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Daimler Sustainability Report 2010 - Daimler Sustainability Report ...

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18<br />

tional trade and investment, protection of intellectual<br />

property). Also addressed are questions concerning the<br />

implementation of technical innovations, vehicle safety,<br />

and support for business development. q A<br />

2.5 Principles regarding donations and sponsorship.<br />

We believe that entrepreneurship and social<br />

responsibility should go together wherever we conduct<br />

business. We want to bring about significant benefits to<br />

society and continuously make our commitment known.<br />

This is why we establish priorities for our donations and<br />

sponsorship, while contributing our know-how and experience<br />

as an internationally operating automobile manufacturer.<br />

D B<br />

We do what is needed to ensure maximum transparency<br />

when providing funding and donations. The basis of<br />

these activities is a corporate guideline for donations<br />

and sponsoring. Since 2007, all of our activities Groupwide<br />

in the areas of donations and sponsorship have<br />

been registered in a database. The Board of Management’s<br />

Donations and Sponsorship Committee coordinates<br />

the Group’s activities and promotes its strategic<br />

approach to donations and sponsoring activities. The<br />

committee evaluates and makes decisions concerning<br />

all major sponsoring projects and planned donations.<br />

In 2009 <strong>Daimler</strong> spent €26.41 million to support nonprofit<br />

organizations and socially beneficial projects (this<br />

refers only to project funding). What’s more, starting in<br />

2008, instead of offering gifts at vehicle presentations,<br />

<strong>Daimler</strong> donated the money it usually spends on such<br />

presents (total €55,680) to nonprofit organizations.<br />

The donation for 2009 was given to education projects<br />

for SOS Children’s Villages in Italy, Spain, and Germany.<br />

When it comes to making contributions to political parties,<br />

<strong>Daimler</strong> maintains strict compliance with legislation<br />

and with the Group’s internal guideline on political<br />

contributions, which was introduced in 2006. This<br />

guideline stipulates that donations to parties are permitted<br />

only when expressly authorized by the Board of<br />

Management. In 2009, <strong>Daimler</strong> donated to parties only<br />

in Germany, with the aim of promoting democratic<br />

structures. As in 2008, authorized donations totaled<br />

€425,000. From this total, the CDU and SPD parties<br />

each received €150,000, the FDP received €45,000,<br />

and the CSU and BÜNDNIS 90/DIE GRÜNEN each<br />

received €40,000.<br />

3.0 Environmental management system<br />

Production-related environmental management.<br />

The certification of all our locations in line with the international<br />

standard ISO 14001 and the additional validation<br />

of our German sites by the EU’s Eco-Management<br />

and Audit Scheme (EMAS) are important elements of<br />

our environmental management system. The efficacy of<br />

our system is regularly audited by internal and external<br />

experts. Today more than 98 percent of our worldwide<br />

workforce is employed in production facilities with certified<br />

environmental management systems. In order to<br />

even more closely integrate environmental protection<br />

tasks into the processes at the respective units, we are<br />

merging the management systems for quality, environmental<br />

protection, and health & safety into a single system.<br />

In addition, we are using our process for evaluating the<br />

environmental risks connected with our production facilities<br />

to apply uniform standards worldwide in order to<br />

identify environmental risks, reduce them, and thus<br />

refine our preventive measures for environmental protection.<br />

This involves regular and systematic monitoring<br />

and assessment of the location’s environmental management<br />

system as well as all the key areas of environmental<br />

protection, such as atmospheric emissions,<br />

wastewater, waste management, the handling of hazardous<br />

materials, and contamination of soil and groundwater.<br />

The elimination of any identified risks to the environment<br />

is one of the goals agreed on by the Board of<br />

Management and the plant managers.<br />

Environmental protection in product development.<br />

Vehicle development is a standardized process in which<br />

the vehicle final specifications and the quality gates<br />

(milestones in the development process) form the basic<br />

cornerstones. Environmental protection issues and<br />

requirements (fuel consumption, emissions, prohibited<br />

or prescribed materials, Life Cycle Assessments, and<br />

recycling requirements) are integral parts of the specification<br />

book and are taken into account and managed<br />

throughout the entire product creation process within<br />

the framework of the quality gates. Mercedes-Benz Cars<br />

fully complies with the requirement that environmental<br />

aspects be included in the product development<br />

process in line with the international environmental<br />

standard ISO TR 14062 and the expanded criteria of TÜV<br />

Management Service GmbH. It also fulfills all of the<br />

requirements of ISO 14001 and EMAS concerning the<br />

product-related part of the environmental management<br />

system.<br />

3.1 Organization of Group-wide environmental<br />

management. We have developed clear structures,<br />

processes, and areas of responsibility in order to pursue<br />

our environmental targets and make specific improvements.<br />

� 07 q C<br />

On behalf of the Board of Management of <strong>Daimler</strong> AG,<br />

the Board member responsible for Group Research and<br />

Mercedes-Benz Cars Development is also charged with<br />

the company’s environmental protection activities. In<br />

addition, the following functions or organizational units<br />

q A<br />

More about the dialogue with<br />

politicians:<br />

Online 205<br />

D B<br />

More about our social commitment<br />

and the focuses of our donations and<br />

sponsoring:<br />

p. 67 ff.<br />

q C<br />

Detailed version of the Environmental<br />

Guidelines:<br />

Online 206<br />

q<br />

For further information, please enter<br />

the corresponding number into the<br />

search field at<br />

http://sustainability.daimler.com

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