Presentation Example of Good Practice Spain - EuroTest

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The role of the mass media. Press Launch Press Work Press Release Press Launch Conference Media Results - Daily Press - Magazines - Radio -TV Press room in Madrid – Barajas´ Airport - 9.043.000 readers - 11 radio Station (audience no available) - 7.227.000 viewers Assistants: 54 journalist Directorate of Traffic General Manager of Roads CD Rom 60 copies The CD included: photos, text, press release and link Internet Text www.race.es We hosted the press release in our link about tunnels EuroTAP Breakfast Briefing European Parliament, Brussels 18th October 2005
EuroTAP Breakfast Briefing European Parliament, Brussels 18th October 2005
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