GE ENErGy - Frank Farnel
GE ENErGy - Frank Farnel
GE ENErGy - Frank Farnel
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At <strong>GE</strong> Energy, we’re always looking for<br />
ways to evolve. And we are not only<br />
concerned about our growth – but also<br />
about the success of the companies we are<br />
working with.<br />
Our business environment has radically<br />
changed since the global financial crisis. Simply<br />
put, we can’t keep doing “business as usual.”<br />
At <strong>GE</strong> Energy, we understand these new challenges.<br />
We’re actively driving solutions to successfully<br />
navigate and meet the energy challenge<br />
in this new world – and we are eager to<br />
implement them with our EPC associates.<br />
One of the changes we’re addressing is the<br />
role that governments play in supporting the<br />
building of tomorrow’s infrastructure. That’s<br />
why we’ve established an unprecedented alliance<br />
with the Assembly of European Regions<br />
(AER). <strong>GE</strong> Energy brings targeted technological<br />
expertise to this network of decision makers<br />
– the presidents of European regions who act<br />
every day on concrete initiatives to develop<br />
growth and infrastructure investments in their<br />
regions.<br />
Not only is the AER a key player in European<br />
government, but it’s also developing international<br />
ties with similar organizations keen to<br />
benchmark our groundbreaking partnership.<br />
Needless to say, we’ll be working closely with<br />
EPC companies to support this collaboration in<br />
Europe – and across the entire globe.<br />
Another key element to success in tough times<br />
is ensuring efficiency throughout the value<br />
18 l<br />
MeA<br />
Providing critical<br />
water solutions<br />
In the current environment, “business as usual” won’t do.<br />
That’s why <strong>GE</strong> Energy is developing innovative energy solutions<br />
for today and tomorrow.<br />
expanding horizons,<br />
evolving relAtionships<br />
19 l<br />
Asia-Australia<br />
Asia-Pacific<br />
Renewable vision<br />
“WE’RE WORkING<br />
EvERy dAy TO CREATE<br />
A uNIquE BONd<br />
WITh EPCs By<br />
dEEPENING OuR<br />
RELATIONShIPS<br />
ANd dEvELOPING<br />
AvANT-GARdE<br />
SOLuTIONS.”<br />
Magued El daief<br />
Global Account Executive director<br />
<strong>GE</strong> Energy<br />
20 l<br />
China<br />
IGCC: A proven<br />
technology<br />
for China<br />
21 l<br />
india<br />
India’s<br />
green future<br />
chain – from the initial contract bid to the delivery<br />
of a project. To achieve these goals, we’re<br />
working every day to create a unique bond<br />
with EPCs by deepening our relationships and<br />
developing avant-garde solutions – ensuring<br />
the right expertise for the best results. The<br />
product-structuring and lean-installation initiatives,<br />
designed by <strong>GE</strong> Oil & Gas and highlighted<br />
in this edition of Connexion magazine,<br />
are just a couple of those solutions that will<br />
make a difference.<br />
Last but not least, we’re putting even more<br />
focus on our EPCs-centered communications.<br />
A recent survey found that our EPC associates<br />
are looking for more relevant information to<br />
support their businesses – and we’re ready to<br />
respond! Be on the lookout for enhanced communications<br />
in the near future through our<br />
Connexion website.<br />
Powering the world efficiently and responsibly<br />
is our common goal, and we look<br />
forward to thriving in these challenging times –<br />
together.<br />
22 l<br />
Commitment<br />
Climate change<br />
though questions,<br />
real solutions<br />
23 l<br />
exchange<br />
<strong>GE</strong> And Clarke<br />
Eco-cooperation<br />
24 l<br />
portrait<br />
Adolfo Martinez virto<br />
an EPC veteran<br />
Number 3 l October 2009 connexion l 03
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