Family Fund | Logo Family Fund corporate branding guidelines

Family Fund | Typography usage
The designated Family fund typeface is Myriad.
It is a simple and modern typeface that is easily
legible at small sizes and has purity of line
and form when used at larger sizes.
Electronic desktop typeface wherever
possible is Verdana.
Verdana is our corporate type face in
desktop when Myriad is not available
and with internet applications.
Size
Headings - minimum 26 pt
Subheadings – minimum 14 pt
Body copy – minimum 12pt
The Family Fund adhere to the RNIB
guidelines which stipulate that the minimum
font used is 12 point. We do strive for this
for accessibility reasons but there may be
occasions where this is not possible. Please
contact the Communications team for advice:
comms@familyfund.org.uk
Style
It is prohibited to manipulate the typeface.
Effects such as stretching, condensing,
outlining or the addition of a drop shadow
must never be used.
Family Fund News
Tougher times sees
a greater need for
the Family Fund
More families are facing tougher times, so
it is not surprising that the Fund has seen
more families needing help in order to
care for their children. Families applying
to the Fund for the first time increased by
2,832 in 2011/12 and we were able to help
over 59,000 families with grants worth
£33million across the UK.
We saw funding run out in Northern Ireland
ahead of the new financial year in April 2012.
We thank all families in Northern Ireland for
their patience as we deal with the backlog
of requests for this year. The funding has
been confirmed at the same level as 2011/12
so we will try our best to reach as many
families as possible throughout this year. It
is a concern that our funding will run out
again and therefore some families may not
receive our help, but we are doing all we can.
In England and Wales the funding has been
Colour
can help the
increasing number
of families coming to us.
In Scotland, we have received a slight
reduction in our funding but again we are
doing what we can to mitigate any effect
on families.
The challenge is greater than ever and we
are committed to providing as much help
as we can to those families who apply for
a grant. We continue to be grateful for the
great support we receive from a variety of
key figures including politicians and senior
civil servants across the four countries. They
understand what a difference the Family Fund
makes and recognises the essential work we
do to highlight the issues these families face.
Copy can appear in black, purple or white.
In specialist publications, other colours may
be used to highlight text or as a headline text.
Copy must never appear in the colour yellow.
Spring 2012
www.familyfund.org.uk
contents
Value of our visits 2
take a Break Scotland 2
Changes to benefits 2
– snapshot and how to
get more information
Keep in touch, calling all families 3
Believe to achieve 3
Well needed break 4
Love to read 4
Driving up costs 4
Show your support for
the Fund in the Dragon
Boat Challenge.
see page 4
Family Fund corporate branding guidelines