MEERcare®, MEERcoach® and MEERconsult® - SMS Meer GmbH

2 SMS Meer loCAl SMS Meer SerViCe iNFo 01/2012
interview with Friedhelm Bitter, Vice President Service, SMS Meer GmbH
Meercare ® , Meercoach ® and Meerconsult ® –
Mr Bitter, how does Service intend
to present itself in future?
BITTER: Anyone who wants to be successful
on the market for machines and
plants has to offer first-class service in
addition to top-quality equipment. For
this reason, SMS Meer Service presents
its after-sales support in three segments:
MEERcare ® , MEERcoach ® and
MEERconsult ® . The product names
have been chosen to stick in our customers’
memories and to highlight our
service philosophy: MEERcare ® stands
for the machine, with MEERcoach ® we
look after the people and MEERconsult
® takes care of the processes.“
What advantages does the new
structure offer the customer?
BITTER: “The breakdown into these three
segments is intended to give the customers
a better overview of the aftersales
support that we offer. They can
orient themselves more quickly and immediately
find the service that matches
their needs.“
How did you come to organise
the product portfolio in precisely
this form?
BITTER: “We develop the services to match
the needs of our customers. These are
both major tube mill operators and larger
and smaller forging plants – and just
as varied as the companies are also their
needs. After gathering many years of
experience as to what ideas have the
greatest implementation potential on the
market and therefore offer a real innovation
for the customer, we now offer the
whole range.“
And what services do the new
product names Meercare ® ,
Meercoach ® and Meerconsult ®
stand for?
BITTER: “With the MEERcare ® products
we ensure that the machines and
plants operate reliably at all times. If
customers wish to offer their employees
further qualifications or need production
support, then the MEERcoach
® services are just the answer.
MEERconsult ® , on the other hand,
analyses the processes, concepts are
developed and optimisation potentials
identified. Of course we also provided
support for the subsequent implementation
– even on the customer’s premises,
if necessary.“
And how does that all work in
practice?
BITTER: “If, for example, the customer
wants to know the latest technical state
of his machines in order to identify and
The product portfolio of SMS Meer offers first-class services
for machine, people and process.