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Tom Mara speaks at Seattle Center.<br />
Photo: Suzi Pratt<br />
MessAGe fRoM tHe exeCutive diReCtoR<br />
from podcasts to events to our award-winning blog, KexP<br />
connected more people with more music—and through more<br />
mediums—than ever in <strong>2011</strong>.<br />
Whether you listened at 90.3 fM in seattle, online, or used<br />
one of our increasing number of applications for mobile<br />
phones, that upsurge impacted what you heard. We<br />
broadcast a record-setting 572 in-studio sessions and archived<br />
each one on KexP.org within a matter of hours. our <strong>video</strong><br />
team translated those performances into clips that generated<br />
a phenomenal number of views—florence + the Machine’s<br />
stunning 2010 in-studio alone was viewed by over two<br />
million Youtube users by year’s end. We traveled to iceland<br />
for our first-ever international live remote. our new Monday<br />
night specialty show El Sonido strengthened ties to latin<br />
music lovers, and Dr. leon Berman’s friday evening rockabilly<br />
blowout Shake the Shack celebrated its 25th anniversary.<br />
More music reaching more people also meant increased<br />
opportunities to learn from our fellow music lovers. at<br />
community events like hood-to-hood Day and our free<br />
Concerts at the Mural, during our fundraising drives, and<br />
in one-on-one meetings with donors, people shared their<br />
passion for KexP and the difference it makes in their lives.<br />
the dialogue we had with supporters was enormously helpful<br />
as we refined the vision for our new home at seattle center,<br />
and prepare for the coming capital campaign in 2013. artists<br />
and educators, libraries and teachers, museums and elected<br />
officials all shared their insights as we prepared for the work<br />
ahead.<br />
ah yes, the future. We signed a 30-year lease for the<br />
northwest rooms at seattle center with the city of seattle<br />
and a 30-year operating agreement with the university of<br />
Washington. entering into those contracts shored up our civic<br />
role in the emerald city and directs us to concentrate on being<br />
a public resource that reflects the unique character of the<br />
Pacific northwest and artists like Pickwick, shabazz Palaces,<br />
and the head and the heart.<br />
ever mindful of our financial responsibilities, KexP made<br />
the most of its resources in <strong>2011</strong>, once again adding to our<br />
operating reserves. our revenues increased, with growth<br />
from both business support and individual donors, and our<br />
spending remained prudent. some strategic hires in the<br />
programming department allowed us to markedly increase<br />
the volume of KexP podcasts, <strong>video</strong>, and blog content.<br />
When i first heard the icelandic band of Monsters and Men<br />
in <strong>2011</strong> during the KexP broadcast from the iceland airwaves<br />
festival, i thought, “Wow, i feel like i’m one of the only people<br />
in the world who knows about this band … and i have to<br />
tell others about them!” KexP is entirely built on discovering<br />
and sharing new music, and that passion compels us to bring<br />
it into other people’s lives, but we don’t own that franchise<br />
exclusively. We have hundreds of thousands of listeners who<br />
share in everything we do, and almost 14,000 who, with their<br />
financial support, make it all possible. thank you for powering<br />
KexP and bringing people all over the world together with<br />
great music.<br />
Tom Mara, Executive Director, <strong>KEXP</strong><br />
03
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