2013 conference - CES

Conference Tracks
Session material as of December 17, 2012. Visit Conference.CESweb.org for current program updates.
Wednesday, January 9 LVCC, North Hall, N264
10–10:40 a .m .
IAWTV Keynote Conversation: Cross-Platform
Storytelling with Tim Kring
Tim Kring, creator/executive producer of Fox TV’s TOUCH and NBC’s
Heroes, set the bar for multiplatform interactive storytelling with
Heroes, and created the ground-breaking, award-winning
multiplatform experience, Conspiracy for Good. Brian Seth Hurst,
CEO of Opportunity Management Co., will lead Tim through an
exploration of the realities and future of cross-platform storytelling.
Moderator: Brian Seth Hurst, CEO, The Opportunity
Management Company Inc.
Keynote: Tim Kring, CEO/COO, TKImperative
The International Academy of Web
Television Presents: The Digital
Entertainment Transformation
Web television is transforming the way entertainment is created and consumed.
These sessions reveal the mechanics and mysteries of making a Web series a
success, how to monetize it and how brands can benefit. Influential leaders in Web
content creation, distribution, brand integration, audience development and the
new online networks will share insights about best practices and business models
that work. Learn from the innovators who are shaping the future of digital
entertainment.
PRICING
All Access Pass $1,600
Entertainment Matters Pass $1,000
Full-Day Program $500
10:50–11:30 a .m .
Digital Content Distribution and Monetization:
What Is Your Business Model?
The Web video ecosystem of content creators, studios, distributors
and advertisers is maturing into a robust environment where
business models can be created and forecasted. Whether targeting
a mass or a niche audience, you’ll learn strategies for monetization
and for effectively engaging viewers in today’s crowded
content market.
Moderator: Joan FitzGerald, VP, Television and Cross-Media
Solutions, comScore Inc.
Panelists: Lydia Antonini, Executive Producer, H+ The Digital
Series and Halo 4: Forward Unto Dawn Web Series
Kelly Day, CEO, Blip
Roland Hamilton, Managing Director, Dailymotion US
Ran Harnevo, Sr. VP, Video, AOL
Larry Tanz, CEO, Vuguru
11:40 a .m .–Noon
Content Exposé Case Study: From
Development to Launch
Learn from a master: In this session, a notable content creator leads
you on the step-by-step journey from conception to completion of a
successful Web series.
Presenter: Tony Valenzuela, Director, BlackBox TV
12:40–12:50 p .m .
Conference Tracks
Session material as of December 17, 2012. Visit Conference.CESweb.org for current program updates.
International Academy of Web Television (IAWTV)
and the IAWTV Awards Winners
The International Academy of Web Television’s Board Chairman Paul
Kontonis, Executive Director Shari Covens, and IAWTV Awards
Committee Chairwoman Amber J. Lawson reveal the winners of the
IAWTV Awards. Learn about the IAWTV, award-winning Web series
and the creators behind them.
Presenters: Shari Covens, Executive Director, International
Academy of Web Television
Paul Kontonis, Chairman, International Academy of
Web Television
Amber J. Lawson, Awards Committee Chair,
International Academy of Web Television
12:50–1:30 p .m .
Web Video and Social: The Chicken and the Egg
You’ve created your Web series and want to shout it from the social
media mountain tops! First you must learn the unwritten rules of
content and social with regards to distribution and promotion. This
panel focuses on the strategic approaches social media leaders use
to engage potential audiences.
Moderator: Richard Spalding, CEO, The 7th Chamber Inc.
Panelists: Jay Bushman, Transmedia Producer,
The Lizzie Bennet Diaries
Heath Corson, Co-Creator and Executive Producer,
Aim High Digital Series
April Grande, Executive Producer and Host,
Indie Intertube
Margaret Laney, CMO, AwesomenessTV
Benny Luo, Co-Founder and CEO,
NewMediaRockstars.com
Amanda Shockley, CTO and Host, Indie Intertube
1:40–2:20 p .m .
Audience Building: Niche vs . Scale
Network TV targets a mass audience and Web TV succeeds with
content that resonates with a targeted, highly engaged audience.
How do you turn niche programming into broad success? Hear from
those who have succeeded with both niche and scale audiences.
Take away best practices for building the best audience for
your show.
Moderator: Adam Singolda, Founder and CEO, Taboola
Panelists: Beatriz Acevedo, President, Mitu Network
Barry Blumberg, President, Smosh and
EVP, Alloy Digital
Sarah Penna, Co-Founder and Head of Talent,
Big Frame
Mitch Rotter, Prosperities & Creative Labs, Break Media
2:30–3:10 p .m .
Brands: This Is How You Work with
Content Creators
Web video brand integration is one of the most powerful and
engaging forms of Internet advertising. As a marketer, how can you
best leverage the creative genius and know-how of a Web video
creator or network? This panel explores best practices and do’s and
don’ts of working with content creators.
Moderator: Doug Scott, President, OgilvyEntertainment
Panelists: David Freeman, Coverage Group, Digital Content
Packaging, Creative Artists Agency (CAA)
Billie Goldman, Partner Marketing Manager,
Intel Corporation
Jeff Grossman, VP of Content and Product Strategy,
CBS Interactive
Mike Henry, CEO, Outrigger Media
Tom Hume, Director, Marketing Communications,
Information Systems Inc. — Digital Products Division
James Veraldi, Sr. VP, Director, Business Development
and Sales, Fullscreen
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