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The Seven Principles of Public Life - ESDS

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Towards the end <strong>of</strong> the interview, respondents were shown a list <strong>of</strong> factors that might have<br />

influenced the opinions they had given and were asked which their opinions were based on<br />

and which one they were mainly based on. Figure 3 shows the responses to these questions.<br />

Figure 3 Self-reported influences on respondents’ opinions<br />

Base: All respondents (1,097)<br />

TV news<br />

Newspapers and<br />

magazines<br />

Things picked up over time<br />

Radio news<br />

Personal experience<br />

Discussion with friends,<br />

family, etc.<br />

Work<br />

Education<br />

2<br />

4<br />

8<br />

8<br />

8<br />

16<br />

15<br />

23<br />

% saying opinions mainly based on this source % saying opinions based on this source<br />

25<br />

36<br />

45<br />

45<br />

44<br />

46<br />

63<br />

82<br />

(Tables 142 and 143)<br />

<strong>The</strong> media, in particular television and printed media, featured strongly in the influences<br />

that respondents cited: eighty-two per cent <strong>of</strong> respondents said that their views were<br />

influenced by television news programmes, while 63 per cent mentioned what they read in<br />

newspapers and magazines and 45 per cent radio news programmes.<br />

Respondents were somewhat less likely to mention more personal influences as having a<br />

bearing on their opinions. Similar proportions mentioned things the respondent picked up<br />

over time (46 per cent); their own personal experiences (45 per cent); and what they talked<br />

about with friends, family and colleagues (44 per cent). Fewer still mentioned their work<br />

(26 per cent) or education (23 per cent) as factors they thought had influenced their<br />

answers to the survey questions, although these factors were much more commonly<br />

mentioned by those with higher educational qualifications and those who reported a high<br />

level <strong>of</strong> interest in current affairs and <strong>of</strong> knowledge in the survey subject matter.<br />

26 BMRB International Report: Survey <strong>of</strong> public attitudes towards conduct in public life

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