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22 G-Talk POINT GPLUS AUG 10 - AUG 16, 2013 Will the Assamese film industry ever regain its past glory? Ravi Sharma Actor There are many factors right now for such a crisis. The quality of a film is judged only when people go and watch it. Although we have lost that faith of the people but I believe there is still a large chunk of population who loves to watch Assamese films and in fact come to the theatres to watch them. When more of this audience will start watching films then obviously the producers will make money and in this way, the budget for the coming movies can be increased and the quality of the films can be improved. The Assamese film industry will definitely flourish only when the following factors are dealt with immediate force. The first is the time allotment for screening of the Assamese films. Mostly, we are allotted the 11.00 A.M. slot, which is very odd because most of the audience do not come to the theatres at this time of the day. Moreover, the distributors who are operating here are mostly non-assamese and so they don’t feel or have any sentiments for the assamese people. Though they have to buy the copyrights for Hindi films, they don’t have to do the same for Assamese films. Since they do not make investments for the Assamese films, they don’t have any liability. In that case, we will have to be strict and demand for the best show timings to screen Assamese movies in the theatres. Moreover, when we have to screen a film we have to acquire the certificate from the state censor board and for that, we have to pay an amount and make a registration under IMPA, a Kolkata based NGO. This way the registration amount does not only go out of the state but it is also illogical. The creativity of the artiste cannot be blamed because they are very hard working but the marketing skills needs to be upgraded in the region because if you are familiar with the concept of selling then the product will definitely reach the audience. This is seriously lacking here. Our government too must take a strong stand now. Ear- lier, the entertainment tax was returned to the producers by the government but it is no longer so. They had also committed to finance a certain number of films in a year but the promise was never kept. Moreover, if the government sponsors such projects then, only the award-winning directors are given priority. This trend must change. Finally, yet importantly, the media houses and the news channels have a huge responsibility to properly portray the positive image of the industry. They often write stories for the sake of sensationalising even a petty matter which tends to harm the image of the film industry or the people related to it. These artistes’ live in a society where they share the space with other people as well, so the negative publicity will surely reduce the love for them and for the industry. “ The artiste cannot be blamed because they are very hard working but the marketing skills needs to be upgraded in the region because if you are familiar with the concept of selling then the product will definitely reach the audience. Chandan Sarmah Film Critic COUNTERPOINT The question of revival of the Assamese film industry is indeed a much difficult one to address and to find a solution acceptable to, at least, the conscious section of Assamese film lovers is complicated. There was a time when the quality of a film was the only factor for it to click at the box office. But, now that the boom of the multiplexes has literally dominated the entire film business, the size of a movie has become the main factor. Moreover, besides the overall magnitude of the film — right from the star cast, acting quality to the locations, songs and splendidly designed choreography to the visual effects — the audience, by and large, are always crave some sort of uniqueness in the film. Probably, the success of ‘Bhag Milkha Bhag’ is the best example in this regard. Well, agreed that Assamese cinema cannot be expected to attain that height overnight. There are limitations as far as the production budget is concerned because the business outlet for Assamese cinema is just within the state of Assam. An Assamese film is commercially released in not more that 50 theatres of the state. Therefore, to hit the bulls eye with limited budget, one has to make optimum use of the basic ingredients of film-making. Such as, unique storyline, outstanding script, convincing acting, refreshing music and distinctive directorial treatment. Of course, the minimum technical fineness is very much required to make the film at least acceptable to some extent. In Assam, there is a batch of new generation actors who have proved their credibility. Same is the case with Assam’s film technicians also. The disappointing aspects in the present-day Assamese cinema are uniqueness in storyline, a proper script and proper directorial skill. It is indeed a fact that one needs huge amounts of money to make a real good film but ‘baandhon’ by jahnu barua and ‘Dwaar’ by bidyut Chakravortty do not play such a big role in the process of revival of assamese film industry. “ there is no question of money in case of conceiving a unique storyline and preparing a perfect script. A ‘Baandhon’ by Jahnu Barua and ‘Dwaar’ by Bidyut Chakravortty do not play such a big role in the process of revival of Assamese film industry. There has to be a complete professional approach of both the producer and the director first to make a real good film and then to sell it. National sentiment does not ensure success of an Assamese film. The latest Assamese releases are profound examples but it is also true that the Assamese film-lovers, even now, are fond of Assamese cinema. However, there has to be at least some quality in a film in order to capitalise on that sentiment.
GPLUS AUG 10 - AUG 16, 2013 23 Railway Ticketing Agents Citypedia GPlus will keep on publishing such relevant and useful information in this page in the coming <strong>issue</strong>s. Compiled by Rangman Das CHAKRABORTY TRAVELS AK Azad Road, Rehabari Guwahati – 781008 Phone No – 0361-2735482, 98640- 10603 FREEdOM TOURS & TRAVELS Narengi Tiniali Guwahati – 781026 Phone No – 0361-2640112, 98640- 30400 GREAT EASTERn TRAVELS B.Baruah Road, Ulubari Guwahati – 781007 Phone No – 0361-2520561, 0361- 2527840 USHA TRAVELS HB Road, Fancybazar Guwahati – 781001 Phone No – 0361-2570567 SS AGARWAL TRAVELS GS Road, Paltanbazar Guwahati – 781008 Phone No – 0361-2548189 SiddHi VinAYAK TRAVELS AK Azad Road, Rehabari Guwahati – 781008 Phone No – 99548-94628 A TO z TOURS & TRAVELS AK Azad Road, Rehabari Guwahati – 781008 Phone No – 0361-2607077, 98643- 02486 GRAPHix Near Bihutoli, Rajgarh Road Guwahati – 781007 Phone No – 0361-2451125, 98640- 66092 GARG TOURS & TRAVELS 76, M.S. Road Guwahati – 781001 Phone No – 0361-2547159 nEERAj TREndLinE SERViCES Lohia Market, Fancy Bazar Guwahati – 781001 Phone No – 0361-2131244, 98641- 15100 MSU TRAVEL & TRAdE AGEnCY GMC Market, Fancy Bazar Guwahati – 781001 Phone No – 0361-2542877, 98640- 33734 HUEnTSAnG TRAVELS Dighalipukhuri, Guwahati – 781001 Phone No – 99547-04997 dAYAL COMMUniCATiOn Maligaon, Guwahati – 781012 Phone No – 0361-2679602 AG TRAVELS Solapara Road, Paltanbazar Guwahati – 781008 Phone No – 99547-07650 SUMAnGALAM TRAVELS Bhuyan Market, MS Road Guwahati – 781001 Phone No – 94355-545 LUxURiAS indiA Satgaon, Guwahati – 781017 Phone No – 0361-2643691, 99543- 82066 PC TOURS & TRAVEL Danish Road, Lakhtokia Guwahati – 781001 Phone No – 0361-2731217 indiRA HOLidAYS Jagabandhu Apptt, Bhangagarh Guwahati – 781005 Phone No – 0361-2463601 4 SEASOnS TOUR n TRAVELS New Guwahati, Guwahati – 781021 Phone No – 0361-2659294 indRAni AiR TRAVELS (P) LTd T C Lekharu Market AT Road, Guwahatoi – 781001 Phone No – 0361-2542396, 99540- 98158 S KUMAR & BROS Athgaon, Guwahati – 781001 Phone No – 0361-2542396, 99540- 98158 ALOK COMMUniCATiOn Opp Gurucharan Hospital, Paltan Bazar Guwahati – 781008 Phone No – 0361-2730893, 94356- 09377 dEKA TRAVELS GNB Road, Silpukhuri Guwahati – 781003 Phone No – 98643-04750 FRiEndS TRAVELS FA Road, Kumarpara Guwahati – 781001 Phone No – 98640-64416 BLUE HiLL TRAVELS indiA LTd HPB Road, Paltanbazar Guwahati – 781008 Phone No – 0361-2607145 SHiLA WORLd TRAVELS Ulubari, Guwahati – 781007 Phone No – 0361-2730503, 2730504 SAMSARA COMMUniCATiOn Rajgarh Road Guwahati – 781003 jATinGA TRAVELS Solapara Road, Manipuribasti Guwahati – 781008 Phone No – 0361-2734333 GLOBAL TOURS & TRAVELS Opp Namghar, Hatigaon Guwahati – 781038 Phone No – 0361-2229320, 98640- 73065 nEELAM Moni Bazar, Fancybazar Guwahati – 781001 Phone No – 0361-2517523, 94351- 04146 ASiAn HOLidAYS RGB Road, Guwahati – 781003 Phone No – 0361-2455300, 98640- 32951 SHREE TOURS & TRAVELS GNB Road, Panbazar Guwahati – 781001 Phone No – 0361- 2735883/2602771/92070-42780 PRiYAnKA EnTERPRiSE B Boro Market, Ganeshguri Guwahati – 781006 Phone No – 0361-2229412, 94351- 48454 BAjRAnG TOURS & TRAVELS SJ Road, Athgaon Guwahati – 781001 Phone No – 94357-03963 jUPiTER TRAVELS Dewan Mansion, Ganeshguri Guwahati – 781006 Phone No – 0361-2343048, 98540- 91062 SUMiTRA TRAVELS Jyoti Complex, Ulubari Guwahati – 781007 Phone No – 98642-62042 OVERSEAS TRAVEL HUB Opp ASTC, Paltanbazar, Guwahati – 781008 Phone No – 0361-2734744, 98642- 22397 Ad COMMUniCATiOnS Tiptop Gali, Lakhtokia Guwahati – 781001 Phone No – 97072-44444 dR STORE Debadaru Path, Dispur Guwahati – 781006 Phone No – 99549-57379 BEniSOn TOURS & TRAVELS Opp. SBI, Silpukhuri Guwahati – 781003 Phone No – 98640-31289, 99547- 27446 E-GEnERATiOn TRAVELS Rajbari Path, Ganeshguri Guwahati – 781005 Phone No – 0361-2341578, 99575- 64360 GLAnCEd TOUR & TRAVELS Beltola Tiniali Guwahati – 781028 Phone No – 98640-27814, 96138- 45929 TRAVEL PORT Divine Plaza, Dispur Guwahati – 781006 Phone No – 0361-2229201/2 HiMAnSHU TRAVELS TRP Road, Fancy Bazar Guwahati – 781001 Phone No – 0361-2737800, 94351- 46998 THE EARTH TOURS & TRAVELS Manipuribasti, Guwahati – 781007 Phone No – 98640-71276 PAnKAj AViATES 263, Basistha Road Guwahati – 781028 Phone No – 0361-2306170, 94355- 46712 GOOdFRiEnd TRAVELS AM Road, Opp Apsara Cinema Hall Guwahati – 781007 Phone No – 94351-11722 SiROY LiLY TRAVELS Solapara Road, Paltanbazar Guwahati – 781008 Phone No – 99548-74005 ARVind TOURS & TRAVELS S.J. Road, Aathgaon, Guwahati - 781008 Phone No - 9864067950
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