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Routes magazine makes its contribution to <strong>Colas</strong>’ responsible development policy (eco-certified paper, Imprim’vert ® printing).<br />
COMMUNICA-<br />
TION<br />
Routes goes eco-friendly<br />
<strong>Colas</strong>’ ongoing responsible development<br />
policy applies to corporate<br />
communication, too. Routes magazine, for<br />
example, has opted to use an eco-friendly printing<br />
process, from this issue onwards. Cocoon is 100%<br />
recycled paper approved by the FSC (Forest<br />
Stewardship Council). This eco-certification guarantees<br />
that the wood used has not contributed to the<br />
destruction of old forests and that native populations<br />
and forestry workers have been treated fairly. The<br />
cover of the magazine is now finished with an acrylic<br />
gloss, replacing lamination. In terms of the production,<br />
the printer used is Imprim’vert ® approved: to be<br />
crossroads 67<br />
awarded this label, the company must undertake to<br />
recycle and dispose of waste in accordance with the<br />
relevant regulations, ensure the safe storage of<br />
dangerous products and abandon the use of toxic<br />
products. This triple commitment is further boosted<br />
by ISO 14001-certified environmental management<br />
practices. Once the magazine has been produced,<br />
the printer establishes a printing carbon audit: the<br />
result is shown on the inside back cover of the magazine,<br />
where a statement regarding the enveloping<br />
of the magazine – which, for several years now, has<br />
been carried out in a protected workshop (employing<br />
disabled workers) – is also printed. <br />
ROUTES No. 25 – September 2010
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