brand graphics guidelines for print and electronic media - Southern ...

More documents

Recommendations

Info

8 Brand Graphics Guidelines Cox School Logo Using the parameters established by SMU, the Cox School of Business has developed a logo to help communicate our identity as one of the nation’s leading institutions for business education. There are two approved treatments of the official SMU Cox School of Business logo. You may choose the logo treatment best suited for your purposes given the space constraints of your layout. These logo treatments should be used consistently in all communications, including business cards, brochures, flyers, posters, and invitations. Logo elements should never be altered. Alternate logos have been established for letterhead and envelopes, electronic media, and Cox sub-brands, as described on the following page. To ensure the highest-quality reproduction, SMU Cox logo elements should be reproduced only from authorized original artwork, available from the Cox Marketing and Communications Office or from the Cox Intranet site at: www.cox.smu.edu/intranet/marketing/brandguidelines The official colors for the Cox School of Business logo are Pantone ®* PMS 1925U ** Red for the logo and Pantone ®* PMS 286U ** Blue for the wordmark We recommend that the SMU Cox logo appear prominently in the top center or bottom center of the cover of any promotional piece as shown. The SMU Cox logo should be surrounded by adequate space, away from other graphic elements of the design. Symbols for institutes, programs, departments, clubs, or organizations may also appear on the cover of the piece as a graphic element or sub-brand logo. The SMU Cox logo should be given dominant or equal size and positioning in all printed materials. The Cox Marketing and Communications Office requests that you submit all pieces for review and approval before printing. Note: A number of factors, including the paper stock and the print processing technique, can cause variations in the actual colors rendered. For this reason, we have created an expanded color palette (see p.12) that reproduces better across different paper and printing techniques. Variations must be approved by the Cox Marketing and Communications Office. Note: We are legally required by Pantone, Inc. to state that the actual colors shown in this brand guidelines document are not intended to match Pantone color standards. PANTONE 1925 U PANTONE 286 U * Pantone is a registered trademark of Pantone, Inc. B R A N D G R A P H I C S G U I D E L I N E S F O R P R I N T A N D E L E C T R O N I C M E D I A ** U indicates “Uncoated Pantone” for use on uncoated paper stocks.
9 Brand Graphics Guidelines Alternate Cox School Logos Alternate Logo for Letterhead and Envelopes Following SMU brand guidelines, an alternate Cox logo has been established for use on the Cox School of Business letterhead and envelopes. Alternate Logo for Electronic Media In addition, an alternate Cox logo has been established for use in electronic communications, including the Web site, e-newsletters, and e-mail marketing. Logos for SMU Cox Sub-brands The Cox Marketing and Communications Office has established guidelines for presenting sub-brands of the Cox identity. Sub-brand logos should appear beneath the Cox logo, presented in the approved SMU Cox blue color, in the approved SMU font (ITC Galliard), in all caps, not to exceed the width of SMU Cox above it. C O X S C H O O L O F B U S I N E S S
Page 1 and 2: B R A N D G R A P H I C S G U I D E
Page 3: the Dean: Consistency is one of the
Page 6 and 7: 6 Brand Graphics Guidelines SMU Log
Page 10 and 11: 10 Brand Graphics Guidelines Cox Sc
Page 18: 18 Brand Graphics Guidelines Cox Sc

brand graphics guidelines for print and electronic media - Southern ...

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?