FXU Media Pack 2012 - FXU Students Union

FXU Media Pack 2012
September 2012 will see 2,000 new students in Falmouth beginning their studies with either University of Exeter
or University College Falmouth. Almost all will be living and working in Falmouth, Penryn and the surrounding
area.
This is your opportunity to introduce your products and services to a fresh student market!
In the following pages you will find all the information you need to promote your brand to the student
population.
If you need any help just contact us and we will be happy to talk you through the alternatives and help you chose
the right media for you and your budget. We can also offer exclusivity deals so if this is important to you don’t
hang around and get in touch with us as soon as possible.
Handbook
An A5 Handbook will be given to all 2,000 first year students. Containing everything you need to know about FXU,
what we do and life in Falmouth & Penryn. It truly will be an essential, one stop guide, for all of our incoming
Freshers. We are offering full and half page adverts (pricing is detailed on page 2) within the handbook and a prime
spot on the back cover. This will be a smart and professional publication, and will be something the students will
hold onto, not just for their first year, but throughout their University experience here in Cornwall. All adverts will be
allocated to pages on a first-come-first served basis.
Welcome Pack
A welcome pack is distributed to all 2,000 first year students. It’s a reusable cotton shopper containing the FXU
Handbook along with commercial product samples, freebies and information from local businesses. (You’ve probably
seen students with the bags around Falmouth & Penryn as they are used all year round!) An advert on the bag costs
from just £100 or you could choose to supply a leaflet, flyer, voucher or discount coupon – we make a charge for
packing the item in the bag (£50 - £100) but we will pack any samples or ‘goodies’ received free of charge.
Wall Planner
YOUR message to OUR students
Freshers Advertising Opportunities
Be advertised in every new student's room! Another great opportunity for companies who want to get involved in
Fresher’s. The Wall planner is an A1 open planned calendar, showing events throughout the year and an essential
reference tool for all 2,000 first year students throughout the year. Small adverts frame the wall planner and work
really well for quick contacts (taxi’s, fast food, hair dressers or bowling) as they are up on each students wall all year
round.
Freshers Fayre
On Sunday 30 th September 12-4pm (set up from 10am) we will be holding our 8th Annual Freshers’ Fayre. This is an
excellent opportunity to communicate directly with students and takes the form of a market with stalls for each
attending company. A table (or tables) is provided and additional requirements such as wi-fi and electricity will be
accommodated where possible. The event has grown over the last few years and last year we dedicated the entire
lower Stannary to visiting local businesses. Over 75 clubs and societies which will also be taking part in the Freshers’
1

Fayre will, like last year, be sited on the upper floor of the Stannary. This event is fun and interactive, and always has
an overwhelming turnout.
Please note: No plastic bags are allowed. Stall holders are not permitted to sell or give away alcoholic drinks or
samples.
Website Advertising
Placing an advert on our website is a fantastic way to promote yourself, your events or your products to our 5,000+
students – as well as our staff and the general public worldwide including prospective students. Our website links to
the University College Falmouth and University of Exeter websites. Banner adverts – at the top of the webpage are
£117.50 per month. Lozenge adverts – in the bottom left of the webpage are £98.00 per month.
For further technical or statistical information please contact Mo Drake woodlane@fxu.org.uk 01326 213742.
Prices &
Specifications
Advert Advert
Height
2
Advert
Width
Advert Cost Booking
Deadline
Handbook Outside Back cover 210mm 148mm £250 13 th July
Inside Front/back cover 210mm 148mm £180
Full page 210mm 148mm £120
Half page 105mm 148mm £70
Welcome Bag Logo on front
(for a larger advert please contact us)
100mm 100mm £100
20 th July
Welcome Bag Leaflet or flyers £100 17 th
Boucher or discount coupon £50
Sample or goodie FREE
August
Wall Planner Boarder advert 74mm 105mm £110 20th July
Website Banner 60px 468px £117.50/mth N/A
Lozenge 47px 170px £98.00/mth
Prices &
Specifications
Freshers
Fayre
Stand type Stand
Height
Large High Rise (only 4
available)
Stand
Length
Stand
Width
Stand
Cost
111mm 2200mm 700mm £175
Large 75mm 2200mm 800mm £150
Standard 75mm 1800mm 800mm £125
Round Tables 75mm 1000mm 1000mm £75
Prices & Specifications
For further information please contact:
Calendar, Welcome Pack, Freshers Fayre
Kristy Wallace
01326 255861
Freshers@fxu.org.uk
Website Advertising
Mo Drake
01326 213742
woodlane@fxu.org.uk
Booking
Deadline
14 th Sept

FXU Booking Form 2012
Cost x No Total (please complete) Deadline
Handbook
Outside Back cover £250 13 th July
Inside Front/back cover £180
3
13 th July
Full page £120 13 th July
Half page £70 13 th Welcome Bag
July
Logo on front £100 20 th July
Leaflet or flyers £100 17 th August
Boucher or discount
coupon
£50
17 th August
Sample or goodie FREE 17 th Wall Planner
August
Boarder Advert
Website
£110 20th July
Banner £117.50/mth (Months) N/A
Lozenge
Freshers Fayre
£98.00/mth (Months) N/A
Large High Rise (only 4
available)
£175
14 th Sept
Large £150 14 th Sept
Standard £125 14 th Sept
Round Tables £75 14 th Sept
Freshers Fayre requirements
Will you require electricity? Yes/no
Would you like access to the internet? Yes/no
Will you be serving food? Yes/no
Please write any additional requirements below.
Your Details
Company Name
Contact Name
Telephone Number
Email*
*Your email address may also be used by FXU to keep you updated on events throughout the year and other FXU
marketing opportunities. Please tick here if you do not wish your email to be used for this purpose.

Payment
I am enclosing a cheque for £__________ made payable to FXU Y/N
I will call 01326 255861 to pay by credit or debit card Y/N
Please return to
By e-mail freshers@fxu.org.uk
By post Kristy Wallace
FXU
Tremough Campus
Treliever Road
Penryn
Cornwall TR10 9EZ
For any queries or further information please phone 01326 255861
Thank you and we hope to hear from you soon!
4