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often a key priority, not least because the investors in those funds<br />
can be important public entities such as the World Bank. In many<br />
developing markets in particular, established PE investors from<br />
abroad can lead best practice in the area of sustainability. But with<br />
companies also increasingly concerned with how they manage their<br />
pension funds and financial assets, sustainability is also important for<br />
PE/VC investors in established markets.<br />
However, there also appears to be a growing realisation that<br />
sustainability matters not just because of its potential direct<br />
reputational impact, but also how that can then affect company<br />
performance and ultimately fund returns. Fifty-four percent of<br />
survey respondents agreed that sustainability management would<br />
generate greater shareholder value over the long term, up nine<br />
percentage points (ppts) from the 2009 survey (Chart 2). And 45%<br />
of respondents said that sustainability management did impact on<br />
their investment decisions, an increase of 7ppts from two years ago.<br />
There are also signs that company managers themselves are taking<br />
more of a lead in this area, with around half of respondents agreeing<br />
that management teams are increasingly interested in sustainability<br />
issues as a means to reduce risks and create additional value; fewer<br />
than 20% of respondents disagreed.<br />
Perhaps the biggest change in the past two years, however, has been<br />
the widespread implementation of institutional measures to embed<br />
sustainability into PE/VC processes. Fully 63% of those survey noted<br />
that their firm already had a policy or set of principles setting out the<br />
firm’s approach to sustainability issues in place, up from just 24% in<br />
2009. And only a fifth of respondents had no plan to implement such<br />
a policy in the future, down from 51% two years ago. Yet while GPs<br />
genuinely do seem to be addressing these issues internally, much<br />
ChArT 1 ChArT 2<br />
% of respondents<br />
70<br />
60<br />
50<br />
40<br />
30<br />
20<br />
10<br />
0<br />
Companies managing<br />
sustainability are incurring<br />
unnecessary costs<br />
19<br />
10<br />
37<br />
64<br />
Agree Disagree Neither/don’t know<br />
44<br />
2011<br />
26 2009<br />
more remains to be done. Just 20% of GPs acknowledged regular<br />
formal reporting or communication of their firm’s sustainability<br />
activities internally, with 44% having no plans to implement any such<br />
communication going forwards. While that is an improvement on<br />
two years ago (when just 12% of GPs had internal reporting), it also<br />
represents a missed opportunity. By ensuring that all staff are aware<br />
of the high profile and importance of managing sustainability issues,<br />
PE/VC firms can really take up the mantle of responsible investors<br />
and lead best practice across the corporate sector as a whole.<br />
While GPs do genuinely seem to be devoting more time to these<br />
important issues – and 71% of respondents expected their firm to<br />
do more to incorporate sustainability risks and opportunities into<br />
investment strategies over the next two to three years – all too often<br />
the good work that they already do is left unacknowledged. One of<br />
our goals at the <strong>BVCA</strong> is to put private equity and venture capital<br />
firmly in the economic mainstream, to make them a regular part of<br />
business and industrial life.<br />
Our members have numerous examples of long-term value creation<br />
through sustainable engagement on issues such as energy efficiency,<br />
focus on supply chains, and reducing waste and carbon impact. We<br />
would like these to become more widespread, and to be used as<br />
industry benchmarks, to help change the outdated perceptions<br />
and fears around the industry. At their best, PE/VC managers and<br />
their investee companies can be outstanding corporate citizens. By<br />
continuing to concentrate and on these important long-term issues,<br />
not only can GPs genuinely maximise the value of their investments,<br />
they can also show the outside world that private equity and venture<br />
capital genuinely seek to build better and sustainable businesses that<br />
endure for the long term. n<br />
% of respondents<br />
60<br />
50<br />
40<br />
30<br />
20<br />
10<br />
0<br />
45<br />
54<br />
Sustainability management<br />
generates greater long-term<br />
shareholder value<br />
14<br />
11<br />
Agree Disagree Neither/don’t know<br />
40<br />
2011<br />
35 2009<br />
Autumn 2011 <strong>BVCA</strong> <strong>Briefing</strong> 27