by Sean John - Online Saga Magazine - Saga Furs

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� �� watches + Sports instruments Barcelona Copenhagen Courchevel Dubai Geneva London Lucerne Madrid Megeve Messina Miami Milan Moscow Novara Reggio Emilia Reus Venice Verbier Vicenza St Moritz Udine Zaragoza
�� The world of fashion and luxury is changing dramatically. Green thinking is all around us, as it is becoming a mainstream consumer trend in most markets. Eventually, it will impact globally on all luxury products. Consumers might think in terms of responsibility and sustainability, but at the same time, these values will become a default feature in the fashion and luxury business. When consumers buy a product from one of the mega-brands, they will quite simply take for granted that all aspects of the product are wholesome. In the future, it will become the responsibility of the brand owners to make sure their products meet the high demands of the new smart green consumers. In their turn, the consumers will hold the brand owners responsible. Any mistakes will be punished promptly at the cash register. Social, environmental and ethical issues are now key business components and not only clever headlines in slick press releases. Through the years, Saga Furs has represented one of the true and eternal luxury items coveted by women since the dawn of time. Our pedigree is, and has always been, above reproach. Today we represent the healthy choice in a world where there are many different fur types that all have their own ethical profile regarding methods of production. At Saga Furs we take pride in what we do, and how well we do it. We believe that a high level of quality and responsibility should apply from fur farm to consumer. We are guided by strong principles, and we have always made commitments to animal welfare. Our STS® system, Saga Traceability System, creates the transparency that is vital in order to create confidence in our brand. We have also devised a certification scheme for our farms, ensuring that only farms of the highest quality can be associated with the Saga Furs brand. Whether you are in the fur trade, the fashion business, or have some other link to the exciting world of fur, I hope you will join Saga Furs in a brave new world, where sustainability and responsibility are keys to growth and higher brand equity. Yours sincerely, Jan Erik Carlson, CEO SAGA FURS ��
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have shown interest in the concept.
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by Sean John - Online Saga Magazine - Saga Furs

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