24.10.2012 Views

by Sean John - Online Saga Magazine - Saga Furs

by Sean John - Online Saga Magazine - Saga Furs

by Sean John - Online Saga Magazine - Saga Furs

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pense. Ultimately, you have to use fur carefully, logically,<br />

wisely and reasonably so you don’t mess up. I<br />

think ‘reasonable’ is the key word here. After all, a little<br />

fur wisely used goes a long, long way to making a big<br />

impression.”<br />

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Steve believes that the end of the day, there’s no point<br />

in using an expensive material for the sake of using an<br />

expensive material. Ultimately, the materials a designer<br />

chooses and uses must enrich the lives of end users<br />

<strong>by</strong> giving them something new and unique. Fur easily<br />

achieves each of these important goals.<br />

Steve and his team’s debut fur furnishings show in<br />

Shanghai was an aesthetic and critical triumph. “It<br />

was incredible,” notes Steve. “People were asking me<br />

about buying some of the pieces on display right there<br />

and then. Unfortunately, as the collection is still in the<br />

concept stage, I was unable to oblige them. That said,<br />

we’re currently investigating day-to-day practicalities<br />

like manufacturing, distribution and pricing, so watch<br />

this space. When my fur furnishing collection finally<br />

becomes commercially available, I’m sure people will<br />

love it,” Steve concludes, before heading off to the next<br />

meeting in his hectic schedule.<br />

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