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Download File - The Six Flags Museum

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More than a ride - <strong>Six</strong> <strong>Flags</strong> bills new attraction as `ultimate video game'<br />

Fort Worth Star-Telegram - Thursday, July 6, 1995<br />

Author: JESSAMY BROWN, Star-Telegram Writer<br />

ARLINGTON - A downturn in the defense industry is turning into a blessing for <strong>Six</strong><br />

<strong>Flags</strong> Over Texas , which Tuesday will be the first U.S. company to open a virtual<br />

reality game invented by a firm expanding from flight simulation into amusement parks.<br />

<strong>The</strong> Chameleon is an octopuslike contraption, with arms holding six white gondolas that<br />

pitch and roll with enough velocity to create some G-force as they revolve around a blue<br />

hub.<br />

While a futuristic space adventure - named Labyrinth Rangers - plays on a video screen<br />

inside the pod, teams of two players use controls to maneuver their aircraft through<br />

tunnels, shoot down monsters and collect life-sustaining crystals.<br />

Workers are installing the interactive game in the theme park's Good Times Square, a<br />

section of video arcades and carnival-type games in a 1950s motif. Chameleon players<br />

will pay $5 for the 21/2-minute game<br />

"<strong>The</strong> technology is centrifugal. It comes from the space program," said Bennett<br />

Omensky, vice president of Chameleon Technologies Inc. "You don't just ride it like a<br />

roller coaster."<br />

<strong>The</strong> game is based on techniques developed by parent company Veda International,<br />

which has designed and manufactured flight training simulators for the space program<br />

and the Navy, said Amy Bowden, spokeswoman for Veda, based in Alexandria, Va.<br />

But because the market for flight simulators is limited and the defense budget is<br />

declining, Veda began to look for ways to apply its knowledge to the commercial market,<br />

Bowden said.<br />

Billed by <strong>Six</strong> <strong>Flags</strong> officials as "the ultimate video game," Chameleon differs from other<br />

virtual reality simulations in that users don't use helmets or gloves. Instead of sitting in a<br />

theater while the seats interact with what's happening on screen, players control the<br />

machine, Bowden said.<br />

"<strong>The</strong> appeal is that you're in charge, you're making it happen. You're not just going for a<br />

ride," Omensky said. "That 1950s section is about to go to the year 2040."<br />

While waiting in line, participants see a video on the game's development and proceed to<br />

a training area to learn how to control the pod and score points. After the 10-minute<br />

experience - including a 2 1/2-minute ride - players get a printout of the play-by-play,<br />

said Tom Iven, <strong>Six</strong> <strong>Flags</strong> retail vice president.<br />

<strong>The</strong> game's list price is $2.3 million, Omensky said. <strong>The</strong> computer cost $400,000, but <strong>Six</strong>


<strong>Flags</strong> is not disclosing how much it paid for the game, said <strong>Six</strong> <strong>Flags</strong> spokeswoman<br />

Nancy St. Pierre.<br />

Baseball players in town for the Major League All-Star Game at <strong>The</strong> Ballpark in<br />

Arlington will be the first to try the game, at a private gala Monday, St. Pierre said.<br />

<strong>The</strong> <strong>Six</strong> <strong>Flags</strong> opening marks the game's first permanent United States installation. <strong>The</strong><br />

only other location is in Hurstville, Australia, at a mall-like "family entertainment<br />

center." Locals and repeat customers there appreciate that the machine can offer several<br />

types of games, hence the name Chameleon, Bowden said.<br />

New game at <strong>Six</strong> <strong>Flags</strong><br />

What: Chameleon, a new virtual reality game.<br />

Where: <strong>Six</strong> <strong>Flags</strong> Over Texas , 2201 E. Road to <strong>Six</strong> <strong>Flags</strong>.<br />

How much: $5, plus admission into the park, $27.95 for adults and $21.95 for children.

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