brand graphics guidelines for print and electronic media - Southern ...
brand graphics guidelines for print and electronic media - Southern ...
brand graphics guidelines for print and electronic media - Southern ...
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6 Br<strong>and</strong> Graphics Guidelines<br />
SMU Logo <strong>and</strong> Wordmark<br />
The SMU logo is the centerpiece of the University’s<br />
visual identity, <strong>and</strong> an integral part of the Cox School<br />
of Business logo. The SMU logo portrays a stylized<br />
rendering of the University seal, featuring Dallas<br />
Hall, SMU’s first building. Because the SMU logo<br />
represents the cornerstone of the University’s identity,<br />
it should never be altered.<br />
The wordmark is the <strong>print</strong>ed expression of the<br />
University’s identity. It has been designed with careful<br />
attention to dimensions <strong>and</strong> spacing to be readily<br />
identifiable <strong>and</strong> easily read. The typeface chosen <strong>for</strong> the<br />
wordmark is ITC Galliard, a classic Roman typeface.<br />
The wordmark should always appear in this typeface.<br />
The wordmark initials are an abbreviation of the<br />
wordmark <strong>and</strong> should be treated with the same<br />
respect. The typeface (ITC Galliard) is the same.<br />
The service mark (SM) must appear with the logo<br />
<strong>and</strong> wordmark initials as shown.<br />
The integrity of the SMU logo elements should be<br />
protected at all times <strong>and</strong> never altered. To ensure<br />
the highest quality of reproduction, logo elements<br />
should be reproduced only from authorized original<br />
artwork, available from the Cox Marketing <strong>and</strong><br />
Communications Office or on the SMU Web site at:<br />
www.smu.edu/logos.<br />
The illustrations to the right demonstrate unacceptable<br />
alterations of the SMU logo <strong>and</strong> its related elements.<br />
1. Do not enclose the logo in a box.<br />
2. Do not distort the logo.<br />
3. Do not stack an office name or other<br />
in<strong>for</strong>mation under the logo.<br />
4. Do not tilt the logo.<br />
5. Do not surround the logo with words.<br />
<strong>Southern</strong> Methodist University<br />
SOUTHERN METHODIST UNIVERSITY<br />
1. 3.<br />
2.<br />
5.<br />
we hsa jslkl keyiud dohdm<br />
hjsuh hdkj tyiyn. Hum am<br />
hjdion wiud hkion bus, as<br />
shohd uyihd tuie. Gob dhk<br />
hjdk kjdljk skjdlk oiwqor<br />
loid jhkdjhkj.<br />
4.<br />
Ghb djhk hjdk kjdljk askj<br />
skidok oiwqor. Loid ouin<br />
hekdjhke nvbuhi chuhd if<br />
hadsa dnik. Hum am<br />
hjdion wiud hkion bus, as<br />
shohd uyihd tuie. Gob dhk<br />
Loid ouin hekdjhke nvbuhi<br />
chuhd if hadsa dnik. Ghb<br />
djhk hjdk kjdljk askj<br />
skidok oiwqor.<br />
DEPARTMENT OF<br />
PSYCHOLOGY
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