MEERcare®, MEERcoach® and MEERconsult® - SMS Meer GmbH

Interview with Friedhelm Bitter
about the portfolio of
the Service Product Unit
page 2-3
Werner Schönen
Site Manager of the
Year 2011
page 3
SMS Meer India expands
service support
Trade fair dates 2012
page 4
I n F o r m A t I o n F o r C u s t o m e r s o F s m s m e e r . I s s u e 1 , J A n u A r y 2 0 1 2
Products for man, machine and processes
MEERcare ® , MEERcoach ®
and MEERconsult ®
The Service product unit at SMS Meer was established in 2006 and
since then has been steadily expanding its product portfolio; in 2011
the services were oriented even more closely to the customers’ needs.
E DITOR IAL
dear Customer,
At the beginning of the year we wish to
inform you about the latest topics with
this new issue of SERVICE INFO – because
we have great plans for 2012 for
being the partner at your side.
I would like to take this opportunity to
thank you for the high participation in our
customer satisfaction survey. In October
2011 we asked you how satisfi ed you are
with us and our service support. Thanks
to your feedback we were able to identify
optimisation potentials and have already
implemented the fi rst measures.
For example, we have oriented our product
portfolio even more to the customer’s
needs. Read on pages 2 and 3 what
services are offered under the names
MEERcare®, MEERcoach® and MEERconsult®.
With our services we aim to offer you
in particular effi cient after-sales support
geared precisely to your needs.
Whether man, machine or processes –
we are there when you need us to help
you remain competitive.
Your
Friedhelm Bitter
Head of Service SMS Meer

2 SMS Meer loCAl SMS Meer SerViCe iNFo 01/2012
interview with Friedhelm Bitter, Vice President Service, SMS Meer GmbH
Meercare ® , Meercoach ® and Meerconsult ® –
Mr Bitter, how does Service intend
to present itself in future?
BITTER: Anyone who wants to be successful
on the market for machines and
plants has to offer first-class service in
addition to top-quality equipment. For
this reason, SMS Meer Service presents
its after-sales support in three segments:
MEERcare ® , MEERcoach ® and
MEERconsult ® . The product names
have been chosen to stick in our customers’
memories and to highlight our
service philosophy: MEERcare ® stands
for the machine, with MEERcoach ® we
look after the people and MEERconsult
® takes care of the processes.“
What advantages does the new
structure offer the customer?
BITTER: “The breakdown into these three
segments is intended to give the customers
a better overview of the aftersales
support that we offer. They can
orient themselves more quickly and immediately
find the service that matches
their needs.“
How did you come to organise
the product portfolio in precisely
this form?
BITTER: “We develop the services to match
the needs of our customers. These are
both major tube mill operators and larger
and smaller forging plants – and just
as varied as the companies are also their
needs. After gathering many years of
experience as to what ideas have the
greatest implementation potential on the
market and therefore offer a real innovation
for the customer, we now offer the
whole range.“
And what services do the new
product names Meercare ® ,
Meercoach ® and Meerconsult ®
stand for?
BITTER: “With the MEERcare ® products
we ensure that the machines and
plants operate reliably at all times. If
customers wish to offer their employees
further qualifications or need production
support, then the MEERcoach
® services are just the answer.
MEERconsult ® , on the other hand,
analyses the processes, concepts are
developed and optimisation potentials
identified. Of course we also provided
support for the subsequent implementation
– even on the customer’s premises,
if necessary.“
And how does that all work in
practice?
BITTER: “If, for example, the customer
wants to know the latest technical state
of his machines in order to identify and
The product portfolio of SMS Meer offers first-class services
for machine, people and process.

SMS Meer SerViCe iNFo 01/2012
Site Manager of the Year 2011
Baosteel commends
Werner Schönen
A particular honour was bestowed on Werner
Schönen with the “2011 Baosteel outstanding Contribution
Award” which he received for his efforts as
site manager and his personal commitment on site
in Yantai.
“On behalf of the Baosteel Group I
would like to express my warmest
congratulations to SMS Meer for such
an outstanding employee; his personal
efforts reflect the respect in which Baosteel
is held,” said He Wenbo, President
of the Baosteel Group Corporation on
6 January 2012.
“Best Supervisor of the Year 2011“
Werner Schönen and his colleagues
are responsible for the erection and
commissioning supervision of the 18”
PQF ® plant supplied by SMS Meer to
Baosteel. Werner Schönen was manager
and coordinator.
implement maintenance or modernisation
measures, then MEERcare ® is the
right choice. It incorporates everything
from spare parts service through to
emergency service, as well as the maintenance
and modernisation products
already mentioned to prevent machine
standstills.
Another frequent scenario is the qualification
of the customer’s personnel.
The more know-how the operator
teams have and the better they understand
the processes and machine functions,
the smoother and more efficient
is the customer’s production. Our longstanding
experience has shown that
increasing qualification boosts the
product quality. MEERcoach ® covers
SMS Meer WorldWide 3
products for man, machine and processes
Friedhelm Bitter, Vice President Service,
shows: “We are there for our customers
wherever they may be in the
world.”
precisely these training and support programmes
for the people involved with
the machines.
And Meerconsult®? is that classic
management consultancy?
BITTER: “No, that would be going too far.
MEERconsult ® focuses on processes.
Here we have the expert know-how and
investigate, for example, in feasibility
studies whether a product can be manufactured
as a plant owner wishes, or
develop maintenance concepts. But our
experts not only develop these concepts
– they also assist in the introduction of a
modern maintenance organisation.
We have already implemented all our
consulting services, from employee assessments
through
the definition of the
maintenance processes
through to their
introduction.“
CONTACT
serviceinfo@
sms-meer.com
Thank you, Mr
Werner Schönen
(middle) for your
efforts and commitment!

4 SMS Meer WorldWide SMS Meer SerViCe iNFo 01/2012
SMS Meer india Private ltd.
SMS Meer india expands service support
SMS Meer has expanded its indian Service office with further products
and personnel to meet the high market demand. SMS india Pvt. ltd
now offers the whole service spectrum, divided into three distinct
segments.
A continuous exchange of knowhow
and information with the parent
company in Germany is crucial
to maintain consistently high quality
standards of the SMS Meer product
groups MEERcare ® , MEERcoach ® and
MEERconsult ® worldwide. This also
includes regular qualification measures
for the Indian service technicians in
Mönchengladbach.
Nikhil Bhatia, General Manager Service
of SMS Meer India Pvt. Ltd. is the
competent contact person for the In-
Trade fairs 2012: SMS Meer will be there for you
in 2012 we will again be participating in numerous trade fairs.
We look forward to meeting you there.
The SMS Meer Business Area will be represented by various product units and companies at the
Tube & wire from 26th to 30th March. Find out more about a new sustainability concept which
combines economic and ecological advantages. But more importantly: Experience what SMS Meer
means by customer orientation. Further information at www.sms-meer.com/tw2012
March 26 to 30 Tube & wire Düsseldorf, Germany
April 23 to 27 Hannover Fair Hanover, Germany
May 28 to 31 Metallurgy litmash Moscow, Russia
June 10 to 13 Powder Met Nashville, USA
September 10 to 13 MetalForm China Peking, China
September 25 to 28 Tube China Shanghai, China
October 9 to 11 Aluminium 2012 Düsseldorf, Germany
October 30 to November 1 Tube india Mumbai, India
November 1 to 6 Jimtof Tokyo, Japan
Top: Members of the Service team from India in
Mönchengladbach for training
Left: Nikhil Bhatia (4th from left) and the team
CONTACT
serviceinfo@
sms-meer.com
dian customers. Friedhelm Bitter, Vice
President Service SMS Meer GmbH,
summarises the advantages: “With the
expansion of our Indian office, we ensure
quick and competent local support
for our customers for the whole
service portfolio.”
AlwAys up-to-dAte
All the information on the
services offered by the Service
product unit can be found on
our website:
www.sms-meer.com Portfolio Service
ImprInt
SMS Meer GmbH
Service Product Unit
Ohlerkirchweg 66
41069 Mönchengladbach
Germany
Phone: +49 (0) 2161 350-1771
Fax: +49 (0) 2161 350-1980
serviceinfo@sms-meer.com
www.sms-meer.com
Responsible: Sarah Krämer
sarah.kraemer@sms-meer.com