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Examining Quality Culture Part II: - European University Association

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ExAmININg QUALITy CULTUrE PArT <strong>II</strong>: PrOCESSES ANd TOOLS – PArTICIPATION, OwNErShIP ANd BUrEAUCrACy<br />

the process is constructive. This is true in my school but varies across schools. The level of trust<br />

depends on how the school and the panel are led in the process. My head of school presents this<br />

as an opportunity rather than a threat. I was part of a recent internal review of another school<br />

where the panel understood its role as advisory but not the school; staff were on the defensive.<br />

• The second institution proceeds in much the same way. This university has recently changed the<br />

focus of its internal reviews, moving them to the school level. The previous system produced<br />

evaluation fatigue because it was focused on smaller units and those academics who were based<br />

in several units were constantly being reviewed. The university conducted focus groups to discuss<br />

its internal review process. Some of the key concepts that emerged to characterise a good review<br />

included: efficient, streamlined, meaningful, sharply focused, fit for purpose, transparent, userfriendly,<br />

linked into university strategy.<br />

The university hopes that the new process will result in less evaluation fatigue. One academic who<br />

participated as a reviewer in this new process noted that:<br />

The process is now more focused, more streamlined and based on defined criteria such as level of<br />

performance or student satisfaction. In the past both the self-evaluation and the review reports<br />

were very long. Now, thanks to a new data system, schools produce data in tabular forms.<br />

The analytical text is just 15 pages (instead of 60). This is very useful and the background can<br />

be understood during the review meetings. The data are generated by school administrators<br />

who are part of the self-evaluation group. It does take time to collect them and the school that<br />

was recently reviewed noted that this work plus everything else that is being asked of them<br />

(operational and strategic plans, etc) are quite a bit of work. But during the oral report session,<br />

the school came around to the process and found it to be very useful because of the panel’s<br />

constructive comments. In the past, the recommendations were generally confined to asking for<br />

more financial and human resources.<br />

In addition, the university now asks all schools to produce a plan with targets, to review this<br />

plan and present it to the university leadership every six months in order to embed a continuous<br />

improvement process. According to the QA officer:<br />

In the old system most academics saw quality assurance as a nuisance that happened every five<br />

years. Now, they will need to make it a central, daily concern focused on quality improvement.<br />

In this way, the quality culture will grow, in an operational way, rather than diminish.<br />

6.4.3 Coordinating internal and external QA reviews<br />

Accreditation by professional regulatory bodies provides another external driver to improve quality<br />

levels but they pose a specific challenge to the universities that have a formal internal review process. To<br />

avoid being constantly reviewed, one school planned the internal review and the accreditation visits to<br />

coincide so that the two panels visited the school at the same time. From this example and that of other<br />

faculties that have to undergo professional accreditation, it is clear that coordinating the internal with the<br />

external review processes is a challenge. It can result in more work and in having to deal with two sets of<br />

requirements and standards.<br />

It is important to note that both institutions discussed above (cf. 6.4.2) were located in countries<br />

where the quality assurance agency conducted institutional audits. Therefore, the topic of programme<br />

evaluation/accreditation conducted by national agencies did not come up during the interviews. The<br />

experience these two institutions have had in coordinating both an internal and external process is worth<br />

pondering particularly because the vast majority of national agencies across Europe work at the programme<br />

level (ENQA 2008) and that some of the ten institutions interviewed are in the planning stage of developing<br />

internal reviews. The development of internally organised unit reviews will probably result in negotiating a<br />

shift to institutional audits with the external agencies in order to lessen the QA burden and contain expenses.<br />

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