event material - European Athletics

european.athletics.org

event material - European Athletics

EUROPEAN ATHLETICS

Brand Design Manual

CHAPTER 4

SPAR European Cross Country Championships

SPAR European Team Championships

Design guidelines for event-related printed material as of April 2010.


Dear User

Since relocating our offices from Darmstadt to Lausanne a few

years ago, European Athletics has experienced a number of

major changes.

As a part of this process, the European Athletics Council has

decided that the time was right to take a step forward in building

the image of European Athletics by creating a new, up-todate

logotype and brand architecture.

It is our strongly held belief that to maintain and improve our

position among the most popular sports, European Athletics

must have a modern, comprehensive communications strategy,

including consistent and recognisable graphic design, and

that this strategy must embrace all European Championships

and other competitions held under the auspices of European

Athletics.

You can see that the logotype we have created depicts stylised

tracks representing the movement patterns, grace and colourful

nature of our sport.

You will also notice the word mark with the two words

European Athletics”. This reflects our belief that the general

public relates to our sport rather than its governing bodies.

The visual identity, which is to be used exclusively for all applica-

tions, links all of our competition and non-competition events,

giving them a common look and making them recognisable as

members of the same family. The European Athletics Brand

Hierarchy, which you can view on the next page, shows how

everything comes together.

We at European Athletics are confident that the visual identity

will better position European Athletics in its highly competitive

and changing environment and strengthen the many important

relationships within our sport.

I ask you to please ensure that the logotypes and applications

in this European Athletics Brand Design Manual are used in the

manner described herein.

For any queries on implementing our visual identity please contact

the European Athletics office.

Kind regards

H A N S J Ö R G W I R Z

P R E S I D E N T


3 EUROPEAN ATHLETICS BRAND HIERARCHY

MASTER

BRAND

EUROPEAN

COMPETITION

PROGRAMME

EUROPEAN

CHAMPIONSHIPS MAJOR EVENTS OTHER EVENTS

OUTDOOR INDOOR

European Cup

Combined Events

Super League

European Cup

Combined Events

1 st League

European Cup

Combined Events

2 nd League

European Cup

Winter Throwing

European Cup

10000m

European Cup

Race Walking

Associated

Competitions

PATRONAGE

PERMIT MEETING

PREMIUM MEETING

Patronage

Permit Meeting

Premium Meeting

European Cup

Champion Clubs

Corporate

Activities

European Athletics

Convention

Amsterdam2008

Convention

Congress

Seminars


4

6

7

8

9

11

12

15

17

USING THE MANUAL

APPROVAL PROCEDURE

ATTACHMENTS

EUROPEAN ATHLETICS LOGOTYPE

SPAR LOGOTYPE

EVENT LOGOTYPE DESIGN

INTERNATIONAL PARTNER LOGOS

NATIONAL PARTNERS AND

INSTITUTIONS LOGOS

18

ELEMENTS TO FORM THE EVENT

Event image

18 Typography

19 Event colour

19 Event wireframe

19 Event pattern

20 Using the Event Pattern - Advanced

22

22

23

23

CONTENT SPAR European Cross Country Championships SPAR European Team Championships

APPLICATIONS

STATIONERY

Letterheads

Envelopes (optional)

Business cards (optional)

Compliment Slips (optional)

23

23

23

23

23

24

24

25

25

25

25

26

26

26

27

Notepads

Fax sheets

Hotel reservation and accreditation forms

Press releases

Start lists and result sheets

APPLICATIONS

INFORMATION MATERIAL

Standard front cover

Standard back cover

Programme

Media guide

Team manual

Statistics handbook

Results book

VIP event guide

Folder

Bulletin

APPLICATIONS

EVENT PROMOTIONAL MATERIAL

28 Composite board

28 Event presentation board

29 Poster

29 Leaflet/Flyer

30

31

32

APPLICATIONS

EVENT MATERIAL

Tickets

Accreditation cards - GAMS

Press conference backdrop

33

33

34

34

34

34

35

35

35

35

35

36

36

Official vehicle decals

Parking passes

Invitations

Menu cards (optional)

Name place cards (optional)

Meal vouchers

Stickers for take-off boards

Crash mat covers

Hurdle stickers

Seat stickers

Advertising boards

Startline gantry

Finishline gantry

VENUE DRESSING

37 Venue Dressing

37 Clean Venue

37 Dressing – Decoration

38 Flags

39 Floral decoration

39 Award podium

39 Video wall

40 Signage

CITY DECORATION

41 City decoration

42 Posters

44 Planter Boards

45 Bridge Banner

46 Tree Wraps

47 Flags Programme


5

CONTENT SPAR European Cross Country Championships SPAR European Team Championships

ARTWORK TEMPLATES

48 Cover portrait 210x297mm

50 Cover landscape 297x210mm

52 Poster 297x420mm

53 Letterhead 210x297mm

54 GLOSSARY

55 ATTACHMENTS DOWNLOAD


6 USING THE MANUAL SPAR European Cross Country Championships SPAR European Team Championships

This Manual is for the use of those involved in the design and

production of promotional or information material for European

Athletic Association Events.

For further guidance or information, please contact:

European Athletic Association

Avenue Louis-Ruchonnet 18

CH – 1003 Lausanne

Contact: Bernadette Brun Brenger

E-mail: bernadette.brenger@european-athletics.org

USING THE MANUAL

The purpose of this manual is to provide LOCs with guidelines on

event design as required by European Athletics for events in the

TOP programme. The guidelines clarify the elements that must

appear on event materials, together with the sizes and positions of

those elements.

The objective is to complement the LOC’s own design work, not to

take away the creative flair that an LOC brings. If for any reason an

LOC cannot comply with some of these guidelines, please contact

European Athletics for further discussion and guidance.

European Athletics will always try to find a way to accommodate

the wishes of an LOC within the contractual and other requirements

of European Athletics and the International Partners.

The contents of this manual will be updated from time to time.

Any updates will be provided to you as they arise, with clear

instructions as to their application. These updates will form an integral

part of the Design Manual.

We hope you find these guidelines helpful. If anything is unclear

or if you have any questions, please do not hesitate to contact

European Athletics.

LOC Event Design

The design guidelines in this manual are provided to help the LOCs

in their work with the production of promotional or information

material for the event. The guidelines are created to strengthen the

event’s overall appearance and to link the different applications into

a complete event design.

The event design uses several graphical elements that together

form the overall look of the event.

Event Logotype

All the event logotypes carry the European Athletics picture mark,

event title, city name and year.

This manual includes examples of various event materials. However,

this is not comprehensive – there are many occasions where the

Event Design can and should be used. If you have any design queries

about a particular item you wish to produce, please contact

European Athletics, who will be happy to provide guidance.


7 APPROVAL PROCEDURE SPAR European Cross Country Championships SPAR European Team Championships

All materials produced for, or related to, an European Athletics

event are to be submitted by e-mail to European Athletics for

approval prior to production. Materials include licensed products

and packaging, all forms of advertising and promotional materials.

Please provide artwork in Adobe Acrobat using the pdf format.

Layouts sent by fax cannot be accepted.

LOC Event Design

The LOC must submit examples of what the design will look like on

various event materials for European Athletics approval. The LOC’s

event material is to be prepared in accordance with the European

Athletics Design Manual.

European Athletics will provide its comments within seven working

days of receipt of the LOC’s design concept. If any changes are

requested, the LOC will need to re-submit the amended design for

final comments/approval. European Athletics will provide approval

of the amended design in writing within two working days, provided

all the required amendments have been made.

Individual Event Material

In order to facilitate the approval process, the LOCs are asked to

provide European Athletics with a complete list of all event materials

planned for production. All event materials are to be designed

in accord ance with the European Athletics Design Manual. In addition,

the LOCs are asked to provide a production schedule for all

event materials. The production schedule is to be provided at least

eight weeks before the first event material is due for approval by

European Athletics. This schedule will greatly assist the LOC in its

production planning. Without this schedule, European Athletics

cannot guarantee that the approval periods stated below will be

adhered to.

European Athletics has the right to review, request changes and

approve designs for all materials related to its events. Before finalising

the design of any event materials, the LOC is requested to send

a provisional layout to European Athletics for review and comments.

The period for review comments from European Athletics is three

working days from receipt of artwork from the LOC. If any changes

are to be made, the LOC will need to re-submit the amended

artwork for final comments and approval, which will be given by

European Athletics in writing within one working day, providing all

required amendments have been made. This procedure is intended

to avoid any reprinting by the LOC of any materials that have not

been approved by European Athletics. Any such reprinting of materials

not formally approved by European Athletics will be at the

expense of the LOC.


8 ATTACHMENTS SPAR European Cross Country Championships SPAR European Team Championships

LOC Event Design Templates

Application templates are available for Covers, Posters and Letterheads.

These templates are made in InDesign CS 2. The templates

are not finalised artwork so be sure to use the correct graphic

elements (event colour, event wireframe and so on) designated for

the event.

Event Logotype Templates

Templates are also available for the Event logotypes. Only the city

name and the year can be changed. The templates are in Illustrator

eps format.

EUROPEAN ATHLETICS Logotype

The European Athletics logotype can be downloaded as an

Illustrator eps file, suitable for both PC and Macintosh. The logo is

available in four-colour print (CMYK), black print and Pantone print.

The logo can also be downloaded for web publication (RGB). The

web logo is saved as a jpeg file. Contact European Athletics for

instructions.

When using the European Athletics logo, be sure to observe the

safety zone described in the manual.

Event graphic elements

For the Major and Other Events, graphic materials are available as

Illustrator eps files.

See the design manual for reference and guidelines.

International Partner logotypes

The International Partner logotypes (SPAR, Omega, Epson,

Le Gruyère and Eurovision) can be downloaded as composites.

International Service Partner logotypes

The International Service Partner logotypes (picture alliance, NeH)

can be downloaded as composites.

Website guidelines (website design and structure)

Will be provided by European Athletics.

Award Medal guidelines

Medal shall display event name, European Athletics logo (in full),

city name, year, discipline, gender, Team/Individual,. Athletes name

shall be engraved (for outdoor and indoor championships) and

engraving of the performance is optional. The ribbon design shall

reflect the event look/event colour.

Commemorative Medal guidelines

Medal shall display event name or event logo, European Athletics

logo (in full), city name, year and/or full date and a symbol of the

city.


9

EUROPEAN ATHLETICS LOGOTYPE SPAR European Cross Country Championships SPAR European Team Championships

COLOURS

C: 90%

M: 55%

Y: 0%

K: 0%

R: 62

G: 101

B: 180

Pantone 2935 C

C: 0%

M: 0%

Y: 0%

K: 100%

R: 0

G: 0

B: 0

Pantone Black

C: 0%

M: 70%

Y: 100%

K: 0%

R: 249

G: 88

B: 23

Pantone 1665 C

C: 0%

M: 40%

Y: 100%

K: 0%

R: 255

G: 164

B: 28

Pantone 137 C

Please observe that images and colours are not shown correctly on a monitor.

C: 0%

M: 0%

Y: 0%

K: 100%

R: 0

G: 0

B: 0

Pantone Black


10 EUROPEAN ATHLETICS LOGOTYPE SPAR European Cross Country Championships SPAR European Team Championships

SAFETY ZONE

Safety zone on white background

When the logotype is used on a white background

the safety zone shows the minimum

clear area around the logotype.

Safety zone on coloured background

The logotype has an integrated white solid

behind the picture mark and word mark. This

enables the logotype to be placed on coloured

backgrounds.

There should be minimum clear area around

the white solid block. It is always preferable to

exceed the minimum.

1 2 X

1 2 X

X X

1 2 X

1 2 X

1 2 X

X

1 2 X


11

SPAR LOGOTYPE SPAR European Cross Country Championships SPAR European Team Championships

SAFETY ZONE

Version A on this page marks out the proportions of the

logotype and the area outside the symbol and namestyle

that is an integral part of the identity and should always

remain in white. The logotype shown here is for the

majority of identity applications.

1 /15 A

SPAR COLOURS

C: 0%

M: 91%

Y: 76%

K: 0%

C: 100%

M: 0%

Y: 91%

K: 27%

R: 252

G: 25

B: 33

Pantone 185 C

R: 0

G: 100

B: 49

Pantone 356 C

Please note that the blue keyline does not print -

it is a holding line only and marks the area outside

the symbol and namestyle that remains in white

Please note that the the tree symbol

Please note that the blue keyline does not print -

and which is an integral part of the identity

is correct when it breaks slightly

it is a holding line only and marks the area outside

above and slightly below the

the symbol and namestyle that remains in white

Please note that the the tree RED symbol (PMS 185) WHITE

limits of the red band

and which is an integral part of the identity

is correct when it breaks slightly

above and slightly below the

RED (PMS 185) WHITE 1/15 A

limits of the red band

GREEN (PMS 356)

A

1/15 A

1 /15 A

A

VERSION A - PREFERRED VERSION OF THE LOGOTYPE

KEYLINE DOES NOT PRINT

WHITE BLACK BLACK

VERSION 1A - TO BE USED WHEN ONLY BLACK IS AVAILABLE

VERSION 2A - TO BE USED WHEN ONLY BLACK

VERSION 1A - TO BE USED WHEN ONLY BLACK IS AVAILABLE

VERSION 2A - TO BE USED WHEN ONLY BLACK AND ONE OTHER COLOUR IS AVAILABLE

VERSION 3A - SHOWING THE WHITE SPACE AROUND THE LOGOTYPE

A

A

1/15 A

A

1 /15 A

A

16 /15 A

VERSION A - PREFERRED VERSION OF 1 /4 ATHE

LOGOTYPE1

/4 A

KEYLINE DOES NOT PRINT

Please note that the blue keyline does not print -

it is a holding line only and marks the area outside

the symbol and namestyle that remains in white

and which is an integral part of the identity

A

A A

WHITE BLACK BLACK

KEYLINE DOES NOT PRINT WHITE RED (PMS 185) BLACK

VERSION 3A - SHOWING THE WHITE SPACE AROUND THE LOGOTYPE

A

GREEN (PMS 356)

Please note that the blue keyline does


not

When

print

only

-

a single colour is available the

it is a holding line only and marks the area logotype outside can be produced in black and white,

the symbol and namestyle that remains see in white version 1A.

and which is an integral part of the identity

• When black and one other colour is available,

the logotype can be printed in the corporate red

and black (SPAR band in red and tree in

black), see version 2A. However, this variation

is only to be used in very rare cases - wherever

possible endeavour to produce the logotype in

red and green as shown.

A

1/4 A

16 /15 A

1/4 A

KEYLINE DOES NOT PRINT WHITE RED (PM

• In each case the blue keyline shows the

proportions of the logotypes and the area outside

the symbol and namestyle that is an integral part

of the identity and should always remain white -

clear of all text and foreign symbols.

Please see example 3A.

For further information see SPAR Design manual.

• When o

logotyp

see ver

• When b

the log

and bla

black),

is only

possibl

red and

• In each

proport

the sym

of the i

clear o

Please


12 SPAR LOGOTYPE (Truncated)

SPAR European Cross Country Championships SPAR European Team Championships

SAFETY ZONE

The logotype illustrated on this page marks out the proportions

and the area outside the symbol and namestyle that is an integral

part of the identity; this safety zone should always remain white.

The truncated SPAR logotype is intended for use at sporting

events when it is necessary to create immediate impact

and visibility for TV, its use is to include: bib, jacket and press backdrop.

This logotype should always be printed using offical artwork

and never redrawn.

SPAR COLOURS

Pantone ® 185C

C: 0% R: 252

M: 91% G: 25

Y: 76% B: 33

B: 0%

Pantone ® 356C

C: 100% R: 0

M: 0% G: 100

Y: 91% B: 49

B: 27%

1/15 A

1/15 A

A

Please note that the blue keyline does not print.

It is a holding line only and marks the area outside

the symbol and namestyle that remains in white

and which is an integral part of the identity

1/15 A

A A A

Please note that the the tree symbol

is correct when it breaks slightly above and

slightly below thelimits of the red band

Pantone ® 185C White Pantone ® 356C

7/15 A 1/9 A 16/15 A 1/9 A


13

EVENT LOGOTYPE DESIGN SPAR European Cross Country Championships SPAR European Team Championships

Each event is given a specific colour which is

used in the logotype and in all the applications.

Event title

Event colour

Event logotype

SPAR European

Cross Country

Championships

C: 75%

M: 0%

Y: 100%

K: 0%

R: 0

G: 170

B: 60

SPAR

European Team

Championships

C: 0%

M: 91%

Y: 76%

K: 0%

R: 252

G: 25

B: 33

Pantone 361 C Pantone 185 C

Please observe that images and colours are not shown correctly on a monitor.


14

EVENT LOGOTYPE DESIGN SPAR European Cross Country Championships SPAR European Team Championships

Creating the frame Adding the white outline

1.

Draw a box measuring 85 x 50 mm.

3.

Tilt the inner box by 3.5°.

2.

Copy the box, scale it by 94.5% and

make it white. Place the two boxes

centred.

4.

Apply rounder corners.

Outer box by 6.0 mm.

Inner box by 5.5 mm.

Copy the coloured outer box and

place it behind. Add a white outline

1.3 mm thick.

The images on this page are in 70% size.


15

EVENT LOGOTYPE DESIGN SPAR European Cross Country Championships SPAR European Team Championships

Adding the SPAR logotype, European Athletics picture mark, event title and

city name

1 SPAR logotype 60 x 10 mm

2

European Athletics picture mark.

Scaled 48% from original file.

3 Agenda Bold 21p/20p

4 Agenda Semibold 26p

5

1

2

Agenda Bold 18p Tilt: 5°

Tilt: 5°

130

3 4 5

Place the SPAR logotype centred horizontally above the green line. Centre the logotype

vertically with the frame. The space on the left and the right side of the logotype

should be equal to the space between the red box and the green tree symbol.

*

*

Centred

The images on this page are in 100% size.


16 INTERNATIONAL PARTNER LOGOS SPAR European Cross Country Championships SPAR European Team Championships

At the time of the production of this Manual, the International

Partners of the European Athletics programme are:

SPAR, Principal Partner

SPAR joined the European Athletics programme as Principal Partner in

1996 and has renewed its contract until the end of 2011. SPAR ’s exclusive

categorie are cola and retail grocery. At the time of printing this

Manual, SPAR is the title partner of the SPAR Team Championships

and the SPAR European Cross Country Championships.

Omega, Official Timing, Measurement and Data

Processing Partner

The partnership with Omega has started on 1 January 2008 and runs

until the end of December 2012. Omega provides the official timing and

electronic distance measurement as well as the data processing for the

European Athletics Championship events programme. Omega’s exclusive

categories are timing and distance measurement, data processing

and handling, watches, clocks and jewellery with timing elements.

Epson, Official Technical Partner

Epson is European Athletics’ technical partner since the middle of 2001.

Epson’s exclusive category is Commentator Information Systems (CIS),

printers, all-in-one machines (fax-scan-copy-print). Epson also has a

clause which allows them to approve any photocopy supply company.

Le Gruyère, Official Cheese Partner

Le Gruyère has joined the list of European Athletics sponsors in spring

2008. The Swiss quality cheese company provides product to each

event and its exclusive category is cheese products.

Eurovision, Official Television Partner

The EBU, through Eurovision, has been the Official Broadcast Partner

of European Athletics since 1991. Its exclusive category is all forms of

broadcasting rights in Europe.

picture alliance, Service Partner Photography

German specialist company Picture-Alliance is European Athletics

service partner in the area of event photography until the end of

2011. As subsidiary of German press agency dpa, Picture-Alliance is

an experienced quality provider of event photography and offers its

services to LOC’s, event sponsors, institutions and the media sales for

European Athletics.

NeH, Service Partner Merchandising

Swedish specialist company NeH is European Athletics service partner

in the area of merchandising of unbranded apparel and souvenirs until

the end of 2011. This activity operates all event-related and internet

sales for European Athletics.


17 INTERNATIONAL PARTNER LOGOS SPAR European Cross Country Championships SPAR European Team Championships

Partner logos composite 1

Used on Cover backsides, Composite board etc.

For artwork files see attachments page 56: PartnerLogos1.eps

Partner logos composite 2

Used on Cover backsides, Composite board etc.

For artwork files see attachments page 56: PartnerLogos2.eps

Service logos composite 1

Used on Cover backsides, Composite board etc.

For artwork files see attachments page 56: ServiceLogos1.eps

Service logos composite 2

Used on Cover backsides, Composite board etc.

For artwork files see attachments page 56: ServiceLogos2.eps

International Service Partners logos shall be displayed

under the section «National Suppliers»


18 NATIONAL PARTNERS AND INSTITUTIONS LOGOS SPAR European Cross Country Championships SPAR European Team Championships

National Partner logos

National Partner logos will not appear on all event materials – please

refer to the specific event materials later in this Manual for guidance.

International Partner logos will always have priority placement.

• Where National Partner logos are included, each logo must be

50% smaller than the size of the smallest International Partner

logo (except SPAR, for which special conditions apply).

• Whether national partners and suppliers are represented at the

same size is at LOC discretion.

• See example of usage.

Institutional logos

The Institutional logo will not appear on all event materials – please

refer to the specific event materials later in this Manual for guidance.

• Where Institutional logos are included, each logo must be 50%

smaller than the size of an International Partner logo (except SPAR,

for which special conditions apply).

• See example of usage.

Sponsor Logos must be included on any officially produced print and

promotion material.

Intellectual property rights

The European Athletics/LOC standard contract states:

• All Intellectual Property Rights in or related to the Event, including

without limitation rights to all logos, mascots, symbols, legends or

other devices associated with the Event are and shall remain the

sole property of European Athletics.

No logo, trademark, emblem, mascot or similar device shall be

used in connection with the Event without the prior written

approval of and in accordance with the direction and requirements

of European Athletics.

NATIONAL SUPPLIERS

NATIONAL

SUPPLIER

LOGOTYPE

NATIONAL

SUPPLIER

LOGOTYPE

NATIONAL

SUPPLIER

LOGOTYPE

Example of Standard back cover with International Partners, National Partners and Institutions.


19

ELEMENTS TO FORM THE EVENT SPAR European Cross Country Championships SPAR European Team Championships

The SPAR European Cross Country Championships and the SPAR

European Team Championships are title events for European

Athletics’s partner SPAR.

The aim of the LOC is to create an event with a strong identity.

This identity is created through a number of elements, which will

ensure both a strong local feeling and European Athletics brand

consistency:

Event image

The LOC has the opportunity to create its own image/images

for use as a basis for the materials within the framework of the

European Athletics Event Design guidelines. These images should

be influenced by athletic movements, by expressing movement and

dynamics. The image has to be submitted to European Athletics for

approval.

Typography

The European Athletics typography to be used in all material is FB

Agenda.

Examples of images

A B C D E F H G H I J K L M N O

a b c d e f g h i j k l m n o 1 2 3 4

Example of the typeface FB Agenda Semibold.

A B C D E F H G H I J K L M N O

a b c d e f g h i j k l m n o 1 2 3 4

Example of the typeface FB Agenda Light.


20

ELEMENTS TO FORM THE EVENT SPAR European Cross Country Championships SPAR European Team Championships

Event colour

European Athletics has chosen a specific colour for each event. This

colour will appear throughout the event material.

Event wireframe

A wireframe image of the European Athletics logotype is created, for

use as a graphic element in certain applications. The wireframe image

always uses the event colour. The wireframe image may be cropped

(cut) to fit the layout.

Event pattern

A special event pattern is created for use as a decorative element.

The event pattern always uses the event colour. The pattern may be

repeated horizontally and it may be cropped (cut) to fit the layout.

SPAR European Cross Country

Championships

SPAR European Cross Country

Championships

SPAR European Team

Championships

SPAR European Team

Championships

SPAR European Cross Country Championships

SPAR European Team Championships


21

ELEMENTS TO FORM THE EVENT SPAR European Cross Country Championships SPAR European Team Championships

Using the Event Pattern - Advanced

This page describes advanced use of the event pattern.

For best results, contact a design agency and use software

such as Illustrator or Freehand. The instructions are

guidelines, so printouts should therefore be made to

ensure that the result looks good.

For advanced use of the Event pattern, two different patterns

can be used together (see images).

See examples of layout on next page.

The patterns can be adjusted:

• Using the Event colour for one pattern and an Event

colour tone for the other, or white.

• On an Event colour background both patterns must

be in the Event colour tone.

• Rotated 180°.

• Reverse horizontally and vertically.

• Change thickness of all the lines within each pattern.

However, be sure to keep the visual impression and

not make the lines too thick.

• Crop and layout to taste.

• Do not use any colours besides the Event colour, or

tones of the Event colour.

• Do not use a background of any other colour than the

Event colour or white.

• Do not stretch or distort the pattern in any dimension.

• Do not rotate the pattern in any angle other than 180°.

Event Patterns Patterns are available both for SPAR European Cross Country Championships and SPAR European Team Championships.

Pantone 361C

CMYK

Pantone 185C

CMYK

Event pattern 1. Event pattern 2.

Event colour tones - SPAR European Cross Country Championships

100% 75% 50% 25%

C: 75%

M: 0%

Y: 100%

K: 0%

C: 56%

M: 0%

Y: 75%

K: 0%

C: 38%

M: 0%

Y: 50%

K: 0%

Event colour tones - SPAR European Team Championships

C: 0%

M: 91%

Y: 76%

K: 0%

Please observe that images and colours are not shown correctly on a monitor.

C: 0%

M: 68%

Y: 57%

K: 0%

C: 0%

M: 46%

Y: 38%

K: 0%

C: 19%

M: 0%

Y: 25%

K: 0%

100% 75% 50% 25%

C: 0%

M: 23%

Y: 19%

K: 0%


22 ELEMENTS TO FORM THE EVENT SPAR European Cross Country Championships SPAR European Team Championships

Examples of advanced Event Patterns

• White background.

• On top: Event Pattern 2

- Event colour 100%

- Lines 0.25 pt.

• Back: Event Pattern 1

- Event colour 50%

- Lines 0.2 pt.

• White background. • On top: Event Pattern 1

- Reversed

- Event colour 100%

- Lines 0.28 pt.

• Back: Event Pattern 2

- Reversed

- Event colour 50%

- Lines 0.17 pt.

• Event colour background.

• On top: Event Pattern 2

- White

- Lines 0.3 pt.

• Back: Event Pattern 1

- Event colour 50%

- Lines 0.2 pt.


23

APPLICATIONS STATIONERY SPAR European Cross Country Championships SPAR European Team Championships

Letterheads

• The design shall follow the guidelines. An artwork template is

available.

• The Event Logo should be placed at the top. This applies to all

pages.

• The size of the letterhead should be A4 (297mm x 210mm).

• The letterhead should be printed in colour.

European Athletics logo, International Partners, International

Service Partners, National Partners and Institutional logos must

be placed in the bottom of the page. This applies to all pages.

• The following sheets can never be used separately; the first

sheet must always be first. Event logo on top, exact same placement

as on first page. Event pattern at bottom or Event "look"

(only for Championships) or blank.

Envelopes (optional)

• The Event logo may be included on the front of the envelope.

• No other logos may be included.

• If no Event envelope is produced, plain envelopes must be used.

These may not display any logos or branding.

• The design should use the graphical elements (pages 17-18). See

the sample layout.

I N T E R N AT I O N A L PA RT N E R S

N AT I O N A L PA RT N E R S

I N ST I T U T I O N S

Brussels 2008 Street, Hostcity, Country T E L : +12 34 567 89 FA X : +12 34 567 89

E - M A I L : address W E B -S I T E : address

N AT I O N A L S U P P L I E R S

N AT I O N A L

S U P P L I E R

LO G OT Y P E

Example of letterhead.

N AT I O N A L

S U P P L I E R

LO G OT Y P E


24

APPLICATIONS STATIONERY SPAR European Cross Country Championships SPAR European Team Championships

Business cards (optional)

• The layout has to include the Event logo.

• Standard size.

• The design should use the graphical elements (pages 17-18). See

the sample layout.

Compliment slips (optional)

• The Event Logo should be placed at the top.

• International Partners logos must be placed at the bottom of the

page. National Partners and Institutional logos can be added.

• The design should use the graphical elements (pages 17-18).

• Standard size.

Notepads

• The Event logo should be placed at the top.

• The design should use the graphical elements (pages 17-18).

• Standard size.

Fax sheets

• As for letterheads. However, logos should be printed in black.

Hotel reservation and accreditation forms

• As for letterheads.

• The forms are linked to the European Athletics Guest &

Accreditation Management System.

• The contents must be agreed with European Athletics.

With compliments

Press releases

• As for letterheads.

Brussels 2008

Street,

City, Country

Start lists and result sheets

T E L : +12 34 567 89 FA X : +12 34 567 89

E - M A I L : address

W E B -S I T E : address

Example of Compliment slip.

• The start lists and results sheets are designed and printed by

a data processing service provider contracted by European

Athletics.

• Event logo upper left corner, European Athletics logo upper

right corner, Event title & results centred between.

• International Partners logos will be placed at the bottom.

National Partners and Institutional logos will not be included.

• Logo of National Supplier of copy services can also be included.


25 APPLICATIONS INFORMATION MATERIAL SPAR European Cross Country Championships SPAR European Team Championships

Standard front cover

To ensure consistency throughout the event publications, a standard

A4 layout has been designed. This format is scalable into

smaller sizes (A5, A6) which are used for some publications. The

layout includes the necessary information such as date and place.

Additional information may be added to the layout. Partner logos

will be incorporated into a composite page layout that will appear

on the back cover.

As far as pictures are used, pictures of previous European Athletics

Events should be used. And if only one athlete is represented on

the pictures, LOC shall ensure that permission has been received

from either athlete or the management company.

Standard back cover

The back cover of all publications must be reserved for the Partners

logos and Institutional logos. The layout is provided as artwork

guidelines and the International Partners logos are provided as an

attachment. The layout should always appear on a white background

and may not be altered in any way. All logos may only

appear on a white background.

Price: 3¤

Programme

Event date website address I N T E R N AT I O N A L PA RT N E R S

( Image to be selected by the LOC/European Athletics for each event )

Arena/Course/Stadium

NATIONAL PARTNERS

NATIONAL

PARTNER

LOGOTYPE

NATIONAL SUPPLIERS

N AT I O N A L

S U P P L I E R S

L O G O T Y P E

INSTITUTIONS

INSTITUTION

LOGOTYPE

NATIONAL

PARTNER

LOGOTYPE

N AT I O N A L

S U P P L I E R S

L O G O T Y P E

INSTITUTION

LOGOTYPE

NATIONAL

PARTNER

LOGOTYPE

N AT I O N A L

S U P P L I E R S

L O G O T Y P E

INSTITUTION

LOGOTYPE

NATIONAL

PARTNER

LOGOTYPE

INSTITUTION

LOGOTYPE

Example of Standard front cover. Example of Standard back cover.

NATIONAL

PARTNER

LOGOTYPE

INSTITUTION

LOGOTYPE


26

APPLICATIONS INFORMATION MATERIAL SPAR European Cross Country Championships SPAR European Team Championships

Programme

• The size should be portrait either A4 (297 mm x 210 mm) or

A5 (148 mm x 210 mm).

• Standard front cover layout must be used.

• Standard back cover composite design must be used.

• To create an even more event specific design, the inside pages

can have a light background colour. A tone of 10% of the event

colour ensures that a text printed in black can be read easily.

• The contents of the programme must be agreed with European

Athletics.

• An artwork template is available.

International and National Partners have the right to have

advert isements in the official event programme, as follows:

SPAR: 2 full colour A4 advertisements, which must be placed on

the inside front and inside back covers.

Eurovision, Omega, Epson, Le Gruyère and up to five other

partners who will become part of the programme:

1 full-colour A4 advertisement to be placed in sequence. This

sequence will be advised by European Athletics.

National Partners usually each have the right to 1 full-colour A4

advertisement. These advertisements should appear after the

International Partner advertisements. However, International

Partners have first choice of placement.

Local partners or suppliers are entitled to half page full-colour

advertisements (subject to space and approval by European

Athletics).

Advertisements must appear only on the right hand pages, with

text occupying the left hand pages.

Media guide

An event handbook for the media to give them all the logistical

information they will need on site.

• The size should be portrait A5 (210mm x 148mm).

• Standard front cover layout must be used.

• Standard back cover composite design must be used.

• The contents must be agreed with European Athletics

Communications Manager, who will provide each LOC with a

template.

Team manual

A manual that the teams receive prior to the competition, containing

logistical as well as competition information and regulations.

• The size should be portrait A5.

• Standard front cover layout must be used.

• Standard back cover composite design must be used.

• The recommended contents will be provided by European

Athletics.

• The contents must be agreed with European Athletics Technical

Delegate(s) and with the European Athletics Office, who will provide

each LOC with a template.

Statistics Handbook

Is mainly directed to the Media. It shall be produced as hard copy for

all Events.

• The size should be portrait A5.

• Standard front cover layout must be used.

• Standard back cover composite design must be used.


27

APPLICATIONS INFORMATION MATERIAL SPAR European Cross Country Championships SPAR European Team Championships

Results book

A collection set of the results pages directly from the data processing

company.

• The size should be portrait A4 or A5.

• The LOC’s are responsible for printing the complete results

book.

• Standard front cover layout must be used.

• Standard back cover composite design must be used.

• The contents will be provided by the data processing company

contracted by European Athletics.

VIP event guide

Includes information about programme of social functions, transport

schedules, competition details and city information.

• The size must be A6 (148mm x 105mm) pocket size.

• Standard front cover layout must be used.

• Standard back cover composite design must be used.

• The contents will be provided by European Athletics.

• As far as possible, pictures shall be integrated into the VIP guide.

Folder

• The size must be suitable for A4 paper; the spine of the folder

should have a minimum width of 5 mm.

• The design should use the graphical elements (pages 17-18). See

the sample front cover.

Example of Folder.

• Standard back cover composite design must be used.


28

APPLICATIONS INFORMATION MATERIAL SPAR European Cross Country Championships SPAR European Team Championships

Bulletin

A publication used for member federations and partners to show

event preparation progress.

• The size can be in landscape or portrait A4.

• Standard front cover layout must be used.

• Standard back cover composite design must be used.

• The contents must be agreed with European Athletics.

• An artwork template is available.

I N T E R N AT I O N A L PA RT N E R S

N AT I O N A L PA RT N E R S

NATIONAL SUPPLIERS

I N ST I T U T I O N S

N AT I O N A L

S U P P L I E R S

LO G OT Y P E

N AT I O N A L

S U P P L I E R S

LO G OT Y P E

N AT I O N A L

S U P P L I E R S

LO G OT Y P E

Example of Bulletin.

European Athletics will provide each LOC with a publications timeplan

template as well as with information about the publications

languages to be used.

Bulletin

Event date website address

(Course)

( Image to be selected by the LOC/European Athletics for each event )


29 APPLICATIONS EVENT PROMOTIONAL MATERIAL SPAR European Cross Country Championships SPAR European Team Championships

Composite board

A roll-up presenting the International Partners,

National Partners and Institutional Partners.

• The event logo should be placed at the top.

• The logotypes should be placed in the

following order, starting at the top:

International Partners, International Service

Partners, National Partners and Institutional

Partners.

• The European Athletics logo should be

placed at the bottom.

• The design should use the graphical elements

(pages 17-18). See the sample layout.

Event presentation board

A roll-up presenting the event.

• The event logo should be placed at the top.

• The design should use the graphical elements

(pages 17-18). See the sample layout.

• The logotypes follow the design requirements

for posters.

Event date Arena/Course/Stadium

NATIONAL PARTNERS

NATIONAL SUPPLIERS

NATIONAL

SUPPLIER

LOGOTYPE

NATIONAL

SUPPLIER

LOGOTYPE

NATIONAL

SUPPLIER

LOGOTYPE

Event date Arena/Course/Stadium

( Image to be selected by

the LOC/European Athletics for each

event )

INTRNATIONAL PARTNERS

NATIONAL PARTNERS NATIONAL SUPPLIERS

Example of composite board. Example of event presentation board.

INSTITUTIONS

N AT I O N A L

S U P P L I E R S

L O G O T Y P E

N AT I O N A L

S U P P L I E R S

L O G O T Y P E

N AT I O N A L

S U P P L I E R S

L O G O T Y P E


30 APPLICATIONS EVENT PROMOTIONAL MATERIAL SPAR European Cross Country Championships SPAR European Team Championships

Poster

• The recommended usual poster size is A3 (420 mm x 297 mm) or

A2 (594 mm x 420 mm). However, the size may vary to suit local

needs.

• The design of the poster must follow the poster guidelines.

• An artwork template is available.

• The European Athletics logo shall be included.

Leaflet/Flyer

• The front of the leaflet/flyer should follow the poster design.

• This layout may be used in a double-sided A5 format only. All

other formats will be reviewed on a case by case basis.

Newspaper supplements

Newspapers supplements must include one full page composite

advertisement with all event partners in 4 colours.

( Image to be selected by the LOC/European Athletics for each event )

(See World

Class Athletics)

Event date

Arena/Course/Stadium

Example of poster.

website address

(Under 16´s from 1 ¤.)

(Close up action on Giant TV screens)

I N T E R N AT I O N A L PA RT N E R S

N AT I O N A L PA RT N E R S

I N ST I T U T I O N S

N AT I O N A L S U P P L I E R S

N AT I O N A L

S U P P L I E R

LO G OT Y P E

N AT I O N A L

S U P P L I E R

LO G OT Y P E

N AT I O N A L

S U P P L I E R

LO G OT Y P E


31 APPLICATIONS EVENT MATERIAL SPAR European Cross Country Championships SPAR European Team Championships

Tickets

Guidelines for partner tickets or in the case of non-electronic tickets.

• The design of the ticket must be integrated into the Event

Design.

• The front of the ticket must clearly state the event title, the

venue and date.

• The European Athletics logo must be placed in a prominent

position on the front of the ticket.

• The Event logo must be included on the front of the ticket.

• The Member Federation/City composite logo may appear on

the front of the ticket, depending on the space available.

• Where the competition lasts for more than one day, different

colours may be used to differentiate days.

• International Partners logos must be placed on the ticket.

National Partner and Institutional Partner logos will not be

included on the ticket.

• Numbered tickets for the VIP seating area must also be produced

and must follow the design guidelines stated above.

• In case sponsor logos can not be integrated on the computerised

tickets, ticket wallets must be produced and must follow

the design guidelines stated above.

• Allocation map, stadium seating plan or stadium security message

may appear on the back of the ticket.

• The ticket must not contain any logos other than those stipulated

above.

• The printing process used for the production of tickets may

affect the above guidelines.

• Where a computerised ticket printing system will be used, the

LOC must inform European Athletics and must also provide a

sample of a ticket that is normally printed.

• Computerised tickets may be produced for public sales.

• Tickets for the VIP seating area must be produced separately and

must follow the design guidelines stated above. Alternatively,

ticket wallets must be produced for the computerised tickets

and must follow the design guidelines stated above.


32 APPLICATIONS EVENT MATERIAL SPAR European Cross Country Championships SPAR European Team Championships

10 mm

10 mm

Each card

90x133.5 mm

Each card

90x133.5 mm

Accreditation cards - ORAS

At European Athletics major events the registration procedure,

administration and accreditation card printout are handled by the

“Online Registration & Accreditation System” (ORAS).

The accreditation cards are printed out directly by the system

for each person registered in the ORAS using a standard internet

browser.

The required paper (A4, 90 g/m 2 , perforated, for 2 cards per page

or 1 card with photo per page) is provided together with the

GAMS by mediasprint Gmbh. Terms of delivery need to be agreed

with mediasprint in advance. For the European Athletics Outdoor

Championships the paper has to be produced by the LOC according

to mediasprint’s exact specifications.

The size of each card is 90 mm x 133.5 mm.

The card will be printed entirely in colour using a colour laser printer

(according to mediasprints specifications.). LOC is responsible for the

process of: print, cut along the perforation, folding and laminating.

10 mm

10 mm

10 mm

10 mm

10 mm

A4

Each card

90x133.5 mm

Each card

90x133.5 mm

10 mm

10 mm

The LOC has to provide the lamination plastic

(hot lamination) according to mediasprint

specification.

The design of the card is based on a standard

set by European Athletics (except

European Athletics Indoor and Outdoor

Championships). LOC has to provide the

required design elements electronically for

the preparation of the cards.

In addition passes for special access will be

produced in limited numbers and will be

advised by European Athletics (e.g. doping

control pass, coaching zones, escort pass, etc.).

Contents (front):

• Event logo (on a colour wire-background)

• Photo (optional)

• First name SURNAME

• Category

• Subcategory

• Title/Function (optional for special

cases)

• Country Code / Country Flag

• Category code

• Bar code

• Optional: icons for special access or

services (e.g. meals)

• Access zones and transportation code

AREAS OF ACCESS

1

2

3

4

5

6

7

8

9

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

EUROPEAN ATHLETICS PRESIDENT LOC PRESIDENT

NATIONAL

PARTNER

LOGOTYPE

10

11

12

13

14

15

16

17

NATIONAL

PARTNER

LOGOTYPE

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

INTERNATIONAL PARTNERS

NATIONAL PARTNERS

NATIONAL

PARTNER

LOGOTYPE

INSTITUTIONS

NATIONAL

PARTNER

LOGOTYPE

NATIONAL

PARTNER

LOGOTYPE

TRANSPORT

T1 xxxxxxxxxxxxxxxxx

T2 xxxxxxxxxxxxxxxxx

T3 xxxxxxxxxxxxxxxxx

T4 xxxxxxxxxxxxxxxxx

NATIONAL

PARTNER

LOGOTYPE

NATIONAL

PARTNER

LOGOTYPE

Contents (back):

• Definition of the accreditation zones

and transportation categories

• Signatures (European Athletics President,

LOC President)

• The partner logotypes should be placed

in the following order, starting at the

top: International Partners, National

Partners and Institutional Partners (layout

and number of national partners

and institutions have to be agreed by

European Athletics)

European Athletics logo at the bottom


33 APPLICATIONS EVENT MATERIAL SPAR European Cross Country Championships SPAR European Team Championships

Press conference backdrop

• The design should follow the example.

European Athletics logo left and right from the centered Event

logo. Under each European Athletics logo the website address

www.european-athletics.org.

• International Partners logos in the middle sector. National and

Institutional Partners logos on the left and right sides of the

backdrop. International Service Partner logos in the lower sector.

• The Press conference backdrop layout is made by European

Athletics and will be produced by the European Athletics

Signage Production Company.

www.european-athletics.org

Example of Press conference backdrop.

www.european-athletics.org


34

APPLICATIONS EVENT MATERIAL SPAR European Cross Country Championships SPAR European Team Championships

out the venue.

Official vehicle decals

• All official vehicles (cars and minibuses) must display an Event

decal on the side of the vehicle, incorporating the Event Logo,

place and date.

• All official buses should also display an Event decal or sign, clearly

identifying it as an official bus. The bus route should also be

clearly displayed.

• The design should follow the overall event design using the

typography, colour, wireframe and/or pattern/image.

Parking passes

• The design should follow the overall event design using the

typography, colour, wireframe and/or pattern/image.

• The parking pass design should be simple and legible. The pass

must include the following information on the front side:

- The event logo

- The date (or dates) for which it is valid

- The name of the car park

- Allocation map should be placed on the reverse side of the

pass.

• See sample layout.

PARKING AREA PARKING AREA

A VIP

Date Carpark Date Carpark

Example of Parking pass.


35 APPLICATIONS EVENT MATERIAL SPAR European Cross Country Championships SPAR European Team Championships

Invitations

Social function invitations

• The design should follow the overall event design using the

typography, colour, wireframe and/or pattern/image.

• The event logo must be placed on all invitations apart from

those functions hosted by a future LOC. In such a case, the

future LOC’s event logo may be placed on the invitation.

• Invitations to functions hosted by European Athletics will

only include the European Athletics logo and the International

Partner logos. For SPAR events, the SPAR logo has to appear in

the title.

• For non-European Athletics functions, the invitation must

include the event logo and the host’s logo. No other logos may

appear.

• See sample layout.

Menu cards (optional)

• This application must not be event-oriented, neither European

Athletics nor host(s) logo(s) should appear.

Name place cards (optional)

• This application must not be event-oriented, either European

Athletics nor host(s) logo(s) should appear. Alternatively, these

can be blank.

Meal vouchers

Example of Invitation envelope.

LOC Dinner

You are cordially invited to the

Example of Invitation.

European Cross Country Championships

Hosted by the Lord Provost and supported by British Airports Authority at The Hub

Saturday 13 December 2004

7:30pm for 8:00pm

Carriages at 11:30pm

Dress code: Lounge Suit, Transport will be provided

Invitation

• The design should follow the overall event design using the

typography, colour, wireframe and/or pattern/image.

• Only the European Athletics logo needs to appear on the meal

vouchers.


36 APPLICATIONS EVENT MATERIAL SPAR European Cross Country Championships SPAR European Team Championships

Stickers for take off boards

A European Athletics logo sticker placed on the long jump, triple

jump take-off boards.

• This application is not event-oriented, only the European

Athletics logo may be presented.

• Stickers for take-off boards are produced by European Athletics.

European Athletics to be the only identification on the take-off

board sticker (no sports equipment supplier).

Hurdle stickers

Either the name/logo of the Manufacturer of the hurdles or steeplechase

barriers, the name/logo of a Partner (1 Partner in total), the

name of the city where a competition takes place, the name of

the stadium, the Competition Title or the name/logo of a series of

Competitions but not more than two of them may be repeatedly

displayed across the length on both sides of the hurdle/steeplechase

barriers. The maximum height of each such display shall be

5 cm (IAAF Rules & Regulations). Hurdle and steeplechase stickers

layout is made by European Athletics (SPAR logo is included on the

design) and will be produced by the European Athletics Signage

Production Company

Seat stickers

• This application is not event-oriented, only the European

Athletics logo to be presented.

• Seat stickers displaying the colour logo of each International

Partner will be provided by European Athletics for the

International Partner stadium seats. The approximate size of the

sticker is 20 cm x 6 cm.

• The seat stickers are easy to remove.

Advertising boards

Signage Production Company is contracted by European Athletics

to produce all advertising signage for the International Partners.

Advertising boards are made of corex and can be either free standing

or attached to permanent structures at the venue (e.g. fences).

Full advertising board specifications are available from European

Athletics.

The LOC will use Signage Production Company to produce all

national boards, to ensure a high standard and consistency through-


37 APPLICATIONS EVENT SIGNAGE AND DISPLAY MATERIAL SPAR European Cross Country Championships SPAR European Team Championships

Startline gantry

(SPAR European Cross Country Championships only)

The LOC is responsible for providing the start line gantry structure

and branding for the SPAR European Cross Country Championships.

Owing to the complexity of this structure, the LOC should engage

a specialist organisation to provide the basic structure. It is the

LOC’s responsibility to ensure that the structure meets IAAF rules

and regulations, as well as safety standards. The branding shall be

produced by European Athletics signage company but paid by the

LOC. Any additional pillar to be branded with event look and/or

partners' logos.

Finishline gantry

The European Athletics signage company will provide the finish line

gantry, in its entirety (structure and panels).

European Athletics, through its signage company, is responsible for

the design, production and placement of all advertising panels on

the gantries. Close liaison between the LOC and European Athletics

signage company is therefore necessary, to ensure that the correct

size panels are produced by the signage company. International,

National & Institutional logos will be incorporated.

NATIONAL

NATIONAL NATIONAL

PARTNE R

PARTNE R

PARTNE R

LOGOTYPE

LOGOTYPE LOGOTYPE

NATIONAL NATIONAL

PARTNE R

PARTNE R

LOGOTYPE LOGOTYPE

INSTITUTIO N INSTITUTIO N INSTITUTIO N

LOGOTYPE LOGOTYPE LOGOTYPE

Example of Startline gantry.

EUROPEAN CROSS COUNTRY CHAMPIONSHIPS

FINISH FINISH

NATIONAL

PARTNE R

LOGOTYPE

NATIONAL

PARTNE R

LOGOTYPE

NATIONAL

PARTNE R

LOGOTYPE

NATIONAL NATIONAL

PARTNE R

PARTNE R

LOGOTYPE LOGOTYPE

INSTITUTIO N INSTITUTIO N INSTITUTIO N

LOGOTYPE LOGOTYPE LOGOTYPE

Brussels2008

Example of Finishline gantry.

NATIONAL

PARTNE R

LOGOTYPE

NATIONAL

PARTNE R

LOGOTYPE

INSTITUTIO N INSTITUTIO N INSTITUTIO N

LOGOTYPE LOGOTYPE LOGOTYPE

Brussels2008

NATIONAL

PARTNE R

LOGOTYPE

NATIONAL NATIONAL

PARTNE R

PARTNE R

LOGOTYPE LOGOTYPE

NATIONAL

NATIONAL NATIONAL

PARTNE R

PARTNE R

PARTNE R

LOGOTYPE

LOGOTYPE LOGOTYPE

NATIONAL NATIONAL

PARTNE R

PARTNE R

LOGOTYPE LOGOTYPE

INSTITUTIO N INSTITUTIO N INSTITUTIO N

LOGOTYPE LOGOTYPE LOGOTYPE


38 VENUE DRESSING SPAR European Cross Country Championships SPAR European Team Championships

Venue Dressing

A venue dressing plan shall be delivered by the LOC as per the date

agreed with the European Athletics Office.

The aim of the venue dressing is to achieve the best possible

atmosphere in and at the Stadium and at other official sites around

the City, by using a common design approach. Everyone who

experiences the Event, either in person or on television, is to be

impressed with its magnitude and uniqueness.

The signage programme is aimed at welcoming the guests and visitors

and assisting them in finding what they are looking for. The

signage is to contribute to an effective movement of people; efficient

signage will lead to a good level of safety and security in and

around the arena.

Elements to be used include but are not limited to non-woven, floral

decorations, coloured banners, flags and printed material, clothing

and sporting equipment.

The LOC shall issue a venue dressing plan that includes the following

venues and sites

a) Event Areas

• Competition venue, interior and exterior

• Warm-up Area

• Media Centre

• Main Accreditation Centre

• Volunteer Centre

• Sponsor Village (if applicable)

• Market Square (if applicable)

• Transportation Centre

• Athletes Centre

• HB Compound

• HB Production office

b) Training venues

c) Venue for the Opening Ceremony (if outside of the stadium)

d) Surrounding areas such as official hotels and Airport.

Clean Venue

The organiser has the obligation to either remove or cover signs all

non-approved commercial or non-commercial branding. The existing

signs and brands shall be covered with items from the venue

decoration program, such as sponsor composite signs, brand pattern,

event logo, etc to offer a pleasant and coherent look of the

stadium.

Dressing - Decorations

• Graphic elements, colours and fonts

The graphic elements, colours and shapes in the Venue Dressing

shall be based on the graphic design in the Design Manual. To

create a unity and a defined profile, it is recommended to work

consistently with the dedicated event colour and its colour palette

in all decorations and dressing, from signs to floral displays

and woven fabrics. FB Agenda typeface shall be used.

• Non-Woven fabrics

Non-Woven fabrics are extremely significant as they are the

decorative elements that will be used most frequently on fences,

balustrades and as coverings of certain equipment and/or

not good-looking elements, for example.

European Athletics bannering

European Athletics will provide some non-event-oriented bannering

(carrying European Athletics full logo).


39 VENUE DRESSING

SPAR European Cross Country Championships SPAR European Team Championships

Flags

National flags

The international nature of the event is symbolised by the use of

national flags as decoration. The flags of the different nations are

living symbols, representing national heritages. It is essential that

the correct flags are used. Flags used for different locations and on

different occasions must be of a uniform size and type.

Event flags

Different flag sizes will be required for the different locations such

as at the venue, outside the venue, in the City and the occasions

at which they will be displayed such as at the Opening and Closing

Ceremonies, at the Award Ceremonies and at other official sites

(hotels, Media Centre, etc.)

European Athletics flags

European Athletics will provide European Athletics flags of different

sizes in a limited number. Additional flags need to be produced by

the LOC.

Example of Event flag.


40 VENUE DRESSING

SPAR European Cross Country Championships SPAR European Team Championships

Floral decoration

The floral decoration concept is to create an overall mood for the

Event and a sense of identification. The floral displays shall reflect

the decorative design colours, having an organic form and a living

pictorial language. The floral decoration shall be displayed in the

infield (close to the podium but however not disturbing the spectators’

view), in the VIP Lounge, in the Sponsor Village (if applicable),

and flower bouquets shall be given at the Award Ceremonies.

Award podium

An award podium must be planned and the location shall be agreed

with the European Athletics Office. The structure and the branding

of the award podium is a responsibility of the LOC. The award

podium shall carry the event name, city, year and the full European

Athletics logo. To ensure a high quality, the branding shall be produced

by the European Athletics signage company.

Video wall

When required by European Athletics, the video wall shall be

branded. The video wall branding shall carry the event name, city,

year and the full European Athletics logo. To ensure a high quality,

the branding shall be produced by the European Athletics signage

company.

EUROPEAN TEAM CHAMPIONSHIPS

LEIRIA 2009

Example of Video wall branding.

LEIRIA 2009 EUROPEAN TEAM CHAMPIONSHIPS

LEIRIA 2009

LEIRIA 2009 EUROPEAN TEAM CHAMPIONSHIPS

LEIRIA 2009

Example of Award podium.


41 VENUE DRESSING

SPAR European Cross Country Championships SPAR European Team Championships

Signage

Welcome/entrance/accreditation zone/directional signage shall be

event-oriented and produced by the LOC.

Welcome to the

EUROPEAN TEAM

CHAMPIONSHIPS LEIRIA 2009

Example of VIP welcome board.

The European Athletics signage company can be asked for a quote

for any venue dressing/signage elements.

Examples of Directional signage.


42 CITY DECORATION SPAR European Cross Country Championships SPAR European Team Championships

City decoration

City decoration plays an important role when it comes to bringing

the event beyond the gates of the stadium, arena or race course.

The activity includes but is not limited to the following points:

• Bring the designed event look to the host city:

It is crucial that the event look is followed through in all material

of the city decoration programme in order to give a) a professional

visual identity to the event and b) to increase the credibility

of the event.

• Involve the inhabitants of the host city:

By displaying promotional material of the event in key locations

and on key transport ways within the host city, all inhabitants

are made aware of the event that is taking place in their city.

The inhabitants will interest themselves and visit the event, as it

is present all over town.

• Create additional visibility for event sponsors:

Event partners who have supported and invested into the event

will receive visibility and have the chance to make impact in the

host city of the event. It is one way to “pay back” what sponsors

have made possible.

All material shall carry event sponsor logos including international

partners, institutions and national partners; national suppliers shall

be integrated only where space allows for and this shall be approved

by European Athletics, whose decision shall be final . Only in a very

limited number of cases an exception of this rule can be made; the

exception requires in any case approval by the European Athletics

Office.

You will find in the following pages some samples of material that

can be produced for the City decoration. The list of these samples is

not exhaustive and can be extended upon approval by the European

Athletics Office. In any case, what can be made possible under this

activity depends largely on the existing situation in the host city and

the fixed and/or temporary positions that can be made available.


43 CITY DECORATION

SPAR European Cross Country Championships SPAR European Team Championships

Posters (different sizes)

Posters to be displayed on various poster sites across the City.

Example of Posters.

City Posters

These posters can be displayed on the reverse of 4/1 poster sites

and can be seen by both pedestrians and drivers across the city.

They are usually back lit so can also be seen at night.

Example of City Posters.


44 CITY DECORATION

SPAR European Cross Country Championships SPAR European Team Championships

Cycle Rack Posters

Cycle racks are located across the city centre and these have poster

sites attached to them.

Example of Cycle Rack Posters.


45 CITY DECORATION

SPAR European Cross Country Championships SPAR European Team Championships

Planter Boards

Planter boards are located in the city and can be double-sided.

Examples of Planter Boards.


46 CITY DECORATION

SPAR European Cross Country Championships SPAR European Team Championships

Bridge Banner

Example of Bridge Banner.


47 CITY DECORATION

Tree Wraps

Example of Tree Wraps.

SPAR European Cross Country Championships SPAR European Team Championships


48 CITY DECORATION

Flags Programme

Example of Flags.

SPAR European Cross Country Championships SPAR European Team Championships


49

x

ARTWORK TEMPLATES COVER PORTRAIT 210x297mm SPAR European Cross Country Championships SPAR European Team Championships

y

13 mm

Price: 3¤

Programme

Event date website address

( Image to be selected by the LOC/European Athletics for each event )

Arena/Course/Stadium

11

5

6

13 mm

7

8

9

10

4

1

2

3

Front

GRAPHICS

1

2

3

4

x: 0

y: 0

x: 0

y: 70

x: 0

y: 83

x: 0

y: 276

LOGOS

5

x: 13

y*

B: 210

H: 70

B: 210

H: 12

B: 210

H: 192

B: 210

H: 21

x: 161

6 y*

45 %

TYPOGRAPHY

7

9 x*

y: 73

10

11

x*

y: 23

8 x*

y: 29

x: 13

y: 73

x: 13

y: 283

* Aligned Right

133 %

Event colour

Image to be selected by the LOC/

European Athletics for each event

Event colour

70 % Image: Event logotype.eps

Image: European Athletics_

logo_cmyk.eps

Agenda Semibold 20 pt

Agenda Semibold 55 pt

Agenda Semibold 18 pt

Agenda Semibold 18 pt

Agenda Semibold 18 pt

Image: wireframe image

See page 19

Aligned Left

*

y* Centre the logotype vertically between

the top and the coloured ribbon.

x* Aligned right

with the blue line

x* Aligned right

with the blue line

x* Aligned right

with the blue line

y* Centre the logotype vertically

within the coloured ribbon.

*


50

12

13

14

15

x

ARTWORK TEMPLATES COVER PORTRAIT 210x297mm SPAR European Cross Country Championships SPAR European Team Championships

y

I N T E R N AT I O N A L PA RT N E R S

NATIONAL PARTNERS

NATIONAL

PARTNER

LOGOTYPE

NATIONAL SUPPLIERS

N AT I O N A L

S U P P L I E R S

L O G O T Y P E

INSTITUTIONS

INSTITUTION

LOGOTYPE

NATIONAL

PARTNER

LOGOTYPE

N AT I O N A L

S U P P L I E R S

L O G O T Y P E

INSTITUTION

LOGOTYPE

6

NATIONAL

PARTNER

LOGOTYPE

N AT I O N A L

S U P P L I E R S

L O G O T Y P E

INSTITUTION

LOGOTYPE

11

NATIONAL

PARTNER

LOGOTYPE

INSTITUTION

LOGOTYPE

NATIONAL

PARTNER

LOGOTYPE

INSTITUTION

LOGOTYPE

7

9

8

10

1

2

3

4

5

Back

GRAPHICS

1

2

3

6

12

13

x: 0

y: 70

LOGOS

x: 12

y: 74

x: 12

y: 188

B: 210 2 pt

TYPOGRAPHY

14

x: 0

y: 184

x: 0

y: 217

x: 12

y: 215

B: 210 2 pt

80 % Image: Event logotype.eps

7 100 % Image: PartnerLogos1.eps

Agenda Semibold 9 pt

Agenda Semibold 9 pt

Agenda Semibold 9 pt

Event colour

B: 210 2 pt Event colour

Event colour

8 100 % Image: ServiceLogos1.eps

9

10

Place the logotype

centred within the box.

11 45 % Image: European Athletics_logo_cmyk.eps

15

Place the logotype

centred within the box.

120

120

120

4

*

x: 0

y: 245

B: 210

H: 21

Place the logotype

centred within the box.

*

Event colour

Place the National Partner logotypes centred within the area. Approximately 10 mm

space in between. Each logo must be 50% smaller than the size of an International

partner logo (except SPAR, for which special conditions apply).

Place the Institution logotypes centred within the area. Approximately 10

mm space in between. Each logo must be 50% smaller than the size of an

International partner logo (except SPAR, for which special conditions apply).

x: 12

y: 249

Agenda Semibold 9 pt 120

5

x: 0

y: 276

Place the logotype

centred within the box.

B: 210

H: 21

Event colour

Aligned Left


51

x

y

15 mm

ARTWORK TEMPLATES COVER LANDSCAPE 297x210mm SPAR European Cross Country Championships SPAR European Team Championships

(Course)

Bulletin

Event date website address

10

5

8

( Image to be selected by the LOC/European Athletics for each event )

6

15 mm

7

9

1

2

3

4

Front

GRAPHICS

1

2

3

4

TYPOGRAPHY

9

10

x: 0

y: 0

x: 0

y: 46

x: 0

y: 57

x: 0

y: 189

LOGOS

5

x: 15

y*

x*

y: 48

x: 15

y: 196

B: 297

H: 50

B: 297

H: 10

B: 297

H: 131

B: 297

H: 21

* Aligned Right

150 %

60 % Image: Event logotype.eps

x: 246

6 45 % Image: European Athletics_logo_cmyk.eps

y*

7

8

x*

y: 17

x: 15

y: 48

Event colour

Image to be selected by the LOC/

European Athletics for each event

Event colour

Agenda Semibold 63 pt

Agenda Semibold 18 pt

Agenda Semibold 18 pt

Agenda Semibold 18 pt

Image: wireframe image

See page 19

Aligned Left

*

y* Centre the logotype vertically between

the top and the coloured ribbon.

x* Aligned right

with the blue line

x* Aligned right

with the blue line

y* Centre the logotype

vertically within the

coloured ribbon.

*


52

11

12

13

14

x

y

ARTWORK TEMPLATES COVER LANDSCAPE 297x210mm SPAR European Cross Country Championships SPAR European Team Championships

I N T E R N AT I O N A L PA RT N E R S

N AT I O N A L PA RT N E R S

NATIONAL SUPPLIERS

I N ST I T U T I O N S

N AT I O N A L

S U P P L I E R S

LO G OT Y P E

N AT I O N A L

S U P P L I E R S

LO G OT Y P E

5

N AT I O N A L

S U P P L I E R S

L O G OT Y P E

6

7

9

8

10

1

2

3

4

Back

GRAPHICS

1

2

3

4

x: 0

y: 47

x: 0

y: 125

x: 0

y: 169

x: 0

y: 189

LOGOS

5 x*

y: 10

6 x*

y: 10

B: 297 2 pt

B: 297 2 pt

B: 297 2 pt

B: 297

H: 21

7 78 % Image: PartnerLogos1.eps

9

TYPOGRAPHY

11

12

13

x: 13

y: 51

x: 13

y: 139

x: 13

y: 162

Event colour

Agenda Semibold 7 pt

Agenda Semibold 7 pt

Agenda Semibold 7 pt

Event colour

Event colour

Event colour

75 % Image: Event logotype.eps

8 78 % Image: ServiceLogos1.eps

10

75 % Image: European_

Athletics_logo_cmyk.eps

Place the logotype

centred within the box.

120

120

120

x: 180

14 Agenda Semibold 7 pt

y: 162

120

*

x* Centre the

logotype horizontally.

Place the logotype

centred within the box.

*

Aligned Left

x* Centre the

logotype horizontally.

Place the National Partner logotypes centred within the designated area.

Approxi mately 10 mm space in between. Each logo must be 50% smaller than

the size of an International partner logo (except SPAR, for which special

conditions apply).

Place the Institution logotypes centred within the designated area. Approximately

10 mm space in between. Each logo must be 50% smaller than the

size of an International partner logo (except SPAR, for which special conditions

apply).


53

x

10

ARTWORK TEMPLATES POSTER 297x420mm SPAR European Cross Country Championships SPAR European Team Championships

y

20 mm 20 mm

website address

( Image to be selected by the LOC/European Athletics for each event )

(See World

Class Athletics)

Event date

Arena/Course/Stadium

(Under 16´s from 1 ¤.)

(Close up action on Giant TV screens)

I N T E R N AT I O N A L PA RT N E R S

N AT I O N A L PA RT N E R S

I N ST I T U T I O N S

6 1

7

N AT I O N A L S U P P L I E R S

N AT I O N A L

S U P P L I E R

LO G OT Y P E

N AT I O N A L

S U P P L I E R

LO G OT Y P E

N AT I O N A L

S U P P L I E R

LO G OT Y P E

11

9

10

3

8

2

4

5

GRAPHICS

1

2

3

4

5

6

x: 0

y: 0

x: 0

y: 30

x: 0

y: 44

x: 0

y: 372

LOGOS

x: 20

y: 15

B: 297

H: 30

B: 297

H: 13

B: 297

H: 300

B: 297

145 %

Event colour

Image/images to be selected by the LOC/European Athletics for each

event. Event related information and layout chosen by the LOC.

2 pt

Event colour

93 % Image: Event logotype.eps

x: 234

7 65 % Image: European Athletics_logo_cmyk.eps

y: 8

8 91 % Image: PartnerLogos2.eps

9

10

11

x: 0

y: 395

B: 297 2 pt Event colour

100 % Image: ServiceLogos2.eps

Image: wireframe image

See page 19

Place the logotype

centred within the box.

Place the National Partner centered in the designated area. Approximately 10 mm space

in between. Each logo must be 50% smaller than the size of an International partner logo

(except SPAR, for which special conditions apply).

Place the Institution logotypes centred within the area. Approximately 10 mm space in

between. Each logo must be 50% smaller than the size of an International partner logo

(except SPAR, for which special conditions apply).

*

Place the logotype

centred within the left box.

Aligned Right


54

x

ARTWORK TEMPLATES LETTERHEAD 210x297mm SPAR European Cross Country Championships SPAR European Team Championships

y

6

I N T E R N AT I O N A L PA RT N E R S

N AT I O N A L PA RT N E R S

I N ST I T U T I O N S

7

2

Brussels 2008 Street, Hostcity, Country T E L : +12 34 567 89 FA X : +12 34 567 89

E - M A I L : address W E B -S I T E : address

N AT I O N A L S U P P L I E R S

N AT I O N A L

S U P P L I E R

LO G OT Y P E

N AT I O N A L

S U P P L I E R

LO G OT Y P E

5

8

9

4

3

1

GRAPHICS

1

TYPOGRAPHY

8

9

x: 15

y: 264

LOGOS

2 x*

y: 12

3

4

5

6

7

x*

y: 251

x*

y: 267

x*

y: 281

x: x*

y: 279

x: x*

y: 287

x: 0

y: 38

x: 0

y: 38

B: 180 1 pt

40 % Image: Event logotype.eps

40 %

* Centred

Event colour

Image: European Athletics_

logo_cmyk.eps

56 % Image: PartnerLogos2.eps

56 % Image: ServiceLogos2.eps

Agenda Regular 9 pt/ 11 pt

x* Centre the logotype horizontally.

Approximately 5 mm space in between. Each logo must

be 50% smaller than the size of an International partner

logo (except SPAR, for which special conditions apply).

Approximately 5 mm space in between. Each logo must

be 50% smaller than the size of an International partner

logo (except SPAR, for which special conditions apply).

Agenda Regular 6 pt/ 11 pt

*

125

* Centre the logotype horizontally.

* Centre the logotypes horizontally.

x* Centre the logotypes horizontally under

the first International partner logotype

from the left.

x* Centre the logotypes

horizontally in the

designated area.

x* Centre the logotypes

horizontally in the

designated area.


55 GLOSSARY SPAR European Cross Country Championships SPAR European Team Championships

Adobe Illustrator: A design/illustration programme used for creating

for example logotypes.

Adobe InDesign CS2: A desktop publishing programme used to create

all kinds of printed publications.

City: The host town/city where the Event is to be held.

CMYK: Short for Cyan-Magenta-Yellow-Black. CMYK is a colour

model in which all colours are described as a mixture of these four

colours. CMYK is the standard colour model used in offset printing

for full-colour documents. Because such printing uses inks of these

four basic colours, it is often called four-colour printing.

Composite Board: A display panel presenting the International

Partners, National Partners and Institutional Partners.

Composite Page: A full-page design that includes all the

International Partner, National Partner and Institutional Partner

logos. This design is to be used on the back cover of publications

such as manuals, event guides and programmes.

European Athletics Guest Management System: European

Athletics secured system to manage registration and reservations

for guests and officials, as well as accreditation card print.

EPS-file: A vector file format designed specifically for representing

graphical images. Logos are saved as EPS files.

European Broadcasting Union (EBU): Official broadcast partner of

European Athletics.

The Event: Generic term referring to an European Athletics Event.

Event Title: The official title that must be used when referring to

an European Athletics Event.

Event Partner: A partner who supports an individual European

Athletics Event on a one-off basis. Event Partner logos will appear

only on a limited number of printed materials.

FB Agenda: The typeface that is used in the European Athletics

publications. The typeface can be purchased through any font

delivery company.

Gantry: The structure that spans both the start and finish line areas,

used at the SPAR European Cross Country Championships.

International Partners: The European Athletics partners who

have entered into long-term commitments to the programme of

European Athletics Events. At the time of printing this Manual,

these companies are SPAR, Eurovision, Epson and Seiko.

International Service Partners: The European Athletics service

partners who have entered into long-term commitments to the

programme of European Athletics Events. At the time of printing

this Manual, these companies are picture alliance and NeH.

JPEG: A compression technique for colour images. Used mostly for

images that have to be compressed or images that are shown on

the Internet.

LOC: Local Organising Committee.

National Partner: A partner who purchases partnership rights at an

Event at a national level.

Pantone: Pantone Matching System (PMS). A colour matching system

using a printing method for specifying and printing colours in

which each colour is printed with its own ink.

Paper and production: Shall be at least of a quality within the following

range:

• 120-150g/m 2 • Matt • Saddle stiching

RGB: Short for Red-Green-Blue. RGB is a colour model used for

internet and television images.

Signage: All advertising boards, composite boards, directional and

welcome signs and other items of event advertising.

Signage Production Company: The UK-based, signage production

and installation company, contracted by European Athletics to produce,

install and police all international advertising boards for the

European Athletics Events.


56 ATTACHMENTS DOWNLOAD SPAR European Cross Country Championships SPAR European Team Championships

European Athletics_logo_cmyk.eps European Athletics_logo_bl.eps

SPAR_EXCC_logo.eps SPAR_ETC_logo.eps

SPAR_EXCC_wireframe.eps SPAR_ETC_wireframe.eps SPAR_EXCC_pattern1.eps SPAR_EXCC_pattern2.eps

SPAR_ETC_pattern1.eps SPAR_ETC_pattern2.eps


57 ATTACHMENTS DOWNLOAD SPAR European Cross Country Championships SPAR European Team Championships

PartnerLogos1.eps PartnerLogos2.eps

InDesign CS 2 files

ServiceLogos1.eps ServiceLogos2.eps

Poster_SPAR_A3.indd Covers_SPAR_port_A4.indd Covers_SPAR_landsc_A4.indd Letterhead_SPAR_A4.indd

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