EUA Annual Report 2010 - European University Association

4. CommUniCAtinG on A EUroPEAn lEVEl With mEmBErs And KEy stAKEholdErs
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the redesign of the website, the extranet
(EUA Community) and newsletter and the
implementation of a new database system.
The EUA website was re-launched to
present EUA’s policy and project work
better and make it easier for the 20 000
monthly users who come to the site to
find information. An integral part of this
website is the new-look E-newsletter which
has been redesigned to create a more
coherent news structure for all EUA news,
and to allow the possibility to include news
updates from European institutions based
in Brussels. The twice-monthly E-newsletter
now has more than 10,000 subscribers in
Europe and across the world.
The extranet, or ‘EUA Community’, has
become an important communication
platform for all member services. It was
redesigned to improve communication
flows and networking possibilities
by enabling members to access a
comprehensive and searchable members’
directory, their personal data and to
update these online. The Community also
has a ‘personalised calendar’ with a list of
upcoming events and will soon include
an online forum providing users with the
possibility to communicate directly with
other members.
Further developing press contacts and
networks
In 2010 EUA published 10 reports/
studies and policy statements, including
the Trends 2010 report, which were
disseminated widely not only to members
but to all important stakeholder groups.
annual report 2010
The media coverage of EUA’s activities also
grew again in 2010 and EUA submitted
editorials to important education media.
The steadily increasing demand for EUA
statements, views and expertise on higher
education and research issues, mean that
the President, the Secretary General and
the EUA senior programme managers
and experts were regularly interviewed
by journalists from important European
education media.
Putting a strong focus on multipliers,
networking and lobbying
EUA continued to consolidate its lobbying
activities through improved legislative
monitoring, better contacts with political
actors, more participation in highprofile
events, and consolidation of the
network of university representations in
Brussels and other stakeholders in higher
education and research. The presentation
of EUA projects through launch events
in Brussels remains a success. In 2010,
these included a special event in Brussels
to launch the Trends 2010 report and a
meeting on “The Bologna Process and
Directive 2005/36/EC on the Recognition
of Professional Qualifications: Is there
scope for creative interaction?” which
was organised together with DG Internal
Market in the European Parliament in
October 2010.
EUA also maintained its presence
in international events such as the
annual EAIE (European Association for
International Education) and NAFSA
(Association of International Educators)
conferences.