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OCTOBER / NOVEmBER<br />

DECEmBER 2012<br />

Edition 28 - Salon Only<br />

Orders: 1300 437 436<br />

LAKMÉ<br />

<strong>BreeZe</strong><br />

Spring Summer Collection<br />

Cloud NiNe<br />

Takes loNdoN wiTh<br />

sass&Bide<br />

New evo<br />

faBuloso<br />

MoroCCaNoil<br />

weighTless hydraTiNg Mask<br />

2012 ChrisTMas<br />

PaCks<br />

1


FOUND WHEREVER GOOD HAIRDRESSERS ARE STOCKED<br />

MAYBE, JUST MAYBE, IT’S TIME FOR<br />

HEY THERE DULL R-E-D, BORING B-R-O-W-N,<br />

GOING NOWHERE B-L-O-N-D-E,<br />

C-O-N-D-I-T-I-O-N-S * REVIVES * ADDS SHINE * INTENSIFIES COLOUR * TONES COLOUR<br />

WHAT’S NEW IN YOUR LIFE?<br />

EVOHAIR.COM


FOUND WHEREVER GOOD HAIRDRESSERS ARE STOCKED<br />

MAYBE, JUST MAYBE, IT’S TIME FOR<br />

HEY THERE DULL R-E-D, BORING B-R-O-W-N,<br />

GOING NOWHERE B-L-O-N-D-E,<br />

C-O-N-D-I-T-I-O-N-S * REVIVES * ADDS SHINE * INTENSIFIES COLOUR * TONES COLOUR<br />

WHAT’S NEW IN YOUR LIFE?<br />

EVOHAIR.COM


6<br />

CONTENTS<br />

OCTOBER / NOVEMBER<br />

DECEMBER 2012<br />

Edition 28 - Salon Only<br />

Orders: 1300 437 436<br />

LAKMÉ<br />

BREEZE<br />

Spring Summer Collection<br />

CLOUD NINE<br />

TAKES LONDON WITH<br />

SASS&BIDE<br />

NEW EVO<br />

FABULOSO<br />

MOROCCANOIL<br />

WEIGHTLESS HYDRATING MASK<br />

2012 CHRISTMAS<br />

PACKS<br />

1<br />

12<br />

16<br />

36<br />

38<br />

TECH TALK<br />

12 13<br />

FEATURES<br />

TIPS & TRICKS<br />

with Kirsten Reynolds<br />

National Technical Manager Alterna<br />

With a reputation built on innovative ingredients and state-of-the-art result driven formulas,<br />

Alterna continues to deliver good for you beauty with its convenient travel packs from Caviar<br />

and Bamboo. An ideal sample pack for loyal customers and an even better introduction to the luxury<br />

that is Alterna.<br />

Bamboo UV+ On-the-Go Travel Pack<br />

CODE 22407 - Bamboo UV+ Shampoo and Conditioner, Masque, Fade-Proof Fluide<br />

SLIP, SLOP, SLAP this summer with Alterna Bamboo UV+! FADE PROOF FLUIDE – ‘Sunglasses<br />

for Hair’ will protect your colour against the sun’s harmful rays. Infused with Organic Kalahari Melon,<br />

and it's highly nourishing formula has a naturally adaptive defense system against damage.<br />

USE – This can be used wet or dry and cocktailed into any styling product.<br />

Bamboo Shine On-the-Go Travel Pack<br />

CODE 22401 - Bamboo Shine Shampoo and Conditioner, Brilliance Cream, Shine Mist<br />

Now, for any lack lustre strands that are missing shine this travel pack is the way to go.<br />

BRILLIANCE CREAM is a high gloss, sheer cream that will hydrate your locks, tame your flyaways and<br />

become your secret weapon for blow-drying weightlessly. Infused with Organic Indian Gooseberry,<br />

and a dreamy fragrance of fresh green tea, juniper and leafy greens, it also provides the hair with an<br />

exceptional mirror like shine when applying it to the hair. USE – A small amount on damp hair to blow<br />

dry and style. You can also use it on dry hair when dressing out your style.<br />

Alterna Caviar Experience Travel Set<br />

CODE 28144 - Caviar Moisture Shampoo and Conditioner, Working Hair Spray and Overnight Hair<br />

Rescue<br />

OVERNIGHT HAIR RESCUE will repair and replenish your hair while you sleep.........zzz<br />

This is the ideal treatment for your client who has a busy lifestyle and doesn’t have time for an insalon<br />

treatment. Designed for clients with damaged or processed hair, it will also protect your hair<br />

against future breakage. USE –Apply a small amount on dry hair before bedtime and distribute evenly,<br />

concentrating on damaged areas. Leave on overnight and shampoo and condition your hair in<br />

the morning.<br />

Bamboo Volume Promotion<br />

CODE 22406 - Bamboo Volume Shampoo and Conditioner and Uplifting Root Blast<br />

UPLIFTING ROOT BLAST is a MUST HAVE!<br />

This dry root spray is the perfect solution to those clients with flat crowns and hair that lacks body<br />

and fullness. Organic Maca Root boosts your hair’s volume in 3 ways; the individual strand of hair, the<br />

overall fullness and how long your hairstyle stays in. USE – Apply it to dry hair, spray it into the roots<br />

and massage it in to create volume. It’s ideal to use on mid-lengths and ends to create incredible<br />

memory in your style. Guys like it too!<br />

CLOUD NINE AND SASS&BIDE<br />

SHOW FOR LFW<br />

Cloud Nine Brand Ambassador and celebrity stylist<br />

Renya Xydis headed to London in September exclusively<br />

for the Sass&Bide London Fashion Week showing.<br />

Personally chosen for this exciting and important release<br />

by Sass&Bide designers, Sarah-Jane Clarke and Heidi<br />

Middleton, Renya lead a team of Australian and UK<br />

stylists to complement the new season collection for this<br />

iconic Australian fashion brand.<br />

We took the opportunity to have a Q&A session before she<br />

left our shores, giving us an insight about this partnership<br />

and the involvement of Cloud Nine.<br />

TIPS & TRICKS<br />

with Melanie Fahey-Nielsen<br />

National Technical Manager Lakmé<br />

Tech Talk is about sharing Technical Advice, Product Knowledge and our Best Colouring Tips<br />

with our Lakmé Salons around Australia.<br />

Q: What is the new Spring/<br />

Summer Collection?<br />

A: Lakmé together with Creative Director<br />

Dani Blakeley have released the new 2012<br />

Spring/Summer Collection called 'Breeze'.<br />

This collection focuses on the Spring/Summer<br />

colour palette of nature.<br />

“The collection was inspired by the lavish<br />

decadent lifestyle of the Spanish Rivera<br />

and iconic women such as Grace Kelly and<br />

Princess Diana. Inspiration was taken from<br />

the European catwalks where pastel reigns<br />

supreme and flowing art and colour blends<br />

into each other. Hair is cut with great precision<br />

but shattered externally to create sexy<br />

movement on a summer breezy day.”<br />

Dani Blakeley, Lakmé Creative Director<br />

TIPS AND TRICKS<br />

During Hi Lift or on-scalp powder lightening services, some clients can experience discomfort. In<br />

these cases, the on scalp Master Care Scalp Protector and Master Care Tonic can assist in keeping<br />

the scalp calm during and after blonding services. Prior to colour application, Master Care Oil is<br />

layered all over the scalp and works in harmony with the colour development.<br />

HCA: How did the collaboration between<br />

Cloud Nine and Sass&Bide come about?<br />

RX: I have known Sarah-Jane and Heidi from<br />

Sass&Bide for 15 or so years. We always have so<br />

much fun working together and this year LFW is<br />

going to be no different. So much fun!<br />

HCA: Have you worked with other<br />

designers at London Fashion Week or at any<br />

other International Fashion shows before?<br />

RX: I've been working behind the scenes at<br />

shows for years, both in Australia and overseas.<br />

I have specifically directed shows for Australian<br />

designers Colette Dinnigan, Willow, Kirrily<br />

Johnston, Alex Perry and obviously Sass&Bide.<br />

And I've worked on the floor at too many others<br />

to count.<br />

Q: What is the colour palette focus for<br />

Lakmé this spring?<br />

A: Soft chalk like pastels are showcased in this<br />

innovative colour collection, drawing closely<br />

from the Spring/Summer landscape; crisp<br />

clear water contrasting seashell foamy whites<br />

against hues of golden sands, and the dusky<br />

pink shadows of the early evening sky.<br />

Q: What Hi-Lift shade do you recommend<br />

for a natural Level 6 looking for a<br />

platinum result?<br />

A: The best formula to high-lift a natural base<br />

Level 6 is Collage Clair's 12/17. This has a<br />

combination of green/blue reflect to assist<br />

in neutralising the unwanted warmth and<br />

underlying pigments. Collage Clair offers the<br />

added benefit of Ceramide Complex and the<br />

High Affinity System H.A.S. This keeps the<br />

hair in optimum health and the lipid value in<br />

tact during the lightening phase.<br />

HCA: How many people will be working with<br />

you on the Sass&Bide show and how long<br />

does it take to prep each model?<br />

RX: We have quite a big team for Sass&Bide. I'm<br />

bringing 6 people with me from my salon, Valonz<br />

and then we have another 12 stylists from the UK.<br />

The turnaround time for each model depends on HCA: What would you be doing if you<br />

HCA: What are Sarah-Jane and Heidi like the hair type and also if they are coming from other weren’t a hair stylist?<br />

to work with?<br />

shows before.<br />

RX: Painting. I love art.<br />

RX: The best! Great friends and great colleagues.<br />

I LOVE how they bounce off one another with HCA: Do you work closely with the designers HCA: Who is your personal hair style icon and<br />

their ideas.<br />

to come up with the hair looks for the show? what is your personal hair style?<br />

RX: Always. It's a very collaborative project that RX: Too many to choose from... but at the<br />

often changes several times before we get to a moment my hair is pink. Loving coloured hair at<br />

finished result.<br />

the moment.<br />

HCA: What is your favourite Cloud<br />

Nine product?<br />

RX: I love to use the Cloud Nine Iron. It allows<br />

me to prep the hair perfectly regardless of if I'm in<br />

the salon, on a shoot or at a show. I also love that<br />

it adds shine to the hair which is very important<br />

under lights.<br />

Q: My hair is very<br />

light naturally and I<br />

have on scalp<br />

k.blonde Powder<br />

Lightener in<br />

between my colour<br />

appointments.<br />

I I find that my hair<br />

tends to get quite<br />

brassy, what can I<br />

do to eliminate this<br />

from happening?<br />

A: Teknia Ultra Clair Shampoo and Conditioning<br />

Treatment contain unique violet pigments to<br />

counteract any unwanted warmth or brassy<br />

tones to the hair. For best results use this<br />

twice a week. This can be used in conjunction<br />

with your regular prescriptive shampoo and<br />

treatment range.<br />

HCA: What advice would you give to anyone<br />

who wants to work and build a career in<br />

fashion hairdressing?<br />

RX: Never say no. It's not in my vocabulary.<br />

Always give it a try before giving up.<br />

The Sass&Bide Spring/Summer 2013 Collection<br />

was shown on 14th September 2012 as part of<br />

London Fashion Week.<br />

HCA: Do you work with many Australian HCA: How did you reach such a high level of<br />

designers? How is it different to working hairdressing, where you are working with top<br />

at LFW?<br />

designers and celebrities?<br />

RX: Yes, we do (Australian) Fashion Week RX: I met all the right people and worked very,<br />

every year. The biggest difference though is very hard. I still do! Put yourself out there,<br />

just the English accent. They are all fast paced network and constantly create new things.<br />

and exciting.<br />

16 17<br />

EDUCATION<br />

LAKMÉ<br />

SPRING/SUMMER<br />

COLLECTION<br />

The Breeze Spring Summer<br />

Collection showcases an array of<br />

soft, chalk like pastels influenced<br />

by nature’s spring summer<br />

colour palette. Be inspired by the<br />

technique that takes Emilie’s look<br />

from deep rosewood to soft pastel<br />

pink, exploring a graduation of DEAL CODE: 00947<br />

seasonal hues in the transition.<br />

$272.68 $299.95inc gst<br />

NORMALLY $680.00inc gst<br />

Re-create the Collection in-salon with the<br />

Breeze kit, which includes a detailed Step by<br />

Step education guide, encompassing all four<br />

fashionable looks of the collective. Invest in the<br />

Breeze kit to receive the Lakmé colours used in<br />

this all inclusive, limited edition colour kit.<br />

1 x Lakmé Collage 0/70 Blue<br />

1 x Lakmé Collage 12/72S/Blg VltBlue Bld<br />

1 x Lakmé k. blonde Toner Silver<br />

2 x Lakmé k. blonde Toner Pearl<br />

1 x Lakmé Gloss 0/90 Red<br />

1 x Lakmé Gloss 8/22 Int Viol Lt Blnd<br />

1 x Lakmé Gloss 8/64 Copper C/nut L/Bld<br />

1 x Lakmé Gloss 10/22 Int Viol Plat Bld<br />

1 x Lakmé Gloss 10/30 Gold Plat Bld<br />

2 x Lakmé Gloss 10/40 Copper Plat Bld<br />

50%<br />

MORE THAN<br />

DISCOUNT<br />

3 x Lakmé Gloss 0/00 Lightener<br />

1 x L/Gloss Emulsion Long Lst 1Ltr<br />

1 x Lakmé 20 Vol 1Ltr<br />

1 x Lakmé 30 Vol 1Ltr<br />

1 x Lakmé k. blonde D/free Bleach 500gm<br />

1 x Teknia Ultra Clair Duo Sach 10mL - New<br />

1 x Lakmé P/Graphic Chart 120shd<br />

1 x Poster<br />

1 x Tent Card<br />

1 x Lakmé Breeze Spring Summer Collection<br />

Step by Step Booklet<br />

36 37<br />

SALON FEATURES<br />

AVAIA HAIR<br />

Shop 3/6 Heaths Road , Mackay Queensland 4740 | 07 4942 8859<br />

Avaia Hair is located in Mackay, on the<br />

Avaia Hair is a full Haircare Australia salon,<br />

Queensland eastern coast where endless sandy stocking Lakmé, Cloud Nine, Alterna Bamboo and<br />

beaches merge with the tranquillity of lush tropical Caviar ranges. After opening the salon just over<br />

rainforests under the humidity that is the Sunshine<br />

State. It seems fitting then that the word avaia<br />

translates to ‘the appreciation for many beautiful<br />

and refined aspects of life …. a cherished place,<br />

with the urge to be philosophical and<br />

self-expressive’.<br />

Owner Skye Hayes opened the salon doors to<br />

Avaia Hair only 14 months ago with this same<br />

philosophy, establishing a business dedicated to<br />

beauty and self-expression. It is here that she<br />

leads a small but cohesive team of four, made<br />

up of Amie the senior stylist, 1st year apprentice<br />

Mikaela and school based apprentice Kelsa.<br />

As a dedicated Lakmé professional colour salon,<br />

Skye and her team focus on contemporary colour<br />

and cuts, tailored to the needs of each individual<br />

client. This commitment to personalised service is<br />

also evident in their strong focus on client training,<br />

hosting education evenings where the staff teach<br />

their clients how to manage their hair and create<br />

salon styles at home. Ranging from boho waves,<br />

upstyles or just simple curls, clients can choose<br />

from a selection of information evenings, based on<br />

the look that they want to achieve.<br />

a year ago, Skye felt the need to refine everything<br />

and bring it to a higher quality. The Caviar, Bamboo<br />

and Lakmé ranges were exactly what the<br />

salon needed.<br />

When not working in the salon Skye is a judge<br />

for IHS Queensland, which involves judging local<br />

hair competitions in Mackay, as well as travelling<br />

to the Sunshine Coast, Gladstone and Brisbane.<br />

It is through her work in the salon and the wider<br />

hairdressing community that she keeps abreast of<br />

hair and fashion trends, helping her forecast new<br />

looks with each coming season.<br />

HEAD STUDIO<br />

64 King Street, Perth 6000 | 08 9481 6464 | headstudio.com.au<br />

Owned by Mark and Marie Cain, Perth’s Head<br />

Studio is one of the city’s premier salons and an<br />

integral element of the local community, taking an<br />

active interest in local fashion, music, art, food<br />

and wine.<br />

The Head Studio business has been built on the<br />

philosophy of ‘getting involved with our people in<br />

Styling is a large part of the Head Studio business<br />

and has been integral in establishing the salon’s<br />

identity as a fashion forward, progressive hair<br />

studio. In line with this is Mark and Marie’s<br />

dedication to the evo ® and Cloud Nine ranges of<br />

styling products, complementing each other with<br />

unique wet products and technologically advanced<br />

electrical tools. Among their favourite product<br />

Leading a team of twenty three staff, Mark<br />

and Marie have also created a dynamic and<br />

inspirational work environment that is motivating<br />

for both employees and clients alike. Their décor<br />

and sense of style begins with their street frontage<br />

and is evident in all areas of the salon from the<br />

wall décor to the basins, with colour and patterns<br />

creating a welcoming space.<br />

the community’, claim Mark and Marie. Added to selections are Haze, Mr Fantastic and the on trend<br />

this foundation is a passion and commitment to Salty Dog that helps to give beach waves with a<br />

hairdressing and the longevity of the professional minimum of fuss.<br />

industry through a deep respect for other talented<br />

hairdressers. ‘We love a lot about hair and all While still relatively new to the Haircare Australia<br />

areas of it. We focus on showing who we are portfolio, Cloud Nine has already made an impact<br />

through colour, hair wraps and creating all sorts on day to day styling at Head Studio. The Wand<br />

of texture.’<br />

is also proving to be a must have tool in the salon,<br />

offering versatility for both the stylist and clients.<br />

38 39<br />

every issue<br />

8<br />

9<br />

10<br />

12<br />

22<br />

26<br />

41<br />

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16<br />

18<br />

20<br />

26<br />

27<br />

30<br />

31<br />

32<br />

33<br />

34<br />

News<br />

In the Media<br />

What’s Hot<br />

TechTalk<br />

Get this Look<br />

New Products<br />

Deals<br />

FeAtures<br />

Moroccanoil Media Event<br />

Cloud Nine at LFW<br />

Cloud Nine Fashion Editorial<br />

Hair Expo 2012<br />

new products<br />

36<br />

38<br />

39<br />

evo ® Fabuloso<br />

Cloud Nine<br />

Alterna Style Range<br />

Colorsmash TM<br />

Babe Hair Extensions<br />

Mannequin Heads<br />

Basins<br />

educAtion<br />

Lakmé Breeze Spring<br />

Summer Collection 2012-<br />

2013<br />

sALon FeAtures<br />

Avaia Hair - Queensland<br />

Head Studio - Western<br />

Australia<br />

PUBLISHED BY HAIRCARE AUSTRALIA | Cnr Manton + Adam Street, Hindmarsh SA 5007 | www.haircareaust.com<br />

MANAGING DIRECTOR | Geoff Gauvin | CREATIVE | Kylie Biggs | kylieb@haircareaust.com<br />

Isabel Riojas | isabelr@haircareaust.com PRODUCT INFO/ORDERS | 1300 437 436 | sales@haircareaust.com<br />

Front Cover Credit | Emilie for Lakmé Breeze Spring Summer Collection 2012-2013<br />

Distributed exclusively by Haircare Australia. Tel: 1300 437 436<br />

cloudninehair.com/au


NEWS<br />

Cloud NiNe aNd sass&Bide<br />

coLLAborAte For LFw<br />

Cloud Nine and Sass&Bide collaborated HONDA for London PRESENTS Fashion Week in September,<br />

A NIGHT OF FASHION<br />

showcasing the iconic Australian label’s Spring Summer Collection for 2013.<br />

BeauTy Bloggers<br />

CeleBraTe loCal<br />

iNdusTry<br />

Photo: Monique @ Adelaide Beauty Conference<br />

MoroCCaNoil<br />

on FAcebooK And twitter<br />

Moroccanoil is now officially on Facebook and<br />

Twitter. ‘Like’ Moroccanoil for the latest on<br />

hairstyling tips and tricks from the pros.<br />

Get exclusive behind the scenes access to photo<br />

shoots, fashion shows and star studded events.<br />

You can also ‘follow’ Moroccanoil on Twitter to<br />

keep up to the minute with local and<br />

international activity.<br />

FOR IMMEDIATE RELEASE<br />

Cloud NiNe<br />

aNd evo ®<br />

Leading the styling team at this sought after<br />

event was Cloud Nine Ambassador, Renya Xydis<br />

of Valonz in Sydney. Renya has had a long<br />

standing relationship with Sass&Bide founders and<br />

designers Sarah-Jane Clarke and Heidi Middleton<br />

and is an integral part of their creative team for<br />

the show.<br />

Renya headed to London with her own styLe For FAshion<br />

experienced Valonz styling team, accompanied by<br />

Cloud Nine Creative Director, Lauren McCowan.<br />

Adelaide fashionistas were treated to A<br />

Supported by a team of 15 UK based stylists,<br />

Night of Fashion at the Art Gallery on 22<br />

Renya created a look that complemented<br />

the Sass&Bide new season Collection and<br />

showcased the versatility of the Cloud Nine<br />

brand and tools.<br />

nd<br />

September sponsored by Cloud Nine and<br />

evo ® AT THE ART GALLERY<br />

A Night of Fashion at the Art Gallery will showcase some of<br />

Australia’s leading national and local fashion designers within<br />

the majestic Elder Wing of the Art Gallery of South Australia.<br />

Designs from from national labels Carla Zampatti, Bianca Spender,<br />

Willow, Scanlan & Theodore will be showcased in the beautiful<br />

Elder Wing, along with local Adelaide designers Jaimie Sortino, Couture + Love + Madness and Paolo<br />

Sebastian. This is a historic event for Fashion and Art<br />

Much sought after international designers will also be on display by The New Guard and coveted<br />

international vintage pieces by Claire Inc.<br />

Adelaide’s leading models from Pride and Finesse model agencies will command the historic catwalk.<br />

To further cement the marriage between art and fashion, local artist Lisa King will entertain guests with a<br />

live art installation on the night.<br />

Honda, the proud naming-rights sponsor, will be present their new Civic Hatch, whose sleek yet functional<br />

design fits perfectly with the fashionable crowd.<br />

. Designs from national labels Carla<br />

The evening will commence with pre-parade cocktails in the Art Gallery gardens, with guests sampling a<br />

cocktail exclusively designed for A Night of Fashion by Chambord. Zampatti, Bianca Spender, Willow, Scanlan<br />

Following the parade, guests will enjoy an after-party in the Art Gallery & gardens Theodore with were entertainment showcased by in a the beautiful<br />

Parklife DJ, and local beverages courtesy of Fox Creek Wines, McLaren Elder Vale Beer Wing, Company, along with Adelaide local Adelaide Hills<br />

Cider, Schwepps, Chambord as well as a decadent dessert and coffee cart provided by Cibo Espresso.<br />

designers Jaimie Sortino, Couture + Love +<br />

Director of the Art Gallery of South Australia, Nick Mitzevich comments, “A Night of Fashion will mark the<br />

Madness and Paolo Sebastian.<br />

first time the Elder Wing has housed a catwalk and its sublime architecture will provide the perfect<br />

backdrop for this meeting between fashion and art.” Mr Mitzevich perceives A Night of Fashion to be “a<br />

marriage between Adelaide’s art and fashion communities, a meeting of likeminded creative individuals”.<br />

Cloud Nine Creative Director, Lauren<br />

As hosts for the event, Mr Mitzevich hopes that guests “take away that the McCowan Art Gallery worked is a place with the where Cloud the Nine hair<br />

unexpected can happen, a place that embraces new ideas and audiences and; a backdrop for life at its most<br />

creative.”<br />

team made up of James Knight and Lucy<br />

September 22 Goldsmith of Gang, Ida Tirimacco of Orbe and<br />

Martin Richter and Ben Gully of Mabe to create<br />

sleek looks made for the runway.<br />

nd The annual Adelaide Beauty Conference held on<br />

1st September saw 25 beauty bloggers gather<br />

at Media Makeup Academy for the most highly<br />

anticipated beauty event of the Adelaide beauty<br />

blogging calendar.<br />

// 8pm - late<br />

Tickets Founded for the event by Celeste are $95 Wong for seated of Becoming- and $80 for standing – cocktails, local wines, beers and<br />

cider + the Cibo dessert table all inclusive.<br />

Beautiful.com, the conference sought to bring<br />

Tickets are on sale through Bass.<br />

Bass.net.au together 131 246 beauty bloggers to learn, network and<br />

For media celebrate inquiries all that please is Australian. contact The theme of the<br />

Event Manager year was Australian Born and Bred: Celebrating<br />

Charlotte Chambers<br />

charlottechambers@ripitup.com.au<br />

the local industry, with a focus on Australian<br />

(08) 7129 1030<br />

attitudemagazine.com.au<br />

owned beauty brands across skincare, beauty and<br />

hair care brands.<br />

Faded Jeans.<br />

Professional Beauty, June 2012.<br />

IN THE MEDIA<br />

8 9<br />

Media Monitors Client Service<br />

Centre 1300 880 082<br />

Copyright Agency Ltd (CAL)<br />

licenced copy<br />

Media Monitors Client Service<br />

Centre 1300 880 082<br />

Copyright Agency Ltd (CAL)<br />

licenced copy<br />

Famous, National<br />

03 Sep 2012<br />

General News, page 66 - 2,190.65 cm²<br />

Magazines Lifestyle - circulation 89,012 (M------)<br />

ID 159984950 BRIEF HAIRCAREOZ INDEX 1 PAGE 1 of 2<br />

MiNDFOOD (Australia), Sydney<br />

01 Sep 2012<br />

General News, page 66 - 738.67 cm²<br />

Magazines Lifestyle - circulation 13,500 (Monthly)<br />

Alterna Caviar Anti-Aging Seasilk<br />

Oil Gel, Famous, Sept 2012<br />

Cloud Nine Wide Iron,<br />

MindFood, Oct 2012<br />

Cloud Nine Wand,<br />

Who, Oct 2012<br />

Media Monitors Client Service<br />

Centre 1300 880 082<br />

Copyright Agency Ltd (CAL)<br />

licenced copy<br />

ID 159141075 BRIEF HAIRCAREOZ INDEX 1 PAGE 2 of 2<br />

Media Monitors Client Service<br />

Centre 1300 880 082<br />

Copyright Agency Ltd (CAL)<br />

licenced copy<br />

Alterna Caviar Photo-Age Defense, MindFood,<br />

Sept 2012<br />

Culture Magazine, National<br />

01 Sep 2012<br />

General News, page 115 - 684.78 cm²<br />

Magazines Lifestyle - circulation 25,000 (Bi monthly)<br />

ID 159704820 BRIEF HAIRCAREOZ INDEX 1 PAGE 1 of 1<br />

INSTYLE Hairdressing, National<br />

01 Aug 2012<br />

General News, page 146 - 2,473.46 cm²<br />

Magazines Lifestyle - circulation 15,000 (Bi monthly)<br />

ID 156827832 BRIEF HAIRCAREOZ INDEX 1 PAGE 1 of 4<br />

Alterna UV Bamboo Vibrant Color Conditioner,<br />

Culture Magazine, Sept 2012<br />

Alterna Caviar Seasilk Oil Gel,<br />

INSTYLE Hairdressing, Aug 2012<br />

TheO Ultimate Set,<br />

Madison, Oct 2012<br />

Media Monitors Client Service<br />

Centre 1300 880 082<br />

Copyright Agency Ltd (CAL)<br />

licenced copy<br />

Media Monitors Client Service<br />

Centre 1300 880 082<br />

Copyright Agency Ltd (CAL)<br />

licenced copy<br />

Professional Beauty, National<br />

01 Jun 2012<br />

General News, page 82 - 3,135.54 cm²<br />

Magazines Lifestyle - circulation 9,057 (Bi monthly)<br />

Vogue Australia, National<br />

01 Oct 2012<br />

General News, page 148 - 1,247.76 cm²<br />

Magazines Lifestyle - circulation 51,119 (Monthly)<br />

Media Monitors Client Service<br />

Centre 1300 880 082<br />

Copyright Agency Ltd (CAL)<br />

licenced copy<br />

Moroccanoil Original Treatment,<br />

Vogue Australia, Oct 2012<br />

Media Monitors Client Service<br />

Centre 1300 880 082<br />

Copyright Agency Ltd (CAL)<br />

licenced copy<br />

ID 148156657 BRIEF HAIRCAREOZ INDEX 1 PAGE 2 of 3<br />

Media Monitors Client Service<br />

Centre 1300 880 082<br />

Copyright Agency Ltd (CAL)<br />

licenced copy<br />

New Idea, National<br />

13 Aug 2012<br />

General News, page 73 - 1,302.02 cm²<br />

Magazines Lifestyle - circulation 303,081 (-----S-)<br />

ID 161783064 BRIEF HAIRCAREOZ INDEX 1 PAGE 1 of 1<br />

Moroccanoil Original Treatment, NW, Sept 2012<br />

2<br />

ID 157325630 BRIEF HAIRCAREOZ INDEX 1 PAGE 1 of 1<br />

Moroccanoil Original Treatment,<br />

New Idea, Aug 2012<br />

NW, National<br />

10 Sep 2012<br />

General News, page 72 - 1,246.91 cm²<br />

Magazines Lifestyle - circulation 102,251 (M------)<br />

ID 160924294 BRIEF HAIRCAREOZ INDEX 1 PAGE 1 of 1<br />

Bride To Be, National<br />

01 Sep 2012<br />

General News, page 213 - 1,153.39 cm²<br />

Magazines Lifestyle - circulation 27,595 (8 per year)<br />

ID 157822532 BRIEF HAIRCAREOZ INDEX 1 PAGE 1 of 1<br />

evo ® US product debut, Nylon,<br />

Aug 2012Love Perpetua Shine Drops, Bride to Be,<br />

Sept 2012


WHAT’S HOT<br />

Cloud Nine Micro Wand<br />

The Cloud Nine Micro Wand is perfect for shorter<br />

to mid length hair, creating stylish curls and waves<br />

with ease. Built with the technology of the Original<br />

Wand, the smaller 14cm barrel size of the Micro<br />

Wand is a stylist’s dream come true!<br />

07031 - $163.59ex gst $179.95inc gst<br />

PasTel Parade<br />

Spring is here and it’s time to shelve those winter blacks for some bright new<br />

tones. This season pastels reign supreme, bringing together pink and lavender,<br />

as well as hues of mint, aqua, and seafoam green. Perfectly calming and<br />

incredibly flattering, there are plenty of options from your head to your toes!!<br />

4<br />

1<br />

5<br />

2<br />

6<br />

3<br />

Moroccanoil Luminous Strong Hairspray<br />

Luminous Hairspray Strong is formulated with a<br />

combination of highly sophisticated ingredients<br />

infused with argan oil. This lightweight and workable<br />

hairspray offers a long-lasting, flexible hold, without<br />

leaving a sticky residue. It is ideal for creating and<br />

maintaining soft, natural styles. It can be brushed out<br />

easily without weighing the hair down and provides a<br />

reflective shine shield that fights frizz and humidity.<br />

42063 - $15.91ex gst $17.50inc gst<br />

Nubar Nail Lacquer<br />

Formaldehyde, Phthalate (DBP) and Toulene free,<br />

there’s a nubar colour to suit every occasion!<br />

$6.00ex gst $6.60inc gst<br />

1) 65676 Orange Cream 2) 65149 Reef Green<br />

3) 65674 Lemon Sherbet 4) 65693 Earthen<br />

5) 65675 Lavender 6) 65677 Pink Creme<br />

New


TECH TALK<br />

tips & tricKs<br />

with Kirsten Reynolds<br />

National Technical Manager Alterna<br />

With a reputation built on innovative ingredients and state-of-the-art result driven formulas,<br />

Alterna continues to deliver good for you beauty with its convenient travel packs from Caviar<br />

and Bamboo. An ideal sample pack for loyal customers and an even better introduction to the luxury<br />

that is Alterna.<br />

Bamboo UV+ On-the-Go Travel Pack<br />

CODE 22407 - Bamboo UV+ Shampoo and Conditioner, Masque, Fade-Proof Fluide<br />

SLIP, SLOP, SLAP this summer with Alterna Bamboo UV+! FADE PROOF FLUIDE – ‘Sunglasses<br />

for Hair’ will protect your colour against the sun’s harmful rays. Infused with Organic Kalahari Melon,<br />

and it's highly nourishing formula has a naturally adaptive defense system against damage.<br />

USE – This can be used wet or dry and cocktailed into any styling product.<br />

Bamboo Shine On-the-Go Travel Pack<br />

CODE 22401 - Bamboo Shine Shampoo and Conditioner, Brilliance Cream, Shine Mist<br />

Now, for any lack lustre strands that are missing shine this travel pack is the way to go.<br />

BRILLIANCE CREAM is a high gloss, sheer cream that will hydrate your locks, tame your flyaways and<br />

become your secret weapon for blow-drying weightlessly. Infused with Organic Indian Gooseberry,<br />

and a dreamy fragrance of fresh green tea, juniper and leafy greens, it also provides the hair with an<br />

exceptional mirror like shine when applying it to the hair. USE – A small amount on damp hair to blow<br />

dry and style. You can also use it on dry hair when dressing out your style.<br />

alterna Caviar Experience Travel Set<br />

CODE 28144 - Caviar Moisture Shampoo and Conditioner, Working Hair Spray and Overnight Hair<br />

Rescue<br />

OVERNIGHT HAIR RESCUE will repair and replenish your hair while you sleep.........zzz<br />

This is the ideal treatment for your client who has a busy lifestyle and doesn’t have time for an insalon<br />

treatment. Designed for clients with damaged or processed hair, it will also protect your hair<br />

against future breakage. USE –Apply a small amount on dry hair before bedtime and distribute evenly,<br />

concentrating on damaged areas. Leave on overnight and shampoo and condition your hair in<br />

the morning.<br />

Bamboo Volume Promotion<br />

CODE 22406 - Bamboo Volume Shampoo and Conditioner and Uplifting Root Blast<br />

UPLIFTING ROOT BLAST is a MUST HAVE!<br />

This dry root spray is the perfect solution to those clients with flat crowns and hair that lacks body<br />

and fullness. Organic Maca Root boosts your hair’s volume in 3 ways; the individual strand of hair, the<br />

overall fullness and how long your hairstyle stays in. USE – Apply it to dry hair, spray it into the roots<br />

and massage it in to create volume. It’s ideal to use on mid-lengths and ends to create incredible<br />

memory in your style. Guys like it too!<br />

tips & tricKs<br />

with Melanie Fahey-Nielsen<br />

National Technical Manager Lakmé<br />

Tech Talk is about sharing Technical Advice, Product Knowledge and our Best Colouring Tips<br />

with our Lakmé Salons around Australia.<br />

Q: What is the new Spring/<br />

Summer Collection?<br />

A: Lakmé together with Creative Director<br />

Dani Blakeley have released the new 2012<br />

Spring/Summer Collection called 'Breeze'.<br />

This collection focuses on the Spring/Summer<br />

colour palette of nature.<br />

“The collection was inspired by the lavish<br />

decadent lifestyle of the Spanish Rivera<br />

and iconic women such as Grace Kelly and<br />

Princess Diana. Inspiration was taken from<br />

the European catwalks where pastel reigns<br />

supreme and flowing art and colour blends<br />

into each other. Hair is cut with great precision<br />

but shattered externally to create sexy<br />

movement on a summer breezy day.”<br />

Dani Blakeley, Lakmé Creative Director<br />

TIPS and TRICKS<br />

Q: What is the colour palette focus for<br />

Lakmé this spring?<br />

A: Soft chalk like pastels are showcased in this<br />

innovative colour collection, drawing closely<br />

from the Spring/Summer landscape; crisp<br />

clear water contrasting seashell foamy whites<br />

against hues of golden sands, and the dusky<br />

pink shadows of the early evening sky.<br />

Q: What Hi-Lift shade do you recommend<br />

for a natural Level 6 looking for a<br />

platinum result?<br />

A: The best formula to high-lift a natural base<br />

Level 6 is Collage Clair's 12/17. This has a<br />

combination of green/blue reflect to assist<br />

in neutralising the unwanted warmth and<br />

underlying pigments. Collage Clair offers the<br />

added benefit of Ceramide Complex and the<br />

High Affinity System H.A.S. This keeps the<br />

hair in optimum health and the lipid value in<br />

tact during the lightening phase.<br />

During Hi Lift or on-scalp powder lightening services, some clients can experience discomfort. In<br />

these cases, the on scalp Master Care Scalp Protector and Master Care Tonic can assist in keeping<br />

the scalp calm during and after blonding services. Prior to colour application, Master Care Oil is<br />

layered all over the scalp and works in harmony with the colour development.<br />

Q: My hair is very<br />

light naturally and I<br />

have on scalp<br />

k.blonde Powder<br />

Lightener in<br />

between my colour<br />

appointments.<br />

I I find that my hair<br />

tends to get quite<br />

brassy, what can I<br />

do to eliminate this<br />

from happening?<br />

A: Teknia Ultra Clair Shampoo and Conditioning<br />

Treatment contain unique violet pigments to<br />

counteract any unwanted warmth or brassy<br />

tones to the hair. For best results use this<br />

twice a week. This can be used in conjunction<br />

with your regular prescriptive shampoo and<br />

treatment range.<br />

12 13


FEATURES<br />

MoroCCaNoil<br />

enGAGes the MediA<br />

Australia’s top beauty editors gathered for an intimate lunch in Sydney’s<br />

eastern suburbs to celebrate the June launch of the new Moroccanoil<br />

Weightless Hydrating Mask.<br />

Held exclusively at a private residence and<br />

hosted by Moroccanoil Artistic Director, Antonio<br />

Corral Calero, the event was an educational<br />

session to introduce the latest addition to the<br />

Moroccanoil range.<br />

Included on the guest list were high profile industry<br />

professionals from consumer fashion titles such as<br />

Madison and Instyle, as well as key hairdressing<br />

trade publications INSTYLE and Culture.<br />

The Weightless Hydrating Mask is the latest<br />

product release from Moroccanoil and is the perfect<br />

alternative to the Intense Hydrating and Restorative<br />

masks that are both already so popular. Designed<br />

for hair in need of hydrating, the high performance<br />

oil rich formula deeply hydrates and conditions while<br />

dramatically improving the hair’s texture, elasticity,<br />

shine and manageability.<br />

14 15


FEATURES<br />

Cloud NiNe aNd sass&Bide<br />

show For LFw<br />

Cloud Nine Brand Ambassador and celebrity stylist<br />

Renya Xydis headed to London in September exclusively<br />

for the Sass&Bide London Fashion Week showing.<br />

Personally chosen for this exciting and important release<br />

by Sass&Bide designers, Sarah-Jane Clarke and Heidi<br />

Middleton, Renya lead a team of Australian and UK<br />

stylists to complement the new season collection for this<br />

iconic Australian fashion brand.<br />

We took the opportunity to have a Q&A session before she<br />

left our shores, giving us an insight about this partnership<br />

and the involvement of Cloud Nine.<br />

HCA: How did the collaboration between<br />

Cloud Nine and Sass&Bide come about?<br />

RX: I have known Sarah-Jane and Heidi from<br />

Sass&Bide for 15 or so years. We always have so<br />

much fun working together and this year LFW is<br />

going to be no different. So much fun!<br />

HCA: What are Sarah-Jane and Heidi like<br />

to work with?<br />

RX: The best! Great friends and great colleagues.<br />

I LOVE how they bounce off one another with<br />

their ideas.<br />

HCA: Have you worked with other<br />

designers at London Fashion Week or at any<br />

other International Fashion shows before?<br />

RX: I've been working behind the scenes at<br />

shows for years, both in Australia and overseas.<br />

I have specifically directed shows for Australian<br />

designers Colette Dinnigan, Willow, Kirrily<br />

Johnston, Alex Perry and obviously Sass&Bide.<br />

And I've worked on the floor at too many others<br />

to count.<br />

HCA: Do you work with many Australian<br />

designers? How is it different to working<br />

at LFW?<br />

RX: Yes, we do (Australian) Fashion Week<br />

every year. The biggest difference though is<br />

just the English accent. They are all fast paced<br />

HCA: How many people will be working with<br />

you on the Sass&Bide show and how long<br />

does it take to prep each model?<br />

RX: We have quite a big team for Sass&Bide. I'm<br />

bringing 6 people with me from my salon, Valonz<br />

and then we have another 12 stylists from the UK.<br />

The turnaround time for each model depends on<br />

the hair type and also if they are coming from other<br />

shows before.<br />

HCA: Do you work closely with the designers<br />

to come up with the hair looks for the show?<br />

RX: Always. It's a very collaborative project that<br />

often changes several times before we get to a<br />

finished result.<br />

HCA: What is your favourite Cloud<br />

Nine product?<br />

RX: I love to use the Cloud Nine Iron. It allows<br />

me to prep the hair perfectly regardless of if I'm in<br />

the salon, on a shoot or at a show. I also love that<br />

it adds shine to the hair which is very important<br />

under lights.<br />

HCA: How did you reach such a high level of<br />

hairdressing, where you are working with top<br />

designers and celebrities?<br />

RX: I met all the right people and worked very,<br />

very hard. I still do! Put yourself out there,<br />

network and constantly create new things.<br />

HCA: What advice would you give to anyone<br />

who wants to work and build a career in<br />

fashion hairdressing?<br />

RX: Never say no. It's not in my vocabulary.<br />

Always give it a try before giving up.<br />

HCA: What would you be doing if you<br />

weren’t a hair stylist?<br />

RX: Painting. I love art.<br />

HCA: Who is your personal hair style icon and<br />

what is your personal hair style?<br />

RX: Too many to choose from... but at the<br />

moment my hair is pink. Loving coloured hair at<br />

the moment.<br />

The Sass&Bide Spring/Summer 2013 Collection<br />

was shown on 14th September 2012 as part of<br />

London Fashion Week.<br />

and exciting.<br />

16 17


FEATURES<br />

HAIR: Lauren McCowan for Cloud Nine<br />

MODEL: Nicole Pollard at Chic Management<br />

PHOTOGRAPHY: Thom Kerr<br />

STYLING: Sarah Marion Birchley<br />

HAIR: Lauren McCowan for Cloud Nine<br />

MODEL: Nicole Pollard at Chic Management<br />

PHOTOGRAPHY: Thom Kerr<br />

STYLING: Sarah Marion Birchley<br />

arThouse<br />

ChiC<br />

Rediscover your inner creativity this season<br />

with the help of Cloud Nine tools and your<br />

own imagination. Glamour and fashion fuse<br />

with boho chic to create these contemporary<br />

looks, ideal for the red carpet or the high street,<br />

whatever the mood!<br />

18 19


FEATURES<br />

success At<br />

hair eXPo 2012<br />

The June long weekend saw tens of thousands of industry professionals<br />

pass through the doors of Hair Expo at the Sydney Exhibition Centre<br />

in Darling Harbour. Haircare Australia was well represented by its<br />

market leading brands, entertaining and educating the crowds in all<br />

areas of the hairdressing field.<br />

Moroccanoil Stand<br />

Cloud Nine Stand<br />

New


22<br />

GET THIS LOOK<br />

CaroliNa herrera<br />

sprinG 2013 nyFw<br />

Moroccanoil Luminous<br />

Hairspray Strong 330mL<br />

42063 $15.91 ex gst $17.50 inc gst<br />

Moroccanoil Frizz Control 100mL<br />

42039 $22.50 ex gst $24.75 inc gst<br />

Moroccanoil Volumizing Mousse<br />

Launching In Australia 2013<br />

Moroccanoil Ionic Ceramic Brush 35mm<br />

42252 $12.77ex gst $14.05inc gst<br />

Hair design by Orlando Pita of Orlo Salon for Moroccanoil<br />

The Look:<br />

Orlando Pita for Moroccanoil, designed strong, architectural looks for the Carolina Herrera Spring 2013<br />

collection at NYFW. The sleek, shiny, and graphic style was straight on the sides and back - with front/<br />

mid-brow strands pulled back to simulate the effect of the hair held in place by a barrette or ponytail.<br />

1<br />

3-4<br />

2<br />

Step 1: Apply the new Moroccanoil Volumising<br />

Mousse (launching in Australia 2013) and blow<br />

dry the hair straight on sides and back with a<br />

Moroccanoil Ionic Ceramic Brush to create subtle<br />

volume. Then spray Moroccanoil Luminous<br />

Hairspray Strong at the root of each section<br />

for structure.<br />

Step 2: To create the designed effect at the top<br />

of the head, take graduated horizontal 1.5cm<br />

sections starting at the crown. Spray each section<br />

with Moroccanoil Luminous Hairspray Strong.<br />

(The first at the crown was sprayed 12cm from<br />

the root. The next was sprayed 4cm inches from<br />

the root and the last few sections, closest to the<br />

hairline, were sprayed 5cm away from<br />

the root).<br />

Step 3: Smooth and shape the hair, then spray the<br />

entire look with Moroccanoil Luminous Hairspray<br />

Strong. This will provide great hold and will leave<br />

the hair looking shiny.<br />

Step 4: Finish the hair with a light mist of<br />

Moroccanoil Frizz Control on top of the crown area<br />

to make sure there are no flyaways and to accent<br />

the design.<br />

Find the inner<br />

goddess wiTh evo ®<br />

texture and volume resulting in bouncy, shiny curls.<br />

perfect for: medium to long hair that wants defined bouncy curl<br />

1<br />

1. blend a thumb nail size amount of shape vixen<br />

(50%) and liquid rollers (50%) in the palm of your<br />

cupped hand.<br />

4. apply icon welder to each section to protect the<br />

hair from hot tools and add style support. spray<br />

evenly from roots to ends. use a styling wand.<br />

wind each section cleanly and allow the hair to<br />

heat for 5 -10 seconds.<br />

2<br />

2. apply to damp hair. spread evenly from the<br />

roots to the ends. use a hairdryer and a diffuser.<br />

dry the hair using the ‘half speed’ and ‘full heat<br />

setting’ until it is 100% dry.<br />

3<br />

3. cup the hair with the diffuser. lift the hair with<br />

your hands. this creates volume and speeds<br />

up the drying process. continue until the hair is<br />

completely dry.<br />

4 5 6<br />

5. coil each section, clip each section near the<br />

roots and allow them to cool. continue with the<br />

same technique until finished. remove clips and<br />

unravel the hair to provide loose curl.<br />

FINAL LOOK<br />

6. separate the curls. brush the hair smooth.<br />

finish and personalize as required.<br />

CLEAN the therapist<br />

CONDITION the therapist<br />

TREAT the great hydrator<br />

STYLE shape vixen 50% + liquid rollers<br />

50% (blend) + icon welder<br />

FINISH as required<br />

the therapist shampoo 300mL<br />

39262 $13.64ex gst $15.00inc gst<br />

the therapist conditioner 300mL<br />

39264 $13.64ex gst $15.00inc gst<br />

the great hydrator 150mL<br />

39266 $13.64ex gst $15.00inc gst<br />

shape vixen 200mL<br />

39216 $12.27ex gst $13.50inc gst<br />

liquid rollers 200mL<br />

39245 $12.27ex gst $13.50inc gst<br />

icon welder 200mL<br />

39254 $12.27ex gst $13.50inc gst<br />

23


GET THIS LOOK<br />

cLoud nine And renyA Xydis At sAss & bide<br />

loNdoN fashioN week 2012<br />

SHOW: sass & bide, London Fashion<br />

Week, 14th September 2012<br />

CREATIVE DIRECTOR HAIR: Renya Xydis<br />

for Cloud Nine<br />

LOOK: Renya Xydis created a textured,<br />

playful and relaxed ponytail to complement<br />

sass & bide’s most recent collection, sent<br />

down the runway at London Fashion Week.<br />

INSPIRATION: The sass & bide<br />

LOVESHADY collection explores the<br />

ethereal union of gender; a romantic<br />

journey where every masculine notion finds<br />

counterbalance and softness in femininity.<br />

Contemporary tuxedo styling honours the<br />

masculine force, while subtle detailing hails<br />

the seductive nature of the empowered<br />

woman. This is reflected in the energy and<br />

structure of the hair. The natural, relaxed<br />

and textured look complements and<br />

softens the strong lines in the collection.<br />

KEY PRODUCTS<br />

The Cloud Nine Wide Iron<br />

07010 $180.00 ex gst $198.00 inc gst<br />

The Cloud Nine Micro Wand NEW<br />

07020 $69.00 ex gst $75.90 inc gst<br />

1-2<br />

1. Begin by brushing out the hair and create a<br />

side part towards the left side of the head.<br />

2. Once the hair is free from knots, section hair off<br />

and lightly iron hair from the roots using your Cloud<br />

Nine Wide Iron set at 125°C. This will add shine<br />

into the hair and also smooth out any kinks.<br />

4<br />

4. Allow a few loose pieces to rest out of the<br />

elastic and fall softly down the side of the face.<br />

8<br />

3<br />

3. Sweep hair back with hands into a ponytail at<br />

the nape and secure using an elastic, wrapped<br />

around several times.<br />

5-7<br />

5. Using your Cloud Nine Micro Wand wrap small<br />

sections of the ponytail around the barrel one at a<br />

time holding for 2 seconds and release to create<br />

a soft curl.<br />

6. Repeat this step until all sections of the ponytail<br />

have been curled then allow hair to cool.<br />

7. Gently shake out the curls and loosen with your<br />

fingers.<br />

8. To finish the look, texturise the sides of the hair<br />

gently and finish with hair spray.<br />

FINAL LOOK<br />

New


NEW PRODUCTS<br />

evo LAunches<br />

faBuloso<br />

evo®, the innovative, professional hair and brand with individuality and<br />

integrity introduces the evo® FABULOSO range of products, available<br />

in select salons this september.<br />

F-A-B-U-L-O-S-O colour enhancing conditioners<br />

PROVIDE an instant hair colour combined with a<br />

nourishing treatment. F-A-B-U-L-O-S-O keeps<br />

you r colour fresh and you r hair healthy – it is<br />

available in 6 different shades and is ideal to<br />

use between salon visits to revive and brighten<br />

coloured hair in only 3 minutes.<br />

Intensify hair colour? Yup. C-o-n-d-i-t-i-o-n like a<br />

crazy thing? Totally. Add non-trademark-registered,<br />

s-u-p-e-rshine? So glooosssy. Revive like a life<br />

guard on reality tv? Oh yes, like two. Refresh like<br />

granny’s lemonade? Oh, the memories. And if<br />

that’s not enough, it tones like a Fonda<br />

work-out video.<br />

CHECK OUT PAGE 47 FOR DEALS<br />

Available in: Chestnut, Mahogany, Purple<br />

Red, Caramel, Light Beige and Platinum<br />

Blonde 250ml.<br />

$18.15ex gst $19.95inc gst<br />

Pictured left to right.<br />

1) 24036 Fabuloso Chestnut 250mL<br />

2) 24038 Fabuloso Mahogany 250mL<br />

3) 24034 Fabuloso Purple Red 250mL<br />

4) 24040 Fabuloso Caramel 250mL<br />

5) 24042 Fabuloso Light Beige 250mL<br />

6) 24044 Fabuloso Platinum Blonde 250mL<br />

FABULOSO STOCKISTS ONLY<br />

new reLeAses FroM<br />

Cloud NiNe<br />

Cloud Nine Micro Wand<br />

The Cloud Nine Micro Wand is new to Australian<br />

shores, bringing new style to short hair. The Micro<br />

Wand offers all of the features that you already love<br />

in the Original Wand, but has added versatility for<br />

short to medium length hair with the smaller<br />

14cm barrel.<br />

Already loved in the UK by celebrities and<br />

stylists alike, the Micro Wand may be smaller but<br />

doesn’t compromise on clout as it offers the<br />

same revolutionary technology as the larger<br />

Original Wand.<br />

07031 - $163.00ex gst $179.95inc gst<br />

Professional Stylist Kit<br />

The Cloud Nine Professional Stylist Kit is the ideal<br />

introduction to the Cloud Nine brand and tools.<br />

Available only to professional stylists and for a<br />

limited period of time, the kit consists of;<br />

• Cloud Nine Standard Iron<br />

• Cloud Nine Wide Iron<br />

• Cloud Nine Original Wand<br />

• Cloud Nine Micro Iron –<br />

FREE with this kit<br />

Cloud Nine products are the new revolution in<br />

professional hot tools, creating contemporary<br />

fashion forward styles in high end salons<br />

across the country. Known for their one touch<br />

temperature control with high and low settings,<br />

Cloud Nine tools offer even greater versatility to<br />

create unlimited styles with lower temperatures<br />

and greater control.<br />

07320 - $540.00ex gst $594.00inc gst<br />

26 27<br />

$260.00rrp<br />

Along with the brand’s trademark one-touch<br />

temperature control, with high and low settings<br />

the Micro Wand ceramic coated barrel contains a<br />

unique, special ingredient to give the hair added<br />

shine and sparkle. The convenient swivel cord<br />

and hibernation mode (sets in after 30 minutes of<br />

non-use) make this tool even more appealing for<br />

stylists and clients alike.<br />

Each Micro Wand also comes packaged with<br />

two heat protective accessories; a glove to wrap<br />

the strands around the barrel minus the worry of<br />

catching your fingers and a guard for quick and<br />

easy storage during cool down.<br />

The unique ceramic black plates of the Iron and<br />

barrel of the Wand are made with Korean Rock<br />

Minerals adding shine and sparkle to the hair,<br />

leaving it silky smooth to the touch every time<br />

it is used.<br />

The ideal value for money starter set for all<br />

professional stylists, ranging from the salon senior<br />

to the aspiring apprentice!


NEW PRODUCTS<br />

christMAs retAiL GiFtinG with<br />

Cloud NiNe<br />

Cloud Nine Limited Edition Signature Gift Set<br />

This Christmas, be one of the first<br />

to stock the Cloud Nine Limited<br />

Edition Signature Gift Set. With<br />

only 50 sets available in Australia,<br />

this handcrafted wooden box<br />

is the ideal presentation tool for<br />

the Cloud Nine Original Iron and<br />

Wand this Christmas.<br />

oNly<br />

50 seTs<br />

availaBle<br />

Cloud Nine Limited Edition<br />

Signature Gift Set<br />

07321 $631.82ex gst $695.00 inc gst<br />

$995.00 rrp<br />

* Available only to official Cloud Nine stockists<br />

• High gloss black handcrafted wooden box, inlayed with<br />

silver Cloud Nine logo and mirror<br />

• Collector’s piece ideal for storage and display<br />

• Each box has an individual number plaque,<br />

Cloud Nine Duo Gift Set<br />

The Cloud Nine Duo Gift Set is the ideal Christmas<br />

gift. Available in two different sets, choose your<br />

own combination of the new Micro Wand and your<br />

selection of either the Standard or Wide Iron.<br />

Available for the first time in Australia, the Micro<br />

Wand caters to short and mid-length hair, creating<br />

curls and waves with ease. The Micro Wand offers<br />

the versatility and styling options of The Wand, but<br />

its smaller 14cm barrel makes it a breeze to use on<br />

shorter hair.<br />

availaBle<br />

wiTh your<br />

ChoiCe of The<br />

sTaNdard or<br />

wide iroN<br />

Cloud Nine Standard/Micro Wand Duo<br />

07322 $300.00ex gst $330.00 inc gst $495.00 rrp<br />

Cloud Nine Wide/Micro Wand Duo<br />

unique to each purchase<br />

• One touch temperature control<br />

• Contains the Cloud Nine Original Iron and Wand<br />

• Ceramic coated barrel for added shine and sparkle<br />

•<br />

•<br />

One touch temperature control technology<br />

Shine enhancing ceramic coating design<br />

•<br />

•<br />

Swivel cord<br />

Hibernation mode automatic activation after 30 minutes<br />

07323 $300.00ex gst $330.00 inc gst $495.00 rrp<br />

• Universal voltage<br />

• Universal voltage<br />

* Available only to official Cloud Nine stockists<br />

• Hibernation mode automatic activation after 30 minutes<br />

• Bespoke case presentation<br />

• 12 Month Warranty on tools<br />

• 12 Month Warranty on tools<br />

28 29


NEW PRODUCTS<br />

alTerNa<br />

styLe rAnGe<br />

The new Style range has finally hit Australia’s shores<br />

the lastest Alterna Styling range for Haircare Australia.<br />

Part of the ever popular Bamboo brand, the<br />

Style range is a comprehensive selection of<br />

eco-chic products made with potent Organic<br />

Bamboo Extract and Blue Yucca Root.<br />

The Bamboo Extract is a key ingredient,<br />

immediately boosting the hair’s intrinsic<br />

strength, flexibility and sustainability.<br />

1<br />

2<br />

1. Form Ultra Hold Sculpting Clay<br />

An ultra-hold compound with concentrated styling<br />

power to achieve and maintain sculpted shape,<br />

definition and texture with a touchable matte finish.<br />

22518 - $14.45ex gst $15.90inc gst<br />

2. Shape Moldable Texture Paste<br />

A mid-weight, medium-control paste that can be<br />

easily distributed through hair for moldable texture,<br />

shape and separation.<br />

22516 - $14.45ex gst $15.90inc gst<br />

3<br />

3. Texturizing Body Boost<br />

Volumizing Liquid Powder<br />

An aqueous, dust-like powder that works magic<br />

on your hair adding volume, lift, texture, separation<br />

and light control without being stiff or sticky.<br />

Sprinkle it through dry hair for lightweight, all-over<br />

fullness and texture, or apply directly to the roots<br />

for an instant boost.<br />

22520 - $14.45ex gst $15.90inc gst<br />

4. Super-Natural Curl Shaping<br />

and Defining Cream<br />

A lightweight conditioning cream that separates<br />

curls giving them “super-natural” shape, definition<br />

and control.<br />

22510 - $14.45ex gst $15.90inc gst<br />

5. Freestyle Flexible Control Gel<br />

4 5<br />

A flexible, buildable, long-lasting-hold gel that<br />

provides pliable control in a flake-free formula that<br />

never leaves hair stiff or crunchy.<br />

22512 - $14.45ex gst $15.90inc gst<br />

6<br />

6. Cleanse Extend Translucent<br />

Dry Shampoo<br />

A virtually translucent dry shampoo designed to<br />

absorb oil, product build-up and impurities without<br />

leaving any powdery residue, leaving hair with a<br />

clean, touchable texture and a fresh scent.<br />

22500 - $14.45ex gst $15.90inc gst<br />

7. Boho Waves Tousled Texture Mist<br />

A weightless texturising mist that instantly<br />

gives natural, tousled, “just-back-fromthe-beach”<br />

waves.<br />

22514 - $14.45ex gst $15.90inc gst<br />

7<br />

ColorsMash TM<br />

sMAsh it in For instAnt coLour<br />

Colorsmash TM temporary hair shadow is inspired by the popular hair<br />

chalking trend. It is the perfect add-on for all occasions and easy to apply.<br />

Smash it on. Seal with spray. Wash it out.<br />

Colorsmash TM Hair Shadow by Condition Culture is<br />

temporary hair color that adds vibrancy and colour<br />

to the hair with no commitment. Simply apply<br />

colorsmashTM by “smashing” the desired section<br />

of the hair, sealing it with spray, and washing<br />

it out. Initially introducing nine distinct colours,<br />

ColorsmashTM is an answer to craft store pastels<br />

and was specifically created for use on hair with<br />

no harmful chemicals. ColorsmashTM was inspired<br />

by this season’s ‘it’ trend of dip-dyed tips and hair<br />

chalking – use just one colour to get a cool ombré<br />

effect or multiple colours to really stand out. With<br />

a commitment to quality, Condition Culture brings<br />

you the best brand of hair shadow to the hair and<br />

beauty industry.<br />

$15.00ex gst $16.50inc gst<br />

1) 08500 - Atomic Yellow<br />

2) 08502 - Electric Beat<br />

3) 08506 - Je Ne Sais Quoi<br />

4) 08508 - Rags To Riches<br />

5) 08504 - Firecracker<br />

6) 08516 - So Jaded<br />

7) 08512 - St. Martini<br />

8) 08510 - Oh La Lavender<br />

9) 08514 - Tango Mango<br />

10) 08503 - Plum Pie<br />

11) 08505 - Party Pink<br />

12) 08501 - Cosmopolitan<br />

13) 08507 - Snowflake<br />

14) 08509 - NEW A True Royal (N/A)<br />

15) 08511 - NEW Twilight (N/A)<br />

16) 08513 - NEW Morning Mist (N/A)<br />

17) 08515 - NEW Pumpkin Spice (N/A)<br />

18) 08517 - NEW Putting on the Glitz (N/A)<br />

19) 08518 - NEW Gold Rush (N/A)<br />

30 31<br />

1<br />

3 4<br />

5<br />

6<br />

7<br />

2<br />

8<br />

11 12 13 14<br />

15<br />

9<br />

16 17 18 19<br />

10<br />

CHECK OUT PAGE 56 FOR DEALS


32<br />

NEW PRODUCTS<br />

i-Tip extensions<br />

- 100% Human Remy Hair<br />

The Babe i-Tip Hair Extension method is<br />

quick and easy. There is no need for heat,<br />

glue or chemicals and that means no damage.<br />

This method uses a non-slip grooved bead<br />

to attach the hair extension to the client’s<br />

existing hair. Professional stylists attach i-Tip<br />

Extensions by using a Lock Tool and<br />

Loop Tool.<br />

CHECK OUT PAGE 54 FOR DEALS<br />

introducinG<br />

BaBe hair eXTeNsioNs<br />

Babe Hair Extensions are the newest fashion hair extension sweeping the<br />

country. Made from 100% Human Remy Hair, the Babe brand is known<br />

for its smooth texture without the silicone coatings making it a favourite<br />

among stylists and clients alike.<br />

Babe Inc. is the industry leader in offering<br />

innovative hair extension methods to address<br />

different styling needs of the women of today.<br />

Babe Hair Extensions are made from 100%<br />

human, remy hair. Babe Hair is used by salons<br />

and stylists all around the world and is known for<br />

its ability to maintain a radiant and smooth texture<br />

without using synthetic coatings like silicone.<br />

Babe Hair Extensions is the result of an exclusive<br />

collaboration between Babe and one of the<br />

world’s oldest and most prestigious raw human<br />

hair authorities.<br />

Tape-in extensions<br />

- 100% Human Remy Hair<br />

The Babe Tape-In Hair Extension method<br />

is a revolutionary system of installing hair<br />

extensions without the use of beads, clips, or<br />

glues. Tape-In Hair Extensions are installed<br />

by placing the client’s hair in between two<br />

individual extensions that lay exactly on top of<br />

each other. The extensions are gently removed<br />

using Babe’s acetone-free Bond Remover.<br />

Babe Hair Extensions can be curled, flat-ironed,<br />

washed, conditioned, and even coloured.<br />

Because the cuticle is not stripped and is left<br />

intact, Babe’s high quality remy (cuticle correct)<br />

hair accomplishes the goal of helping individuals<br />

around the world gain the look they desire. From<br />

adding highlights or lowlights to increasing volume<br />

or length, Babe Hair can help you accomplish<br />

whatever look or style you desire.<br />

New MaNNeQuiN head raNge<br />

For educAtion<br />

Haircare Australia has added to our already extensive range of Mannequin Heads<br />

with several new additions being imported and added to our current range.<br />

We at Haircare Australia have done both internal<br />

and external testing on these new products<br />

to ensure the Mannequins Heads are suitable<br />

for the training and skill refreshing needs of the<br />

hairdressing industry as a whole. The testing<br />

results have proven these products to be a<br />

worthwhile addition to our Mannequin Head range.<br />

The most exciting addition to the Mannequin<br />

Head range has been the 03374 Curly/Straight<br />

Mannequin Head. This is a fantastic training tool<br />

enabling trainees and qualified hairdressers the<br />

opportunity to hone and practice many skills.<br />

The mannequin can be used across many of<br />

the skills that the hairdressing industry needs to<br />

accommodate our expanded skill base and the<br />

changed requirements of the current Training<br />

Package SIH 11.<br />

Firstly the 03374 Curly/Straight Mannequin Head<br />

can be used to perfect the art of blowing drying<br />

African /American hair type with no more than skill<br />

to use the standard blowdrying tools of brushes<br />

and blowdryer. This skill is one that is essential in<br />

servicing the changing needs of our salon client<br />

base and the continuously evolving Australian<br />

demographic.<br />

The second skill the trainee, qualified hairdresser<br />

can practice and perfect on this Mannequin Head<br />

is the proficient use of the straightening iron/s to<br />

smooth and control this hair type which is often<br />

thick, curly and unmanageable.<br />

The other opportunity the 03374 Curly /Straight<br />

Mannequin affords is to practice and perfect the<br />

art of protein straightening and the permanent<br />

chemical straightening services. These services<br />

are ever expanding in the hairdressing market<br />

place and the opportunity to practice the skill prior<br />

to client contact has previously been limited.<br />

This new addition to the Mannequin Head range is<br />

a huge asset.<br />

The remaining additions to the Mannequin Head<br />

range are:<br />

03363 Ki Mannequin Male Frank (no beard)<br />

03361 Ki Mannequin XL Kate H/S 190 deg<br />

Both of these Mannequin Heads accommodate<br />

the training needs of the trainee and the qualified<br />

hairdresser. The Mannequin Heads are suitable<br />

for the practical requirements of the new Training<br />

Package and have an extensive training capacity.<br />

Take the opportunity to look closely at these<br />

new Mannequin Heads and consider how they<br />

will assist you and your team in the continuous<br />

improvement of your skill base.<br />

03374 Curly/Straight Mannequin Head 03363 Ki Mannequin Male Frank (no beard) 03361 Ki Mannequin XL Kate H/S 190 deg<br />

33


NEW PRODUCTS<br />

New showrooM<br />

At south MeLbourne<br />

Haircare Australia is proud to announce our new equipment showroom at our South Melbourne store.<br />

The new showroom features our latest equipment ranges and salons ideas to suit everyone.<br />

Call the South Melbourne Showroom now for your personal appointment with Sheila on 03 9645 0729<br />

CODE 87504<br />

stAr shAMpoo / MAssAGe bAsin<br />

for a viP TreaTMeNT<br />

HAIRCARE AUSTRALIA<br />

Equipment Showrooms<br />

578-580 City Rd, South Melbourne VIC &<br />

Corner Adam & Manton Street, Hindmarsh SA<br />

The ultimate in design and relaxation, this shampoo lounge is a striking addition to any salon.<br />

CODE 87505<br />

en stAr shAMpoo / MAssAGe bAsin<br />

CoMPleTe relaXaTioN<br />

Features Specifications Features<br />

Specifications<br />

Body Colour: Black 87505<br />

White 87504<br />

Seat Colour: Black<br />

Dimensions: W: 700mm,<br />

D: 1950mm, H: 920mm<br />

Specifications: standard cushion,<br />

electronic massage, dual purpose footrest<br />

or Z-type.<br />

TAPWARE NOT INCLUDED<br />

Simple modern design makes this shampoo lounge appealing whilst being comfortable.<br />

The massage mechanism will leave your clients refreshed and happy.<br />

oN disPlay<br />

iN adelaide<br />

& MelBourNe<br />

showrooMs<br />

Body Colour: Black 87508<br />

White 87507<br />

Seat Colour: Black<br />

Dimensions: W: 700mm,<br />

D: 1750mm, H: 930mm<br />

Specifications: standard cushion,<br />

electronic massage, dual purpose footrest<br />

or Z-type.<br />

TAPWARE NOT INCLUDED<br />

34 35<br />

CODE 87507<br />

availaBle<br />

wiTh or wiThouT<br />

Massage<br />

CODE 87508


EDUCATION<br />

lakMÉ<br />

sprinG/suMMer<br />

coLLection<br />

The Breeze Spring Summer<br />

Collection showcases an array of<br />

soft, chalk like pastels influenced<br />

by nature’s spring summer<br />

colour palette. Be inspired by the<br />

technique that takes Emilie’s look<br />

from deep rosewood to soft pastel<br />

pink, exploring a graduation of<br />

seasonal hues in the transition.<br />

Re-create the Collection in-salon with the<br />

Breeze kit, which includes a detailed Step by<br />

Step education guide, encompassing all four<br />

fashionable looks of the collective. Invest in the<br />

Breeze kit to receive the Lakmé colours used in<br />

this all inclusive, limited edition colour kit.<br />

DEAL CODE: 00947<br />

$272.68 $299.95inc gst<br />

NORMALLY $680.00inc gst<br />

1 x Lakmé Collage 0/70 Blue<br />

1 x Lakmé Collage 12/72S/Blg VltBlue Bld<br />

1 x Lakmé k. blonde Toner Silver<br />

2 x Lakmé k. blonde Toner Pearl<br />

1 x Lakmé Gloss 0/90 Red<br />

1 x Lakmé Gloss 8/22 Int Viol Lt Blnd<br />

1 x Lakmé Gloss 8/64 Copper C/nut L/Bld<br />

1 x Lakmé Gloss 10/22 Int Viol Plat Bld<br />

1 x Lakmé Gloss 10/30 Gold Plat Bld<br />

2 x Lakmé Gloss 10/40 Copper Plat Bld<br />

50%<br />

More ThaN<br />

disCouNT<br />

3 x Lakmé Gloss 0/00 Lightener<br />

1 x L/Gloss Emulsion Long Lst 1Ltr<br />

1 x Lakmé 20 Vol 1Ltr<br />

1 x Lakmé 30 Vol 1Ltr<br />

1 x Lakmé k. blonde D/free Bleach 500gm<br />

1 x Teknia Ultra Clair Duo Sach 10mL - New<br />

1 x Lakmé P/Graphic Chart 120shd<br />

1 x Poster<br />

1 x Tent Card<br />

1 x Lakmé Breeze Spring Summer Collection<br />

Step by Step Booklet<br />

1 x k.blonde colour chart<br />

36 37


SALON FEATURES<br />

avaia hair<br />

Shop 3/6 Heaths Road , Mackay Queensland 4740 | 07 4942 8859<br />

Avaia Hair is located in Mackay, on the<br />

Queensland eastern coast where endless sandy<br />

beaches merge with the tranquillity of lush tropical<br />

rainforests under the humidity that is the Sunshine<br />

State. It seems fitting then that the word avaia<br />

translates to ‘the appreciation for many beautiful<br />

and refined aspects of life …. a cherished place,<br />

with the urge to be philosophical and<br />

self-expressive’.<br />

Owner Skye Hayes opened the salon doors to<br />

Avaia Hair only 14 months ago with this same<br />

philosophy, establishing a business dedicated to<br />

beauty and self-expression. It is here that she<br />

leads a small but cohesive team of four, made<br />

up of Amie the senior stylist, 1st year apprentice<br />

Mikaela and school based apprentice Kelsa.<br />

As a dedicated Lakmé professional colour salon,<br />

Skye and her team focus on contemporary colour<br />

and cuts, tailored to the needs of each individual<br />

client. This commitment to personalised service is<br />

also evident in their strong focus on client training,<br />

hosting education evenings where the staff teach<br />

their clients how to manage their hair and create<br />

salon styles at home. Ranging from boho waves,<br />

upstyles or just simple curls, clients can choose<br />

from a selection of information evenings, based on<br />

the look that they want to achieve.<br />

Avaia Hair is a full Haircare Australia salon,<br />

stocking Lakmé, Cloud Nine, Alterna Bamboo and<br />

Caviar ranges. After opening the salon just over<br />

a year ago, Skye felt the need to refine everything<br />

and bring it to a higher quality. The Caviar, Bamboo<br />

and Lakmé ranges were exactly what the<br />

salon needed.<br />

When not working in the salon Skye is a judge<br />

for IHS Queensland, which involves judging local<br />

hair competitions in Mackay, as well as travelling<br />

to the Sunshine Coast, Gladstone and Brisbane.<br />

It is through her work in the salon and the wider<br />

hairdressing community that she keeps abreast of<br />

hair and fashion trends, helping her forecast new<br />

looks with each coming season.<br />

head sTudio<br />

64 King Street, Perth 6000 | 08 9481 6464 | headstudio.com.au<br />

Owned by Mark and Marie Cain, Perth’s Head<br />

Studio is one of the city’s premier salons and an<br />

integral element of the local community, taking an<br />

active interest in local fashion, music, art, food<br />

and wine.<br />

The Head Studio business has been built on the<br />

philosophy of ‘getting involved with our people in<br />

the community’, claim Mark and Marie. Added to<br />

this foundation is a passion and commitment to<br />

hairdressing and the longevity of the professional<br />

industry through a deep respect for other talented<br />

hairdressers. ‘We love a lot about hair and all<br />

areas of it. We focus on showing who we are<br />

through colour, hair wraps and creating all sorts<br />

of texture.’<br />

Styling is a large part of the Head Studio business<br />

and has been integral in establishing the salon’s<br />

identity as a fashion forward, progressive hair<br />

studio. In line with this is Mark and Marie’s<br />

dedication to the evo ® and Cloud Nine ranges of<br />

styling products, complementing each other with<br />

unique wet products and technologically advanced<br />

electrical tools. Among their favourite product<br />

selections are Haze, Mr Fantastic and the on trend<br />

Salty Dog that helps to give beach waves with a<br />

minimum of fuss.<br />

While still relatively new to the Haircare Australia<br />

portfolio, Cloud Nine has already made an impact<br />

on day to day styling at Head Studio. The Wand<br />

is also proving to be a must have tool in the salon,<br />

offering versatility for both the stylist and clients.<br />

Leading a team of twenty three staff, Mark<br />

and Marie have also created a dynamic and<br />

inspirational work environment that is motivating<br />

for both employees and clients alike. Their décor<br />

and sense of style begins with their street frontage<br />

and is evident in all areas of the salon from the<br />

wall décor to the basins, with colour and patterns<br />

creating a welcoming space.<br />

38 39

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