2013 conference - CES
2013 conference - CES
2013 conference - CES
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Conference Tracks<br />
Session material as of December 17, 2012. Visit Conference.<strong>CES</strong>web.org for current program updates.<br />
Fitness Tech<br />
Tuesday, January 8 LVCC, North Hall, N250<br />
9:30–9:50 a .m .<br />
The State of Sports and Fitness Technology<br />
Sports and fitness technology has matured and gone mainstream.<br />
We set the stage for the market’s future and look back at the<br />
meteoric rise of the sports/fitness high-tech industry.<br />
Presenter: Jennifer Jolly, Host, Tech’s Appeal<br />
9:55–10:45 a .m .<br />
Our Bodies, Our Data<br />
We can now measure everything we consume and expend in<br />
our bodies. There’s talk of Body Area Networks and calibrations<br />
at the cellular level. Are you ready for the “we are our own<br />
computers” movement?<br />
Moderator: Eric Adams, Sr. Editor, Men’s Health<br />
Panelists: Molly Andruszkiewicz, Director of Marketing,<br />
Wahoo Fitness<br />
Steven LeBoeuf, President and CEO, Valencell Inc.<br />
John (Ivo) Stivoric, CTO and VP, New<br />
Products, BodyMedia<br />
Marco Suvilaakso, Group Director, Products,<br />
Polar Electro<br />
FREE<br />
Over the next five years, wearable, wireless sports and fitness devices will number<br />
169.5 million. The body will become an input/output device where everything<br />
can be measured, tracked and shared. Sensor technology, supported by wireless<br />
networks, is changing the sports /fitness market. From augmented reality devices<br />
to new exercise options, bionic parts to peak-performance monitors, we explore<br />
what works, what doesn’t, and what it takes to become the next big thing in<br />
wearable technology.<br />
10:50–11:30 a .m .<br />
Tips from Celeb Trainers on Using Tech<br />
They train the stars and, increasingly, they depend on high tech.<br />
Celebrity fitness trainers dish about how they use technology to<br />
motivate, guide and shape their clients. Does adding technology<br />
improve results? How do they determine what tech is valuable and<br />
what’s hype?<br />
Moderator: Jennifer Jolly, Host, Tech’s Appeal<br />
Panelists: Tom Holland, President and Founder, Team Holland<br />
Nicole Nichols, Managing Editor, Spark People<br />
11:40 a .m .–12:10 p .m .<br />
Luncheon Keynote: Casting a Wider Net<br />
Technology has created advances in the field of sports medicine<br />
and pushed the notion of high-tech fitness aid to the forefront.<br />
Retired WWE wrestling personality Chris Nowinski talks about how<br />
technology is being used to increase safety for athletes of all ages.<br />
Keynote: Chris Nowinski, Retired, WWE wresting personality<br />
12:20–1:05 p .m .<br />
It Takes a Village<br />
Creating a sports or fitness product can be a lonely venture. We<br />
explore the branding opportunity, partnerships and other<br />
cooperative efforts that can increase the likelihood of success.<br />
Panelists: Chris Downie, Founder and CEO, Spark People<br />
Jay Moore, President and CEO, Looxcie<br />
Christine Robins, CEO, BodyMedia<br />
Conference Tracks<br />
Session material as of December 17, 2012. Visit Conference.<strong>CES</strong>web.org for current program updates.<br />
36 37<br />
1:15–2 p .m .<br />
Does Sharing Keep you Fitter: Crowdsourcing,<br />
Community and Fitness<br />
Video games, gamification, rewards, donations, competition — how<br />
is the market motivating you to move? With all the body monitors,<br />
pedometers and calorie counters out there, what does it take to set<br />
your product apart from the crowd?<br />
Moderator: Aaron Boulding, President, Xperience Entertainment<br />
Panelists: Albert Lee, CEO and Co-Founder, My Fitness Pal<br />
James Park, CEO, Fitbit<br />
Rich Schmelzer, CEO, GeoPalz<br />
2–2:55 p .m .<br />
High-Tech vs . High-Touch<br />
What is the real motivation behind the wearable monitors? While<br />
they attempt to be your personal coach, nutritionist, trainer and<br />
friend, can devices really modify health and attitudes?<br />
Moderator: Denise Yohn, President and Consulting Partner,<br />
Denise Lee Yohn Inc.<br />
Panelists: Jef Holove, CEO, BASIS Science<br />
Isaiah Kacyvenski, Head of Sports Segment Licensing<br />
and Business Development, MC10 Inc.<br />
Woody Scal, Chief Revenue Officer, Fitbit<br />
Rick Wenner, Category Manager, Health and Fitness,<br />
Scosche Industries<br />
Timothy Yu, Director, Marketing,<br />
Recon Instruments Inc.<br />
3–3:40 p .m .<br />
Fitpicks: Which Products Get to Market and Why<br />
Expert brand marketer Denise Lee Yohn interviews Ian Andes,<br />
president of 4iiii, about the best tips for bringing your product to<br />
market. What’s the next big thing in this explosive market, and<br />
who’s the next big star? What does it take to win in this market?<br />
Moderator: Denise Yohn, President and Consulting Partner,<br />
Denise Lee Yohn Inc.<br />
Panelist: Ian Andes, President, 4iiii Innovations<br />
3:45–4:15 p .m .<br />
Fitness Tech Keynote<br />
Picking the winners — how investments get made in the sports<br />
and fitness world.<br />
Keynote: Michael Yang, Managing Director, Comcast Ventures<br />
4:15–4:45 p .m .<br />
“NEXT?”<br />
Who are the new players on the field? We let 10 of the top<br />
newcomers show us their stuff. What will be the next<br />
“must-have” gadget?<br />
Presenters: Mark Askenasi, CEO and Founder, Sofit Mobile<br />
Bruce Borenstein, Principal, North Riverside Partners<br />
Peter Kuhar, Founder and CTO, Azumio<br />
Julia Hu, CEO and Founder, LARK<br />
Richard Tate, Director, Communications and<br />
Marketing, HopeLabs<br />
Ben Wagner, CEO, Life Kraze<br />
121411_<strong>CES</strong>_7.375x10.5_broc.indd 36-37 12/17/12 2:50 PM
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