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SALES POINTS<br />

Seattle-centric, but with plenty of recipes<br />

that can be made anywhere<br />

Features a Seattle Edible map on reverse<br />

of jacket for all those traveling to the area<br />

Includes Seattle’s most up-to-date food sources<br />

MARKETING<br />

• Major cross-promotion with over<br />

60 Edible magazines nationwide, including<br />

full-page book ads, e-mail marketing,<br />

social media marketing, and online advertising<br />

• Cross-promotion with Edible Seattle and<br />

edibleseattle.com<br />

• Social media campaign through Edible Seattle<br />

platforms on Facebook (Edible Seattle)<br />

and Twitter (@edibleseattle)<br />

• Promotions with stores and restaurants<br />

featured in book<br />

• Online campaign to food and Seattle-based<br />

bloggers and websites<br />

• Local media and events in Seattle<br />

• eblad available<br />

Delicious, local, sustainable food, made with<br />

style: that’s Seattle cooking, and it’s a shining<br />

example of what the Edible community is all about.<br />

Edible Seattle features all the fresh avors of the<br />

northwest: crab, salmon, and Shigoku oysters;<br />

chanterelles, and apples and pears, to name just a few<br />

homegrown delicacies.<br />

Foodies will nd out about Seattle favorites like a<br />

crisp Romano bean salad with Rhonda Gothberg’s<br />

feta cheese; Pike Place Market spices; and Herbfarm’s<br />

Douglas r syrup. More than 100 recipes, along<br />

with visits to top restaurants, ne shops with local<br />

specialities, and interviews with chefs and<br />

restaurateurs make this the ultimate, beautifully<br />

photographed guide to the Seattle foodie scene.<br />

EDIBLE SEATTLE: THE COOKBOOK<br />

Edited by Jill Lightner<br />

978-1-4027-8555-9<br />

$19.95 ($23.95 Can) | Hard | 8 x 9 | 184 pages (all in color)<br />

ebook 978-1-4027-9834-4 $9.99 ($11.99 Can)<br />

Territory: North America Only | May 2012<br />

JILL LIGHTNER, the editor of Edible Seattle, has lived in the<br />

city for many years. She personally wrote all the pro les of the<br />

chefs, restaurateurs, and food producers who contributed recipes<br />

to this volume.<br />

26

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