Mortgage Acquisition Case Study - Fractal Analytics
Mortgage Acquisition Case Study - Fractal Analytics
Mortgage Acquisition Case Study - Fractal Analytics
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>Case</strong> <strong>Study</strong><br />
The Challenge<br />
<strong>Fractal</strong>’s Response Model Enable Superior<br />
Targeting for <strong>Mortgage</strong> <strong>Acquisition</strong><br />
• A mortgage acquisition company runs regular telemarketing and direct mail campaigns to acquire<br />
customers<br />
• Typical, response rates are low on these campaigns and sometimes can be as little at 15-20 basis points<br />
• The mortgage company wanted a customer acquisition model that could segment and rank order customers<br />
by their propensity to respond to the offer<br />
The Solution & Results<br />
• <strong>Fractal</strong> built response models using Credit Bureau data from Transunion, and past campaign response<br />
information<br />
• Our models were able to capture as much 72% of the responders in just 50% of the population through the<br />
response models<br />
• The mortgage company can use this model for<br />
• Superior list acquisition<br />
• Smarter targeting strategy<br />
• Better resource allocation based on response propensity of the prospect<br />
<strong>Fractal</strong> : Global Partner For <strong>Analytics</strong>
Change language