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KEEP SWEDEN TIDY - Håll Sverige Rent

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Communicating environmental actions to children and youth<br />

– three years of communication<br />

Between 2009 and 2011, the Keep Sweden Tidy Foundation has carried out the project<br />

Communicating Environmental Actions to Children and Youth, aiming to give children and<br />

youth the tools and the competence to act upon the challenges facing humanity, regarding<br />

environment and sustainability.<br />

TEXT LINA LUNDSTRÖM PHOTO BJÖRN TESCH/BIGFISH<br />

the objective has been to reach 260.000<br />

children and youths through the project.<br />

With the results at hand, we realize that<br />

we have done even better, having reached<br />

340.000 children and youths. The Keep<br />

Sweden Tidy Foundation has chosen to<br />

educate teachers, who, in their turn, bring<br />

the knowledge and the inspiration from<br />

the courses held by the foundation to<br />

the children and the pupils. During the<br />

project the Foundation has been using<br />

the Eco-Schools programme as a tool to<br />

implement the EU environmental policy<br />

in the schools and preschools. Within the<br />

project, we have cooperated with Nature<br />

Schools throughout the country. The<br />

project is partly financed by the EU fund<br />

Life+. During the course of the project,<br />

the Keep Sweden Tidy Foundation has<br />

met with many different actors: teachers,<br />

headmasters, preschool managers, development<br />

managers, environmental coordinators,<br />

Agenda 21-coordinators, managing<br />

directors from the private school and<br />

preschool sector, as well as other actors<br />

from the education sector, both national<br />

and international.<br />

The Keep Sweden Foundation has been<br />

able to carry out the project within the<br />

budget of 2.5 million Euros. The largest<br />

cost has been external assistance from<br />

the Nature Schools and other consultants.<br />

The project has been financed by<br />

the Life+ fund with 50 percent.<br />

Courses and seminars<br />

EU environmental policy course – Step 1<br />

By providing further education courses to<br />

more than 2.000 schools and preschools,<br />

the Keep Sweden Tidy Foundation has<br />

reached thousands of teachers and representatives<br />

from these sectors.<br />

4 the keep sweden tidy foundation – school and preschool/facts<br />

The purpose of the courses has been to<br />

give representatives from schools and preschools<br />

the inspiration and support they<br />

need to be able to introduce and run the<br />

environmental and sustainability work at<br />

their schools or preschools. These courses<br />

have also been attended by headmasters<br />

and preschool managers, as well as municipal<br />

coordinators.<br />

In the long run, the courses are to give<br />

children and youth qualifications to take<br />

on the challenges described in the EU environmental<br />

policy. This should be carried<br />

out by using the steering documents of<br />

school and preschool and by using the<br />

Eco-Schools certification administrated<br />

in Sweden by The Keep Sweden Tidy<br />

Foundation.<br />

EU environmental policy course – Step 2<br />

At the next step, the Keep Sweden Tidy<br />

Foundation met with all the personnel of<br />

a certain school or preschool for an inspirational<br />

meeting. Through these inspirational<br />

meetings, the regional coordinators<br />

and the Keep Sweden Tidy Foundation<br />

have met more than 14.000 teachers from<br />

more than 1.000 schools and preschools.<br />

The objective of the meetings has been<br />

to give schools and preschools the tools<br />

to work with environmental and sustainability<br />

issues. The coursed have been designed<br />

for all the personnel at schools and<br />

preschools.<br />

Regional coordination<br />

Conferences<br />

During the three years of the project, the<br />

Keep Sweden Tidy Foundation has, as<br />

mentioned earlier, cooperated with Nature<br />

Schools around the country (see page<br />

27). Thanks to the Nature Schools, which<br />

have worked as regional coordinators, the<br />

project has been able to support schools<br />

and preschools throughout the country.<br />

This has made it possible for us to achieve<br />

our goals, and also to become an agent<br />

active all over the country. The cooperation<br />

with the Nature Schools has been an<br />

essential factor for a successful project.<br />

The Keep Sweden Tidy Foundation has<br />

arranged five conferences for the regional<br />

coordinators during the project.<br />

Regional Coordinator Network Meetings<br />

In all, the regional coordinators (the Nature<br />

Schools) have arranged 100 network<br />

meetings during the course of the project.<br />

The objective of the network meetings has<br />

been to get schools and preschools in one<br />

region to interact and to exchange ideas.<br />

The meetings have been appreciated and<br />

fully booked throughout the country. The<br />

Nature Schools that we have cooperated<br />

with have had a good network already<br />

before the start of the project. This has facilitated<br />

the organization of the network<br />

meetings.<br />

During the network meetings, the participating<br />

schools and preschools have<br />

presented their activities, and how they<br />

have gone about their work in the Eco-<br />

Schools programme. They have also<br />

shared good examples and ideas.<br />

Information Material<br />

Films<br />

To reach out through as many channels as<br />

possible, we have created three films. The<br />

films have been put out on YouTube (www.<br />

youtube.com/hallsverigerent), and have<br />

been shown at courses and conferences.<br />

Read more about the films on page 27.

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