2013 conference - CES

Conference Tracks
Session material as of December 17, 2012. Visit Conference.CESweb.org for current program updates.
Thursday, January 10 LVCC, North Hall, N261
2–3 p .m .
WC4 Tips to Winning the Mobile
Advertising Game
Mobile advertising is still in its infancy, accounting for just
1 percent of all advertising revenue. With over 5.3 billion mobile
phone subscribers globally, it’s rapidly becoming a must-have for
many brands trying to capture eyeballs. Experts discuss this
burgeoning business and what it takes to create a successful
mobile campaign.
Moderator: Michael Learmonth, Reporter, Advertising Age
Panelists: Brian Boland, Director, Product Marketing, Facebook
Martin Herbst, GM, International Classifieds for
9 markets, eBay Classifieds Group, eBay
Brendon Kraham, Global Mobile Sales and
Product Strategy, Google
Krishna Subramanian, CMO, Velti
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3:30–4:30 p .m .
WC5 Smartphone Trends: Current and Future
In 2012, quad core processors, large high-definition screens,
waterproofing, NFC and LTE were the key trends on the radar.
Industry experts examine what impact these features and
technologies had in the marketplace and look ahead to what’s
coming in 2013.
Moderator: Lance Ulanoff, Editor-in-Chief, Mashable
Panelists: Ed Elkin, Director, Advanced Communications
Solution, Alcatel-Lucent
Jeff Howard, VP, Mobility Device Portfolio,
AT&T Mobility
Andrew Morrison, VP, Handset Product
Management, T-Mobile
Mike Woodward, President, HTC North America
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Includes: 3D’s 20/20 Vision, Broadband Unlimited, Business Insights, Cable Conference at CES, CEA Research Summit at International CES, CEPro Forum at CES,
Connect2Car, CONNECTIONS TM Summit, Content and Disruptive Technologies, Content in the Cloud, Developer University at CES, Digital Health Summit,
Digital Hollywood, Emerging Technology, Fitness Tech, Games Summit at CES, HigherEdTECH, Home Entertainment, In-Vehicle Technology, Innovation Policy
Summit, Just the Facts: Research, Reports and Revelations, Kids@Play and MommyTech, Lifestyle Technologies, MacTech Insight: Your Expert Peek Inside the
Apple Market, MEMS and the Consumer Connection, PMA@CES Conference Sessions, Silvers Summit, Smart Homes & Digital Consumers: Sponsored by
J.D. Power and Associates, Smartphones and Tablets Conference, The International Academy of Web Television Presents: The Digital Entertainment Transformation,
Tweet House Presents: Innovations in Social Business, Variety’s Entertainment Summit: Film & Technology, Variety’s Entertainment Summit: TV & Technology,
Wireless Communications, SuperSessions and Keynote Addresses.
SuperSessions
SuperSessions
And last, but never least, SuperSessions, our potpourri of fascinating
personalities, provocative perspectives, out-of-the-box takes and
prescient predictions. The best of what just happened, what’s about to
happen and what could happen if the stars align — it’s all here, it’s all
free and it’s sure to fill fast. Where else can you hear the respected FCC
chairman opine, then move to the wildly entertaining CNET next big
thing? Only here. Find your seat.
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