Presentation Example of Good Practice Spain - EuroTest
Presentation Example of Good Practice Spain - EuroTest
Presentation Example of Good Practice Spain - EuroTest
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PC Tool Online Campaign:<br />
an example <strong>of</strong> good practise<br />
Royal Automóvil Club <strong>of</strong> <strong>Spain</strong> (RACE)<br />
EuroTAP Breakfast Briefing<br />
European Parliament,<br />
Brussels 18th October 2005
Flashlights<br />
PC tool online: To promote knowledge and best<br />
practise in users, in order to know how to take<br />
advantages <strong>of</strong> safety measures inside the tunnels<br />
Internet: a quick way <strong>of</strong> taking information<br />
EuroTAP presents the safety level <strong>of</strong> European<br />
tunnels: infrastructure. But, how can driver use these<br />
measures?<br />
EuroTAP Breakfast Briefing<br />
European Parliament,<br />
Brussels 18th October 2005
What to do<br />
All information available: Regulation, punishments,<br />
road safety ... in <strong>Spain</strong> and rest <strong>of</strong> Europe.<br />
To bring information to all drivers: technology<br />
To increase public awareness <strong>of</strong> safety inside the<br />
tunnels: experience gained on simulator<br />
To show problems (worse practise) Vs to have<br />
solutions (best practise). Objective: drive safely<br />
through road tunnels<br />
The role <strong>of</strong> the mass media<br />
EuroTAP Breakfast Briefing<br />
European Parliament,<br />
Brussels 18th October 2005
What we have done in <strong>Spain</strong><br />
Spanish users have all the information available<br />
We included in our web www.race.es one link called<br />
“Safety in tunnels Campaign”<br />
We showed four points about tunnels under one<br />
umbrella “Safety in tunnels, RACE´s campaign”<br />
1. Safety in tunnels, Spanish campaign<br />
2. Safety in Tunnels, European Campaign (2 links)<br />
3. Recommendations to driving inside tunnels<br />
4. Simulator <strong>of</strong> driving inside tunnels (PC Tool)<br />
EuroTAP Breakfast Briefing<br />
European Parliament,<br />
Brussels 18th October 2005
EuroTAP Breakfast Briefing<br />
European Parliament,<br />
Brussels 18th October 2005
1. Spanish´s Tunnels<br />
Test results in the last<br />
campaign<br />
Best and worse <strong>of</strong> each<br />
tunnel<br />
Others campaigns results<br />
(2003 and 2004)<br />
Recommendations<br />
EuroTAP Breakfast Briefing<br />
European Parliament,<br />
Brussels 18th October 2005
2. United Nations: Information<br />
Proposals for amendments<br />
to the 1968 Vienna<br />
Convention on Road Signs<br />
and Signals<br />
Road Signs / tunnel signs<br />
Knowledge <strong>of</strong> the tunnel<br />
signs: radio, S.O.S.,<br />
emergency exits, escape<br />
routes, and others.<br />
EuroTAP Breakfast Briefing<br />
European Parliament,<br />
Brussels 18th October 2005
2. European Tunnels:<br />
Information<br />
Test results in the most<br />
important tunnels in<br />
Europe<br />
Best and worse <strong>of</strong> each<br />
tunnel<br />
To compare each tunnel<br />
it´s to know the worse and<br />
the best practise<br />
EuroTAP Breakfast Briefing<br />
European Parliament,<br />
Brussels 18th October 2005
3. Recommendations to driving<br />
inside tunnels<br />
Six points to visit:<br />
Spanish traffic Code and<br />
tunnels<br />
Before entering the tunnel<br />
<br />
Congestion<br />
Breakdown and accident<br />
Fire<br />
General recommendations<br />
EuroTAP Breakfast Briefing<br />
European Parliament,<br />
Brussels 18th October 2005
4. Driving simulator inside tunnels (PC Tool)<br />
Recommendations<br />
Evaluations<br />
Multimedia: video,<br />
photo, voice...<br />
A new way <strong>of</strong> learning<br />
Useful in school<br />
drivers, home, work...<br />
Problems Vs Solutions<br />
EuroTAP Breakfast Briefing<br />
European Parliament,<br />
Brussels 18th October 2005
The role <strong>of</strong> the mass media. RACE´s media<br />
REAL AUTOMÓVIL CLUB DE ESPAÑA (RACE)<br />
* PC Tool on line Campaign *<br />
Club Press Work Print<br />
RACE<br />
Press Release and<br />
texts<br />
Internet Text<br />
Club Magazine Month / Circ (000)<br />
AutoCLUB (april) /<br />
300.000<br />
www.race.es<br />
EuroTAP Breakfast Briefing<br />
European Parliament,<br />
Brussels 18th October 2005
The role <strong>of</strong> the mass media. Press Launch<br />
Press<br />
Work<br />
Press Release<br />
Press Launch<br />
Conference<br />
Media Results<br />
- Daily Press<br />
- Magazines<br />
- Radio<br />
-TV<br />
Press room in<br />
Madrid – Barajas´<br />
Airport<br />
- 9.043.000 readers<br />
- 11 radio Station (audience<br />
no available)<br />
- 7.227.000 viewers<br />
Assistants: 54 journalist<br />
Directorate <strong>of</strong> Traffic<br />
General Manager <strong>of</strong> Roads<br />
CD Rom 60 copies The CD included: photos,<br />
text, press release and link<br />
Internet Text www.race.es We hosted the press release<br />
in our link about tunnels<br />
EuroTAP Breakfast Briefing<br />
European Parliament,<br />
Brussels 18th October 2005
EuroTAP Breakfast Briefing<br />
European Parliament,<br />
Brussels 18th October 2005
EuroTAP Breakfast Briefing<br />
European Parliament,<br />
Brussels 18th October 2005
Thank You<br />
For more information, please contact:<br />
Antonio Lucas antonio_lucas@race.es<br />
Jorge Castellanos jorge_castellanos@race.es<br />
EuroTAP Breakfast Briefing<br />
European Parliament,<br />
Brussels 18th October 2005
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