <strong>Sky</strong> Cinema HD © Disney Enterprises, Inc. and Jerry Bruckheimer Inc. All rights reserved
5<br />
Strategy<br />
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High quality content<br />
Exciting innovations<br />
Great customer service<br />
Einfach zu haben auf <strong>Sky</strong> Select © 2010 Screen Gems, Inc. All Rights Reserved. © 2010 Layout and Design Sony Pictures Home Entertainment Inc. All Rights Reserved.
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Home of sports<br />
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Bundesliga through 2012/2013<br />
UEFA Champions League and UEFA Europa League<br />
through 2014/2015<br />
UK Premier League through 2013<br />
Austrian Bundesliga through 2015<br />
Formula One season 2011 live and for<br />
the first time in HD<br />
DEL (German ice hockey league)<br />
All major golf tournaments<br />
All 4 Tennis Grand Slams<br />
Own live formats<br />
• Mein Stadion<br />
• Samstag LIVE!<br />
• <strong>Sky</strong>90
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Home of movies<br />
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10 dedicated movie channels for all tastes<br />
20 first runs every month, 12 months<br />
before any other channel<br />
Over 80 movies every day<br />
Dual language option and all with Dolby-Digital<br />
sound<br />
Long-term contracts with all major Hollywood<br />
studios secured<br />
Alice Im Wunderland auf <strong>Sky</strong> Cinema HD © Disney Enterprises, Inc. All rights reserved.
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Home of general entertainment<br />
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37 third-party channels offering a broad<br />
range of TV series, documentaries,<br />
children programming and more…<br />
All the big brands: Disney, Discovery,<br />
FOX, TNT, Nat Geo<br />
Broad range of TV series from around<br />
the world<br />
9 documentary channels<br />
7 kids channels<br />
Toy Story 3 auf Disney Cinemagic HD ©Disney/Pixar
9<br />
Leading with HD<br />
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Exclusive live sports, films and documentaries<br />
Biggest choice of programs in true HD<br />
Market leading HD offer with currently 27 HD<br />
programs including 10 “HD+” programs for<br />
<strong>Sky</strong> satellite customers since 1 June 2011<br />
4 top HD channels included in <strong>Sky</strong> Welt<br />
Launch of third <strong>Sky</strong> Sport HD channel and <strong>Sky</strong><br />
Sport News HD planned<br />
Expansion to over 30 HD channels this winter<br />
• “Best HDTV Provider” award<br />
Salt auf <strong>Sky</strong> Cinema © 2010 Columbia Pictures Industries, Inc. and Beverly Blvd LLC. All Rights Reserved.
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<strong>Sky</strong> Sport News HD<br />
<br />
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First ever 24/7 live sport news channel<br />
for Germany and Austria<br />
<strong>Sky</strong>’s first own channel production<br />
High Definition channel (with SD<br />
simulcast), offered as part of the <strong>Sky</strong><br />
Welt package<br />
Multi-platform focus delivering to TV,<br />
web, tablets and phones with full social<br />
media integration
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3D<br />
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First 3D event channel in Germany and Austria<br />
<strong>Sky</strong>+ receivers already prepared for HD-3D broadcasts
12<br />
<strong>Sky</strong>+<br />
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<strong>Sky</strong>+ is an HD receiver<br />
and hard disk recorder<br />
combined<br />
Pause and rewind –<br />
total control of live<br />
TV entertainment<br />
Integrated with <strong>Sky</strong>‘s<br />
program guide to<br />
maximize functionality<br />
and ease of use
13<br />
Entertainment anywhere<br />
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<br />
<br />
13<br />
<strong>Sky</strong> Go forms a core part<br />
of our vision for TV<br />
Customers decide what<br />
they want to watch and<br />
where they want to<br />
watch it– up to 4 devices<br />
at the same time<br />
<strong>Sky</strong>’s exclusive film ondemand<br />
service via PCs<br />
and laptops<br />
Only available to <strong>Sky</strong><br />
customers<br />
<strong>Sky</strong> Go on the<br />
web<br />
<strong>Sky</strong> Go on the iPhone<br />
<strong>Sky</strong> Go on second TV<br />
<strong>Sky</strong> Go on the iPad
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Great customer service<br />
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Same day activation<br />
Top quality HD receivers<br />
24-hour support hotline<br />
Online service center<br />
<strong>Sky</strong> installation service at home<br />
Entourage auf Fox © HBO
15<br />
Encouraging signs – strong subscriber growth<br />
and improving churn<br />
Net additions (in '000) Churn rates (in %)
16<br />
Encouraging signs –<br />
expansion<br />
ARPU in €, monthly HD expansion<br />
rising ARPU and HD
17<br />
Moving in the right direction<br />
Tron: Legacy 2 auf <strong>Sky</strong> Select © Disney Enterprises, Inc. All rights reserved.
18<br />
Appendix
19<br />
Subscribers and Key Metrics (quarterly)<br />
Due to rounding differences of individual items, sums may not always add up.
20<br />
Subscribers and Key Metrics (year-on-year)<br />
Due to rounding differences of individual items, sums may not always add up.
21<br />
Revenues and Costs<br />
Due to rounding differences of individual items, sums may not always add up.
22<br />
Results<br />
Due to rounding differences of individual items, sums may not always add up.
23<br />
Cash Flow and Net Debt<br />
Due to rounding differences of individual items, sums may not always add up.
24<br />
Disclaimer<br />
This presentation contains forward-looking statements based on the currently held beliefs and assumptions of the management of<br />
<strong>Sky</strong> <strong>Deutschland</strong> <strong>AG</strong>, which are expressed in good faith and, in their opinion, reasonable. Forward-looking statements involve<br />
known and unknown risks, uncertainties and other factors, which may cause the actual results, financial condition, performance, or<br />
achievements of <strong>Sky</strong> <strong>Deutschland</strong> <strong>AG</strong>, or media industry results, to differ materially from the results, financial condition,<br />
performance or achievements expressed or implied by such forward-looking statements. Given these risks, uncertainties and other<br />
factors, recipients of this document are cautioned not to place undue reliance on these forward-looking statements. <strong>Sky</strong><br />
<strong>Deutschland</strong> <strong>AG</strong> disclaims any obligation to update these forward-looking statements to reflect future events or developments.<br />
Whilst all reasonable care has been taken to ensure that the information and facts stated herein are accurate and that the opinions<br />
and expectations contained herein are fair and reasonable, no representation or warranty, expressed or implied, is made by <strong>Sky</strong><br />
<strong>Deutschland</strong> <strong>AG</strong> with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and<br />
opinions contained herein. It is pointed out that the existing presentation may be incomplete or condensed, and it may not<br />
contain all material information concerning <strong>Sky</strong> <strong>Deutschland</strong> <strong>AG</strong> or the <strong>Sky</strong> <strong>Deutschland</strong> group.<br />
<strong>Sky</strong> <strong>Deutschland</strong> <strong>AG</strong> reserves the right to change and complete the information in this presentation without notice.
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