by Sean John - Online Saga Magazine - Saga Furs

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Finnish Fur Sales has reintroduced the Saga Furs
Top Lot programme to highlight the very best
skins sold through the auction house. The programme
puts the Saga Furs label into an even brighter
spotlight.
“Top lots have been sold before, but previous concept
meant top-price paid and the buyer received a certificate.
Now the whole thing has been turned upside
down so the sale of skins is not the end point, but rather
the starting point of a relationship,” says Finnish Fur
Sales marketing director Pertti Fallenius.
Maria Grazia, general manager of the Italian fur
company Mazzi Overwear, says they like to buy the
best possible skins. “With our recent Saga Top Lot purchase
of Saga Furs ® Royal Silver Fox we have created
two exciting garments that will be promoted by Tatiana
Navka who has won Olympic gold twice in figure
skating. She will be the star of our collection, “ says
Grazia.
Mazzi Overwear was founded in 1956 and is now
led in second generation by Maria Grazia and her sister
Barbara Mazzi who designs their collections. According
to Grazia, their sportswear collection is based on a
high quality and hi-tech fabric mix featuring prestigious
fur trims.
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The Moscow fashion house Exclusive-M bought a Saga
Furs ® Golden Island Fox top lot in the March-April
2008 auction. Mr. Artem Kheachazturov, the owner of
the fashion house, reveals that the skins will be used
for a custom-made jacket. The distinguished customer
wanted to have the best foxes for her garment.
Exclusive-M wants to lead the way in creating fur
fashion in Russia. To this end the company has its own
fur salon and production facilities in Moscow. Its products
are also sold in Moscow’s exclusive fur boutiques.
“Two of our designers have visited the Saga Design
Centre in Denmark and they have already used their
newly-learned techniques in the 2008-09 collection,”
says Kheachazturov.
The buyer of Saga Furs ® Royal White Mink Top Lot,
Jerry Sorbara Furs Inc. of New York, is going to use the
skins to create something unique. Sorbara does wholesale,
exclusively to Nieman Marcus, and has its own
showroom for retail.
“We have never before purchased a top bundle from
an overseas auction, so I suppose it will open eyes in
other markets, like Europe. Europeans are generally
the ones to buy top lots, so you could say we are showing
a presence by buying it,” says company president
Sal Sorbara.
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FFS has packaged the Saga Furs Top Lot programme
so attractively that fashion houses all over the world