event material - European Athletics

EUROPEAN ATHLETICS
Brand Design Manual
CHAPTER 4
SPAR European Cross Country Championships
SPAR European Team Championships
Design guidelines for event-related printed material as of April 2010.

Dear User
Since relocating our offices from Darmstadt to Lausanne a few
years ago, European Athletics has experienced a number of
major changes.
As a part of this process, the European Athletics Council has
decided that the time was right to take a step forward in building
the image of European Athletics by creating a new, up-todate
logotype and brand architecture.
It is our strongly held belief that to maintain and improve our
position among the most popular sports, European Athletics
must have a modern, comprehensive communications strategy,
including consistent and recognisable graphic design, and
that this strategy must embrace all European Championships
and other competitions held under the auspices of European
Athletics.
You can see that the logotype we have created depicts stylised
tracks representing the movement patterns, grace and colourful
nature of our sport.
You will also notice the word mark with the two words
“European Athletics”. This reflects our belief that the general
public relates to our sport rather than its governing bodies.
The visual identity, which is to be used exclusively for all applica-
tions, links all of our competition and non-competition events,
giving them a common look and making them recognisable as
members of the same family. The European Athletics Brand
Hierarchy, which you can view on the next page, shows how
everything comes together.
We at European Athletics are confident that the visual identity
will better position European Athletics in its highly competitive
and changing environment and strengthen the many important
relationships within our sport.
I ask you to please ensure that the logotypes and applications
in this European Athletics Brand Design Manual are used in the
manner described herein.
For any queries on implementing our visual identity please contact
the European Athletics office.
Kind regards
H A N S J Ö R G W I R Z
P R E S I D E N T

3 EUROPEAN ATHLETICS BRAND HIERARCHY
MASTER
BRAND
EUROPEAN
COMPETITION
PROGRAMME
EUROPEAN
CHAMPIONSHIPS MAJOR EVENTS OTHER EVENTS
OUTDOOR INDOOR
European Cup
Combined Events
Super League
European Cup
Combined Events
1 st League
European Cup
Combined Events
2 nd League
European Cup
Winter Throwing
European Cup
10000m
European Cup
Race Walking
Associated
Competitions
PATRONAGE
PERMIT MEETING
PREMIUM MEETING
Patronage
Permit Meeting
Premium Meeting
European Cup
Champion Clubs
Corporate
Activities
European Athletics
Convention
Amsterdam2008
Convention
Congress
Seminars

4
6
7
8
9
11
12
15
17
USING THE MANUAL
APPROVAL PROCEDURE
ATTACHMENTS
EUROPEAN ATHLETICS LOGOTYPE
SPAR LOGOTYPE
EVENT LOGOTYPE DESIGN
INTERNATIONAL PARTNER LOGOS
NATIONAL PARTNERS AND
INSTITUTIONS LOGOS
18
ELEMENTS TO FORM THE EVENT
Event image
18 Typography
19 Event colour
19 Event wireframe
19 Event pattern
20 Using the Event Pattern - Advanced
22
22
23
23
CONTENT SPAR European Cross Country Championships SPAR European Team Championships
APPLICATIONS
STATIONERY
Letterheads
Envelopes (optional)
Business cards (optional)
Compliment Slips (optional)
23
23
23
23
23
24
24
25
25
25
25
26
26
26
27
Notepads
Fax sheets
Hotel reservation and accreditation forms
Press releases
Start lists and result sheets
APPLICATIONS
INFORMATION MATERIAL
Standard front cover
Standard back cover
Programme
Media guide
Team manual
Statistics handbook
Results book
VIP event guide
Folder
Bulletin
APPLICATIONS
EVENT PROMOTIONAL MATERIAL
28 Composite board
28 Event presentation board
29 Poster
29 Leaflet/Flyer
30
31
32
APPLICATIONS
EVENT MATERIAL
Tickets
Accreditation cards - GAMS
Press conference backdrop
33
33
34
34
34
34
35
35
35
35
35
36
36
Official vehicle decals
Parking passes
Invitations
Menu cards (optional)
Name place cards (optional)
Meal vouchers
Stickers for take-off boards
Crash mat covers
Hurdle stickers
Seat stickers
Advertising boards
Startline gantry
Finishline gantry
VENUE DRESSING
37 Venue Dressing
37 Clean Venue
37 Dressing – Decoration
38 Flags
39 Floral decoration
39 Award podium
39 Video wall
40 Signage
CITY DECORATION
41 City decoration
42 Posters
44 Planter Boards
45 Bridge Banner
46 Tree Wraps
47 Flags Programme

5
CONTENT SPAR European Cross Country Championships SPAR European Team Championships
ARTWORK TEMPLATES
48 Cover portrait 210x297mm
50 Cover landscape 297x210mm
52 Poster 297x420mm
53 Letterhead 210x297mm
54 GLOSSARY
55 ATTACHMENTS DOWNLOAD

6 USING THE MANUAL SPAR European Cross Country Championships SPAR European Team Championships
This Manual is for the use of those involved in the design and
production of promotional or information material for European
Athletic Association Events.
For further guidance or information, please contact:
European Athletic Association
Avenue Louis-Ruchonnet 18
CH – 1003 Lausanne
Contact: Bernadette Brun Brenger
E-mail: bernadette.brenger@european-athletics.org
USING THE MANUAL
The purpose of this manual is to provide LOCs with guidelines on
event design as required by European Athletics for events in the
TOP programme. The guidelines clarify the elements that must
appear on event materials, together with the sizes and positions of
those elements.
The objective is to complement the LOC’s own design work, not to
take away the creative flair that an LOC brings. If for any reason an
LOC cannot comply with some of these guidelines, please contact
European Athletics for further discussion and guidance.
European Athletics will always try to find a way to accommodate
the wishes of an LOC within the contractual and other requirements
of European Athletics and the International Partners.
The contents of this manual will be updated from time to time.
Any updates will be provided to you as they arise, with clear
instructions as to their application. These updates will form an integral
part of the Design Manual.
We hope you find these guidelines helpful. If anything is unclear
or if you have any questions, please do not hesitate to contact
European Athletics.
LOC Event Design
The design guidelines in this manual are provided to help the LOCs
in their work with the production of promotional or information
material for the event. The guidelines are created to strengthen the
event’s overall appearance and to link the different applications into
a complete event design.
The event design uses several graphical elements that together
form the overall look of the event.
Event Logotype
All the event logotypes carry the European Athletics picture mark,
event title, city name and year.
This manual includes examples of various event materials. However,
this is not comprehensive – there are many occasions where the
Event Design can and should be used. If you have any design queries
about a particular item you wish to produce, please contact
European Athletics, who will be happy to provide guidance.

7 APPROVAL PROCEDURE SPAR European Cross Country Championships SPAR European Team Championships
All materials produced for, or related to, an European Athletics
event are to be submitted by e-mail to European Athletics for
approval prior to production. Materials include licensed products
and packaging, all forms of advertising and promotional materials.
Please provide artwork in Adobe Acrobat using the pdf format.
Layouts sent by fax cannot be accepted.
LOC Event Design
The LOC must submit examples of what the design will look like on
various event materials for European Athletics approval. The LOC’s
event material is to be prepared in accordance with the European
Athletics Design Manual.
European Athletics will provide its comments within seven working
days of receipt of the LOC’s design concept. If any changes are
requested, the LOC will need to re-submit the amended design for
final comments/approval. European Athletics will provide approval
of the amended design in writing within two working days, provided
all the required amendments have been made.
Individual Event Material
In order to facilitate the approval process, the LOCs are asked to
provide European Athletics with a complete list of all event materials
planned for production. All event materials are to be designed
in accord ance with the European Athletics Design Manual. In addition,
the LOCs are asked to provide a production schedule for all
event materials. The production schedule is to be provided at least
eight weeks before the first event material is due for approval by
European Athletics. This schedule will greatly assist the LOC in its
production planning. Without this schedule, European Athletics
cannot guarantee that the approval periods stated below will be
adhered to.
European Athletics has the right to review, request changes and
approve designs for all materials related to its events. Before finalising
the design of any event materials, the LOC is requested to send
a provisional layout to European Athletics for review and comments.
The period for review comments from European Athletics is three
working days from receipt of artwork from the LOC. If any changes
are to be made, the LOC will need to re-submit the amended
artwork for final comments and approval, which will be given by
European Athletics in writing within one working day, providing all
required amendments have been made. This procedure is intended
to avoid any reprinting by the LOC of any materials that have not
been approved by European Athletics. Any such reprinting of materials
not formally approved by European Athletics will be at the
expense of the LOC.

8 ATTACHMENTS SPAR European Cross Country Championships SPAR European Team Championships
LOC Event Design Templates
Application templates are available for Covers, Posters and Letterheads.
These templates are made in InDesign CS 2. The templates
are not finalised artwork so be sure to use the correct graphic
elements (event colour, event wireframe and so on) designated for
the event.
Event Logotype Templates
Templates are also available for the Event logotypes. Only the city
name and the year can be changed. The templates are in Illustrator
eps format.
EUROPEAN ATHLETICS Logotype
The European Athletics logotype can be downloaded as an
Illustrator eps file, suitable for both PC and Macintosh. The logo is
available in four-colour print (CMYK), black print and Pantone print.
The logo can also be downloaded for web publication (RGB). The
web logo is saved as a jpeg file. Contact European Athletics for
instructions.
When using the European Athletics logo, be sure to observe the
safety zone described in the manual.
Event graphic elements
For the Major and Other Events, graphic materials are available as
Illustrator eps files.
See the design manual for reference and guidelines.
International Partner logotypes
The International Partner logotypes (SPAR, Omega, Epson,
Le Gruyère and Eurovision) can be downloaded as composites.
International Service Partner logotypes
The International Service Partner logotypes (picture alliance, NeH)
can be downloaded as composites.
Website guidelines (website design and structure)
Will be provided by European Athletics.
Award Medal guidelines
Medal shall display event name, European Athletics logo (in full),
city name, year, discipline, gender, Team/Individual,. Athletes name
shall be engraved (for outdoor and indoor championships) and
engraving of the performance is optional. The ribbon design shall
reflect the event look/event colour.
Commemorative Medal guidelines
Medal shall display event name or event logo, European Athletics
logo (in full), city name, year and/or full date and a symbol of the
city.

9
EUROPEAN ATHLETICS LOGOTYPE SPAR European Cross Country Championships SPAR European Team Championships
COLOURS
C: 90%
M: 55%
Y: 0%
K: 0%
R: 62
G: 101
B: 180
Pantone 2935 C
C: 0%
M: 0%
Y: 0%
K: 100%
R: 0
G: 0
B: 0
Pantone Black
C: 0%
M: 70%
Y: 100%
K: 0%
R: 249
G: 88
B: 23
Pantone 1665 C
C: 0%
M: 40%
Y: 100%
K: 0%
R: 255
G: 164
B: 28
Pantone 137 C
Please observe that images and colours are not shown correctly on a monitor.
C: 0%
M: 0%
Y: 0%
K: 100%
R: 0
G: 0
B: 0
Pantone Black

10 EUROPEAN ATHLETICS LOGOTYPE SPAR European Cross Country Championships SPAR European Team Championships
SAFETY ZONE
Safety zone on white background
When the logotype is used on a white background
the safety zone shows the minimum
clear area around the logotype.
Safety zone on coloured background
The logotype has an integrated white solid
behind the picture mark and word mark. This
enables the logotype to be placed on coloured
backgrounds.
There should be minimum clear area around
the white solid block. It is always preferable to
exceed the minimum.
1 2 X
1 2 X
X X
1 2 X
1 2 X
1 2 X
X
1 2 X

11
SPAR LOGOTYPE SPAR European Cross Country Championships SPAR European Team Championships
SAFETY ZONE
Version A on this page marks out the proportions of the
logotype and the area outside the symbol and namestyle
that is an integral part of the identity and should always
remain in white. The logotype shown here is for the
majority of identity applications.
1 /15 A
SPAR COLOURS
C: 0%
M: 91%
Y: 76%
K: 0%
C: 100%
M: 0%
Y: 91%
K: 27%
R: 252
G: 25
B: 33
Pantone 185 C
R: 0
G: 100
B: 49
Pantone 356 C
Please note that the blue keyline does not print -
it is a holding line only and marks the area outside
the symbol and namestyle that remains in white
Please note that the the tree symbol
Please note that the blue keyline does not print -
and which is an integral part of the identity
is correct when it breaks slightly
it is a holding line only and marks the area outside
above and slightly below the
the symbol and namestyle that remains in white
Please note that the the tree RED symbol (PMS 185) WHITE
limits of the red band
and which is an integral part of the identity
is correct when it breaks slightly
above and slightly below the
RED (PMS 185) WHITE 1/15 A
limits of the red band
GREEN (PMS 356)
A
1/15 A
1 /15 A
A
VERSION A - PREFERRED VERSION OF THE LOGOTYPE
KEYLINE DOES NOT PRINT
WHITE BLACK BLACK
VERSION 1A - TO BE USED WHEN ONLY BLACK IS AVAILABLE
VERSION 2A - TO BE USED WHEN ONLY BLACK
VERSION 1A - TO BE USED WHEN ONLY BLACK IS AVAILABLE
VERSION 2A - TO BE USED WHEN ONLY BLACK AND ONE OTHER COLOUR IS AVAILABLE
VERSION 3A - SHOWING THE WHITE SPACE AROUND THE LOGOTYPE
A
A
1/15 A
A
1 /15 A
A
16 /15 A
VERSION A - PREFERRED VERSION OF 1 /4 ATHE
LOGOTYPE1
/4 A
KEYLINE DOES NOT PRINT
Please note that the blue keyline does not print -
it is a holding line only and marks the area outside
the symbol and namestyle that remains in white
and which is an integral part of the identity
A
A A
WHITE BLACK BLACK
KEYLINE DOES NOT PRINT WHITE RED (PMS 185) BLACK
VERSION 3A - SHOWING THE WHITE SPACE AROUND THE LOGOTYPE
A
GREEN (PMS 356)
Please note that the blue keyline does
•
not
When
print
only
-
a single colour is available the
it is a holding line only and marks the area logotype outside can be produced in black and white,
the symbol and namestyle that remains see in white version 1A.
and which is an integral part of the identity
• When black and one other colour is available,
the logotype can be printed in the corporate red
and black (SPAR band in red and tree in
black), see version 2A. However, this variation
is only to be used in very rare cases - wherever
possible endeavour to produce the logotype in
red and green as shown.
A
1/4 A
16 /15 A
1/4 A
KEYLINE DOES NOT PRINT WHITE RED (PM
• In each case the blue keyline shows the
proportions of the logotypes and the area outside
the symbol and namestyle that is an integral part
of the identity and should always remain white -
clear of all text and foreign symbols.
Please see example 3A.
For further information see SPAR Design manual.
• When o
logotyp
see ver
• When b
the log
and bla
black),
is only
possibl
red and
• In each
proport
the sym
of the i
clear o
Please

12 SPAR LOGOTYPE (Truncated)
SPAR European Cross Country Championships SPAR European Team Championships
SAFETY ZONE
The logotype illustrated on this page marks out the proportions
and the area outside the symbol and namestyle that is an integral
part of the identity; this safety zone should always remain white.
The truncated SPAR logotype is intended for use at sporting
events when it is necessary to create immediate impact
and visibility for TV, its use is to include: bib, jacket and press backdrop.
This logotype should always be printed using offical artwork
and never redrawn.
SPAR COLOURS
Pantone ® 185C
C: 0% R: 252
M: 91% G: 25
Y: 76% B: 33
B: 0%
Pantone ® 356C
C: 100% R: 0
M: 0% G: 100
Y: 91% B: 49
B: 27%
1/15 A
1/15 A
A
Please note that the blue keyline does not print.
It is a holding line only and marks the area outside
the symbol and namestyle that remains in white
and which is an integral part of the identity
1/15 A
A A A
Please note that the the tree symbol
is correct when it breaks slightly above and
slightly below thelimits of the red band
Pantone ® 185C White Pantone ® 356C
7/15 A 1/9 A 16/15 A 1/9 A

13
EVENT LOGOTYPE DESIGN SPAR European Cross Country Championships SPAR European Team Championships
Each event is given a specific colour which is
used in the logotype and in all the applications.
Event title
Event colour
Event logotype
SPAR European
Cross Country
Championships
C: 75%
M: 0%
Y: 100%
K: 0%
R: 0
G: 170
B: 60
SPAR
European Team
Championships
C: 0%
M: 91%
Y: 76%
K: 0%
R: 252
G: 25
B: 33
Pantone 361 C Pantone 185 C
Please observe that images and colours are not shown correctly on a monitor.

14
EVENT LOGOTYPE DESIGN SPAR European Cross Country Championships SPAR European Team Championships
Creating the frame Adding the white outline
1.
Draw a box measuring 85 x 50 mm.
3.
Tilt the inner box by 3.5°.
2.
Copy the box, scale it by 94.5% and
make it white. Place the two boxes
centred.
4.
Apply rounder corners.
Outer box by 6.0 mm.
Inner box by 5.5 mm.
Copy the coloured outer box and
place it behind. Add a white outline
1.3 mm thick.
The images on this page are in 70% size.

15
EVENT LOGOTYPE DESIGN SPAR European Cross Country Championships SPAR European Team Championships
Adding the SPAR logotype, European Athletics picture mark, event title and
city name
1 SPAR logotype 60 x 10 mm
2
European Athletics picture mark.
Scaled 48% from original file.
3 Agenda Bold 21p/20p
4 Agenda Semibold 26p
5
1
2
Agenda Bold 18p Tilt: 5°
Tilt: 5°
130
3 4 5
Place the SPAR logotype centred horizontally above the green line. Centre the logotype
vertically with the frame. The space on the left and the right side of the logotype
should be equal to the space between the red box and the green tree symbol.
*
*
Centred
The images on this page are in 100% size.

16 INTERNATIONAL PARTNER LOGOS SPAR European Cross Country Championships SPAR European Team Championships
At the time of the production of this Manual, the International
Partners of the European Athletics programme are:
SPAR, Principal Partner
SPAR joined the European Athletics programme as Principal Partner in
1996 and has renewed its contract until the end of 2011. SPAR ’s exclusive
categorie are cola and retail grocery. At the time of printing this
Manual, SPAR is the title partner of the SPAR Team Championships
and the SPAR European Cross Country Championships.
Omega, Official Timing, Measurement and Data
Processing Partner
The partnership with Omega has started on 1 January 2008 and runs
until the end of December 2012. Omega provides the official timing and
electronic distance measurement as well as the data processing for the
European Athletics Championship events programme. Omega’s exclusive
categories are timing and distance measurement, data processing
and handling, watches, clocks and jewellery with timing elements.
Epson, Official Technical Partner
Epson is European Athletics’ technical partner since the middle of 2001.
Epson’s exclusive category is Commentator Information Systems (CIS),
printers, all-in-one machines (fax-scan-copy-print). Epson also has a
clause which allows them to approve any photocopy supply company.
Le Gruyère, Official Cheese Partner
Le Gruyère has joined the list of European Athletics sponsors in spring
2008. The Swiss quality cheese company provides product to each
event and its exclusive category is cheese products.
Eurovision, Official Television Partner
The EBU, through Eurovision, has been the Official Broadcast Partner
of European Athletics since 1991. Its exclusive category is all forms of
broadcasting rights in Europe.
picture alliance, Service Partner Photography
German specialist company Picture-Alliance is European Athletics
service partner in the area of event photography until the end of
2011. As subsidiary of German press agency dpa, Picture-Alliance is
an experienced quality provider of event photography and offers its
services to LOC’s, event sponsors, institutions and the media sales for
European Athletics.
NeH, Service Partner Merchandising
Swedish specialist company NeH is European Athletics service partner
in the area of merchandising of unbranded apparel and souvenirs until
the end of 2011. This activity operates all event-related and internet
sales for European Athletics.

17 INTERNATIONAL PARTNER LOGOS SPAR European Cross Country Championships SPAR European Team Championships
Partner logos composite 1
Used on Cover backsides, Composite board etc.
For artwork files see attachments page 56: PartnerLogos1.eps
Partner logos composite 2
Used on Cover backsides, Composite board etc.
For artwork files see attachments page 56: PartnerLogos2.eps
Service logos composite 1
Used on Cover backsides, Composite board etc.
For artwork files see attachments page 56: ServiceLogos1.eps
Service logos composite 2
Used on Cover backsides, Composite board etc.
For artwork files see attachments page 56: ServiceLogos2.eps
International Service Partners logos shall be displayed
under the section «National Suppliers»

18 NATIONAL PARTNERS AND INSTITUTIONS LOGOS SPAR European Cross Country Championships SPAR European Team Championships
National Partner logos
National Partner logos will not appear on all event materials – please
refer to the specific event materials later in this Manual for guidance.
International Partner logos will always have priority placement.
• Where National Partner logos are included, each logo must be
50% smaller than the size of the smallest International Partner
logo (except SPAR, for which special conditions apply).
• Whether national partners and suppliers are represented at the
same size is at LOC discretion.
• See example of usage.
Institutional logos
The Institutional logo will not appear on all event materials – please
refer to the specific event materials later in this Manual for guidance.
• Where Institutional logos are included, each logo must be 50%
smaller than the size of an International Partner logo (except SPAR,
for which special conditions apply).
• See example of usage.
Sponsor Logos must be included on any officially produced print and
promotion material.
Intellectual property rights
The European Athletics/LOC standard contract states:
• All Intellectual Property Rights in or related to the Event, including
without limitation rights to all logos, mascots, symbols, legends or
other devices associated with the Event are and shall remain the
sole property of European Athletics.
No logo, trademark, emblem, mascot or similar device shall be
used in connection with the Event without the prior written
approval of and in accordance with the direction and requirements
of European Athletics.
NATIONAL SUPPLIERS
NATIONAL
SUPPLIER
LOGOTYPE
NATIONAL
SUPPLIER
LOGOTYPE
NATIONAL
SUPPLIER
LOGOTYPE
Example of Standard back cover with International Partners, National Partners and Institutions.

19
ELEMENTS TO FORM THE EVENT SPAR European Cross Country Championships SPAR European Team Championships
The SPAR European Cross Country Championships and the SPAR
European Team Championships are title events for European
Athletics’s partner SPAR.
The aim of the LOC is to create an event with a strong identity.
This identity is created through a number of elements, which will
ensure both a strong local feeling and European Athletics brand
consistency:
Event image
The LOC has the opportunity to create its own image/images
for use as a basis for the materials within the framework of the
European Athletics Event Design guidelines. These images should
be influenced by athletic movements, by expressing movement and
dynamics. The image has to be submitted to European Athletics for
approval.
Typography
The European Athletics typography to be used in all material is FB
Agenda.
Examples of images
A B C D E F H G H I J K L M N O
a b c d e f g h i j k l m n o 1 2 3 4
Example of the typeface FB Agenda Semibold.
A B C D E F H G H I J K L M N O
a b c d e f g h i j k l m n o 1 2 3 4
Example of the typeface FB Agenda Light.

20
ELEMENTS TO FORM THE EVENT SPAR European Cross Country Championships SPAR European Team Championships
Event colour
European Athletics has chosen a specific colour for each event. This
colour will appear throughout the event material.
Event wireframe
A wireframe image of the European Athletics logotype is created, for
use as a graphic element in certain applications. The wireframe image
always uses the event colour. The wireframe image may be cropped
(cut) to fit the layout.
Event pattern
A special event pattern is created for use as a decorative element.
The event pattern always uses the event colour. The pattern may be
repeated horizontally and it may be cropped (cut) to fit the layout.
SPAR European Cross Country
Championships
SPAR European Cross Country
Championships
SPAR European Team
Championships
SPAR European Team
Championships
SPAR European Cross Country Championships
SPAR European Team Championships

21
ELEMENTS TO FORM THE EVENT SPAR European Cross Country Championships SPAR European Team Championships
Using the Event Pattern - Advanced
This page describes advanced use of the event pattern.
For best results, contact a design agency and use software
such as Illustrator or Freehand. The instructions are
guidelines, so printouts should therefore be made to
ensure that the result looks good.
For advanced use of the Event pattern, two different patterns
can be used together (see images).
See examples of layout on next page.
The patterns can be adjusted:
• Using the Event colour for one pattern and an Event
colour tone for the other, or white.
• On an Event colour background both patterns must
be in the Event colour tone.
• Rotated 180°.
• Reverse horizontally and vertically.
• Change thickness of all the lines within each pattern.
However, be sure to keep the visual impression and
not make the lines too thick.
• Crop and layout to taste.
• Do not use any colours besides the Event colour, or
tones of the Event colour.
• Do not use a background of any other colour than the
Event colour or white.
• Do not stretch or distort the pattern in any dimension.
• Do not rotate the pattern in any angle other than 180°.
Event Patterns Patterns are available both for SPAR European Cross Country Championships and SPAR European Team Championships.
Pantone 361C
CMYK
Pantone 185C
CMYK
Event pattern 1. Event pattern 2.
Event colour tones - SPAR European Cross Country Championships
100% 75% 50% 25%
C: 75%
M: 0%
Y: 100%
K: 0%
C: 56%
M: 0%
Y: 75%
K: 0%
C: 38%
M: 0%
Y: 50%
K: 0%
Event colour tones - SPAR European Team Championships
C: 0%
M: 91%
Y: 76%
K: 0%
Please observe that images and colours are not shown correctly on a monitor.
C: 0%
M: 68%
Y: 57%
K: 0%
C: 0%
M: 46%
Y: 38%
K: 0%
C: 19%
M: 0%
Y: 25%
K: 0%
100% 75% 50% 25%
C: 0%
M: 23%
Y: 19%
K: 0%

22 ELEMENTS TO FORM THE EVENT SPAR European Cross Country Championships SPAR European Team Championships
Examples of advanced Event Patterns
• White background.
• On top: Event Pattern 2
- Event colour 100%
- Lines 0.25 pt.
• Back: Event Pattern 1
- Event colour 50%
- Lines 0.2 pt.
• White background. • On top: Event Pattern 1
- Reversed
- Event colour 100%
- Lines 0.28 pt.
• Back: Event Pattern 2
- Reversed
- Event colour 50%
- Lines 0.17 pt.
• Event colour background.
• On top: Event Pattern 2
- White
- Lines 0.3 pt.
• Back: Event Pattern 1
- Event colour 50%
- Lines 0.2 pt.

23
APPLICATIONS STATIONERY SPAR European Cross Country Championships SPAR European Team Championships
Letterheads
• The design shall follow the guidelines. An artwork template is
available.
• The Event Logo should be placed at the top. This applies to all
pages.
• The size of the letterhead should be A4 (297mm x 210mm).
• The letterhead should be printed in colour.
• European Athletics logo, International Partners, International
Service Partners, National Partners and Institutional logos must
be placed in the bottom of the page. This applies to all pages.
• The following sheets can never be used separately; the first
sheet must always be first. Event logo on top, exact same placement
as on first page. Event pattern at bottom or Event "look"
(only for Championships) or blank.
Envelopes (optional)
• The Event logo may be included on the front of the envelope.
• No other logos may be included.
• If no Event envelope is produced, plain envelopes must be used.
These may not display any logos or branding.
• The design should use the graphical elements (pages 17-18). See
the sample layout.
I N T E R N AT I O N A L PA RT N E R S
N AT I O N A L PA RT N E R S
I N ST I T U T I O N S
Brussels 2008 Street, Hostcity, Country T E L : +12 34 567 89 FA X : +12 34 567 89
E - M A I L : address W E B -S I T E : address
N AT I O N A L S U P P L I E R S
N AT I O N A L
S U P P L I E R
LO G OT Y P E
Example of letterhead.
N AT I O N A L
S U P P L I E R
LO G OT Y P E

24
APPLICATIONS STATIONERY SPAR European Cross Country Championships SPAR European Team Championships
Business cards (optional)
• The layout has to include the Event logo.
• Standard size.
• The design should use the graphical elements (pages 17-18). See
the sample layout.
Compliment slips (optional)
• The Event Logo should be placed at the top.
• International Partners logos must be placed at the bottom of the
page. National Partners and Institutional logos can be added.
• The design should use the graphical elements (pages 17-18).
• Standard size.
Notepads
• The Event logo should be placed at the top.
• The design should use the graphical elements (pages 17-18).
• Standard size.
Fax sheets
• As for letterheads. However, logos should be printed in black.
Hotel reservation and accreditation forms
• As for letterheads.
• The forms are linked to the European Athletics Guest &
Accreditation Management System.
• The contents must be agreed with European Athletics.
With compliments
Press releases
• As for letterheads.
Brussels 2008
Street,
City, Country
Start lists and result sheets
T E L : +12 34 567 89 FA X : +12 34 567 89
E - M A I L : address
W E B -S I T E : address
Example of Compliment slip.
• The start lists and results sheets are designed and printed by
a data processing service provider contracted by European
Athletics.
• Event logo upper left corner, European Athletics logo upper
right corner, Event title & results centred between.
• International Partners logos will be placed at the bottom.
National Partners and Institutional logos will not be included.
• Logo of National Supplier of copy services can also be included.

25 APPLICATIONS INFORMATION MATERIAL SPAR European Cross Country Championships SPAR European Team Championships
Standard front cover
To ensure consistency throughout the event publications, a standard
A4 layout has been designed. This format is scalable into
smaller sizes (A5, A6) which are used for some publications. The
layout includes the necessary information such as date and place.
Additional information may be added to the layout. Partner logos
will be incorporated into a composite page layout that will appear
on the back cover.
As far as pictures are used, pictures of previous European Athletics
Events should be used. And if only one athlete is represented on
the pictures, LOC shall ensure that permission has been received
from either athlete or the management company.
Standard back cover
The back cover of all publications must be reserved for the Partners
logos and Institutional logos. The layout is provided as artwork
guidelines and the International Partners logos are provided as an
attachment. The layout should always appear on a white background
and may not be altered in any way. All logos may only
appear on a white background.
Price: 3¤
Programme
Event date website address I N T E R N AT I O N A L PA RT N E R S
( Image to be selected by the LOC/European Athletics for each event )
Arena/Course/Stadium
NATIONAL PARTNERS
NATIONAL
PARTNER
LOGOTYPE
NATIONAL SUPPLIERS
N AT I O N A L
S U P P L I E R S
L O G O T Y P E
INSTITUTIONS
INSTITUTION
LOGOTYPE
NATIONAL
PARTNER
LOGOTYPE
N AT I O N A L
S U P P L I E R S
L O G O T Y P E
INSTITUTION
LOGOTYPE
NATIONAL
PARTNER
LOGOTYPE
N AT I O N A L
S U P P L I E R S
L O G O T Y P E
INSTITUTION
LOGOTYPE
NATIONAL
PARTNER
LOGOTYPE
INSTITUTION
LOGOTYPE
Example of Standard front cover. Example of Standard back cover.
NATIONAL
PARTNER
LOGOTYPE
INSTITUTION
LOGOTYPE

26
APPLICATIONS INFORMATION MATERIAL SPAR European Cross Country Championships SPAR European Team Championships
Programme
• The size should be portrait either A4 (297 mm x 210 mm) or
A5 (148 mm x 210 mm).
• Standard front cover layout must be used.
• Standard back cover composite design must be used.
• To create an even more event specific design, the inside pages
can have a light background colour. A tone of 10% of the event
colour ensures that a text printed in black can be read easily.
• The contents of the programme must be agreed with European
Athletics.
• An artwork template is available.
International and National Partners have the right to have
advert isements in the official event programme, as follows:
SPAR: 2 full colour A4 advertisements, which must be placed on
the inside front and inside back covers.
Eurovision, Omega, Epson, Le Gruyère and up to five other
partners who will become part of the programme:
1 full-colour A4 advertisement to be placed in sequence. This
sequence will be advised by European Athletics.
National Partners usually each have the right to 1 full-colour A4
advertisement. These advertisements should appear after the
International Partner advertisements. However, International
Partners have first choice of placement.
Local partners or suppliers are entitled to half page full-colour
advertisements (subject to space and approval by European
Athletics).
Advertisements must appear only on the right hand pages, with
text occupying the left hand pages.
Media guide
An event handbook for the media to give them all the logistical
information they will need on site.
• The size should be portrait A5 (210mm x 148mm).
• Standard front cover layout must be used.
• Standard back cover composite design must be used.
• The contents must be agreed with European Athletics
Communications Manager, who will provide each LOC with a
template.
Team manual
A manual that the teams receive prior to the competition, containing
logistical as well as competition information and regulations.
• The size should be portrait A5.
• Standard front cover layout must be used.
• Standard back cover composite design must be used.
• The recommended contents will be provided by European
Athletics.
• The contents must be agreed with European Athletics Technical
Delegate(s) and with the European Athletics Office, who will provide
each LOC with a template.
Statistics Handbook
Is mainly directed to the Media. It shall be produced as hard copy for
all Events.
• The size should be portrait A5.
• Standard front cover layout must be used.
• Standard back cover composite design must be used.

27
APPLICATIONS INFORMATION MATERIAL SPAR European Cross Country Championships SPAR European Team Championships
Results book
A collection set of the results pages directly from the data processing
company.
• The size should be portrait A4 or A5.
• The LOC’s are responsible for printing the complete results
book.
• Standard front cover layout must be used.
• Standard back cover composite design must be used.
• The contents will be provided by the data processing company
contracted by European Athletics.
VIP event guide
Includes information about programme of social functions, transport
schedules, competition details and city information.
• The size must be A6 (148mm x 105mm) pocket size.
• Standard front cover layout must be used.
• Standard back cover composite design must be used.
• The contents will be provided by European Athletics.
• As far as possible, pictures shall be integrated into the VIP guide.
Folder
• The size must be suitable for A4 paper; the spine of the folder
should have a minimum width of 5 mm.
• The design should use the graphical elements (pages 17-18). See
the sample front cover.
Example of Folder.
• Standard back cover composite design must be used.

28
APPLICATIONS INFORMATION MATERIAL SPAR European Cross Country Championships SPAR European Team Championships
Bulletin
A publication used for member federations and partners to show
event preparation progress.
• The size can be in landscape or portrait A4.
• Standard front cover layout must be used.
• Standard back cover composite design must be used.
• The contents must be agreed with European Athletics.
• An artwork template is available.
I N T E R N AT I O N A L PA RT N E R S
N AT I O N A L PA RT N E R S
NATIONAL SUPPLIERS
I N ST I T U T I O N S
N AT I O N A L
S U P P L I E R S
LO G OT Y P E
N AT I O N A L
S U P P L I E R S
LO G OT Y P E
N AT I O N A L
S U P P L I E R S
LO G OT Y P E
Example of Bulletin.
European Athletics will provide each LOC with a publications timeplan
template as well as with information about the publications
languages to be used.
Bulletin
Event date website address
(Course)
( Image to be selected by the LOC/European Athletics for each event )

29 APPLICATIONS EVENT PROMOTIONAL MATERIAL SPAR European Cross Country Championships SPAR European Team Championships
Composite board
A roll-up presenting the International Partners,
National Partners and Institutional Partners.
• The event logo should be placed at the top.
• The logotypes should be placed in the
following order, starting at the top:
International Partners, International Service
Partners, National Partners and Institutional
Partners.
• The European Athletics logo should be
placed at the bottom.
• The design should use the graphical elements
(pages 17-18). See the sample layout.
Event presentation board
A roll-up presenting the event.
• The event logo should be placed at the top.
• The design should use the graphical elements
(pages 17-18). See the sample layout.
• The logotypes follow the design requirements
for posters.
Event date Arena/Course/Stadium
NATIONAL PARTNERS
NATIONAL SUPPLIERS
NATIONAL
SUPPLIER
LOGOTYPE
NATIONAL
SUPPLIER
LOGOTYPE
NATIONAL
SUPPLIER
LOGOTYPE
Event date Arena/Course/Stadium
( Image to be selected by
the LOC/European Athletics for each
event )
INTRNATIONAL PARTNERS
NATIONAL PARTNERS NATIONAL SUPPLIERS
Example of composite board. Example of event presentation board.
INSTITUTIONS
N AT I O N A L
S U P P L I E R S
L O G O T Y P E
N AT I O N A L
S U P P L I E R S
L O G O T Y P E
N AT I O N A L
S U P P L I E R S
L O G O T Y P E

30 APPLICATIONS EVENT PROMOTIONAL MATERIAL SPAR European Cross Country Championships SPAR European Team Championships
Poster
• The recommended usual poster size is A3 (420 mm x 297 mm) or
A2 (594 mm x 420 mm). However, the size may vary to suit local
needs.
• The design of the poster must follow the poster guidelines.
• An artwork template is available.
• The European Athletics logo shall be included.
Leaflet/Flyer
• The front of the leaflet/flyer should follow the poster design.
• This layout may be used in a double-sided A5 format only. All
other formats will be reviewed on a case by case basis.
Newspaper supplements
Newspapers supplements must include one full page composite
advertisement with all event partners in 4 colours.
( Image to be selected by the LOC/European Athletics for each event )
(See World
Class Athletics)
Event date
Arena/Course/Stadium
Example of poster.
website address
(Under 16´s from 1 ¤.)
(Close up action on Giant TV screens)
I N T E R N AT I O N A L PA RT N E R S
N AT I O N A L PA RT N E R S
I N ST I T U T I O N S
N AT I O N A L S U P P L I E R S
N AT I O N A L
S U P P L I E R
LO G OT Y P E
N AT I O N A L
S U P P L I E R
LO G OT Y P E
N AT I O N A L
S U P P L I E R
LO G OT Y P E

31 APPLICATIONS EVENT MATERIAL SPAR European Cross Country Championships SPAR European Team Championships
Tickets
Guidelines for partner tickets or in the case of non-electronic tickets.
• The design of the ticket must be integrated into the Event
Design.
• The front of the ticket must clearly state the event title, the
venue and date.
• The European Athletics logo must be placed in a prominent
position on the front of the ticket.
• The Event logo must be included on the front of the ticket.
• The Member Federation/City composite logo may appear on
the front of the ticket, depending on the space available.
• Where the competition lasts for more than one day, different
colours may be used to differentiate days.
• International Partners logos must be placed on the ticket.
National Partner and Institutional Partner logos will not be
included on the ticket.
• Numbered tickets for the VIP seating area must also be produced
and must follow the design guidelines stated above.
• In case sponsor logos can not be integrated on the computerised
tickets, ticket wallets must be produced and must follow
the design guidelines stated above.
• Allocation map, stadium seating plan or stadium security message
may appear on the back of the ticket.
• The ticket must not contain any logos other than those stipulated
above.
• The printing process used for the production of tickets may
affect the above guidelines.
• Where a computerised ticket printing system will be used, the
LOC must inform European Athletics and must also provide a
sample of a ticket that is normally printed.
• Computerised tickets may be produced for public sales.
• Tickets for the VIP seating area must be produced separately and
must follow the design guidelines stated above. Alternatively,
ticket wallets must be produced for the computerised tickets
and must follow the design guidelines stated above.

32 APPLICATIONS EVENT MATERIAL SPAR European Cross Country Championships SPAR European Team Championships
10 mm
10 mm
Each card
90x133.5 mm
Each card
90x133.5 mm
Accreditation cards - ORAS
At European Athletics major events the registration procedure,
administration and accreditation card printout are handled by the
“Online Registration & Accreditation System” (ORAS).
The accreditation cards are printed out directly by the system
for each person registered in the ORAS using a standard internet
browser.
The required paper (A4, 90 g/m 2 , perforated, for 2 cards per page
or 1 card with photo per page) is provided together with the
GAMS by mediasprint Gmbh. Terms of delivery need to be agreed
with mediasprint in advance. For the European Athletics Outdoor
Championships the paper has to be produced by the LOC according
to mediasprint’s exact specifications.
The size of each card is 90 mm x 133.5 mm.
The card will be printed entirely in colour using a colour laser printer
(according to mediasprints specifications.). LOC is responsible for the
process of: print, cut along the perforation, folding and laminating.
10 mm
10 mm
10 mm
10 mm
10 mm
A4
Each card
90x133.5 mm
Each card
90x133.5 mm
10 mm
10 mm
The LOC has to provide the lamination plastic
(hot lamination) according to mediasprint
specification.
The design of the card is based on a standard
set by European Athletics (except
European Athletics Indoor and Outdoor
Championships). LOC has to provide the
required design elements electronically for
the preparation of the cards.
In addition passes for special access will be
produced in limited numbers and will be
advised by European Athletics (e.g. doping
control pass, coaching zones, escort pass, etc.).
Contents (front):
• Event logo (on a colour wire-background)
• Photo (optional)
• First name SURNAME
• Category
• Subcategory
• Title/Function (optional for special
cases)
• Country Code / Country Flag
• Category code
• Bar code
• Optional: icons for special access or
services (e.g. meals)
• Access zones and transportation code
AREAS OF ACCESS
1
2
3
4
5
6
7
8
9
xxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxx
EUROPEAN ATHLETICS PRESIDENT LOC PRESIDENT
NATIONAL
PARTNER
LOGOTYPE
10
11
12
13
14
15
16
17
NATIONAL
PARTNER
LOGOTYPE
xxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxx
INTERNATIONAL PARTNERS
NATIONAL PARTNERS
NATIONAL
PARTNER
LOGOTYPE
INSTITUTIONS
NATIONAL
PARTNER
LOGOTYPE
NATIONAL
PARTNER
LOGOTYPE
TRANSPORT
T1 xxxxxxxxxxxxxxxxx
T2 xxxxxxxxxxxxxxxxx
T3 xxxxxxxxxxxxxxxxx
T4 xxxxxxxxxxxxxxxxx
NATIONAL
PARTNER
LOGOTYPE
NATIONAL
PARTNER
LOGOTYPE
Contents (back):
• Definition of the accreditation zones
and transportation categories
• Signatures (European Athletics President,
LOC President)
• The partner logotypes should be placed
in the following order, starting at the
top: International Partners, National
Partners and Institutional Partners (layout
and number of national partners
and institutions have to be agreed by
European Athletics)
• European Athletics logo at the bottom

33 APPLICATIONS EVENT MATERIAL SPAR European Cross Country Championships SPAR European Team Championships
Press conference backdrop
• The design should follow the example.
• European Athletics logo left and right from the centered Event
logo. Under each European Athletics logo the website address
www.european-athletics.org.
• International Partners logos in the middle sector. National and
Institutional Partners logos on the left and right sides of the
backdrop. International Service Partner logos in the lower sector.
• The Press conference backdrop layout is made by European
Athletics and will be produced by the European Athletics
Signage Production Company.
www.european-athletics.org
Example of Press conference backdrop.
www.european-athletics.org

34
APPLICATIONS EVENT MATERIAL SPAR European Cross Country Championships SPAR European Team Championships
out the venue.
Official vehicle decals
• All official vehicles (cars and minibuses) must display an Event
decal on the side of the vehicle, incorporating the Event Logo,
place and date.
• All official buses should also display an Event decal or sign, clearly
identifying it as an official bus. The bus route should also be
clearly displayed.
• The design should follow the overall event design using the
typography, colour, wireframe and/or pattern/image.
Parking passes
• The design should follow the overall event design using the
typography, colour, wireframe and/or pattern/image.
• The parking pass design should be simple and legible. The pass
must include the following information on the front side:
- The event logo
- The date (or dates) for which it is valid
- The name of the car park
- Allocation map should be placed on the reverse side of the
pass.
• See sample layout.
PARKING AREA PARKING AREA
A VIP
Date Carpark Date Carpark
Example of Parking pass.

35 APPLICATIONS EVENT MATERIAL SPAR European Cross Country Championships SPAR European Team Championships
Invitations
Social function invitations
• The design should follow the overall event design using the
typography, colour, wireframe and/or pattern/image.
• The event logo must be placed on all invitations apart from
those functions hosted by a future LOC. In such a case, the
future LOC’s event logo may be placed on the invitation.
• Invitations to functions hosted by European Athletics will
only include the European Athletics logo and the International
Partner logos. For SPAR events, the SPAR logo has to appear in
the title.
• For non-European Athletics functions, the invitation must
include the event logo and the host’s logo. No other logos may
appear.
• See sample layout.
Menu cards (optional)
• This application must not be event-oriented, neither European
Athletics nor host(s) logo(s) should appear.
Name place cards (optional)
• This application must not be event-oriented, either European
Athletics nor host(s) logo(s) should appear. Alternatively, these
can be blank.
Meal vouchers
Example of Invitation envelope.
LOC Dinner
You are cordially invited to the
Example of Invitation.
European Cross Country Championships
Hosted by the Lord Provost and supported by British Airports Authority at The Hub
Saturday 13 December 2004
7:30pm for 8:00pm
Carriages at 11:30pm
Dress code: Lounge Suit, Transport will be provided
Invitation
• The design should follow the overall event design using the
typography, colour, wireframe and/or pattern/image.
• Only the European Athletics logo needs to appear on the meal
vouchers.

36 APPLICATIONS EVENT MATERIAL SPAR European Cross Country Championships SPAR European Team Championships
Stickers for take off boards
A European Athletics logo sticker placed on the long jump, triple
jump take-off boards.
• This application is not event-oriented, only the European
Athletics logo may be presented.
• Stickers for take-off boards are produced by European Athletics.
European Athletics to be the only identification on the take-off
board sticker (no sports equipment supplier).
Hurdle stickers
Either the name/logo of the Manufacturer of the hurdles or steeplechase
barriers, the name/logo of a Partner (1 Partner in total), the
name of the city where a competition takes place, the name of
the stadium, the Competition Title or the name/logo of a series of
Competitions but not more than two of them may be repeatedly
displayed across the length on both sides of the hurdle/steeplechase
barriers. The maximum height of each such display shall be
5 cm (IAAF Rules & Regulations). Hurdle and steeplechase stickers
layout is made by European Athletics (SPAR logo is included on the
design) and will be produced by the European Athletics Signage
Production Company
Seat stickers
• This application is not event-oriented, only the European
Athletics logo to be presented.
• Seat stickers displaying the colour logo of each International
Partner will be provided by European Athletics for the
International Partner stadium seats. The approximate size of the
sticker is 20 cm x 6 cm.
• The seat stickers are easy to remove.
Advertising boards
Signage Production Company is contracted by European Athletics
to produce all advertising signage for the International Partners.
Advertising boards are made of corex and can be either free standing
or attached to permanent structures at the venue (e.g. fences).
Full advertising board specifications are available from European
Athletics.
The LOC will use Signage Production Company to produce all
national boards, to ensure a high standard and consistency through-

37 APPLICATIONS EVENT SIGNAGE AND DISPLAY MATERIAL SPAR European Cross Country Championships SPAR European Team Championships
Startline gantry
(SPAR European Cross Country Championships only)
The LOC is responsible for providing the start line gantry structure
and branding for the SPAR European Cross Country Championships.
Owing to the complexity of this structure, the LOC should engage
a specialist organisation to provide the basic structure. It is the
LOC’s responsibility to ensure that the structure meets IAAF rules
and regulations, as well as safety standards. The branding shall be
produced by European Athletics signage company but paid by the
LOC. Any additional pillar to be branded with event look and/or
partners' logos.
Finishline gantry
The European Athletics signage company will provide the finish line
gantry, in its entirety (structure and panels).
European Athletics, through its signage company, is responsible for
the design, production and placement of all advertising panels on
the gantries. Close liaison between the LOC and European Athletics
signage company is therefore necessary, to ensure that the correct
size panels are produced by the signage company. International,
National & Institutional logos will be incorporated.
NATIONAL
NATIONAL NATIONAL
PARTNE R
PARTNE R
PARTNE R
LOGOTYPE
LOGOTYPE LOGOTYPE
NATIONAL NATIONAL
PARTNE R
PARTNE R
LOGOTYPE LOGOTYPE
INSTITUTIO N INSTITUTIO N INSTITUTIO N
LOGOTYPE LOGOTYPE LOGOTYPE
Example of Startline gantry.
EUROPEAN CROSS COUNTRY CHAMPIONSHIPS
FINISH FINISH
NATIONAL
PARTNE R
LOGOTYPE
NATIONAL
PARTNE R
LOGOTYPE
NATIONAL
PARTNE R
LOGOTYPE
NATIONAL NATIONAL
PARTNE R
PARTNE R
LOGOTYPE LOGOTYPE
INSTITUTIO N INSTITUTIO N INSTITUTIO N
LOGOTYPE LOGOTYPE LOGOTYPE
Brussels2008
Example of Finishline gantry.
NATIONAL
PARTNE R
LOGOTYPE
NATIONAL
PARTNE R
LOGOTYPE
INSTITUTIO N INSTITUTIO N INSTITUTIO N
LOGOTYPE LOGOTYPE LOGOTYPE
Brussels2008
NATIONAL
PARTNE R
LOGOTYPE
NATIONAL NATIONAL
PARTNE R
PARTNE R
LOGOTYPE LOGOTYPE
NATIONAL
NATIONAL NATIONAL
PARTNE R
PARTNE R
PARTNE R
LOGOTYPE
LOGOTYPE LOGOTYPE
NATIONAL NATIONAL
PARTNE R
PARTNE R
LOGOTYPE LOGOTYPE
INSTITUTIO N INSTITUTIO N INSTITUTIO N
LOGOTYPE LOGOTYPE LOGOTYPE

38 VENUE DRESSING SPAR European Cross Country Championships SPAR European Team Championships
Venue Dressing
A venue dressing plan shall be delivered by the LOC as per the date
agreed with the European Athletics Office.
The aim of the venue dressing is to achieve the best possible
atmosphere in and at the Stadium and at other official sites around
the City, by using a common design approach. Everyone who
experiences the Event, either in person or on television, is to be
impressed with its magnitude and uniqueness.
The signage programme is aimed at welcoming the guests and visitors
and assisting them in finding what they are looking for. The
signage is to contribute to an effective movement of people; efficient
signage will lead to a good level of safety and security in and
around the arena.
Elements to be used include but are not limited to non-woven, floral
decorations, coloured banners, flags and printed material, clothing
and sporting equipment.
The LOC shall issue a venue dressing plan that includes the following
venues and sites
a) Event Areas
• Competition venue, interior and exterior
• Warm-up Area
• Media Centre
• Main Accreditation Centre
• Volunteer Centre
• Sponsor Village (if applicable)
• Market Square (if applicable)
• Transportation Centre
• Athletes Centre
• HB Compound
• HB Production office
b) Training venues
c) Venue for the Opening Ceremony (if outside of the stadium)
d) Surrounding areas such as official hotels and Airport.
Clean Venue
The organiser has the obligation to either remove or cover signs all
non-approved commercial or non-commercial branding. The existing
signs and brands shall be covered with items from the venue
decoration program, such as sponsor composite signs, brand pattern,
event logo, etc to offer a pleasant and coherent look of the
stadium.
Dressing - Decorations
• Graphic elements, colours and fonts
The graphic elements, colours and shapes in the Venue Dressing
shall be based on the graphic design in the Design Manual. To
create a unity and a defined profile, it is recommended to work
consistently with the dedicated event colour and its colour palette
in all decorations and dressing, from signs to floral displays
and woven fabrics. FB Agenda typeface shall be used.
• Non-Woven fabrics
Non-Woven fabrics are extremely significant as they are the
decorative elements that will be used most frequently on fences,
balustrades and as coverings of certain equipment and/or
not good-looking elements, for example.
• European Athletics bannering
European Athletics will provide some non-event-oriented bannering
(carrying European Athletics full logo).

39 VENUE DRESSING
SPAR European Cross Country Championships SPAR European Team Championships
Flags
National flags
The international nature of the event is symbolised by the use of
national flags as decoration. The flags of the different nations are
living symbols, representing national heritages. It is essential that
the correct flags are used. Flags used for different locations and on
different occasions must be of a uniform size and type.
Event flags
Different flag sizes will be required for the different locations such
as at the venue, outside the venue, in the City and the occasions
at which they will be displayed such as at the Opening and Closing
Ceremonies, at the Award Ceremonies and at other official sites
(hotels, Media Centre, etc.)
European Athletics flags
European Athletics will provide European Athletics flags of different
sizes in a limited number. Additional flags need to be produced by
the LOC.
Example of Event flag.

40 VENUE DRESSING
SPAR European Cross Country Championships SPAR European Team Championships
Floral decoration
The floral decoration concept is to create an overall mood for the
Event and a sense of identification. The floral displays shall reflect
the decorative design colours, having an organic form and a living
pictorial language. The floral decoration shall be displayed in the
infield (close to the podium but however not disturbing the spectators’
view), in the VIP Lounge, in the Sponsor Village (if applicable),
and flower bouquets shall be given at the Award Ceremonies.
Award podium
An award podium must be planned and the location shall be agreed
with the European Athletics Office. The structure and the branding
of the award podium is a responsibility of the LOC. The award
podium shall carry the event name, city, year and the full European
Athletics logo. To ensure a high quality, the branding shall be produced
by the European Athletics signage company.
Video wall
When required by European Athletics, the video wall shall be
branded. The video wall branding shall carry the event name, city,
year and the full European Athletics logo. To ensure a high quality,
the branding shall be produced by the European Athletics signage
company.
EUROPEAN TEAM CHAMPIONSHIPS
LEIRIA 2009
Example of Video wall branding.
LEIRIA 2009 EUROPEAN TEAM CHAMPIONSHIPS
LEIRIA 2009
LEIRIA 2009 EUROPEAN TEAM CHAMPIONSHIPS
LEIRIA 2009
Example of Award podium.

41 VENUE DRESSING
SPAR European Cross Country Championships SPAR European Team Championships
Signage
Welcome/entrance/accreditation zone/directional signage shall be
event-oriented and produced by the LOC.
Welcome to the
EUROPEAN TEAM
CHAMPIONSHIPS LEIRIA 2009
Example of VIP welcome board.
The European Athletics signage company can be asked for a quote
for any venue dressing/signage elements.
Examples of Directional signage.

42 CITY DECORATION SPAR European Cross Country Championships SPAR European Team Championships
City decoration
City decoration plays an important role when it comes to bringing
the event beyond the gates of the stadium, arena or race course.
The activity includes but is not limited to the following points:
• Bring the designed event look to the host city:
It is crucial that the event look is followed through in all material
of the city decoration programme in order to give a) a professional
visual identity to the event and b) to increase the credibility
of the event.
• Involve the inhabitants of the host city:
By displaying promotional material of the event in key locations
and on key transport ways within the host city, all inhabitants
are made aware of the event that is taking place in their city.
The inhabitants will interest themselves and visit the event, as it
is present all over town.
• Create additional visibility for event sponsors:
Event partners who have supported and invested into the event
will receive visibility and have the chance to make impact in the
host city of the event. It is one way to “pay back” what sponsors
have made possible.
All material shall carry event sponsor logos including international
partners, institutions and national partners; national suppliers shall
be integrated only where space allows for and this shall be approved
by European Athletics, whose decision shall be final . Only in a very
limited number of cases an exception of this rule can be made; the
exception requires in any case approval by the European Athletics
Office.
You will find in the following pages some samples of material that
can be produced for the City decoration. The list of these samples is
not exhaustive and can be extended upon approval by the European
Athletics Office. In any case, what can be made possible under this
activity depends largely on the existing situation in the host city and
the fixed and/or temporary positions that can be made available.

43 CITY DECORATION
SPAR European Cross Country Championships SPAR European Team Championships
Posters (different sizes)
Posters to be displayed on various poster sites across the City.
Example of Posters.
City Posters
These posters can be displayed on the reverse of 4/1 poster sites
and can be seen by both pedestrians and drivers across the city.
They are usually back lit so can also be seen at night.
Example of City Posters.

44 CITY DECORATION
SPAR European Cross Country Championships SPAR European Team Championships
Cycle Rack Posters
Cycle racks are located across the city centre and these have poster
sites attached to them.
Example of Cycle Rack Posters.

45 CITY DECORATION
SPAR European Cross Country Championships SPAR European Team Championships
Planter Boards
Planter boards are located in the city and can be double-sided.
Examples of Planter Boards.

46 CITY DECORATION
SPAR European Cross Country Championships SPAR European Team Championships
Bridge Banner
Example of Bridge Banner.

47 CITY DECORATION
Tree Wraps
Example of Tree Wraps.
SPAR European Cross Country Championships SPAR European Team Championships

48 CITY DECORATION
Flags Programme
Example of Flags.
SPAR European Cross Country Championships SPAR European Team Championships

49
x
ARTWORK TEMPLATES COVER PORTRAIT 210x297mm SPAR European Cross Country Championships SPAR European Team Championships
y
13 mm
Price: 3¤
Programme
Event date website address
( Image to be selected by the LOC/European Athletics for each event )
Arena/Course/Stadium
11
5
6
13 mm
7
8
9
10
4
1
2
3
Front
GRAPHICS
1
2
3
4
x: 0
y: 0
x: 0
y: 70
x: 0
y: 83
x: 0
y: 276
LOGOS
5
x: 13
y*
B: 210
H: 70
B: 210
H: 12
B: 210
H: 192
B: 210
H: 21
x: 161
6 y*
45 %
TYPOGRAPHY
7
9 x*
y: 73
10
11
x*
y: 23
8 x*
y: 29
x: 13
y: 73
x: 13
y: 283
* Aligned Right
133 %
Event colour
Image to be selected by the LOC/
European Athletics for each event
Event colour
70 % Image: Event logotype.eps
Image: European Athletics_
logo_cmyk.eps
Agenda Semibold 20 pt
Agenda Semibold 55 pt
Agenda Semibold 18 pt
Agenda Semibold 18 pt
Agenda Semibold 18 pt
Image: wireframe image
See page 19
Aligned Left
*
y* Centre the logotype vertically between
the top and the coloured ribbon.
x* Aligned right
with the blue line
x* Aligned right
with the blue line
x* Aligned right
with the blue line
y* Centre the logotype vertically
within the coloured ribbon.
*

50
12
13
14
15
x
ARTWORK TEMPLATES COVER PORTRAIT 210x297mm SPAR European Cross Country Championships SPAR European Team Championships
y
I N T E R N AT I O N A L PA RT N E R S
NATIONAL PARTNERS
NATIONAL
PARTNER
LOGOTYPE
NATIONAL SUPPLIERS
N AT I O N A L
S U P P L I E R S
L O G O T Y P E
INSTITUTIONS
INSTITUTION
LOGOTYPE
NATIONAL
PARTNER
LOGOTYPE
N AT I O N A L
S U P P L I E R S
L O G O T Y P E
INSTITUTION
LOGOTYPE
6
NATIONAL
PARTNER
LOGOTYPE
N AT I O N A L
S U P P L I E R S
L O G O T Y P E
INSTITUTION
LOGOTYPE
11
NATIONAL
PARTNER
LOGOTYPE
INSTITUTION
LOGOTYPE
NATIONAL
PARTNER
LOGOTYPE
INSTITUTION
LOGOTYPE
7
9
8
10
1
2
3
4
5
Back
GRAPHICS
1
2
3
6
12
13
x: 0
y: 70
LOGOS
x: 12
y: 74
x: 12
y: 188
B: 210 2 pt
TYPOGRAPHY
14
x: 0
y: 184
x: 0
y: 217
x: 12
y: 215
B: 210 2 pt
80 % Image: Event logotype.eps
7 100 % Image: PartnerLogos1.eps
Agenda Semibold 9 pt
Agenda Semibold 9 pt
Agenda Semibold 9 pt
Event colour
B: 210 2 pt Event colour
Event colour
8 100 % Image: ServiceLogos1.eps
9
10
Place the logotype
centred within the box.
11 45 % Image: European Athletics_logo_cmyk.eps
15
Place the logotype
centred within the box.
120
120
120
4
*
x: 0
y: 245
B: 210
H: 21
Place the logotype
centred within the box.
*
Event colour
Place the National Partner logotypes centred within the area. Approximately 10 mm
space in between. Each logo must be 50% smaller than the size of an International
partner logo (except SPAR, for which special conditions apply).
Place the Institution logotypes centred within the area. Approximately 10
mm space in between. Each logo must be 50% smaller than the size of an
International partner logo (except SPAR, for which special conditions apply).
x: 12
y: 249
Agenda Semibold 9 pt 120
5
x: 0
y: 276
Place the logotype
centred within the box.
B: 210
H: 21
Event colour
Aligned Left

51
x
y
15 mm
ARTWORK TEMPLATES COVER LANDSCAPE 297x210mm SPAR European Cross Country Championships SPAR European Team Championships
(Course)
Bulletin
Event date website address
10
5
8
( Image to be selected by the LOC/European Athletics for each event )
6
15 mm
7
9
1
2
3
4
Front
GRAPHICS
1
2
3
4
TYPOGRAPHY
9
10
x: 0
y: 0
x: 0
y: 46
x: 0
y: 57
x: 0
y: 189
LOGOS
5
x: 15
y*
x*
y: 48
x: 15
y: 196
B: 297
H: 50
B: 297
H: 10
B: 297
H: 131
B: 297
H: 21
* Aligned Right
150 %
60 % Image: Event logotype.eps
x: 246
6 45 % Image: European Athletics_logo_cmyk.eps
y*
7
8
x*
y: 17
x: 15
y: 48
Event colour
Image to be selected by the LOC/
European Athletics for each event
Event colour
Agenda Semibold 63 pt
Agenda Semibold 18 pt
Agenda Semibold 18 pt
Agenda Semibold 18 pt
Image: wireframe image
See page 19
Aligned Left
*
y* Centre the logotype vertically between
the top and the coloured ribbon.
x* Aligned right
with the blue line
x* Aligned right
with the blue line
y* Centre the logotype
vertically within the
coloured ribbon.
*

52
11
12
13
14
x
y
ARTWORK TEMPLATES COVER LANDSCAPE 297x210mm SPAR European Cross Country Championships SPAR European Team Championships
I N T E R N AT I O N A L PA RT N E R S
N AT I O N A L PA RT N E R S
NATIONAL SUPPLIERS
I N ST I T U T I O N S
N AT I O N A L
S U P P L I E R S
LO G OT Y P E
N AT I O N A L
S U P P L I E R S
LO G OT Y P E
5
N AT I O N A L
S U P P L I E R S
L O G OT Y P E
6
7
9
8
10
1
2
3
4
Back
GRAPHICS
1
2
3
4
x: 0
y: 47
x: 0
y: 125
x: 0
y: 169
x: 0
y: 189
LOGOS
5 x*
y: 10
6 x*
y: 10
B: 297 2 pt
B: 297 2 pt
B: 297 2 pt
B: 297
H: 21
7 78 % Image: PartnerLogos1.eps
9
TYPOGRAPHY
11
12
13
x: 13
y: 51
x: 13
y: 139
x: 13
y: 162
Event colour
Agenda Semibold 7 pt
Agenda Semibold 7 pt
Agenda Semibold 7 pt
Event colour
Event colour
Event colour
75 % Image: Event logotype.eps
8 78 % Image: ServiceLogos1.eps
10
75 % Image: European_
Athletics_logo_cmyk.eps
Place the logotype
centred within the box.
120
120
120
x: 180
14 Agenda Semibold 7 pt
y: 162
120
*
x* Centre the
logotype horizontally.
Place the logotype
centred within the box.
*
Aligned Left
x* Centre the
logotype horizontally.
Place the National Partner logotypes centred within the designated area.
Approxi mately 10 mm space in between. Each logo must be 50% smaller than
the size of an International partner logo (except SPAR, for which special
conditions apply).
Place the Institution logotypes centred within the designated area. Approximately
10 mm space in between. Each logo must be 50% smaller than the
size of an International partner logo (except SPAR, for which special conditions
apply).

53
x
10
ARTWORK TEMPLATES POSTER 297x420mm SPAR European Cross Country Championships SPAR European Team Championships
y
20 mm 20 mm
website address
( Image to be selected by the LOC/European Athletics for each event )
(See World
Class Athletics)
Event date
Arena/Course/Stadium
(Under 16´s from 1 ¤.)
(Close up action on Giant TV screens)
I N T E R N AT I O N A L PA RT N E R S
N AT I O N A L PA RT N E R S
I N ST I T U T I O N S
6 1
7
N AT I O N A L S U P P L I E R S
N AT I O N A L
S U P P L I E R
LO G OT Y P E
N AT I O N A L
S U P P L I E R
LO G OT Y P E
N AT I O N A L
S U P P L I E R
LO G OT Y P E
11
9
10
3
8
2
4
5
GRAPHICS
1
2
3
4
5
6
x: 0
y: 0
x: 0
y: 30
x: 0
y: 44
x: 0
y: 372
LOGOS
x: 20
y: 15
B: 297
H: 30
B: 297
H: 13
B: 297
H: 300
B: 297
145 %
Event colour
Image/images to be selected by the LOC/European Athletics for each
event. Event related information and layout chosen by the LOC.
2 pt
Event colour
93 % Image: Event logotype.eps
x: 234
7 65 % Image: European Athletics_logo_cmyk.eps
y: 8
8 91 % Image: PartnerLogos2.eps
9
10
11
x: 0
y: 395
B: 297 2 pt Event colour
100 % Image: ServiceLogos2.eps
Image: wireframe image
See page 19
Place the logotype
centred within the box.
Place the National Partner centered in the designated area. Approximately 10 mm space
in between. Each logo must be 50% smaller than the size of an International partner logo
(except SPAR, for which special conditions apply).
Place the Institution logotypes centred within the area. Approximately 10 mm space in
between. Each logo must be 50% smaller than the size of an International partner logo
(except SPAR, for which special conditions apply).
*
Place the logotype
centred within the left box.
Aligned Right

54
x
ARTWORK TEMPLATES LETTERHEAD 210x297mm SPAR European Cross Country Championships SPAR European Team Championships
y
6
I N T E R N AT I O N A L PA RT N E R S
N AT I O N A L PA RT N E R S
I N ST I T U T I O N S
7
2
Brussels 2008 Street, Hostcity, Country T E L : +12 34 567 89 FA X : +12 34 567 89
E - M A I L : address W E B -S I T E : address
N AT I O N A L S U P P L I E R S
N AT I O N A L
S U P P L I E R
LO G OT Y P E
N AT I O N A L
S U P P L I E R
LO G OT Y P E
5
8
9
4
3
1
GRAPHICS
1
TYPOGRAPHY
8
9
x: 15
y: 264
LOGOS
2 x*
y: 12
3
4
5
6
7
x*
y: 251
x*
y: 267
x*
y: 281
x: x*
y: 279
x: x*
y: 287
x: 0
y: 38
x: 0
y: 38
B: 180 1 pt
40 % Image: Event logotype.eps
40 %
* Centred
Event colour
Image: European Athletics_
logo_cmyk.eps
56 % Image: PartnerLogos2.eps
56 % Image: ServiceLogos2.eps
Agenda Regular 9 pt/ 11 pt
x* Centre the logotype horizontally.
Approximately 5 mm space in between. Each logo must
be 50% smaller than the size of an International partner
logo (except SPAR, for which special conditions apply).
Approximately 5 mm space in between. Each logo must
be 50% smaller than the size of an International partner
logo (except SPAR, for which special conditions apply).
Agenda Regular 6 pt/ 11 pt
*
125
* Centre the logotype horizontally.
* Centre the logotypes horizontally.
x* Centre the logotypes horizontally under
the first International partner logotype
from the left.
x* Centre the logotypes
horizontally in the
designated area.
x* Centre the logotypes
horizontally in the
designated area.

55 GLOSSARY SPAR European Cross Country Championships SPAR European Team Championships
Adobe Illustrator: A design/illustration programme used for creating
for example logotypes.
Adobe InDesign CS2: A desktop publishing programme used to create
all kinds of printed publications.
City: The host town/city where the Event is to be held.
CMYK: Short for Cyan-Magenta-Yellow-Black. CMYK is a colour
model in which all colours are described as a mixture of these four
colours. CMYK is the standard colour model used in offset printing
for full-colour documents. Because such printing uses inks of these
four basic colours, it is often called four-colour printing.
Composite Board: A display panel presenting the International
Partners, National Partners and Institutional Partners.
Composite Page: A full-page design that includes all the
International Partner, National Partner and Institutional Partner
logos. This design is to be used on the back cover of publications
such as manuals, event guides and programmes.
European Athletics Guest Management System: European
Athletics secured system to manage registration and reservations
for guests and officials, as well as accreditation card print.
EPS-file: A vector file format designed specifically for representing
graphical images. Logos are saved as EPS files.
European Broadcasting Union (EBU): Official broadcast partner of
European Athletics.
The Event: Generic term referring to an European Athletics Event.
Event Title: The official title that must be used when referring to
an European Athletics Event.
Event Partner: A partner who supports an individual European
Athletics Event on a one-off basis. Event Partner logos will appear
only on a limited number of printed materials.
FB Agenda: The typeface that is used in the European Athletics
publications. The typeface can be purchased through any font
delivery company.
Gantry: The structure that spans both the start and finish line areas,
used at the SPAR European Cross Country Championships.
International Partners: The European Athletics partners who
have entered into long-term commitments to the programme of
European Athletics Events. At the time of printing this Manual,
these companies are SPAR, Eurovision, Epson and Seiko.
International Service Partners: The European Athletics service
partners who have entered into long-term commitments to the
programme of European Athletics Events. At the time of printing
this Manual, these companies are picture alliance and NeH.
JPEG: A compression technique for colour images. Used mostly for
images that have to be compressed or images that are shown on
the Internet.
LOC: Local Organising Committee.
National Partner: A partner who purchases partnership rights at an
Event at a national level.
Pantone: Pantone Matching System (PMS). A colour matching system
using a printing method for specifying and printing colours in
which each colour is printed with its own ink.
Paper and production: Shall be at least of a quality within the following
range:
• 120-150g/m 2 • Matt • Saddle stiching
RGB: Short for Red-Green-Blue. RGB is a colour model used for
internet and television images.
Signage: All advertising boards, composite boards, directional and
welcome signs and other items of event advertising.
Signage Production Company: The UK-based, signage production
and installation company, contracted by European Athletics to produce,
install and police all international advertising boards for the
European Athletics Events.

56 ATTACHMENTS DOWNLOAD SPAR European Cross Country Championships SPAR European Team Championships
European Athletics_logo_cmyk.eps European Athletics_logo_bl.eps
SPAR_EXCC_logo.eps SPAR_ETC_logo.eps
SPAR_EXCC_wireframe.eps SPAR_ETC_wireframe.eps SPAR_EXCC_pattern1.eps SPAR_EXCC_pattern2.eps
SPAR_ETC_pattern1.eps SPAR_ETC_pattern2.eps

57 ATTACHMENTS DOWNLOAD SPAR European Cross Country Championships SPAR European Team Championships
PartnerLogos1.eps PartnerLogos2.eps
InDesign CS 2 files
ServiceLogos1.eps ServiceLogos2.eps
Poster_SPAR_A3.indd Covers_SPAR_port_A4.indd Covers_SPAR_landsc_A4.indd Letterhead_SPAR_A4.indd