brand graphics guidelines for print and electronic media - Southern ...

11 Brand Graphics Guidelines
No. 10 Envelope Guidelines
A standard No. 10 commercial flap envelope is
used with the Cox School letterhead. Post office box
numbers are listed in the return address, rather than
physical building locations.
As in other material, the official title of a department
or institute should be used.
The identifier at the bottom left of the envelope,
“Cox School of Business,” should remain consistent.
Specified colors for the No. 10 envelope are
Pantone ®* PMS 1925U ** Red and
Pantone ®* PMS 286U ** Blue.
Business Card Guidelines
A business card should represent only one individual;
therefore only one name should appear on the card.
1. Titles should be limited to two lines of copy below
the name.
2. If a person has more than one title, both titles
may be used; however, the style of the listing must
be consistent.
Example: John Jones, Ph.D., Marketing
Department Chair, Director of the
JCPenney Center for Retail Excellence
3. Titles should not include personnel classifications
(such as Associate Director II).
4. Following standard stationery guidelines, titles
should conform to the non-sexist language
requirements of the University and should not
include gender-related designations.
Note Card Guidelines
These are available with the logo either blind
embossed (raised above the surface of the card),
printed in Pantone ®* PMS 1925U ** Red or Pantone ®*
PMS 286U ** Blue, or for more formal uses, produced
in gold foil. Also available are matching envelopes with
the return address printed on the back flap in black
ink. (Note: These envelopes should not be used for
mass mailings.) However, if you use the note card
format for mass mailing, such as invitations to events,
the return address must appear on the front of the
envelope to facilitate returns.
Folded note cards are 6" x 9", scored to fold to
6" x 4-1/2." Standard matching A-6 envelopes
are specified.
* Pantone is a registered trademark of Pantone, Inc.
** U indicates “Uncoated Pantone” for use on uncoated paper stocks.
Southern Methodist University
Department
PO Box 750333
Dallas, TX 75275-0333
Address Service Requested
C O X S C H O O L O F B U S I N E S S
Cox School of Business
PO Box 750333
Dallas, TX 75275-033
214-768-0000
Name
Title
cox.smu.edu
214-768-0000 fax
214-768-0000 cell
name@mail.cox.smu.edu
cox.smu.edu
Office of the Dean
Southern Methodist University PO Box 750333 Dallas, TX 75275-033