Execution in the market
Execution in the market
Execution in the market
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In billion €<br />
2.0<br />
1.6<br />
1.2<br />
0.8<br />
0.4<br />
0<br />
Growth G10<br />
+31% +7%<br />
21%<br />
15.1%<br />
11.6%<br />
5%<br />
10%<br />
1997 1998 1999 2000 2001 2002 2003 2004 est<br />
Capitalize on Europe<br />
• Leverage our leadership position with <strong>the</strong><br />
trade<br />
– Strategic partnerships with <strong>in</strong>ternational top-10<br />
– Category management for priority categories<br />
– Integrated e-Commerce, supply cha<strong>in</strong> and service<br />
platform<br />
• Drive profitable growth through expansion<br />
and differentiated bus<strong>in</strong>ess models<br />
– Development of new channels and alliances<br />
– Differentiated B2C and B2B bus<strong>in</strong>ess models<br />
– Double-digit growth plans <strong>in</strong> emerg<strong>in</strong>g <strong>market</strong>s<br />
• Execute <strong>the</strong> bus<strong>in</strong>ess renewal program<br />
– Organizational realignment and f<strong>in</strong>e tun<strong>in</strong>g<br />
– Integrated geographical clusters I.s.o N.S.O.s<br />
– Streaml<strong>in</strong>ed operat<strong>in</strong>g models<br />
8
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