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SALES POINTS<br />
Seattle-centric, but with plenty of recipes<br />
that can be made anywhere<br />
Features a Seattle Edible map on reverse<br />
of jacket for all those traveling to the area<br />
Includes Seattle’s most up-to-date food sources<br />
MARKETING<br />
• Major cross-promotion with over<br />
60 Edible magazines nationwide, including<br />
full-page book ads, e-mail marketing,<br />
social media marketing, and online advertising<br />
• Cross-promotion with Edible Seattle and<br />
edibleseattle.com<br />
• Social media campaign through Edible Seattle<br />
platforms on Facebook (Edible Seattle)<br />
and Twitter (@edibleseattle)<br />
• Promotions with stores and restaurants<br />
featured in book<br />
• Online campaign to food and Seattle-based<br />
bloggers and websites<br />
• Local media and events in Seattle<br />
• eblad available<br />
Delicious, local, sustainable food, made with<br />
style: that’s Seattle cooking, and it’s a shining<br />
example of what the Edible community is all about.<br />
Edible Seattle features all the fresh avors of the<br />
northwest: crab, salmon, and Shigoku oysters;<br />
chanterelles, and apples and pears, to name just a few<br />
homegrown delicacies.<br />
Foodies will nd out about Seattle favorites like a<br />
crisp Romano bean salad with Rhonda Gothberg’s<br />
feta cheese; Pike Place Market spices; and Herbfarm’s<br />
Douglas r syrup. More than 100 recipes, along<br />
with visits to top restaurants, ne shops with local<br />
specialities, and interviews with chefs and<br />
restaurateurs make this the ultimate, beautifully<br />
photographed guide to the Seattle foodie scene.<br />
EDIBLE SEATTLE: THE COOKBOOK<br />
Edited by Jill Lightner<br />
978-1-4027-8555-9<br />
$19.95 ($23.95 Can) | Hard | 8 x 9 | 184 pages (all in color)<br />
ebook 978-1-4027-9834-4 $9.99 ($11.99 Can)<br />
Territory: North America Only | May 2012<br />
JILL LIGHTNER, the editor of Edible Seattle, has lived in the<br />
city for many years. She personally wrote all the pro les of the<br />
chefs, restaurateurs, and food producers who contributed recipes<br />
to this volume.<br />
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