Conference Proceedings Report - Final Draft - National Federation ...
Conference Proceedings Report - Final Draft - National Federation ...
Conference Proceedings Report - Final Draft - National Federation ...
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From left to right: Mr. John O’Brien, Dr. Jimmy Devins, T.D.,<br />
Mr. Brian O’Donnell, Mr. Brendan Broderick & Mr. Ed Bernacki<br />
Next, Mr. Ed Bernacki gave a conference orientation and warm-up.Mr.EdBernackiis<br />
fascinated with ideas and how people can develop their capacity to work with ideas in<br />
more innovative ways. He started the Idea Factory in 1996 to help people do just that.<br />
Through his workshops, keynotes and uniquely designed publications, he takes the jargon<br />
and mystery out of “innovation and creativity” and replaces it with clear and concise<br />
roadmap for fostering innovative thinking. He wrote his book ‘Wow! That’s a Great<br />
Idea!’ on the premise that many great ideas exist in our organizations but they remain<br />
buried due to the lack of processes to develop them. Previous to launching the Idea<br />
Factory, Ed Bernacki specialized in marketing communications working with a large<br />
Association for five years, and several professional service firms. He also brings an<br />
international perspective to his work having lived in New Zealand and Australia for a<br />
decade, and continues to work there and in Asia, for clients including the Singapore<br />
Prime Minister’s Office.<br />
How to get more value from this conference<br />
For his opening talk of the conference, Mr. Ed Bernacki spoke about how everyone at this<br />
conference would have access to the same resources: people, ideas and new processes.<br />
Some, he said, would leave with a year of ideas and plans and others would make notes<br />
and never look at them again. In this opening session Mr. Bernacki introduced and<br />
explained the use of the <strong>Conference</strong> Navigator Guide that was handed out to all<br />
participants upon arrival. He spoke about how the Navigator Guide could be used to help<br />
record ideas and stimulate innovative thinking. The speaker explained that the<br />
participants’ success at the conference relied on how the participants listen, capture ideas,<br />
develop our networks and follow up after the event. Mr. Bernacki explained that<br />
innovation starts with individuals recognizing important insights and then forming ideas<br />
and acting on them. He also talked about strategies for more innovative services and<br />
about creating an ‘idea’ factory meeting.<br />
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