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Daimler Sustainability Report 2010 - Daimler Sustainability Report ...

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CO2 emissions can be prevented during cultivation, production,<br />

and use. BTL fuels can be used in all diesel passenger<br />

cars and commercial vehicles without any need<br />

for retrofitting. q D<br />

Hydrogen and electricity: the fuels of the future.<br />

Electric vehicles with batteries and fuel cells offer CO2neutral<br />

mobility, as long as the electricity and hydrogen<br />

needed comes from renewable sources of energy. In<br />

addition, widespread use will require the creation of a<br />

suitable infrastructure of filling stations and charging<br />

points. These goals will not be achievable without cooperation<br />

between political decision-makers, the oil industry,<br />

the energy sector, and further potential investors.<br />

<strong>Daimler</strong> is playing an active role in these proceedings,<br />

for example by participating in cooperative projects<br />

such as the Clean Energy Partnership (CEP) in Europe.<br />

Since September 2009 the company has been active<br />

as a partner in the H2 Mobility initiative, which is studying<br />

possibilities for the creation of a sufficiently extensive<br />

infrastructure for the supply of hydrogen in Germany.<br />

2.3 Environmentally responsible product development.<br />

A product’s environmental impact is already<br />

largely defined during the early development phase.<br />

The earlier that environmentally compatible product<br />

development (Design for Environment, DfE) is integrated<br />

into the development process, the greater the benefits<br />

in terms of minimizing environmental impacts will be.<br />

Later corrections to product design are only possible<br />

at great cost and effort. This is why the continual<br />

improvement of the environmental compatibility of<br />

<strong>Daimler</strong> vehicles are already part of our development<br />

specifications.<br />

Serving as a cross-divisional team, the Group’s DfE<br />

experts are involved in all stages of the vehicle development<br />

process. Their job is to evaluate all new component<br />

and vehicle concepts as part of a comprehensive<br />

audit.<br />

Methodology of a comprehensive audit. The extent to<br />

which a vehicle’s environmental compatibility has been<br />

improved is ultimately defined by the amount by which<br />

vehicle emissions and resource consumption have been<br />

reduced during its entire lifecycle. Environmentally<br />

responsible product development begins with the selection<br />

of suitable raw materials and ends with recyclingfriendly<br />

design and production processes. These make it<br />

possible to reuse or recycle used components at a later<br />

stage. Thanks to appropriate disassembly and recycling<br />

concepts, <strong>Daimler</strong> is now forced to dispose of fewer and<br />

fewer parts from end-of-life passenger cars and commercial<br />

vehicles. We closely examine more than 40,000<br />

individual processes. The resulting analyses, calculations,<br />

and assessments are used to draw up a comprehensive<br />

ecological profile. q E<br />

Environmental protection,<br />

innovation, and safety<br />

Environmentally responsible car development. The<br />

requirements of an ecologically oriented product development<br />

process are specified in the ISO 14062 standard.<br />

In 2005 the Mercedes-Benz S-Class became<br />

the world’s first automobile to receive a TÜV environmental<br />

certificate for fulfilling this standard. The environmental<br />

certificate has now also been granted to<br />

the C-Class, the C-Class station wagon, the updated<br />

A-Class and B-Class, the GLK, the new E-Class, and the<br />

S 400 HYBRID, thus confirming that these products<br />

were developed in line with high environmental standards<br />

and have made great progress compared to their<br />

predecessors and comparable models. q F<br />

2.4 Safety. Vehicle safety is one of our core areas of<br />

expertise and a key component of our product strategy.<br />

For more than 60 years, <strong>Daimler</strong>’s developments have<br />

been leading the way when it comes to passive and active<br />

vehicle safety in passenger cars, trucks, vans, and<br />

buses. No other manufacturer worldwide invests more<br />

in the development of life-saving safety systems. <strong>Daimler</strong><br />

regards its commitment to enhancing road safety as<br />

a responsibility toward society that is in the interest of<br />

all road users. We are therefore consistently pursuing<br />

our “Vision of Accident-free Driving” and gradually turning<br />

it into reality. These efforts also serve to support the<br />

European Union’s goal to cut the number of road fatalities<br />

in half in the period between 2001 and <strong>2010</strong>, despite<br />

the drastic increase in traffic volumes.<br />

<strong>Daimler</strong> defines safety as a holistic goal that involves<br />

much more than meeting legal requirements and successfully<br />

completing standardized crash tests. Our integral<br />

safety concept encompasses all vehicle-related<br />

aspects and focuses on four phases:<br />

1. Drive safely: Avoid danger, provide plenty of<br />

warning and assist.<br />

2. In case of danger: Take preventive action with<br />

PRE-SAFE ® .<br />

3. In case of accident: Provide suitable protection for<br />

the situation in hand.<br />

4. After an accident: Prevent a deterioriation of the<br />

situation and offer fast assistance.<br />

Drive safely: Avoid danger, provide plenty of<br />

warning and assist.Preventing accidents is the overriding<br />

goal of our safety philosophy. Active safety systems<br />

like ESP ® and Brake Assist have already been making<br />

important contributions to enhanced road safety for<br />

years. The new fatigue-detection system ATTENTION<br />

ASSIST uses sensors to continuously monitor the driver’s<br />

behavior behind the wheel, recognizing typical indicators<br />

of fatigue and giving the driver an appropriate<br />

warning. The DISTRONIC PLUS proximity control system<br />

uses radar to enable the driver to keep his or her car at a<br />

predefined distance from the vehicle up ahead. Depending<br />

on the specific situation, the cruise control can<br />

q<br />

More about electric drives:<br />

Online 306<br />

33<br />

q B<br />

The well-to-wheel assessment of the<br />

energy efficiency of passenger vehicle<br />

drives:<br />

Online 307<br />

q<br />

C<br />

More about <strong>Daimler</strong>’s fuel road map:<br />

Online 308<br />

q<br />

D<br />

More about second-generation<br />

biofuels:<br />

Online 309<br />

q<br />

A<br />

E<br />

Information regarding the<br />

environmental profile of the<br />

Mercedes-Benz E-Class:<br />

Online 310<br />

q F<br />

Information on the Mercedes-Benz<br />

models with an environmental<br />

certificate:<br />

Online 311<br />

q<br />

For further information, please enter<br />

the corresponding number into the<br />

search field at<br />

http://sustainability.daimler.com

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