Brand Management Strategy for Korean ... - Brunel University
Brand Management Strategy for Korean ... - Brunel University
Brand Management Strategy for Korean ... - Brunel University
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REFERENCES 186<br />
LIST OF APPENDICES 216<br />
LIST OF FIGURES<br />
Figure 1. The Conceptual Model 52<br />
Figure 2. Screen Plot 75<br />
Figure 3. Flow Chart of the Construct of Team Identity Development Procedure 78<br />
Figure 4. Old Traf<strong>for</strong>d Stadium 106<br />
Figure 5. Manchester United Trophy Cabinet 107<br />
Figure 6. A Plaque and a Clock at Old Traf<strong>for</strong>d 108<br />
Figure 7. Partnership between FC Barcelona and Unicef 111<br />
Figure 8. MyFootballClub Homepage 113<br />
Figure 9. Enthusiasm in Saitama stadium 1 114<br />
Figure 10. Enthusiasm in Saitama stadium 2 116<br />
Figure 11. FC Barcelona Logo 117<br />
Figure 12. Red Devils 119<br />
Figure 13. Be The Reds 120<br />
Figure 14. The History of Arsenal Uni<strong>for</strong>m 123<br />
Figure 15. The Logos of AFC Wimbledon and Wimbledon FC 127<br />
Figure 16. Old Firm Fighting 128<br />
Figure 17. Celtic and Rangers Fans 130<br />
Figure 18. The Logo of FC United 131<br />
Figure 19. Protest against Glazer‟s Takeover 132<br />
Figure 20. Jose Mourinho 135<br />
Figure 21. Olympique Lyon champion de France 2007-2008 136<br />
Figure 22. David Beckham 141<br />
Figure 23. The Modified Conceptual Model 147<br />
Figure 24. Summary of Result (Hypothesis 1) 166<br />
Figure 25. Summary of Result (Hypothesis 2) 168<br />
Figure 26. Summary of Result (Hypothesis 3) 170<br />
Figure 27. Summary of Results (Hypotheses 4,5,6,7) 172<br />
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