The Seven Principles of Public Life - ESDS
The Seven Principles of Public Life - ESDS
The Seven Principles of Public Life - ESDS
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Towards the end <strong>of</strong> the interview, respondents were shown a list <strong>of</strong> factors that might have<br />
influenced the opinions they had given and were asked which their opinions were based on<br />
and which one they were mainly based on. Figure 3 shows the responses to these questions.<br />
Figure 3 Self-reported influences on respondents’ opinions<br />
Base: All respondents (1,097)<br />
TV news<br />
Newspapers and<br />
magazines<br />
Things picked up over time<br />
Radio news<br />
Personal experience<br />
Discussion with friends,<br />
family, etc.<br />
Work<br />
Education<br />
2<br />
4<br />
8<br />
8<br />
8<br />
16<br />
15<br />
23<br />
% saying opinions mainly based on this source % saying opinions based on this source<br />
25<br />
36<br />
45<br />
45<br />
44<br />
46<br />
63<br />
82<br />
(Tables 142 and 143)<br />
<strong>The</strong> media, in particular television and printed media, featured strongly in the influences<br />
that respondents cited: eighty-two per cent <strong>of</strong> respondents said that their views were<br />
influenced by television news programmes, while 63 per cent mentioned what they read in<br />
newspapers and magazines and 45 per cent radio news programmes.<br />
Respondents were somewhat less likely to mention more personal influences as having a<br />
bearing on their opinions. Similar proportions mentioned things the respondent picked up<br />
over time (46 per cent); their own personal experiences (45 per cent); and what they talked<br />
about with friends, family and colleagues (44 per cent). Fewer still mentioned their work<br />
(26 per cent) or education (23 per cent) as factors they thought had influenced their<br />
answers to the survey questions, although these factors were much more commonly<br />
mentioned by those with higher educational qualifications and those who reported a high<br />
level <strong>of</strong> interest in current affairs and <strong>of</strong> knowledge in the survey subject matter.<br />
26 BMRB International Report: Survey <strong>of</strong> public attitudes towards conduct in public life