Download - Sterling Publishing

More than 30 million ounces of Mod Podge are sold
each year
Modpodgerocks.com, has 200,000 page views each
month (300,000 during the holidays), and Amy’s blog
is ranked #8 on Babble.com’s Top 50 Mom Craft Blogs
for 2011
The book will be heavily supported by Mod Podge’s
manufacturer, Plaid®. They will promote the book
on their website and at key trade shows, including
a feature booth display at CHA, and collaborate on
promotions with key accounts and giveaways for
publicity outlets
Actively promoted on the author’s popular blog +
contributors’ blogs
Mod Podge is celebrating its 45th anniversary in 2012
MARkeTinG
• National publicity
• Reviews and features in craft publications
• Major cross-promotion with Plaid,
the manufacturer of Mod Podge
• Social media campaign to craft bloggers
and websites
• Cross-promotion on author’s blog,
modpodgerocksblog.com
• Events in craft stores by request
Mod Podge Rocks! features over 35
decoupage projects that showcase the
versatility of this celebrated product.
Contemporary and fun—just like author Amy
Anderson’s popular Mod Podge Rocks! website—the
book includes everything from home accessories
and holiday décor to wearables and jewelry. Joining
Amy herself as guest project designers are some of
the hottest names in crafting, such as Cathie Filian
and Candie Cooper. A basic section outlines the
Mod Podge Rocks!
Decoupage Your World
Amy Anderson
978-1-4547-0241-2 | $14.95 ($17.95 Can) | Paper | 8 ½ x 10
128 pages, all in color | Territory: World | June 2012
techniques, and each project features beauty shots,
easy-to-follow instructions, and how-to photos.
AMy AndeRson lives in Atlanta, Georgia. Her
website, modpodgerocks.com, is hugely popular. In
2010 Amy developed two e-books for FaveCrafts: 12
Fun and Fabulous Mod Podge Projects (26 pages),
and Quick and Easy Decoupage (25 pages). They
have been available for approximately eight months
and been downloaded over 100,000 times.
Since 1967, crafters have entrusted their most treasured creations to Mod Podge®—the
number-one, all-in-one glue, sealer, and fınish product that’s water-based for easy cleanup
and totally nontoxic. The popularity of Mod Podge continues to grow, as does its product lineup
that now includes Glitter, Outdoor, Dimensional Magic, and Glow-in-the-Dark formulas.
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