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MultiCycle? Technical instruction - Avery Dennison

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<strong>Avery</strong><br />

<strong>Dennison</strong><br />

<strong>MultiCycle</strong> TM <strong>Technical</strong> Instruction


Introduction<br />

Introduction<br />

<strong>Avery</strong> <strong>Dennison</strong> <strong>MultiCycle</strong> is a new<br />

permanent self-adhesive labelling material<br />

that withstands 30+ product life cycles.<br />

The patent pending technology maximises<br />

shelf impact while ensuring a step-change<br />

in operational and logistical efficiency.<br />

<strong>MultiCycle</strong> can play a key role in creating<br />

more sustainable packaging.<br />

This technical guide gives top-level<br />

information on designing, printing and<br />

converting <strong>MultiCycle</strong> labels.<br />

3 Bottle choice<br />

4 Design guide<br />

- Label shape and design<br />

- Label position<br />

6 Label printing and converting<br />

- <strong>MultiCycle</strong> TM construction<br />

- Printing process<br />

<strong>Avery</strong> <strong>Dennison</strong> <strong>MultiCycle</strong> TM <strong>Technical</strong> Instruction | 2


Bottle choice<br />

Bottle choice<br />

Use only<br />

virgin bottles<br />

Use only<br />

unique bottles<br />

glass<br />

hot-end<br />

coating<br />

cold-end<br />

coating<br />

<strong>MultiCycle</strong>TM label<br />

Use cold-end coating<br />

before label application*<br />

* Proper cold-end coating is<br />

required. We recommend<br />

RP40 or its equivalent.<br />

LABEL<br />

<strong>Avery</strong> <strong>Dennison</strong> <strong>MultiCycle</strong> TM <strong>Technical</strong> Instruction | 3


Design guide<br />

Label shape and design<br />

Ink and primer should be 4mm<br />

away from the edge of the label<br />

+ 4 mm<br />

LABEL<br />

LABEL<br />

LABEL<br />

Avoid 90° angles<br />

90˚<br />

LABEL<br />

LABEL<br />

LABEL<br />

<strong>Avery</strong> <strong>Dennison</strong> <strong>MultiCycle</strong> TM <strong>Technical</strong> Instruction | 4<br />

L<br />

L


Design guide<br />

Label position<br />

The label should be applied on a flat surface<br />

Avoid embossed and<br />

de-bossed areas<br />

LABEL<br />

LABEL<br />

LABEL LABEL<br />

LABEL LABEL<br />

LABEL LABEL<br />

LABEL LABEL<br />

Avoid bottle curves Avoid bottle seam<br />

LABEL LABEL<br />

LABEL LABEL<br />

LABEL LABEL LABEL<br />

LABEL LABEL<br />

LABEL LABEL<br />

<strong>Avery</strong> <strong>Dennison</strong> <strong>MultiCycle</strong> TM <strong>Technical</strong> Instruction | 5


Label printing and converting<br />

<strong>MultiCycle</strong> TM<br />

Over-laminating<br />

construction<br />

Base<br />

construction<br />

construction<br />

PP 30<br />

<strong>MultiCycle</strong> TM M7500 adhesive<br />

Corona treatment<br />

PP 30<br />

<strong>MultiCycle</strong> TM M7500 adhesive<br />

PET 23 liner<br />

Primer + ink for decoration*<br />

Release coating<br />

* Labels can be printed using<br />

offset, flexo and gravure<br />

We recommend to use high<br />

grade UV stable inks<br />

<strong>Avery</strong> <strong>Dennison</strong> <strong>MultiCycle</strong> TM <strong>Technical</strong> Instruction | 6


Label printing and converting<br />

Printing process<br />

Base<br />

construction<br />

Corona<br />

treatment*<br />

Over-laminate<br />

Primer* Printing Tape<br />

testing*<br />

* This step is needed before the next step<br />

Die<br />

cutting<br />

Matrix<br />

stripping<br />

Lay flatness<br />

LABEL<br />

Finished product<br />

<strong>Avery</strong> <strong>Dennison</strong> <strong>MultiCycle</strong> TM <strong>Technical</strong> Instruction | 7

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