event material - European Athletics

EUROPEAN ATHLETICS 

Brand Design Manual 

CHAPTER 4 

SPAR European Cross Country Championships 

SPAR European Team Championships 

Design guidelines for event-related printed material as of April 2010.

Dear User 

Since relocating our offices from Darmstadt to Lausanne a few 

years ago, European Athletics has experienced a number of 

major changes. 

As a part of this process, the European Athletics Council has 

decided that the time was right to take a step forward in building 

the image of European Athletics by creating a new, up-todate 

logotype and brand architecture. 

It is our strongly held belief that to maintain and improve our 

position among the most popular sports, European Athletics 

must have a modern, comprehensive communications strategy, 

including consistent and recognisable graphic design, and 

that this strategy must embrace all European Championships 

and other competitions held under the auspices of European 

Athletics. 

You can see that the logotype we have created depicts stylised 

tracks representing the movement patterns, grace and colourful 

nature of our sport. 

You will also notice the word mark with the two words 

“European Athletics”. This reflects our belief that the general 

public relates to our sport rather than its governing bodies. 

The visual identity, which is to be used exclusively for all applica- 

tions, links all of our competition and non-competition events, 

giving them a common look and making them recognisable as 

members of the same family. The European Athletics Brand 

Hierarchy, which you can view on the next page, shows how 

everything comes together. 

We at European Athletics are confident that the visual identity 

will better position European Athletics in its highly competitive 

and changing environment and strengthen the many important 

relationships within our sport. 

I ask you to please ensure that the logotypes and applications 

in this European Athletics Brand Design Manual are used in the 

manner described herein. 

For any queries on implementing our visual identity please contact 

the European Athletics office. 

Kind regards 

H A N S J Ö R G W I R Z 

P R E S I D E N T

3 EUROPEAN ATHLETICS BRAND HIERARCHY 

MASTER 

BRAND 

EUROPEAN 

COMPETITION 

PROGRAMME 

EUROPEAN 

CHAMPIONSHIPS MAJOR EVENTS OTHER EVENTS 

OUTDOOR INDOOR 

European Cup 

Combined Events 

Super League 



1 st League 



2 nd League 


Winter Throwing 


10000m 


Race Walking 

Associated 

Competitions 

PATRONAGE 

PERMIT MEETING 

PREMIUM MEETING 

Patronage 

Permit Meeting 

Premium Meeting 


Champion Clubs 

Corporate 

Activities 

European Athletics 

Convention 

Amsterdam2008 

Convention 

Congress 

Seminars

4 

6 

7 

8 

9 

11 

12 

15 

17 

USING THE MANUAL 

APPROVAL PROCEDURE 

ATTACHMENTS 

EUROPEAN ATHLETICS LOGOTYPE 

SPAR LOGOTYPE 

EVENT LOGOTYPE DESIGN 

INTERNATIONAL PARTNER LOGOS 

NATIONAL PARTNERS AND 

INSTITUTIONS LOGOS 

18 

ELEMENTS TO FORM THE EVENT 

Event image 

18 Typography 

19 Event colour 

19 Event wireframe 

19 Event pattern 

20 Using the Event Pattern - Advanced 

22 

22 

23 

23 

CONTENT SPAR European Cross Country Championships SPAR European Team Championships 

APPLICATIONS 

STATIONERY 

Letterheads 

Envelopes (optional) 

Business cards (optional) 

Compliment Slips (optional) 

23 

23 

23 

23 

23 

24 

24 

25 

25 

25 

25 

26 

26 

26 

27 

Notepads 

Fax sheets 

Hotel reservation and accreditation forms 

Press releases 

Start lists and result sheets 

APPLICATIONS 

INFORMATION MATERIAL 

Standard front cover 

Standard back cover 

Programme 

Media guide 

Team manual 

Statistics handbook 

Results book 

VIP event guide 

Folder 

Bulletin 

APPLICATIONS 

EVENT PROMOTIONAL MATERIAL 

28 Composite board 

28 Event presentation board 

29 Poster 

29 Leaflet/Flyer 

30 

31 

32 

APPLICATIONS 

EVENT MATERIAL 

Tickets 

Accreditation cards - GAMS 

Press conference backdrop 

33 

33 

34 

34 

34 

34 

35 

35 

35 

35 

35 

36 

36 

Official vehicle decals 

Parking passes 

Invitations 

Menu cards (optional) 

Name place cards (optional) 

Meal vouchers 

Stickers for take-off boards 

Crash mat covers 

Hurdle stickers 

Seat stickers 

Advertising boards 

Startline gantry 

Finishline gantry 

VENUE DRESSING 

37 Venue Dressing 

37 Clean Venue 

37 Dressing – Decoration 

38 Flags 

39 Floral decoration 

39 Award podium 

39 Video wall 

40 Signage 

CITY DECORATION 

41 City decoration 

42 Posters 

44 Planter Boards 

45 Bridge Banner 

46 Tree Wraps 

47 Flags Programme

5 

CONTENT SPAR European Cross Country Championships SPAR European Team Championships 

ARTWORK TEMPLATES 

48 Cover portrait 210x297mm 

50 Cover landscape 297x210mm 

52 Poster 297x420mm 

53 Letterhead 210x297mm 

54 GLOSSARY 

55 ATTACHMENTS DOWNLOAD

6 USING THE MANUAL SPAR European Cross Country Championships SPAR European Team Championships 

This Manual is for the use of those involved in the design and 

production of promotional or information material for European 

Athletic Association Events. 

For further guidance or information, please contact: 

European Athletic Association 

Avenue Louis-Ruchonnet 18 

CH – 1003 Lausanne 

Contact: Bernadette Brun Brenger 

E-mail: bernadette.brenger@european-athletics.org 

USING THE MANUAL 

The purpose of this manual is to provide LOCs with guidelines on 

event design as required by European Athletics for events in the 

TOP programme. The guidelines clarify the elements that must 

appear on event materials, together with the sizes and positions of 

those elements. 

The objective is to complement the LOC’s own design work, not to 

take away the creative flair that an LOC brings. If for any reason an 

LOC cannot comply with some of these guidelines, please contact 

European Athletics for further discussion and guidance. 

European Athletics will always try to find a way to accommodate 

the wishes of an LOC within the contractual and other requirements 

of European Athletics and the International Partners. 

The contents of this manual will be updated from time to time. 

Any updates will be provided to you as they arise, with clear 

instructions as to their application. These updates will form an integral 

part of the Design Manual. 

We hope you find these guidelines helpful. If anything is unclear 

or if you have any questions, please do not hesitate to contact 

European Athletics. 

LOC Event Design 

The design guidelines in this manual are provided to help the LOCs 

in their work with the production of promotional or information 

material for the event. The guidelines are created to strengthen the 

event’s overall appearance and to link the different applications into 

a complete event design. 

The event design uses several graphical elements that together 

form the overall look of the event. 

Event Logotype 

All the event logotypes carry the European Athletics picture mark, 

event title, city name and year. 

This manual includes examples of various event materials. However, 

this is not comprehensive – there are many occasions where the 

Event Design can and should be used. If you have any design queries 

about a particular item you wish to produce, please contact 

European Athletics, who will be happy to provide guidance.

7 APPROVAL PROCEDURE SPAR European Cross Country Championships SPAR European Team Championships 

All materials produced for, or related to, an European Athletics 

event are to be submitted by e-mail to European Athletics for 

approval prior to production. Materials include licensed products 

and packaging, all forms of advertising and promotional materials. 

Please provide artwork in Adobe Acrobat using the pdf format. 

Layouts sent by fax cannot be accepted. 

LOC Event Design 

The LOC must submit examples of what the design will look like on 

various event materials for European Athletics approval. The LOC’s 

event material is to be prepared in accordance with the European 

Athletics Design Manual. 

European Athletics will provide its comments within seven working 

days of receipt of the LOC’s design concept. If any changes are 

requested, the LOC will need to re-submit the amended design for 

final comments/approval. European Athletics will provide approval 

of the amended design in writing within two working days, provided 

all the required amendments have been made. 

Individual Event Material 

In order to facilitate the approval process, the LOCs are asked to 

provide European Athletics with a complete list of all event materials 

planned for production. All event materials are to be designed 

in accord ance with the European Athletics Design Manual. In addition, 

the LOCs are asked to provide a production schedule for all 

event materials. The production schedule is to be provided at least 

eight weeks before the first event material is due for approval by 

European Athletics. This schedule will greatly assist the LOC in its 

production planning. Without this schedule, European Athletics 

cannot guarantee that the approval periods stated below will be 

adhered to. 

European Athletics has the right to review, request changes and 

approve designs for all materials related to its events. Before finalising 

the design of any event materials, the LOC is requested to send 

a provisional layout to European Athletics for review and comments. 

The period for review comments from European Athletics is three 

working days from receipt of artwork from the LOC. If any changes 

are to be made, the LOC will need to re-submit the amended 

artwork for final comments and approval, which will be given by 

European Athletics in writing within one working day, providing all 

required amendments have been made. This procedure is intended 

to avoid any reprinting by the LOC of any materials that have not 

been approved by European Athletics. Any such reprinting of materials 

not formally approved by European Athletics will be at the 

expense of the LOC.

8 ATTACHMENTS SPAR European Cross Country Championships SPAR European Team Championships 

LOC Event Design Templates 

Application templates are available for Covers, Posters and Letterheads. 

These templates are made in InDesign CS 2. The templates 

are not finalised artwork so be sure to use the correct graphic 

elements (event colour, event wireframe and so on) designated for 

the event. 

Event Logotype Templates 

Templates are also available for the Event logotypes. Only the city 

name and the year can be changed. The templates are in Illustrator 

eps format. 

EUROPEAN ATHLETICS Logotype 

The European Athletics logotype can be downloaded as an 

Illustrator eps file, suitable for both PC and Macintosh. The logo is 

available in four-colour print (CMYK), black print and Pantone print. 

The logo can also be downloaded for web publication (RGB). The 

web logo is saved as a jpeg file. Contact European Athletics for 

instructions. 

When using the European Athletics logo, be sure to observe the 

safety zone described in the manual. 

Event graphic elements 

For the Major and Other Events, graphic materials are available as 

Illustrator eps files. 

See the design manual for reference and guidelines. 

International Partner logotypes 

The International Partner logotypes (SPAR, Omega, Epson, 

Le Gruyère and Eurovision) can be downloaded as composites. 

International Service Partner logotypes 

The International Service Partner logotypes (picture alliance, NeH) 

can be downloaded as composites. 

Website guidelines (website design and structure) 

Will be provided by European Athletics. 

Award Medal guidelines 

Medal shall display event name, European Athletics logo (in full), 

city name, year, discipline, gender, Team/Individual,. Athletes name 

shall be engraved (for outdoor and indoor championships) and 

engraving of the performance is optional. The ribbon design shall 

reflect the event look/event colour. 

Commemorative Medal guidelines 

Medal shall display event name or event logo, European Athletics 

logo (in full), city name, year and/or full date and a symbol of the 

city.

9 

EUROPEAN ATHLETICS LOGOTYPE SPAR European Cross Country Championships SPAR European Team Championships 

COLOURS 

C: 90% 

M: 55% 

Y: 0% 

K: 0% 

R: 62 

G: 101 

B: 180 

Pantone 2935 C 

C: 0% 

M: 0% 

Y: 0% 

K: 100% 

R: 0 

G: 0 

B: 0 

Pantone Black 

C: 0% 

M: 70% 

Y: 100% 

K: 0% 

R: 249 

G: 88 

B: 23 

Pantone 1665 C 

C: 0% 

M: 40% 

Y: 100% 

K: 0% 

R: 255 

G: 164 

B: 28 

Pantone 137 C 

Please observe that images and colours are not shown correctly on a monitor. 

C: 0% 

M: 0% 

Y: 0% 

K: 100% 

R: 0 

G: 0 

B: 0 

Pantone Black

10 EUROPEAN ATHLETICS LOGOTYPE SPAR European Cross Country Championships SPAR European Team Championships 

SAFETY ZONE 

Safety zone on white background 

When the logotype is used on a white background 

the safety zone shows the minimum 

clear area around the logotype. 

Safety zone on coloured background 

The logotype has an integrated white solid 

behind the picture mark and word mark. This 

enables the logotype to be placed on coloured 

backgrounds. 

There should be minimum clear area around 

the white solid block. It is always preferable to 

exceed the minimum. 

1 2 X 

1 2 X 

X X 

1 2 X 

1 2 X 

1 2 X 

X 

1 2 X

11 

SPAR LOGOTYPE SPAR European Cross Country Championships SPAR European Team Championships 

SAFETY ZONE 

Version A on this page marks out the proportions of the 

logotype and the area outside the symbol and namestyle 

that is an integral part of the identity and should always 

remain in white. The logotype shown here is for the 

majority of identity applications. 

1 /15 A 

SPAR COLOURS 

C: 0% 

M: 91% 

Y: 76% 

K: 0% 

C: 100% 

M: 0% 

Y: 91% 

K: 27% 

R: 252 

G: 25 

B: 33 

Pantone 185 C 

R: 0 

G: 100 

B: 49 

Pantone 356 C 

Please note that the blue keyline does not print - 

it is a holding line only and marks the area outside 

the symbol and namestyle that remains in white 

Please note that the the tree symbol 


and which is an integral part of the identity 

is correct when it breaks slightly 


above and slightly below the 


Please note that the the tree RED symbol (PMS 185) WHITE 

limits of the red band 


is correct when it breaks slightly 

above and slightly below the 

RED (PMS 185) WHITE 1/15 A 

limits of the red band 

GREEN (PMS 356) 

A 

1/15 A 

1 /15 A 

A 

VERSION A - PREFERRED VERSION OF THE LOGOTYPE 

KEYLINE DOES NOT PRINT 

WHITE BLACK BLACK 

VERSION 1A - TO BE USED WHEN ONLY BLACK IS AVAILABLE 

VERSION 2A - TO BE USED WHEN ONLY BLACK 

VERSION 1A - TO BE USED WHEN ONLY BLACK IS AVAILABLE 

VERSION 2A - TO BE USED WHEN ONLY BLACK AND ONE OTHER COLOUR IS AVAILABLE 

VERSION 3A - SHOWING THE WHITE SPACE AROUND THE LOGOTYPE 

A 

A 

1/15 A 

A 

1 /15 A 

A 

16 /15 A 

VERSION A - PREFERRED VERSION OF 1 /4 ATHE 

LOGOTYPE1 

/4 A 

KEYLINE DOES NOT PRINT 





A 

A A 

WHITE BLACK BLACK 

KEYLINE DOES NOT PRINT WHITE RED (PMS 185) BLACK 

VERSION 3A - SHOWING THE WHITE SPACE AROUND THE LOGOTYPE 

A 

GREEN (PMS 356) 

Please note that the blue keyline does 

• 

not 

When 

print 

only 

- 

a single colour is available the 

it is a holding line only and marks the area logotype outside can be produced in black and white, 

the symbol and namestyle that remains see in white version 1A. 


• When black and one other colour is available, 

the logotype can be printed in the corporate red 

and black (SPAR band in red and tree in 

black), see version 2A. However, this variation 

is only to be used in very rare cases - wherever 

possible endeavour to produce the logotype in 

red and green as shown. 

A 

1/4 A 

16 /15 A 

1/4 A 

KEYLINE DOES NOT PRINT WHITE RED (PM 

• In each case the blue keyline shows the 

proportions of the logotypes and the area outside 

the symbol and namestyle that is an integral part 

of the identity and should always remain white - 

clear of all text and foreign symbols. 

Please see example 3A. 

For further information see SPAR Design manual. 

• When o 

logotyp 

see ver 

• When b 

the log 

and bla 

black), 

is only 

possibl 

red and 

• In each 

proport 

the sym 

of the i 

clear o 

Please

12 SPAR LOGOTYPE (Truncated) 

SPAR European Cross Country Championships SPAR European Team Championships 

SAFETY ZONE 

The logotype illustrated on this page marks out the proportions 

and the area outside the symbol and namestyle that is an integral 

part of the identity; this safety zone should always remain white. 

The truncated SPAR logotype is intended for use at sporting 

events when it is necessary to create immediate impact 

and visibility for TV, its use is to include: bib, jacket and press backdrop. 

This logotype should always be printed using offical artwork 

and never redrawn. 

SPAR COLOURS 

Pantone ® 185C 

C: 0% R: 252 

M: 91% G: 25 

Y: 76% B: 33 

B: 0% 

Pantone ® 356C 

C: 100% R: 0 

M: 0% G: 100 

Y: 91% B: 49 

B: 27% 

1/15 A 

1/15 A 

A 

Please note that the blue keyline does not print. 

It is a holding line only and marks the area outside 



1/15 A 

A A A 

Please note that the the tree symbol 

is correct when it breaks slightly above and 

slightly below thelimits of the red band 

Pantone ® 185C White Pantone ® 356C 

7/15 A 1/9 A 16/15 A 1/9 A

13 

EVENT LOGOTYPE DESIGN SPAR European Cross Country Championships SPAR European Team Championships 

Each event is given a specific colour which is 

used in the logotype and in all the applications. 

Event title 

Event colour 

Event logotype 

SPAR European 

Cross Country 

Championships 

C: 75% 

M: 0% 

Y: 100% 

K: 0% 

R: 0 

G: 170 

B: 60 

SPAR 

European Team 

Championships 

C: 0% 

M: 91% 

Y: 76% 

K: 0% 

R: 252 

G: 25 

B: 33 

Pantone 361 C Pantone 185 C 

Please observe that images and colours are not shown correctly on a monitor.

14 


Creating the frame Adding the white outline 

1. 

Draw a box measuring 85 x 50 mm. 

3. 

Tilt the inner box by 3.5°. 

2. 

Copy the box, scale it by 94.5% and 

make it white. Place the two boxes 

centred. 

4. 

Apply rounder corners. 

Outer box by 6.0 mm. 

Inner box by 5.5 mm. 

Copy the coloured outer box and 

place it behind. Add a white outline 

1.3 mm thick. 

The images on this page are in 70% size.

15 


Adding the SPAR logotype, European Athletics picture mark, event title and 

city name 

1 SPAR logotype 60 x 10 mm 

2 

European Athletics picture mark. 

Scaled 48% from original file. 

3 Agenda Bold 21p/20p 

4 Agenda Semibold 26p 

5 

1 

2 

Agenda Bold 18p Tilt: 5° 

Tilt: 5° 

130 

3 4 5 

Place the SPAR logotype centred horizontally above the green line. Centre the logotype 

vertically with the frame. The space on the left and the right side of the logotype 

should be equal to the space between the red box and the green tree symbol. 

* 

* 

Centred 

The images on this page are in 100% size.

16 INTERNATIONAL PARTNER LOGOS SPAR European Cross Country Championships SPAR European Team Championships 

At the time of the production of this Manual, the International 

Partners of the European Athletics programme are: 

SPAR, Principal Partner 

SPAR joined the European Athletics programme as Principal Partner in 

1996 and has renewed its contract until the end of 2011. SPAR ’s exclusive 

categorie are cola and retail grocery. At the time of printing this 

Manual, SPAR is the title partner of the SPAR Team Championships 

and the SPAR European Cross Country Championships. 

Omega, Official Timing, Measurement and Data 

Processing Partner 

The partnership with Omega has started on 1 January 2008 and runs 

until the end of December 2012. Omega provides the official timing and 

electronic distance measurement as well as the data processing for the 

European Athletics Championship events programme. Omega’s exclusive 

categories are timing and distance measurement, data processing 

and handling, watches, clocks and jewellery with timing elements. 

Epson, Official Technical Partner 

Epson is European Athletics’ technical partner since the middle of 2001. 

Epson’s exclusive category is Commentator Information Systems (CIS), 

printers, all-in-one machines (fax-scan-copy-print). Epson also has a 

clause which allows them to approve any photocopy supply company. 

Le Gruyère, Official Cheese Partner 

Le Gruyère has joined the list of European Athletics sponsors in spring 

2008. The Swiss quality cheese company provides product to each 

event and its exclusive category is cheese products. 

Eurovision, Official Television Partner 

The EBU, through Eurovision, has been the Official Broadcast Partner 

of European Athletics since 1991. Its exclusive category is all forms of 

broadcasting rights in Europe. 

picture alliance, Service Partner Photography 

German specialist company Picture-Alliance is European Athletics 

service partner in the area of event photography until the end of 

2011. As subsidiary of German press agency dpa, Picture-Alliance is 

an experienced quality provider of event photography and offers its 

services to LOC’s, event sponsors, institutions and the media sales for 


NeH, Service Partner Merchandising 

Swedish specialist company NeH is European Athletics service partner 

in the area of merchandising of unbranded apparel and souvenirs until 

the end of 2011. This activity operates all event-related and internet 

sales for European Athletics.

17 INTERNATIONAL PARTNER LOGOS SPAR European Cross Country Championships SPAR European Team Championships 

Partner logos composite 1 

Used on Cover backsides, Composite board etc. 

For artwork files see attachments page 56: PartnerLogos1.eps 

Partner logos composite 2 


For artwork files see attachments page 56: PartnerLogos2.eps 

Service logos composite 1 


For artwork files see attachments page 56: ServiceLogos1.eps 

Service logos composite 2 


For artwork files see attachments page 56: ServiceLogos2.eps 

International Service Partners logos shall be displayed 

under the section «National Suppliers»

18 NATIONAL PARTNERS AND INSTITUTIONS LOGOS SPAR European Cross Country Championships SPAR European Team Championships 

National Partner logos 

National Partner logos will not appear on all event materials – please 

refer to the specific event materials later in this Manual for guidance. 

International Partner logos will always have priority placement. 

• Where National Partner logos are included, each logo must be 

50% smaller than the size of the smallest International Partner 

logo (except SPAR, for which special conditions apply). 

• Whether national partners and suppliers are represented at the 

same size is at LOC discretion. 

• See example of usage. 

Institutional logos 

The Institutional logo will not appear on all event materials – please 

refer to the specific event materials later in this Manual for guidance. 

• Where Institutional logos are included, each logo must be 50% 

smaller than the size of an International Partner logo (except SPAR, 

for which special conditions apply). 

• See example of usage. 

Sponsor Logos must be included on any officially produced print and 

promotion material. 

Intellectual property rights 

The European Athletics/LOC standard contract states: 

• All Intellectual Property Rights in or related to the Event, including 

without limitation rights to all logos, mascots, symbols, legends or 

other devices associated with the Event are and shall remain the 

sole property of European Athletics. 

No logo, trademark, emblem, mascot or similar device shall be 

used in connection with the Event without the prior written 

approval of and in accordance with the direction and requirements 

of European Athletics. 

NATIONAL SUPPLIERS 

NATIONAL 

SUPPLIER 

LOGOTYPE 

NATIONAL 

SUPPLIER 

LOGOTYPE 

NATIONAL 

SUPPLIER 

LOGOTYPE 

Example of Standard back cover with International Partners, National Partners and Institutions.

19 

ELEMENTS TO FORM THE EVENT SPAR European Cross Country Championships SPAR European Team Championships 

The SPAR European Cross Country Championships and the SPAR 

European Team Championships are title events for European 

Athletics’s partner SPAR. 

The aim of the LOC is to create an event with a strong identity. 

This identity is created through a number of elements, which will 

ensure both a strong local feeling and European Athletics brand 

consistency: 

Event image 

The LOC has the opportunity to create its own image/images 

for use as a basis for the materials within the framework of the 

European Athletics Event Design guidelines. These images should 

be influenced by athletic movements, by expressing movement and 

dynamics. The image has to be submitted to European Athletics for 

approval. 

Typography 

The European Athletics typography to be used in all material is FB 

Agenda. 

Examples of images 

A B C D E F H G H I J K L M N O 

a b c d e f g h i j k l m n o 1 2 3 4 

Example of the typeface FB Agenda Semibold. 

A B C D E F H G H I J K L M N O 

a b c d e f g h i j k l m n o 1 2 3 4 

Example of the typeface FB Agenda Light.

20 


Event colour 

European Athletics has chosen a specific colour for each event. This 

colour will appear throughout the event material. 

Event wireframe 

A wireframe image of the European Athletics logotype is created, for 

use as a graphic element in certain applications. The wireframe image 

always uses the event colour. The wireframe image may be cropped 

(cut) to fit the layout. 

Event pattern 

A special event pattern is created for use as a decorative element. 

The event pattern always uses the event colour. The pattern may be 

repeated horizontally and it may be cropped (cut) to fit the layout. 

SPAR European Cross Country 

Championships 

SPAR European Cross Country 

Championships 

SPAR European Team 

Championships 

SPAR European Team 

Championships 

SPAR European Cross Country Championships 

SPAR European Team Championships

21 


Using the Event Pattern - Advanced 

This page describes advanced use of the event pattern. 

For best results, contact a design agency and use software 

such as Illustrator or Freehand. The instructions are 

guidelines, so printouts should therefore be made to 

ensure that the result looks good. 

For advanced use of the Event pattern, two different patterns 

can be used together (see images). 

See examples of layout on next page. 

The patterns can be adjusted: 

• Using the Event colour for one pattern and an Event 

colour tone for the other, or white. 

• On an Event colour background both patterns must 

be in the Event colour tone. 

• Rotated 180°. 

• Reverse horizontally and vertically. 

• Change thickness of all the lines within each pattern. 

However, be sure to keep the visual impression and 

not make the lines too thick. 

• Crop and layout to taste. 

• Do not use any colours besides the Event colour, or 

tones of the Event colour. 

• Do not use a background of any other colour than the 

Event colour or white. 

• Do not stretch or distort the pattern in any dimension. 

• Do not rotate the pattern in any angle other than 180°. 

Event Patterns Patterns are available both for SPAR European Cross Country Championships and SPAR European Team Championships. 

Pantone 361C 

CMYK 

Pantone 185C 

CMYK 

Event pattern 1. Event pattern 2. 

Event colour tones - SPAR European Cross Country Championships 

100% 75% 50% 25% 

C: 75% 

M: 0% 

Y: 100% 

K: 0% 

C: 56% 

M: 0% 

Y: 75% 

K: 0% 

C: 38% 

M: 0% 

Y: 50% 

K: 0% 

Event colour tones - SPAR European Team Championships 

C: 0% 

M: 91% 

Y: 76% 

K: 0% 

Please observe that images and colours are not shown correctly on a monitor. 

C: 0% 

M: 68% 

Y: 57% 

K: 0% 

C: 0% 

M: 46% 

Y: 38% 

K: 0% 

C: 19% 

M: 0% 

Y: 25% 

K: 0% 

100% 75% 50% 25% 

C: 0% 

M: 23% 

Y: 19% 

K: 0%

22 ELEMENTS TO FORM THE EVENT SPAR European Cross Country Championships SPAR European Team Championships 

Examples of advanced Event Patterns 

• White background. 

• On top: Event Pattern 2 

- Event colour 100% 

- Lines 0.25 pt. 

• Back: Event Pattern 1 



• White background. • On top: Event Pattern 1 

- Reversed 




- Reversed 



• Event colour background. 

• On top: Event Pattern 2 

- White 




- Lines 0.2 pt.

23 

APPLICATIONS STATIONERY SPAR European Cross Country Championships SPAR European Team Championships 

Letterheads 

• The design shall follow the guidelines. An artwork template is 

available. 

• The Event Logo should be placed at the top. This applies to all 

pages. 

• The size of the letterhead should be A4 (297mm x 210mm). 

• The letterhead should be printed in colour. 

• European Athletics logo, International Partners, International 

Service Partners, National Partners and Institutional logos must 

be placed in the bottom of the page. This applies to all pages. 

• The following sheets can never be used separately; the first 

sheet must always be first. Event logo on top, exact same placement 

as on first page. Event pattern at bottom or Event "look" 

(only for Championships) or blank. 

Envelopes (optional) 

• The Event logo may be included on the front of the envelope. 

• No other logos may be included. 

• If no Event envelope is produced, plain envelopes must be used. 

These may not display any logos or branding. 

• The design should use the graphical elements (pages 17-18). See 

the sample layout. 

I N T E R N AT I O N A L PA RT N E R S 

N AT I O N A L PA RT N E R S 

I N ST I T U T I O N S 

Brussels 2008 Street, Hostcity, Country T E L : +12 34 567 89 FA X : +12 34 567 89 

E - M A I L : address W E B -S I T E : address 

N AT I O N A L S U P P L I E R S 

N AT I O N A L 

S U P P L I E R 

LO G OT Y P E 

Example of letterhead. 



LO G OT Y P E

24 

APPLICATIONS STATIONERY SPAR European Cross Country Championships SPAR European Team Championships 

Business cards (optional) 

• The layout has to include the Event logo. 

• Standard size. 


the sample layout. 

Compliment slips (optional) 

• The Event Logo should be placed at the top. 

• International Partners logos must be placed at the bottom of the 

page. National Partners and Institutional logos can be added. 

• The design should use the graphical elements (pages 17-18). 


Notepads 

• The Event logo should be placed at the top. 

• The design should use the graphical elements (pages 17-18). 


Fax sheets 

• As for letterheads. However, logos should be printed in black. 

Hotel reservation and accreditation forms 

• As for letterheads. 

• The forms are linked to the European Athletics Guest & 

Accreditation Management System. 

• The contents must be agreed with European Athletics. 

With compliments 

Press releases 

• As for letterheads. 

Brussels 2008 

Street, 

City, Country 

Start lists and result sheets 

T E L : +12 34 567 89 FA X : +12 34 567 89 

E - M A I L : address 

W E B -S I T E : address 

Example of Compliment slip. 

• The start lists and results sheets are designed and printed by 

a data processing service provider contracted by European 


• Event logo upper left corner, European Athletics logo upper 

right corner, Event title & results centred between. 

• International Partners logos will be placed at the bottom. 

National Partners and Institutional logos will not be included. 

• Logo of National Supplier of copy services can also be included.

25 APPLICATIONS INFORMATION MATERIAL SPAR European Cross Country Championships SPAR European Team Championships 

Standard front cover 

To ensure consistency throughout the event publications, a standard 

A4 layout has been designed. This format is scalable into 

smaller sizes (A5, A6) which are used for some publications. The 

layout includes the necessary information such as date and place. 

Additional information may be added to the layout. Partner logos 

will be incorporated into a composite page layout that will appear 

on the back cover. 

As far as pictures are used, pictures of previous European Athletics 

Events should be used. And if only one athlete is represented on 

the pictures, LOC shall ensure that permission has been received 

from either athlete or the management company. 

Standard back cover 

The back cover of all publications must be reserved for the Partners 

logos and Institutional logos. The layout is provided as artwork 

guidelines and the International Partners logos are provided as an 

attachment. The layout should always appear on a white background 

and may not be altered in any way. All logos may only 

appear on a white background. 

Price: 3¤ 

Programme 

Event date website address I N T E R N AT I O N A L PA RT N E R S 

( Image to be selected by the LOC/European Athletics for each event ) 

Arena/Course/Stadium 

NATIONAL PARTNERS 

NATIONAL 

PARTNER 

LOGOTYPE 



S U P P L I E R S 

L O G O T Y P E 

INSTITUTIONS 

INSTITUTION 

LOGOTYPE 

NATIONAL 

PARTNER 

LOGOTYPE 




INSTITUTION 

LOGOTYPE 

NATIONAL 

PARTNER 

LOGOTYPE 




INSTITUTION 

LOGOTYPE 

NATIONAL 

PARTNER 

LOGOTYPE 

INSTITUTION 

LOGOTYPE 

Example of Standard front cover. Example of Standard back cover. 

NATIONAL 

PARTNER 

LOGOTYPE 

INSTITUTION 

LOGOTYPE

26 

APPLICATIONS INFORMATION MATERIAL SPAR European Cross Country Championships SPAR European Team Championships 

Programme 

• The size should be portrait either A4 (297 mm x 210 mm) or 

A5 (148 mm x 210 mm). 

• Standard front cover layout must be used. 

• Standard back cover composite design must be used. 

• To create an even more event specific design, the inside pages 

can have a light background colour. A tone of 10% of the event 

colour ensures that a text printed in black can be read easily. 

• The contents of the programme must be agreed with European 


• An artwork template is available. 

International and National Partners have the right to have 

advert isements in the official event programme, as follows: 

SPAR: 2 full colour A4 advertisements, which must be placed on 

the inside front and inside back covers. 

Eurovision, Omega, Epson, Le Gruyère and up to five other 

partners who will become part of the programme: 

1 full-colour A4 advertisement to be placed in sequence. This 

sequence will be advised by European Athletics. 

National Partners usually each have the right to 1 full-colour A4 

advertisement. These advertisements should appear after the 

International Partner advertisements. However, International 

Partners have first choice of placement. 

Local partners or suppliers are entitled to half page full-colour 

advertisements (subject to space and approval by European 

Athletics). 

Advertisements must appear only on the right hand pages, with 

text occupying the left hand pages. 

Media guide 

An event handbook for the media to give them all the logistical 

information they will need on site. 

• The size should be portrait A5 (210mm x 148mm). 



• The contents must be agreed with European Athletics 

Communications Manager, who will provide each LOC with a 

template. 

Team manual 

A manual that the teams receive prior to the competition, containing 

logistical as well as competition information and regulations. 

• The size should be portrait A5. 



• The recommended contents will be provided by European 


• The contents must be agreed with European Athletics Technical 

Delegate(s) and with the European Athletics Office, who will provide 

each LOC with a template. 

Statistics Handbook 

Is mainly directed to the Media. It shall be produced as hard copy for 

all Events. 

• The size should be portrait A5. 


• Standard back cover composite design must be used.

27 


Results book 

A collection set of the results pages directly from the data processing 

company. 

• The size should be portrait A4 or A5. 

• The LOC’s are responsible for printing the complete results 

book. 



• The contents will be provided by the data processing company 

contracted by European Athletics. 

VIP event guide 

Includes information about programme of social functions, transport 

schedules, competition details and city information. 

• The size must be A6 (148mm x 105mm) pocket size. 



• The contents will be provided by European Athletics. 

• As far as possible, pictures shall be integrated into the VIP guide. 

Folder 

• The size must be suitable for A4 paper; the spine of the folder 

should have a minimum width of 5 mm. 


the sample front cover. 

Example of Folder. 

• Standard back cover composite design must be used.

28 


Bulletin 

A publication used for member federations and partners to show 

event preparation progress. 

• The size can be in landscape or portrait A4. 



• The contents must be agreed with European Athletics. 








LO G OT Y P E 



LO G OT Y P E 



LO G OT Y P E 

Example of Bulletin. 

European Athletics will provide each LOC with a publications timeplan 

template as well as with information about the publications 

languages to be used. 

Bulletin 

Event date website address 

(Course) 

( Image to be selected by the LOC/European Athletics for each event )

29 APPLICATIONS EVENT PROMOTIONAL MATERIAL SPAR European Cross Country Championships SPAR European Team Championships 

Composite board 

A roll-up presenting the International Partners, 

National Partners and Institutional Partners. 

• The event logo should be placed at the top. 

• The logotypes should be placed in the 

following order, starting at the top: 

International Partners, International Service 

Partners, National Partners and Institutional 

Partners. 

• The European Athletics logo should be 

placed at the bottom. 

• The design should use the graphical elements 

(pages 17-18). See the sample layout. 

Event presentation board 

A roll-up presenting the event. 

• The event logo should be placed at the top. 

• The design should use the graphical elements 

(pages 17-18). See the sample layout. 

• The logotypes follow the design requirements 

for posters. 

Event date Arena/Course/Stadium 



NATIONAL 

SUPPLIER 

LOGOTYPE 

NATIONAL 

SUPPLIER 

LOGOTYPE 

NATIONAL 

SUPPLIER 

LOGOTYPE 

Event date Arena/Course/Stadium 

( Image to be selected by 

the LOC/European Athletics for each 

event ) 

INTRNATIONAL PARTNERS 

NATIONAL PARTNERS NATIONAL SUPPLIERS 

Example of composite board. Example of event presentation board. 

INSTITUTIONS 









L O G O T Y P E

30 APPLICATIONS EVENT PROMOTIONAL MATERIAL SPAR European Cross Country Championships SPAR European Team Championships 

Poster 

• The recommended usual poster size is A3 (420 mm x 297 mm) or 

A2 (594 mm x 420 mm). However, the size may vary to suit local 

needs. 

• The design of the poster must follow the poster guidelines. 


• The European Athletics logo shall be included. 

Leaflet/Flyer 

• The front of the leaflet/flyer should follow the poster design. 

• This layout may be used in a double-sided A5 format only. All 

other formats will be reviewed on a case by case basis. 

Newspaper supplements 

Newspapers supplements must include one full page composite 

advertisement with all event partners in 4 colours. 


(See World 

Class Athletics) 

Event date 


Example of poster. 

website address 

(Under 16´s from 1 ¤.) 

(Close up action on Giant TV screens) 







LO G OT Y P E 



LO G OT Y P E 



LO G OT Y P E

31 APPLICATIONS EVENT MATERIAL SPAR European Cross Country Championships SPAR European Team Championships 

Tickets 

Guidelines for partner tickets or in the case of non-electronic tickets. 

• The design of the ticket must be integrated into the Event 

Design. 

• The front of the ticket must clearly state the event title, the 

venue and date. 

• The European Athletics logo must be placed in a prominent 

position on the front of the ticket. 

• The Event logo must be included on the front of the ticket. 

• The Member Federation/City composite logo may appear on 

the front of the ticket, depending on the space available. 

• Where the competition lasts for more than one day, different 

colours may be used to differentiate days. 

• International Partners logos must be placed on the ticket. 

National Partner and Institutional Partner logos will not be 

included on the ticket. 

• Numbered tickets for the VIP seating area must also be produced 

and must follow the design guidelines stated above. 

• In case sponsor logos can not be integrated on the computerised 

tickets, ticket wallets must be produced and must follow 

the design guidelines stated above. 

• Allocation map, stadium seating plan or stadium security message 

may appear on the back of the ticket. 

• The ticket must not contain any logos other than those stipulated 

above. 

• The printing process used for the production of tickets may 

affect the above guidelines. 

• Where a computerised ticket printing system will be used, the 

LOC must inform European Athletics and must also provide a 

sample of a ticket that is normally printed. 

• Computerised tickets may be produced for public sales. 

• Tickets for the VIP seating area must be produced separately and 

must follow the design guidelines stated above. Alternatively, 

ticket wallets must be produced for the computerised tickets 

and must follow the design guidelines stated above.


10 mm 

10 mm 

Each card 

90x133.5 mm 

Each card 

90x133.5 mm 

Accreditation cards - ORAS 

At European Athletics major events the registration procedure, 

administration and accreditation card printout are handled by the 

“Online Registration & Accreditation System” (ORAS). 

The accreditation cards are printed out directly by the system 

for each person registered in the ORAS using a standard internet 

browser. 

The required paper (A4, 90 g/m 2 , perforated, for 2 cards per page 

or 1 card with photo per page) is provided together with the 

GAMS by mediasprint Gmbh. Terms of delivery need to be agreed 

with mediasprint in advance. For the European Athletics Outdoor 

Championships the paper has to be produced by the LOC according 

to mediasprint’s exact specifications. 

The size of each card is 90 mm x 133.5 mm. 

The card will be printed entirely in colour using a colour laser printer 

(according to mediasprints specifications.). LOC is responsible for the 

process of: print, cut along the perforation, folding and laminating. 

10 mm 

10 mm 

10 mm 

10 mm 

10 mm 

A4 

Each card 

90x133.5 mm 

Each card 

90x133.5 mm 

10 mm 

10 mm 

The LOC has to provide the lamination plastic 

(hot lamination) according to mediasprint 

specification. 

The design of the card is based on a standard 

set by European Athletics (except 

European Athletics Indoor and Outdoor 

Championships). LOC has to provide the 

required design elements electronically for 

the preparation of the cards. 

In addition passes for special access will be 

produced in limited numbers and will be 

advised by European Athletics (e.g. doping 

control pass, coaching zones, escort pass, etc.). 

Contents (front): 

• Event logo (on a colour wire-background) 

• Photo (optional) 

• First name SURNAME 

• Category 

• Subcategory 

• Title/Function (optional for special 

cases) 

• Country Code / Country Flag 

• Category code 

• Bar code 

• Optional: icons for special access or 

services (e.g. meals) 

• Access zones and transportation code 

AREAS OF ACCESS 

1 

2 

3 

4 

5 

6 

7 

8 

9 

xxxxxxxxxxxxxxxxx 









EUROPEAN ATHLETICS PRESIDENT LOC PRESIDENT 

NATIONAL 

PARTNER 

LOGOTYPE 

10 

11 

12 

13 

14 

15 

16 

17 

NATIONAL 

PARTNER 

LOGOTYPE 









INTERNATIONAL PARTNERS 


NATIONAL 

PARTNER 

LOGOTYPE 

INSTITUTIONS 

NATIONAL 

PARTNER 

LOGOTYPE 

NATIONAL 

PARTNER 

LOGOTYPE 

TRANSPORT 

T1 xxxxxxxxxxxxxxxxx 




NATIONAL 

PARTNER 

LOGOTYPE 

NATIONAL 

PARTNER 

LOGOTYPE 

Contents (back): 

• Definition of the accreditation zones 

and transportation categories 

• Signatures (European Athletics President, 

LOC President) 

• The partner logotypes should be placed 

in the following order, starting at the 

top: International Partners, National 

Partners and Institutional Partners (layout 

and number of national partners 

and institutions have to be agreed by 

European Athletics) 

• European Athletics logo at the bottom


Press conference backdrop 

• The design should follow the example. 

• European Athletics logo left and right from the centered Event 

logo. Under each European Athletics logo the website address 

www.european-athletics.org. 

• International Partners logos in the middle sector. National and 

Institutional Partners logos on the left and right sides of the 

backdrop. International Service Partner logos in the lower sector. 

• The Press conference backdrop layout is made by European 

Athletics and will be produced by the European Athletics 

Signage Production Company. 

www.european-athletics.org 

Example of Press conference backdrop. 

www.european-athletics.org

34 

APPLICATIONS EVENT MATERIAL SPAR European Cross Country Championships SPAR European Team Championships 

out the venue. 

Official vehicle decals 

• All official vehicles (cars and minibuses) must display an Event 

decal on the side of the vehicle, incorporating the Event Logo, 

place and date. 

• All official buses should also display an Event decal or sign, clearly 

identifying it as an official bus. The bus route should also be 

clearly displayed. 

• The design should follow the overall event design using the 

typography, colour, wireframe and/or pattern/image. 

Parking passes 



• The parking pass design should be simple and legible. The pass 

must include the following information on the front side: 

- The event logo 

- The date (or dates) for which it is valid 

- The name of the car park 

- Allocation map should be placed on the reverse side of the 

pass. 

• See sample layout. 

PARKING AREA PARKING AREA 

A VIP 

Date Carpark Date Carpark 

Example of Parking pass.


Invitations 

Social function invitations 



• The event logo must be placed on all invitations apart from 

those functions hosted by a future LOC. In such a case, the 

future LOC’s event logo may be placed on the invitation. 

• Invitations to functions hosted by European Athletics will 

only include the European Athletics logo and the International 

Partner logos. For SPAR events, the SPAR logo has to appear in 

the title. 

• For non-European Athletics functions, the invitation must 

include the event logo and the host’s logo. No other logos may 

appear. 

• See sample layout. 

Menu cards (optional) 

• This application must not be event-oriented, neither European 

Athletics nor host(s) logo(s) should appear. 

Name place cards (optional) 

• This application must not be event-oriented, either European 

Athletics nor host(s) logo(s) should appear. Alternatively, these 

can be blank. 

Meal vouchers 

Example of Invitation envelope. 

LOC Dinner 

You are cordially invited to the 

Example of Invitation. 

European Cross Country Championships 

Hosted by the Lord Provost and supported by British Airports Authority at The Hub 

Saturday 13 December 2004 

7:30pm for 8:00pm 

Carriages at 11:30pm 

Dress code: Lounge Suit, Transport will be provided 

Invitation 



• Only the European Athletics logo needs to appear on the meal 

vouchers.


Stickers for take off boards 

A European Athletics logo sticker placed on the long jump, triple 

jump take-off boards. 

• This application is not event-oriented, only the European 

Athletics logo may be presented. 

• Stickers for take-off boards are produced by European Athletics. 

European Athletics to be the only identification on the take-off 

board sticker (no sports equipment supplier). 

Hurdle stickers 

Either the name/logo of the Manufacturer of the hurdles or steeplechase 

barriers, the name/logo of a Partner (1 Partner in total), the 

name of the city where a competition takes place, the name of 

the stadium, the Competition Title or the name/logo of a series of 

Competitions but not more than two of them may be repeatedly 

displayed across the length on both sides of the hurdle/steeplechase 

barriers. The maximum height of each such display shall be 

5 cm (IAAF Rules & Regulations). Hurdle and steeplechase stickers 

layout is made by European Athletics (SPAR logo is included on the 

design) and will be produced by the European Athletics Signage 

Production Company 

Seat stickers 

• This application is not event-oriented, only the European 

Athletics logo to be presented. 

• Seat stickers displaying the colour logo of each International 

Partner will be provided by European Athletics for the 

International Partner stadium seats. The approximate size of the 

sticker is 20 cm x 6 cm. 

• The seat stickers are easy to remove. 

Advertising boards 

Signage Production Company is contracted by European Athletics 

to produce all advertising signage for the International Partners. 

Advertising boards are made of corex and can be either free standing 

or attached to permanent structures at the venue (e.g. fences). 

Full advertising board specifications are available from European 


The LOC will use Signage Production Company to produce all 

national boards, to ensure a high standard and consistency through-

37 APPLICATIONS EVENT SIGNAGE AND DISPLAY MATERIAL SPAR European Cross Country Championships SPAR European Team Championships 

Startline gantry 

(SPAR European Cross Country Championships only) 

The LOC is responsible for providing the start line gantry structure 

and branding for the SPAR European Cross Country Championships. 

Owing to the complexity of this structure, the LOC should engage 

a specialist organisation to provide the basic structure. It is the 

LOC’s responsibility to ensure that the structure meets IAAF rules 

and regulations, as well as safety standards. The branding shall be 

produced by European Athletics signage company but paid by the 

LOC. Any additional pillar to be branded with event look and/or 

partners' logos. 

Finishline gantry 

The European Athletics signage company will provide the finish line 

gantry, in its entirety (structure and panels). 

European Athletics, through its signage company, is responsible for 

the design, production and placement of all advertising panels on 

the gantries. Close liaison between the LOC and European Athletics 

signage company is therefore necessary, to ensure that the correct 

size panels are produced by the signage company. International, 

National & Institutional logos will be incorporated. 

NATIONAL 

NATIONAL NATIONAL 

PARTNE R 

PARTNE R 

PARTNE R 

LOGOTYPE 

LOGOTYPE LOGOTYPE 


PARTNE R 

PARTNE R 


INSTITUTIO N INSTITUTIO N INSTITUTIO N 

LOGOTYPE LOGOTYPE LOGOTYPE 

Example of Startline gantry. 

EUROPEAN CROSS COUNTRY CHAMPIONSHIPS 

FINISH FINISH 

NATIONAL 

PARTNE R 

LOGOTYPE 

NATIONAL 

PARTNE R 

LOGOTYPE 

NATIONAL 

PARTNE R 

LOGOTYPE 


PARTNE R 

PARTNE R 




Brussels2008 

Example of Finishline gantry. 

NATIONAL 

PARTNE R 

LOGOTYPE 

NATIONAL 

PARTNE R 

LOGOTYPE 



Brussels2008 

NATIONAL 

PARTNE R 

LOGOTYPE 


PARTNE R 

PARTNE R 


NATIONAL 


PARTNE R 

PARTNE R 

PARTNE R 

LOGOTYPE 



PARTNE R 

PARTNE R 



LOGOTYPE LOGOTYPE LOGOTYPE

38 VENUE DRESSING SPAR European Cross Country Championships SPAR European Team Championships 

Venue Dressing 

A venue dressing plan shall be delivered by the LOC as per the date 

agreed with the European Athletics Office. 

The aim of the venue dressing is to achieve the best possible 

atmosphere in and at the Stadium and at other official sites around 

the City, by using a common design approach. Everyone who 

experiences the Event, either in person or on television, is to be 

impressed with its magnitude and uniqueness. 

The signage programme is aimed at welcoming the guests and visitors 

and assisting them in finding what they are looking for. The 

signage is to contribute to an effective movement of people; efficient 

signage will lead to a good level of safety and security in and 

around the arena. 

Elements to be used include but are not limited to non-woven, floral 

decorations, coloured banners, flags and printed material, clothing 

and sporting equipment. 

The LOC shall issue a venue dressing plan that includes the following 

venues and sites 

a) Event Areas 

• Competition venue, interior and exterior 

• Warm-up Area 

• Media Centre 

• Main Accreditation Centre 

• Volunteer Centre 

• Sponsor Village (if applicable) 

• Market Square (if applicable) 

• Transportation Centre 

• Athletes Centre 

• HB Compound 

• HB Production office 

b) Training venues 

c) Venue for the Opening Ceremony (if outside of the stadium) 

d) Surrounding areas such as official hotels and Airport. 

Clean Venue 

The organiser has the obligation to either remove or cover signs all 

non-approved commercial or non-commercial branding. The existing 

signs and brands shall be covered with items from the venue 

decoration program, such as sponsor composite signs, brand pattern, 

event logo, etc to offer a pleasant and coherent look of the 

stadium. 

Dressing - Decorations 

• Graphic elements, colours and fonts 

The graphic elements, colours and shapes in the Venue Dressing 

shall be based on the graphic design in the Design Manual. To 

create a unity and a defined profile, it is recommended to work 

consistently with the dedicated event colour and its colour palette 

in all decorations and dressing, from signs to floral displays 

and woven fabrics. FB Agenda typeface shall be used. 

• Non-Woven fabrics 

Non-Woven fabrics are extremely significant as they are the 

decorative elements that will be used most frequently on fences, 

balustrades and as coverings of certain equipment and/or 

not good-looking elements, for example. 

• European Athletics bannering 

European Athletics will provide some non-event-oriented bannering 

(carrying European Athletics full logo).

39 VENUE DRESSING 


Flags 

National flags 

The international nature of the event is symbolised by the use of 

national flags as decoration. The flags of the different nations are 

living symbols, representing national heritages. It is essential that 

the correct flags are used. Flags used for different locations and on 

different occasions must be of a uniform size and type. 

Event flags 

Different flag sizes will be required for the different locations such 

as at the venue, outside the venue, in the City and the occasions 

at which they will be displayed such as at the Opening and Closing 

Ceremonies, at the Award Ceremonies and at other official sites 

(hotels, Media Centre, etc.) 

European Athletics flags 

European Athletics will provide European Athletics flags of different 

sizes in a limited number. Additional flags need to be produced by 

the LOC. 

Example of Event flag.



Floral decoration 

The floral decoration concept is to create an overall mood for the 

Event and a sense of identification. The floral displays shall reflect 

the decorative design colours, having an organic form and a living 

pictorial language. The floral decoration shall be displayed in the 

infield (close to the podium but however not disturbing the spectators’ 

view), in the VIP Lounge, in the Sponsor Village (if applicable), 

and flower bouquets shall be given at the Award Ceremonies. 

Award podium 

An award podium must be planned and the location shall be agreed 

with the European Athletics Office. The structure and the branding 

of the award podium is a responsibility of the LOC. The award 

podium shall carry the event name, city, year and the full European 

Athletics logo. To ensure a high quality, the branding shall be produced 

by the European Athletics signage company. 

Video wall 

When required by European Athletics, the video wall shall be 

branded. The video wall branding shall carry the event name, city, 

year and the full European Athletics logo. To ensure a high quality, 

the branding shall be produced by the European Athletics signage 

company. 

EUROPEAN TEAM CHAMPIONSHIPS 

LEIRIA 2009 

Example of Video wall branding. 

LEIRIA 2009 EUROPEAN TEAM CHAMPIONSHIPS 

LEIRIA 2009 

LEIRIA 2009 EUROPEAN TEAM CHAMPIONSHIPS 

LEIRIA 2009 

Example of Award podium.



Signage 

Welcome/entrance/accreditation zone/directional signage shall be 

event-oriented and produced by the LOC. 

Welcome to the 

EUROPEAN TEAM 

CHAMPIONSHIPS LEIRIA 2009 

Example of VIP welcome board. 

The European Athletics signage company can be asked for a quote 

for any venue dressing/signage elements. 

Examples of Directional signage.

42 CITY DECORATION SPAR European Cross Country Championships SPAR European Team Championships 

City decoration 

City decoration plays an important role when it comes to bringing 

the event beyond the gates of the stadium, arena or race course. 

The activity includes but is not limited to the following points: 

• Bring the designed event look to the host city: 

It is crucial that the event look is followed through in all material 

of the city decoration programme in order to give a) a professional 

visual identity to the event and b) to increase the credibility 

of the event. 

• Involve the inhabitants of the host city: 

By displaying promotional material of the event in key locations 

and on key transport ways within the host city, all inhabitants 

are made aware of the event that is taking place in their city. 

The inhabitants will interest themselves and visit the event, as it 

is present all over town. 

• Create additional visibility for event sponsors: 

Event partners who have supported and invested into the event 

will receive visibility and have the chance to make impact in the 

host city of the event. It is one way to “pay back” what sponsors 

have made possible. 

All material shall carry event sponsor logos including international 

partners, institutions and national partners; national suppliers shall 

be integrated only where space allows for and this shall be approved 

by European Athletics, whose decision shall be final . Only in a very 

limited number of cases an exception of this rule can be made; the 

exception requires in any case approval by the European Athletics 

Office. 

You will find in the following pages some samples of material that 

can be produced for the City decoration. The list of these samples is 

not exhaustive and can be extended upon approval by the European 

Athletics Office. In any case, what can be made possible under this 

activity depends largely on the existing situation in the host city and 

the fixed and/or temporary positions that can be made available.

43 CITY DECORATION 


Posters (different sizes) 

Posters to be displayed on various poster sites across the City. 

Example of Posters. 

City Posters 

These posters can be displayed on the reverse of 4/1 poster sites 

and can be seen by both pedestrians and drivers across the city. 

They are usually back lit so can also be seen at night. 

Example of City Posters.



Cycle Rack Posters 

Cycle racks are located across the city centre and these have poster 

sites attached to them. 

Example of Cycle Rack Posters.



Planter Boards 

Planter boards are located in the city and can be double-sided. 

Examples of Planter Boards.



Bridge Banner 

Example of Bridge Banner.


Tree Wraps 

Example of Tree Wraps. 

SPAR European Cross Country Championships SPAR European Team Championships


Flags Programme 

Example of Flags. 

SPAR European Cross Country Championships SPAR European Team Championships

49 

x 

ARTWORK TEMPLATES COVER PORTRAIT 210x297mm SPAR European Cross Country Championships SPAR European Team Championships 

y 

13 mm 

Price: 3¤ 

Programme 




11 

5 

6 

13 mm 

7 

8 

9 

10 

4 

1 

2 

3 

Front 

GRAPHICS 

1 

2 

3 

4 

x: 0 

y: 0 

x: 0 

y: 70 

x: 0 

y: 83 

x: 0 

y: 276 

LOGOS 

5 

x: 13 

y* 

B: 210 

H: 70 

B: 210 

H: 12 

B: 210 

H: 192 

B: 210 

H: 21 

x: 161 

6 y* 

45 % 

TYPOGRAPHY 

7 

9 x* 

y: 73 

10 

11 

x* 

y: 23 

8 x* 

y: 29 

x: 13 

y: 73 

x: 13 

y: 283 

* Aligned Right 

133 % 

Event colour 

Image to be selected by the LOC/ 

European Athletics for each event 

Event colour 

70 % Image: Event logotype.eps 

Image: European Athletics_ 

logo_cmyk.eps 

Agenda Semibold 20 pt 





Image: wireframe image 

See page 19 

Aligned Left 

* 

y* Centre the logotype vertically between 

the top and the coloured ribbon. 

x* Aligned right 

with the blue line 





y* Centre the logotype vertically 

within the coloured ribbon. 

*

50 

12 

13 

14 

15 

x 

ARTWORK TEMPLATES COVER PORTRAIT 210x297mm SPAR European Cross Country Championships SPAR European Team Championships 

y 



NATIONAL 

PARTNER 

LOGOTYPE 





INSTITUTIONS 

INSTITUTION 

LOGOTYPE 

NATIONAL 

PARTNER 

LOGOTYPE 




INSTITUTION 

LOGOTYPE 

6 

NATIONAL 

PARTNER 

LOGOTYPE 




INSTITUTION 

LOGOTYPE 

11 

NATIONAL 

PARTNER 

LOGOTYPE 

INSTITUTION 

LOGOTYPE 

NATIONAL 

PARTNER 

LOGOTYPE 

INSTITUTION 

LOGOTYPE 

7 

9 

8 

10 

1 

2 

3 

4 

5 

Back 

GRAPHICS 

1 

2 

3 

6 

12 

13 

x: 0 

y: 70 

LOGOS 

x: 12 

y: 74 

x: 12 

y: 188 

B: 210 2 pt 

TYPOGRAPHY 

14 

x: 0 

y: 184 

x: 0 

y: 217 

x: 12 

y: 215 

B: 210 2 pt 


7 100 % Image: PartnerLogos1.eps 




Event colour 

B: 210 2 pt Event colour 

Event colour 

8 100 % Image: ServiceLogos1.eps 

9 

10 

Place the logotype 

centred within the box. 

11 45 % Image: European Athletics_logo_cmyk.eps 

15 



120 

120 

120 

4 

* 

x: 0 

y: 245 

B: 210 

H: 21 



* 

Event colour 

Place the National Partner logotypes centred within the area. Approximately 10 mm 

space in between. Each logo must be 50% smaller than the size of an International 

partner logo (except SPAR, for which special conditions apply). 

Place the Institution logotypes centred within the area. Approximately 10 

mm space in between. Each logo must be 50% smaller than the size of an 

International partner logo (except SPAR, for which special conditions apply). 

x: 12 

y: 249 

Agenda Semibold 9 pt 120 

5 

x: 0 

y: 276 



B: 210 

H: 21 

Event colour 

Aligned Left

51 

x 

y 

15 mm 

ARTWORK TEMPLATES COVER LANDSCAPE 297x210mm SPAR European Cross Country Championships SPAR European Team Championships 

(Course) 

Bulletin 


10 

5 

8 


6 

15 mm 

7 

9 

1 

2 

3 

4 

Front 

GRAPHICS 

1 

2 

3 

4 

TYPOGRAPHY 

9 

10 

x: 0 

y: 0 

x: 0 

y: 46 

x: 0 

y: 57 

x: 0 

y: 189 

LOGOS 

5 

x: 15 

y* 

x* 

y: 48 

x: 15 

y: 196 

B: 297 

H: 50 

B: 297 

H: 10 

B: 297 

H: 131 

B: 297 

H: 21 

* Aligned Right 

150 % 


x: 246 


y* 

7 

8 

x* 

y: 17 

x: 15 

y: 48 

Event colour 

Image to be selected by the LOC/ 

European Athletics for each event 

Event colour 






See page 19 

Aligned Left 

* 

y* Centre the logotype vertically between 

the top and the coloured ribbon. 





y* Centre the logotype 

vertically within the 

coloured ribbon. 

*

52 

11 

12 

13 

14 

x 

y 

ARTWORK TEMPLATES COVER LANDSCAPE 297x210mm SPAR European Cross Country Championships SPAR European Team Championships 







LO G OT Y P E 



LO G OT Y P E 

5 



L O G OT Y P E 

6 

7 

9 

8 

10 

1 

2 

3 

4 

Back 

GRAPHICS 

1 

2 

3 

4 

x: 0 

y: 47 

x: 0 

y: 125 

x: 0 

y: 169 

x: 0 

y: 189 

LOGOS 

5 x* 

y: 10 

6 x* 

y: 10 

B: 297 2 pt 

B: 297 2 pt 

B: 297 2 pt 

B: 297 

H: 21 


9 

TYPOGRAPHY 

11 

12 

13 

x: 13 

y: 51 

x: 13 

y: 139 

x: 13 

y: 162 

Event colour 




Event colour 

Event colour 

Event colour 


8 78 % Image: ServiceLogos1.eps 

10 

75 % Image: European_ 

Athletics_logo_cmyk.eps 



120 

120 

120 

x: 180 

14 Agenda Semibold 7 pt 

y: 162 

120 

* 

x* Centre the 

logotype horizontally. 



* 

Aligned Left 

x* Centre the 

logotype horizontally. 

Place the National Partner logotypes centred within the designated area. 

Approxi mately 10 mm space in between. Each logo must be 50% smaller than 

the size of an International partner logo (except SPAR, for which special 

conditions apply). 

Place the Institution logotypes centred within the designated area. Approximately 

10 mm space in between. Each logo must be 50% smaller than the 

size of an International partner logo (except SPAR, for which special conditions 

apply).

53 

x 

10 

ARTWORK TEMPLATES POSTER 297x420mm SPAR European Cross Country Championships SPAR European Team Championships 

y 

20 mm 20 mm 

website address 


(See World 

Class Athletics) 

Event date 


(Under 16´s from 1 ¤.) 

(Close up action on Giant TV screens) 




6 1 

7 




LO G OT Y P E 



LO G OT Y P E 



LO G OT Y P E 

11 

9 

10 

3 

8 

2 

4 

5 

GRAPHICS 

1 

2 

3 

4 

5 

6 

x: 0 

y: 0 

x: 0 

y: 30 

x: 0 

y: 44 

x: 0 

y: 372 

LOGOS 

x: 20 

y: 15 

B: 297 

H: 30 

B: 297 

H: 13 

B: 297 

H: 300 

B: 297 

145 % 

Event colour 

Image/images to be selected by the LOC/European Athletics for each 

event. Event related information and layout chosen by the LOC. 

2 pt 

Event colour 


x: 234 


y: 8 


9 

10 

11 

x: 0 

y: 395 

B: 297 2 pt Event colour 

100 % Image: ServiceLogos2.eps 


See page 19 



Place the National Partner centered in the designated area. Approximately 10 mm space 

in between. Each logo must be 50% smaller than the size of an International partner logo 

(except SPAR, for which special conditions apply). 

Place the Institution logotypes centred within the area. Approximately 10 mm space in 

between. Each logo must be 50% smaller than the size of an International partner logo 

(except SPAR, for which special conditions apply). 

* 


centred within the left box. 

Aligned Right

54 

x 

ARTWORK TEMPLATES LETTERHEAD 210x297mm SPAR European Cross Country Championships SPAR European Team Championships 

y 

6 




7 

2 

Brussels 2008 Street, Hostcity, Country T E L : +12 34 567 89 FA X : +12 34 567 89 

E - M A I L : address W E B -S I T E : address 




LO G OT Y P E 



LO G OT Y P E 

5 

8 

9 

4 

3 

1 

GRAPHICS 

1 

TYPOGRAPHY 

8 

9 

x: 15 

y: 264 

LOGOS 

2 x* 

y: 12 

3 

4 

5 

6 

7 

x* 

y: 251 

x* 

y: 267 

x* 

y: 281 

x: x* 

y: 279 

x: x* 

y: 287 

x: 0 

y: 38 

x: 0 

y: 38 

B: 180 1 pt 


40 % 

* Centred 

Event colour 

Image: European Athletics_ 

logo_cmyk.eps 

56 % Image: PartnerLogos2.eps 

56 % Image: ServiceLogos2.eps 

Agenda Regular 9 pt/ 11 pt 

x* Centre the logotype horizontally. 

Approximately 5 mm space in between. Each logo must 

be 50% smaller than the size of an International partner 


Approximately 5 mm space in between. Each logo must 

be 50% smaller than the size of an International partner 


Agenda Regular 6 pt/ 11 pt 

* 

125 

* Centre the logotype horizontally. 

* Centre the logotypes horizontally. 

x* Centre the logotypes horizontally under 

the first International partner logotype 

from the left. 

x* Centre the logotypes 

horizontally in the 

designated area. 

x* Centre the logotypes 

horizontally in the 

designated area.

55 GLOSSARY SPAR European Cross Country Championships SPAR European Team Championships 

Adobe Illustrator: A design/illustration programme used for creating 

for example logotypes. 

Adobe InDesign CS2: A desktop publishing programme used to create 

all kinds of printed publications. 

City: The host town/city where the Event is to be held. 

CMYK: Short for Cyan-Magenta-Yellow-Black. CMYK is a colour 

model in which all colours are described as a mixture of these four 

colours. CMYK is the standard colour model used in offset printing 

for full-colour documents. Because such printing uses inks of these 

four basic colours, it is often called four-colour printing. 

Composite Board: A display panel presenting the International 

Partners, National Partners and Institutional Partners. 

Composite Page: A full-page design that includes all the 

International Partner, National Partner and Institutional Partner 

logos. This design is to be used on the back cover of publications 

such as manuals, event guides and programmes. 

European Athletics Guest Management System: European 

Athletics secured system to manage registration and reservations 

for guests and officials, as well as accreditation card print. 

EPS-file: A vector file format designed specifically for representing 

graphical images. Logos are saved as EPS files. 

European Broadcasting Union (EBU): Official broadcast partner of 


The Event: Generic term referring to an European Athletics Event. 

Event Title: The official title that must be used when referring to 

an European Athletics Event. 

Event Partner: A partner who supports an individual European 

Athletics Event on a one-off basis. Event Partner logos will appear 

only on a limited number of printed materials. 

FB Agenda: The typeface that is used in the European Athletics 

publications. The typeface can be purchased through any font 

delivery company. 

Gantry: The structure that spans both the start and finish line areas, 

used at the SPAR European Cross Country Championships. 

International Partners: The European Athletics partners who 

have entered into long-term commitments to the programme of 

European Athletics Events. At the time of printing this Manual, 

these companies are SPAR, Eurovision, Epson and Seiko. 

International Service Partners: The European Athletics service 

partners who have entered into long-term commitments to the 

programme of European Athletics Events. At the time of printing 

this Manual, these companies are picture alliance and NeH. 

JPEG: A compression technique for colour images. Used mostly for 

images that have to be compressed or images that are shown on 

the Internet. 

LOC: Local Organising Committee. 

National Partner: A partner who purchases partnership rights at an 

Event at a national level. 

Pantone: Pantone Matching System (PMS). A colour matching system 

using a printing method for specifying and printing colours in 

which each colour is printed with its own ink. 

Paper and production: Shall be at least of a quality within the following 

range: 

• 120-150g/m 2 • Matt • Saddle stiching 

RGB: Short for Red-Green-Blue. RGB is a colour model used for 

internet and television images. 

Signage: All advertising boards, composite boards, directional and 

welcome signs and other items of event advertising. 

Signage Production Company: The UK-based, signage production 

and installation company, contracted by European Athletics to produce, 

install and police all international advertising boards for the 

European Athletics Events.

56 ATTACHMENTS DOWNLOAD SPAR European Cross Country Championships SPAR European Team Championships 

European Athletics_logo_cmyk.eps European Athletics_logo_bl.eps 

SPAR_EXCC_logo.eps SPAR_ETC_logo.eps 

SPAR_EXCC_wireframe.eps SPAR_ETC_wireframe.eps SPAR_EXCC_pattern1.eps SPAR_EXCC_pattern2.eps 

SPAR_ETC_pattern1.eps SPAR_ETC_pattern2.eps

57 ATTACHMENTS DOWNLOAD SPAR European Cross Country Championships SPAR European Team Championships 

PartnerLogos1.eps PartnerLogos2.eps 

InDesign CS 2 files 

ServiceLogos1.eps ServiceLogos2.eps 

Poster_SPAR_A3.indd Covers_SPAR_port_A4.indd Covers_SPAR_landsc_A4.indd Letterhead_SPAR_A4.indd

event material - European Athletics

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