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Winston Churchill, CEO
25 Lessons for Bold Business Leaders.
Alan Axelrod, author of Ghandi and Napoleon, CEO
Winston Churchill was the quintessential leader of the 20th century--and a perfect subject for Alan
Axelrod’s bestselling CEO series. Churchill skillfully converted crisis into victory, making the boldest of
visions seem attainable; even though he sometimes failed audaciously, he embraced his errors and
used them to become stronger. Axelrod looks at this much-studied figure in a way nobody has before,
exploring 25 key facets of Churchill’s leadership style and decision-making, from his early years as a
junior cavalry officer to his role in WWII, and demonstrates how he overcame near-impossible
obstacles. Fluidly and engagingly written, each lesson is enlivened with a vivid vignette from
Churchill’s life. New in paperback.
Theodore Roosevelt, CEO
7 Principles to Guide and Inspire Modern Leaders
Alan Axelrod
The newest in Alan Axelrod's celebrated CEO series examines Theodore Roosevelt--typically ranked
among the top five US presidents by historians.
Following in the vein of his popular Winston Churchill, CEO and Gandhi, CEO, Axelrod provides an
unprecedented look at this much-studied figure. In an engaging, conversational style, Axelrod explores
seven inspirational areas that characterize Roosevelt's leadership “lives,” from the active life to the
learning life, and derives from them 136 invaluable lessons for modern business executives.
Gandhi, CEO
14 Principles to Guide & Inspire Modern Leaders
Alan Axelrod
Gandhi, a CEO? Absolutely—and an incomparable example for our uncertain times, when we need
leaders we can trust and admire. Not only was he a moral and intensely spiritual man, but also a
supremely practical manager and a powerful agent for change, able to nurture the rebirth of an entire
nation. Alan Axelrod looks at this much-studied figure in a way nobody has before, employing his fluid,
engaging, and conversational style to bring each lesson to life through quotes and vivid examples from
Gandhi's life. New in paperback.
Profiles in Folly
History's Worst Decisions and Why They Went Wrong
Alan Axelrod
Using the same engrossing anecdotal format that proved so popular in Profiles in Audacity, bestselling
author Alan Axelrod turns to the dark side of audacious decision-making and explores history's most
tragic errors. While Axelrod looks at the hopelessly dumb and the overtly evil, the main focus is on
smart people who had the best of intentions--but whose plans went disastrously wrong. The 35
compelling, often poignant stories include: the sailing of the Titanic; Edward Bernays's 1929 campaign
to recruit women smokers; Neville Chamberlain's appeasement of the Nazis; Ken Lay's deception with
Enron; and even the choice to create a “New Coke.” These are cautionary tales--albeit with exquisite
twists ranging from acerbic to horrific. New in paperback.
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STERLING
Publisher: Sterling
Published: March 2012
288 pages
978-1-4027-9776-7
$14.95 ($17.95 Canadian)
Paper
6 X 9
Territory: World
Author Hometown:
Atlanta, GA
Publisher: Sterling
Published: March 2012
272 pages
978-1-4027-8483-5
$22.95 ($27.95 Canadian)
Hardcover with Jacket
6 X 9
Carton Quantity: 18
Territory: World
Author Hometown:
Atlanta, GA
Publisher: Sterling
Published: March 2012
224 pages
978-1-4027-9777-4
$14.95 ($17.95 Canadian)
Paper
6 X 9
Territory: World
Author Hometown:
Atlanta, GA
Publisher: Sterling
Published: April 2012
368 pages
978-1-4027-9778-1
$14.95 ($17.95 Canadian)
Paper
6 X 9
Territory: World
Author Hometown:
Atlanta, GA