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Family Fund | Logo Family Fund corporate branding guidelines

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<strong>Family</strong> <strong>Fund</strong> | Photography<br />

Photos and images can be the simplest way<br />

to convey the <strong>Fund</strong>’s values. Our families are<br />

at the heart of everything we do and should<br />

be represented in our communications.<br />

The <strong>Family</strong> <strong>Fund</strong> will not use images<br />

provided by photographic studios and will<br />

only use photographs of their own families,<br />

with the families permission.<br />

All images are: of high quality, representative<br />

of family life, able to be cropped for<br />

differing publication styles, clear of external<br />

commercial <strong>branding</strong>, clear of busy<br />

backgrounds and have good lighting.<br />

Images should not be stretched or distorted<br />

in any communications.<br />

The <strong>Family</strong> <strong>Fund</strong> uses contract<br />

photographers to update its stock of images.<br />

Stock photos are only used by the Graphic<br />

Designer for specific requests when there is<br />

no relevant imagery in our library.<br />

<strong>Family</strong> <strong>Fund</strong> <strong>corporate</strong> <strong>branding</strong> <strong>guidelines</strong>

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