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MASTERARBEIT - Institut für Wissenschaftsforschung - Universität ...

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24 research question<br />

of an appealing exterior seems to be at least questionable. It can be<br />

assumed by what material has been collected and published in other<br />

publications that the popularity of zeppelins had reasons that were<br />

more complex. Moreover, I allege that STS as a discipline can make<br />

valuable contributions to this issue. Thus I want to go back right to<br />

the beginning of the Zeppelin discourse and repeat the most basic<br />

questions of them all:<br />

and<br />

»what was it that made zeppelin airship cause<br />

the intense reactions it aroused?«<br />

»how did the technology become a national<br />

symbol?«<br />

»how could its popularity develop so quickly<br />

after many years of ignorance by the public?«<br />

Those questions aim at a core ambition of STS – the explanation of<br />

technology development and its connection to the social. Moreover,<br />

my approach contains an understanding of the process as not being<br />

an isolated one but an intrinsically socio-technical setup, an entanglement<br />

of social and technological factors. Also, a structured analysis<br />

that relies on theoretical concepts is missing so far. What is there<br />

on the issues touched by the questions asked above makes claims<br />

about the phenomenon (such as the two statements by Eckener and<br />

Frank that I mentioned before) without a clear framework of analysis.<br />

Consequently the results are, as for example in the case of Reinicke’s<br />

book on the zeppelin craze [42], somewhat inconclusive. STS methodologies<br />

are well suited for this task. They offer a rich toolkit for the<br />

exact purpose of analyzing the relation of technology and society.

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