Presentation Example of Good Practice Spain - EuroTest
Presentation Example of Good Practice Spain - EuroTest
Presentation Example of Good Practice Spain - EuroTest
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
The role <strong>of</strong> the mass media. Press Launch<br />
Press<br />
Work<br />
Press Release<br />
Press Launch<br />
Conference<br />
Media Results<br />
- Daily Press<br />
- Magazines<br />
- Radio<br />
-TV<br />
Press room in<br />
Madrid – Barajas´<br />
Airport<br />
- 9.043.000 readers<br />
- 11 radio Station (audience<br />
no available)<br />
- 7.227.000 viewers<br />
Assistants: 54 journalist<br />
Directorate <strong>of</strong> Traffic<br />
General Manager <strong>of</strong> Roads<br />
CD Rom 60 copies The CD included: photos,<br />
text, press release and link<br />
Internet Text www.race.es We hosted the press release<br />
in our link about tunnels<br />
EuroTAP Breakfast Briefing<br />
European Parliament,<br />
Brussels 18th October 2005
Change language