The FUJIFILM Environmental Report/2001 Edition

SOCIAL CONTRIBUTION ACTIVITIES
In 1983, to commemorate the 50th anniversary of its establishment, the Company contributed
¥1 billion to establish the Fujifilm Greenery Fund (FGF). This organization is the first public trust
established by a private company in Japan to have the preservation of nature as its theme.
Every year, the fund contributes to various activities pertaining to the preservation
and improvement of the environment. The fund had contributed to a total of 70 projects by
fiscal 2000.
Promotional Activities of the Fujifilm Greenery Fund in Fiscal 2000
To Leave Greenery to Future Generations (Miyahara-Machi Dongorosu
Greenery Club)
The Dongorosu Greenery Club was established to cultivate greenery and further tradition and
knowledge pertaining to greenery. The club’s current project is being applied to bamboo
groves inside the Kumamoto Prefecture Nature Park, including the Tatsugami Gorge. In 1997,
the facility was designated as a center for environmental studies by the Environmental
Agency and, in this capacity, conducts greenery management operations and related
activities. To further expand the scope of operations, an ecological field survey will be
conducted and the results compiled in a map.
Observation of Marine Life through Snorkeling (Minami-Izu Oceanic Biological Club)
The Minami-Izu Oceanic Biology Club has held two snorkeling outings per year since 1989 at
Nakagi, Tatsugahama, Nabegahama, and other places in Minami-Izu. These outings give
participants an opportunity to see aquatic forests, thereby enhancing understanding of the
importance of sea plants and raising awareness of the need for preservation of the
environment. In recent years, the pollution of seawater and rising salinity levels have
damaged aquatic vegetation, and the snorkeling group is developing its preservation and
restoration activities to address such issues.
Restoration of Aquatic Plants in Lake Nojiri and Environmental Education
(Lake Nojiri Aquatic Plant Restoration Committee)
In 1978, when aquatic plant life became overgrown in Lake Nojiri, herbicides were
distributed in the lake, totally destroying all plant life and creating red tides. To restore Lake
Nojiri, Nagano Prefecture and Shinanomachi City designated a 0.5 m2 restoration zone in
1995. In 1996, researchers from other parts of Japan joined these activities and formed a
research group, then designated measures to encourage the regrowth of hoshitsurimo
(nitellopsis obtusa) algae as a symbol of continuing plant life regeneration efforts.
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