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Download PDF - Sky Deutschland AG

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Subscriber Churn<br />

Churn (in '000) Rolling churn rate<br />

23.1%<br />

165<br />

22.4%<br />

140<br />

3 Q4 2009 25 February 2010<br />

22.4%<br />

123<br />

23.3%<br />

135<br />

21.6%<br />

Q4 08 Q1 09 Q2 09 Q3 09 Q4 09<br />

128<br />

• Rolling churn rate<br />

decreased to 21.6% for<br />

2009 compared to 23.1%<br />

for 2008.<br />

• Flex subscribers almost<br />

phased out.

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