Execution in the market
Execution in the market
Execution in the market
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Differentiated bus<strong>in</strong>ess models and <strong>in</strong>tegrated<br />
through-<strong>the</strong>-l<strong>in</strong>e <strong>market</strong><strong>in</strong>g<br />
Price<br />
Profit<br />
COGS<br />
Differentiated bus<strong>in</strong>ess models Integrated through-<strong>the</strong>-l<strong>in</strong>e <strong>market</strong><strong>in</strong>g<br />
Transport<br />
cost<br />
PC<br />
CoO+<br />
Profit<br />
Supply Direct PC Mass<br />
Merchant<br />
Consumer end price<br />
Retail<br />
PC<br />
CoO+<br />
Profit<br />
Retail<br />
CE<br />
regional<br />
CoO+<br />
Profit<br />
CE Mass<br />
Merchant<br />
Retail<br />
CE<br />
regional<br />
CoO+<br />
Profit<br />
Electronics<br />
Retailer<br />
Retail<br />
CE<br />
regional<br />
CoO+<br />
Profit<br />
Specialty<br />
stores<br />
Pr<strong>in</strong>t advertis<strong>in</strong>g<br />
In-store Poster<br />
4
Change language